[考研类试卷]考研英语模拟试卷194(无答案).doc
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1、考研英语模拟试卷 194(无答案)一、Section I Use of EnglishDirections: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D. (10 points) 1 Advertising is a form of selling. For thousands of years there have been individuals who have tried to (1)_ others to buy the food they
2、 have produced or the goods they have made or the services they can (2)_.But in the 19th century the mass production of goods (3)_ the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that (4)_ the development of the highway made person-to-person sellin
3、g (5)_ slow and expensive. At the same time, mass communication, first newspapers and magazines, (6)_ radio and television, made mass selling through (7)_ possible.The objective of any advertisement is to convince people that it is in their best (8)_ to take the action the advertiser is recommending
4、. The action (9)_ be to purchase a product, use a service, vote for a political candidate, or (10)_ to join the Army.Advertising as a (11)_ developed first and most rapidly in the United States, the country that uses it to the greatest (12)_. In 1980 advertising expenditure in the U.S. exceeded 55 b
5、illion dollars, or (13)_ 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product (14)_ advertising.(15)_ advertising brings the economies of mass selling to the manufacturer, it (16)_ benefits for the consumer (17)_. Some of those economies are passed al
6、ong to the purchaser so that the cost of a product sold primarily through advertising is usually far (18)_ than one sold through personal salespeople. Advertising (19)_ people immediate news about products that have just come on the market. Finally, advertising (20)_ for the programs on commercial t
7、elevision and radio and for about two thirds of the cost of publishing magazines and newspapers.(A)request(B) oblige(C) affect(D)persuade(A)transfer(B) secure(C) enjoy(D)perform(A)resulting from(B) dealing with(C) leading to(D)going for(A)followed(B) preceded(C) achieved(D)induced(A)so(B) too(C) ver
8、y(D)more(A)second(B) and(C) then(D)later(A)marketing(B) advertising(C) salespeople(D)agents(A)profits(B) benefits(C) interests(D)gains(A)should(B) would(C) may(D)will(A)though(B) otherwise(C) still(D)even(A)business(B) service(C) product(D)profession(A)amount(B) extent(C) possibility(D)utility(A)sim
9、ilarly(B) supposedly(C) approximately(D)accountably(A)with(B) at(C) into(D)on(A)While(B) Therefore(C) But(D)If(A)induces(B) reduces(C) produces(D)introduces(A)as well(B) as usual(C) as a result(D)as a rule(A)more(B) less(C) cheaper(D)dearer(A)takes(B) brings(C) gives(D)delivers(A)works(B) calls(C) l
10、ooks(D)paysPart ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)21 The people who answer the phone get an endless stream of calls from people who are extremely upset that their electricity got turned off just because they failed t
11、o pay their bill for 297 months, or people asking questions like “Is it OK to operate an electric appliance while taking a bath?“So lets say that you have a genuine problem with your electric bill. The people in “Customer Service“ have no way of knowing that youre an intelligent, rational person. Th
12、eyre going to lump you in with the usual not-so-bright public. As far as theyre concerned, the relevant facts, in any dispute between you and them, are these:1. They have a bunch of electricity.2. You need it.3. So shut up.This is why, more and more, the people in “Customer Service“ wont even talk t
13、o you. They prefer to let you talk to the convenient Automatic Phone Answering System until such a time as you die of old age “. If your FIRST name has more than eight letters, and your LAST name begins with H through L press 251 NOW. If your first name has LESS than eight letters, and your last nam
14、e contains at least two E s, press 252 NOW. If your.“So is there any way that you, the lowly consumer, can gain the serious attention of a large and powerful business? I am pleased to report that there IS a way, which I found out about thanks to an alert reader who sent me a news report from Russia.
15、 According to this report, a Russian electric company got into a dispute with a customer and cut off the customers electricity. This customer, however, happened to be a unit of the Russian Army. So the commander ordered a tank to drive over to the electric companys office and aim its gun at the wind
16、ows. The electricity was turned right back on.On behalf of consumers everywhere, I want to kiss this military commander on the lips. I mean, what a GREAT concept. Imagine, as a consumer, how much more seriously your complaint would he taken if you were complaining from inside a vehicle capable of re
17、ducing the entire “Customer Service“ department to tiny smoking pieces. What I am saying is: Forget the Automated Phone Answering System. Get a tank.Perhaps you are thinking: “But a tank costs several million dollars, not including floor mats. I dont have that kind of money.“Dont be silly. Youre a c
18、onsumer, right? You have credit cards, right?Perhaps you are thinking: “Yes, but how am I going to pay the credit-card company?“Dont be silly. You have a tank, right?21 From the first paragraph we may infer that _.(A)the people who answer the phone are really very busy(B) some people dont know how t
19、o turn off electricity(C) some people dont know how to operate an electric appliance(D)some people are ignorant of their ridiculous behavior22 According to the passage, the people in “Customer Service“ are very _.(A)ignorant(B) polite(C) arbitrary(D)foolish23 If Mr. Huntington Sweet wants to inquire
20、 about something from “Customer Service“, he should press _.(A)251(B) 252(C) either(D)both24 How did the customer settle the dispute with Russian electric company?(A)By peaceful negotiation.(B) By using a tank.(C) By resorting to forces.(D)By appealing to the Russian Army.25 The tone of this passage
21、 may be considered as _.(A)humorous(B) serious(C) fantastic(D)ridiculous26 When I was 13 my mother died. Through my own sorrow I was aware of the great loss this was to Pop. But he made only one reference to his own misery. He said, “To be happy every day is to be not happy at all.“ He was saying to
22、 his sons that happiness is not a state you achieve and keep, but something that must be won over and over, no matter what the defeats and losses.Later that year I got a job as an entertainer in small clubs, and suddenly I knew this was the career I had been searching for. The world of the theater w
23、as far removed from the world of my father, yet I found myself returning to him time and again, for the same reason his friends did.When I was 20 I got what every actor dreams ofa permanent job! At that time, at the depth of the depression, actors were out of work by the hundreds, yet I wanted to qu
24、it that job because I needed new experiences and challenges.Pop heard me out, then said, “There are some people who always have to test themselves, to stretch their wings and try new winds. If you think you can find more happiness and usefulness this way, then you should do it.“ This advice came fro
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