1、BEC商务英语（中级）口语模拟试卷 111及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this pa
2、rt of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when.? Dealing with the talent drain Promotion opportunities Bonuses B
3、 What is important when.? Deciding whether to raise price Strength of brand Market condition C: What is important when. ? Determining a pricing strategy Positioning in the market Market research 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You hav
4、e 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at t
5、he task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates New Year Party The company you work for is going to hold a party to celebrate New Year and a
6、ward the best employees of the year. You have been asked to offer some advice on it. Discuss the situation together and decide: what kind of activities should be arranged at the party how to choose the best employees. For three candidates New Year Party The company you work for is going to hold a pa
7、rty to celebrate New Year and award the best employees of the year. You have been asked to offer some advice on it. Discuss the situation together and decide: what kind of activities should be arranged at the party how to choose the best employees what kind of reward is proper. Follow-on questions D
8、o you think the New Year Party is important for a company?(Why?/Why not?) What do you think is the most important quality to be the best employees of the year? (Why?) What preparations does the company need to make before holding the party?(Why? / Why not?) Do you think the way of selecting the best
9、 employees of the year could keep the staff motivated?(Why?/Why not?) What other rewards would it be necessary to motivate the staff?(Why?/Why not?) What are the advantages of a company to hold a New Year party?(Why?) BEC商务英语（中级）口语模拟试卷 111答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this p
10、art of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 If you choose topic A: What is important when dealing with the talent drain? Nowadays,
11、 many enterprises and companies are faced with the problem of talent drain. Although the reasons behind talent drain are complicated, we can always take some measures to establish an intimate relationship between company and staff. First of all, we should provide promotion opportunities to staff and
12、 let them believe their hard work will be paid. The talents are enterprises precious asset and they have ambitions to move upward. A good enterprise should help the staff advance steadily. Bonus is also a means of retaining and inspiring talents. Everyone wants his work to be recognised. Enterprises
13、 should reward employees with bonus and prizes in the light of their contribution. Furthermore, the enterprises mustnt neglect the professional development of their staff. Employees sometimes pay more attention to it rather than a pay rise. Money alone cannot retain talents, because staff needs to u
14、pdate themselves continuously to meet challenges. Last but not least, enterprises should emphasise the affective interaction with staff. Enterprises must find ways to create a harmonious atmosphere and strengthen employees sense of belonging. If you choose topic B: What Is important when deciding wh
15、ether to raise price? Raising the price of a product is a serious decision and we have to take many factors into consideration before we finally reach a conclusion. First of all, the strength of brand is crucial in pricing strategy. Brand is not built up overnight: however, it takes a long road for
16、an enterprise to establish its reputation and enterprise image. The power of brand affects the prices. A good brand is the lifeline of its products and worth a lot of money. Consumers worship those big brands such as Apple, LV, Samsung and BMW, regardless of the real value of their products. Market
17、condition is another factor to be considered. Inflation will definitely devalue the money and a price increase is unavoidable. However, price increase in a depressed and inactive market will seem to be inappropriate. Market, as well as the relationship between supply and demand, decides the price. I
18、f the product is rare and has no substitute, you can charge higher. Finally, cost and quality are important in pricing a product. People want to have profits, so the rising cost will bring a price increase. A healthy business will steadily raise prices to provide space for its further development, b
19、ut the enterprise can hold regular sales to stimulate the market. Quality is the foothold of enterprises, and people are happy to pay additionally for the quality guarantee. However, without reliable quality, the products will be washed out from the market. If you choose topic C: What is important w
20、hen determining a pricing strategy? When you are determining a pricing strategy, there are some factors that you need to consider. Positioning comes first. Pricing is a key part of positioning your product in the market. If youre running a discount store, youre always going to be trying to keep your
21、 prices as low as possible(or at least lower than your competitors). The pricing has to be consistent with the positioning. People really do hold strongly to the idea that you get what you pay for. Secondly, to determine how your pricing affects demand, you should do some market research to find it
22、out, even if its informal. Get 10 people to answer a simple questionnaire, or for a larger venture, you should do something more formal, such us hiring a market research firm to do the research for your company. Thirdly, you should calculate the fixed and variable costs associated with your product
23、or service. The “cost of goods“ is associated with each item sold or service delivered. The price of your product must enable you to have a profit margin. Last but no least, you have to find out the environmental factors which have legal constraints on pricing. For example, in some cities, parking f
24、ees are set at a fixed price by law. Also, you should be aware of the possible actions your competitors might take. These external factors may affect your pricing as well. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at
25、the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: I am honored to have this opportunity to work with you two. As is informed to us, our company is going to
26、hold a party to celebrate New Year and award the best employees of the year. There are three topics to be discussed on the agenda. Now, lets begin with the first one, that is, what kind of activities should be arranged at the party? B: I suggest that we ask our staff to prepare performances such as
27、singing and dancing since this is our own celebration. We need select two employees as host and hostess at the party. C: I totally agree with you. Wed better inform the staff as soon as possible. We still need invite one or two stars to make our party more attractive. Shall we move to the next subje
28、ct? How to choose the best employees of the year? A: Definitely. In my point of view, the best employees should be chosen in each department, because people in one department know each other well and those who work harder can be seen by colleagues. B: Yes, thats true. How many best employees should
29、be chosen? How about two in each department? C: OK, I agree. Let the department managers announce this at their weekly meeting this Friday. Now, it is time to talk about what kind of reward is proper. Personally, I think bonus and gifts are good reward. Do you think so? A: Bonus is too common. We al
30、ways reward best employees with bonus. I think we need something new to encourage staff to work better. B: I agree with you and I think the free travel to Hawaii for one week is more attractive than bonus. Many of our staff are dreaming of that place. C: Good idea. Lets report our decision to the president and I suggest that we prepare small gifts to all the staff at the party.
