[考研类试卷]考研英语(阅读)模拟试卷485及答案与解析.doc
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1、考研英语(阅读)模拟试卷 485 及答案与解析Part B (10 points) 0 The main purpose of a resume is to convince an employer to grant you an interview. There are two kinds. One is the familiar “tombstone“ that lists where you went to school and where youve worked in chronological order. The other is what I call the “functio
2、nal“ resumedescriptive, fun to read, unique to you and much more likely to land you an interview.Its handy to have a “tombstone“ for certain occasions. But prospective employers throw away most of those unrequested “tombstone“ lists preferring to interview the quick rather than the dead.What follows
3、 are tips on writing a functional resume that will get reada resume that makes you come alive and look interesting to employers.1. Put yourself first: In order to write a resume others will read with enthusiasm, you have to feel important about yourself.2. Sell what you can do, not who you are: Prac
4、tice translating your personality traits, character, accomplishments and achievements into skill areas. There are at least five thousand skill areas in the world of work.Toot your own horn!Many people clutch when asked to think about their abilities. Some think they have none at all! But everyone do
5、es, and one of yours may just be the ticket an employer would be glad to punchif only you show it.3. Be specific, be concrete, and be brief! Remember that “brevity is the best policy.“4. Turn bad news into good: Everybody has had disappointments in work. If you have to mention yours, look for the po
6、sitive side.5. Never apologize: If youre returning to the work force after fifteen years as a parent, simply write a short paragraph(summary of background)in place of a chronology of experience. Dont apologize for working at being a mother: its the hardest job of all. If you have no special training
7、 or higher education, just dont mention education.The secret is to think about the self before you start writing about yourself. Take four or five hours off, not necessarily consecutive, and simply write down every accomplishment in your life, on or off the job, that made you feel effective. Dont wo
8、rry at first about what it all means. Study the list and try to spot patterns. As you study your list, you will come closer to the meaning: identifying your marketable skills. Once you discover patterns, give names to your cluster of accomplishments(leadership skills, budget management skills, child
9、 development skills etc.)Try to list at least three accomplishments under the same skills heading. Now start writing your resume as if you mattered. It may take four drafts or more, and several weeks, before youre ready to show it to a stranger(friends are usually too kind)for a reaction. When youre
10、 satisfied, send it to a printer: a printed resume is far superior to photocopies. It shows an employer that you regard job hunting as serious work, worth doing right.Isn t that the kind of person you d want working for you?AA woman who lost her job as a teacher s aide due to a cutback in government
11、 funding wrote: “Principal of elementary school cited me as the only teachers aide she would rehire if government funds became available.“BOne resume I received included the following: “invited by my superior to straighten out our organizations accounts receivable. Set up orderly repayment schedule,
12、 reconciled accounts weekly, and improved cash flow 100 percent. Rewarded with raise and promotion.“ Notice how this woman focuses on results, specifies how she accomplished them, and mentions her rewardall in 34 words.CFor example, if you have a flair for saving, managing and investing money, you h
13、ave money management skills.DAn acquaintance complained of being biased when losing an opportunity due to the statement “Ready to learn though not so well educated.“EOne of my former colleagues, for example, wrote three resumes in three different styles in order to find out which was more preferred.
14、 The result is, of course, the one that highlights skills and education background.FA woman once told me abmit a cash-flow crisis her employer had faced. She d agreed to work without pay for three months until business improved. Her reward was her back pay plus a 20 percent bonus. I asked why that m
15、arvelous story wasnt in her resume. She answered, “It wasnt important.“ What she was really saying of course was “Im not important.“5 Today, some 30% of small business owners dont have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for b
16、usiness. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality.1. Build your site around your customer: Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the mome
17、nt your customer steps through the “door“.2. Just because you built it doesn t mean they ll come: If you arent seeing a large volume of targeted traffic to your site, its time to up the ante.3. Integrate customer loyalty programs and promotions: Containing discounts, news, or friendly service remind
18、ers. Use discount promotional offers to stay in touch with past visitors to your site.4. Justify your monthly spending through product bundling: While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase you
19、r sales revenue, but also enable you to get more out of your per-click ad rates.5. Measure your progress: Your site may be live, but how is it performing?Armed with these simple lessons, vow to make your business realize the true promise of the Internet.AA manufacturing company selling $50 items was
20、 having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large-volume buyers, such as Wal-Mart and Target
21、. Needless to say, the company had no trouble exceeding its yearly sales quota.BOne of my past clients had a well-designed physical storefront, solid prices, and quality offerings. However, he wasnt able to drive enough store traffic despite targeted advertising efforts in print publications and oth
22、er offline venues. We decided to shift those ad dollars to an online pay-per-click campaignin which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on keywords relevant to his business. The immediate impact was staggering. Online revenue soare
23、d tenfold to $1 million from $100, 000 within only a few months.CWith todays technology, your return can be easily measured. If you rely on your Web site as a sales tool, you cant afford not to invest in site analytics. Make sure your Web solution includes an easy-to-use reporting tool that presents
24、 this information in a clear, concise format. After all, while metrics are a critical part of the Web equation, you dont have the time to spend hours digging through reams of data.DYears ago, I worked with a woman who sold purses online through a home-built site that lacked critical e-commerce compo
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