1、考研英语（阅读）模拟试卷 485 及答案与解析Part B (10 points) 0 The main purpose of a resume is to convince an employer to grant you an interview. There are two kinds. One is the familiar “tombstone“ that lists where you went to school and where youve worked in chronological order. The other is what I call the “functio
2、nal“ resumedescriptive, fun to read, unique to you and much more likely to land you an interview.Its handy to have a “tombstone“ for certain occasions. But prospective employers throw away most of those unrequested “tombstone“ lists preferring to interview the quick rather than the dead.What follows
3、 are tips on writing a functional resume that will get reada resume that makes you come alive and look interesting to employers.1. Put yourself first: In order to write a resume others will read with enthusiasm, you have to feel important about yourself.2. Sell what you can do, not who you are: Prac
4、tice translating your personality traits, character, accomplishments and achievements into skill areas. There are at least five thousand skill areas in the world of work.Toot your own horn!Many people clutch when asked to think about their abilities. Some think they have none at all! But everyone do
5、es, and one of yours may just be the ticket an employer would be glad to punchif only you show it.3. Be specific, be concrete, and be brief! Remember that “brevity is the best policy.“4. Turn bad news into good: Everybody has had disappointments in work. If you have to mention yours, look for the po
6、sitive side.5. Never apologize: If youre returning to the work force after fifteen years as a parent, simply write a short paragraph(summary of background)in place of a chronology of experience. Dont apologize for working at being a mother: its the hardest job of all. If you have no special training
7、 or higher education, just dont mention education.The secret is to think about the self before you start writing about yourself. Take four or five hours off, not necessarily consecutive, and simply write down every accomplishment in your life, on or off the job, that made you feel effective. Dont wo
8、rry at first about what it all means. Study the list and try to spot patterns. As you study your list, you will come closer to the meaning: identifying your marketable skills. Once you discover patterns, give names to your cluster of accomplishments(leadership skills, budget management skills, child
9、 development skills etc.)Try to list at least three accomplishments under the same skills heading. Now start writing your resume as if you mattered. It may take four drafts or more, and several weeks, before youre ready to show it to a stranger(friends are usually too kind)for a reaction. When youre
10、 satisfied, send it to a printer: a printed resume is far superior to photocopies. It shows an employer that you regard job hunting as serious work, worth doing right.Isn t that the kind of person you d want working for you?AA woman who lost her job as a teacher s aide due to a cutback in government
11、 funding wrote: “Principal of elementary school cited me as the only teachers aide she would rehire if government funds became available.“BOne resume I received included the following: “invited by my superior to straighten out our organizations accounts receivable. Set up orderly repayment schedule,
12、 reconciled accounts weekly, and improved cash flow 100 percent. Rewarded with raise and promotion.“ Notice how this woman focuses on results, specifies how she accomplished them, and mentions her rewardall in 34 words.CFor example, if you have a flair for saving, managing and investing money, you h
13、ave money management skills.DAn acquaintance complained of being biased when losing an opportunity due to the statement “Ready to learn though not so well educated.“EOne of my former colleagues, for example, wrote three resumes in three different styles in order to find out which was more preferred.
14、 The result is, of course, the one that highlights skills and education background.FA woman once told me abmit a cash-flow crisis her employer had faced. She d agreed to work without pay for three months until business improved. Her reward was her back pay plus a 20 percent bonus. I asked why that m
15、arvelous story wasnt in her resume. She answered, “It wasnt important.“ What she was really saying of course was “Im not important.“5 Today, some 30% of small business owners dont have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for b
16、usiness. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality.1. Build your site around your customer: Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the mome
17、nt your customer steps through the “door“.2. Just because you built it doesn t mean they ll come: If you arent seeing a large volume of targeted traffic to your site, its time to up the ante.3. Integrate customer loyalty programs and promotions: Containing discounts, news, or friendly service remind
18、ers. Use discount promotional offers to stay in touch with past visitors to your site.4. Justify your monthly spending through product bundling: While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase you
19、r sales revenue, but also enable you to get more out of your per-click ad rates.5. Measure your progress: Your site may be live, but how is it performing?Armed with these simple lessons, vow to make your business realize the true promise of the Internet.AA manufacturing company selling $50 items was
20、 having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large-volume buyers, such as Wal-Mart and Target
21、. Needless to say, the company had no trouble exceeding its yearly sales quota.BOne of my past clients had a well-designed physical storefront, solid prices, and quality offerings. However, he wasnt able to drive enough store traffic despite targeted advertising efforts in print publications and oth
22、er offline venues. We decided to shift those ad dollars to an online pay-per-click campaignin which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on keywords relevant to his business. The immediate impact was staggering. Online revenue soare
23、d tenfold to $1 million from $100, 000 within only a few months.CWith todays technology, your return can be easily measured. If you rely on your Web site as a sales tool, you cant afford not to invest in site analytics. Make sure your Web solution includes an easy-to-use reporting tool that presents
24、 this information in a clear, concise format. After all, while metrics are a critical part of the Web equation, you dont have the time to spend hours digging through reams of data.DYears ago, I worked with a woman who sold purses online through a home-built site that lacked critical e-commerce compo
25、nents. After a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. And she began receiving rave reviews from customers impressed with the ease and convenience of the online shopping experience.EOnline
26、success demands more than simple presence. Your Internet investment should pay for itself with new customers and increased sales. Find a trusted partner who can help you navigate today s(and tomorrows)technology and who understands the bottom-line realities of your business.FOne villa rental company
27、 had a Website that generated very few calls and online bookings. I helped the company set up a “last minute deals“ distribution list. By subscribing, site visitors would receive weekly e-mails offering 11th-hour discounts on villa rentals. As a result, the company captured contact information for t
28、housands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.10 APhysical changesBLow self-esteemCEmerging independence and search for identityDEmotional turbulenceEInterest in the opposite sexFPeer pressure and conformityThe transition to adulthoo
29、d is difficult. Rapid physical growth begins in early adolescencetypically between the ages of 9 and 13and thought processes start to take on adult characteristics. Many youngsters find these changes distressing because they do not fully understand what is happening to them. Fears and anxieties can
30、be put to rest by simply keeping an open line of communication and preparing for change before it occurs. The main issues that arise during adolescence are: 【R1 】_A childs self worth is particularly fragile during adolescence. Teenagers often struggle with an overwhelming sense that nobody likes the
31、m, that theyre not as good as other people, that they are failures, losers, ugly or unintelligent.【R2 】_Some form of bodily dissatisfaction is common among pre-teens. If dissatisfaction is great, it may cause them to become shy or very easily embarrassed. In other cases, teens may act the oppositelo
32、ud and angryin an effort to compensate for feelings of self-consciousness and inferiority. As alarming as these bodily changes can be, adolescents may find it equally distressing to not experience the changes at the same time as their peers. Late maturation can cause feelings of inferiority and awkw
33、ardness.【R3 】_Young people feel more strongly about everything during adolescence. Fears become more frightening, pleasures become more exciting, irritations become more distressing and frustrations become more intolerable. Every experience appears king-sized during adolescence. Youngsters having a
34、difficult adolescence may become seriously depressed and / or engage in self-destructive behavior. Often, the first clue that a teenager needs professional help is a deep-rooted shift in attitude and behavior. Parents should be alert to the warning signs of personality change indicating that a teena
35、ger needs help. They include repeated school absences, slumping grades, use of alcohol or illegal substances, hostile or dangerous behavior and extreme withdrawal and reclusiveness.【R4 】_There is tremendous pressure on adolescents to conform to the standards of their peers. This pressure toward conf
36、ormity can be dangerous in that it applies not only to clothing and hairstyles: it may lead them to do things that they know are wrong.【R5 】_Adolescence marks a period of increasing independence that often leads to conflict between teenagers and parents. This tension is a normal part of growing upan
37、d for parents, a normal part of the letting-go process. Another normal part of adolescence is confusion over values and beliefs. This time of questioning is important as young people examine the values they have been taught and begin to embrace their own beliefs. Though they may adopt the same belie
38、fs as their parents, discovering them on their own enables the young person to develop a sense of integrity.Although adolescence will present challenges for young people and their parents, awareness and communication can help pave the way for a smooth transition into this exciting phase of life.11 【
39、R1 】12 【R2 】13 【R3 】14 【R4 】15 【R5 】15 AAnalyzing your own tasteBBeing cautious when experimentingCFinding a model to followDGetting the final look absolutely rightELearning to be realisticFMaking regular conscious choicesWhen we meet people for the first time, we often make decisions about them bas
40、ed entirely on how they look. And, of course it s something that works both ways, for we too are being judged on our appearance. When we look good, we feel good, which in turn leads to a more confident and self-assured manner. People then pick up on this confidence and respond positively towards us.
41、 Undoubtedly, its whats inside thats important, but sometimes we can send out the wrong signals simply by wearing inappropriate clothing or not spending enough time thinking about how others see us.【R1 】_For example, people often make the mistake of trying to look like someone else theyve seen in a
42、magazine, but this is usually a disaster as we all have our own characteristics. Stand in front of a full-length mirror and be honest with yourself about what you see. There is no need to dwell on your faultswe all have good points and bad pointsbut think instead about the best way to emphasize the
43、good ones.【R2 】_When selecting your clothes each day, think about who youre likely to meet, where youre going to be spending most of your time and what tasks you are likely to perform. Clearly, some outfits will be more appropriate to different sorts of activity and this will dictate your choice to
44、an extent. However, there s no need to abandon your individual taste completely. After all, if you dress to please somebody else s idea of what looks good, you may end up feeling uncomfortable and not quite yourself.【R3 】_But to know your own mind, you have to get to know yourself. What do you truly
45、 feel good in? There are probably a few favourite items that you wear a lotmost people wear 20 percent of their wardrobe 80 percent of the time. Look at these clothes and ask yourself what they have in common. Are they neat and tidy, loose and flowing? Then look at the things hanging in your wardrob
46、e that you dont wear and ask yourself why. Go through a few magazines and catalogues and mark the things that catch your eye. Is there a common theme?【R4 】_Some colors bring your natural colouring to life and others can give us a washed-out appearance. Try out new colours by all means, but remember
47、that dressing in bright colours when you really like subtle neutral tones, or vice versa, will make you feel self-conscious and uncomfortable. You know deep down where your own taste boundaries lie. And although its good to challenge those sometimes with new combinations or shades, take care not to
48、go too far all at once.【R5 】_So, youve chosen an outfit that matches your style, your personality, your shape and your colouring. But does it fit? If something is too tight or too loose, you wont achieve the desired effect, and no matter what other qualities it has, it wont improve your appearance o
49、r your confidence. Sometimes, we buy things without thinking. Some people who dislike shopping grab the first thing they see, or prefer to use mail-order or the Internet. In all cases, if it doesnt fit perfectly, dont buy it, because the finer details are just as important as the overall style.Reappraising your image isnt selfish because everyone who comes into contact with you will benefit. Youll look better and youll feel a b
