【考研类试卷】MBA联考英语-27及答案解析.doc

1、MBA联考英语-27 及答案解析(总分：105.00，做题时间：90 分钟)一、Section Vocabulary(总题数：1，分数：10.00)In recent years a new farming revolution has begun, one that involves the (1) of life at a fundamental levelthe gene. The study of genetics has (2) a new industry called biotechnology. As the name suggest, it (3) biology and m

2、odem technology through such techniques as genetic engineering. Some of the new biotech companies specialize in agriculture and are working feverishly to (4) seeds that give a high yield, that (5) diseases, drought and frost, and that reduce the need for (6) chemicals. If such goals could be achieve

3、d, it would be most (7) . But some have raised concerns about genetically engineered crops.In nature, genetic diversity is created within certain (8) . A rose can be crossed with a different kind of rose, but a rose will never cross with a potato. Genetic engineering, (9) usually involves taking gen

4、es from one species and inserting them into another (10) to transfer a desired characteristic. This could mean, for example, selecting a gene which leads to the production of a chemical with anti-freeze (11) from an artic fish, and inserting it into a potato or strawberry to make it frost-resistant.

5、 (12) , then, biotechnology allows humans to (13) the genetic walls that separate species.Like the green revolution, (14) some call the gene revolution contributes to the problem of genetic uniformitysome say even more so (15) geneticists can employ techniques such as cloning and (16) culture, proce

6、sses that produce perfectly (17) copies. Concerns about the erosion of biodiversity, therefore, remain. Genetically altered plants, however, raise new (18) , such as the effects that they may have on us and the environment. “We are flying blindly into a new (19) of agricultural biotechnology with hi

7、gh hopes, few constraints, and little idea of the potential (20) ,“ said science writer Jeremy Rifkin.（分数：10.00）(1).A. manipulation B. management C. manufacture D. maturity（分数：0.50）A.B.C.D.(2).A. got along with B. given rise to C. come up with D. lived up to（分数：0.50）A.B.C.D.(3).A. broods B. breeds C

8、. blends D. blasts（分数：0.50）A.B.C.D.(4).A. hatch B. train C. duplicate D. patent（分数：0.50）A.B.C.D.(5).A. restrict B. resist C. reverse D. retrieve（分数：0.50）A.B.C.D.(6).A. hostile B. hydraulic C. hazardous D. harmless（分数：0.50）A.B.C.D.(7).A. beneficial B. disappointing C. surprising D. extreme（分数：0.50）A.

9、B.C.D.(8).A. lines B. limits C. space D. ages（分数：0.50）A.B.C.D.(9).A. after all B. on the other hand C. in any case D. as a rest（分数：0.50）A.B.C.D.(10).A. to the point B. in no case C. in an attempt D. with regard（分数：0.50）A.B.C.D.(11).A. quality B. property C. priority D. quantity（分数：0.50）A.B.C.D.(12).

10、A. In essence B. In part C. In advance D. In return（分数：0.50）A.B.C.D.(13).A. brake B. blaze C. breach D. brand（分数：0.50）A.B.C.D.(14).A. what B. as C. where D. so（分数：0.50）A.B.C.D.(15).A. that B. because C. if D. when（分数：0.50）A.B.C.D.(16).A. skin B. tissue C. organ D. muscle（分数：0.50）A.B.C.D.(17).A. rese

11、mbling B. alike C. similar D. identical（分数：0.50）A.B.C.D.(18).A. issues B. height C. difficulties D. goals（分数：0.50）A.B.C.D.(19).A. spot B. era C. deadline D. scheme（分数：0.50）A.B.C.D.(20).A. navigation B. mystery C. outcomes D. destination（分数：0.50）A.B.C.D.二、Section Reading Co(总题数：0，分数：0.00)三、Part A(总题数

12、：4，分数：40.00)Text 1Publicity offers several benefits. There are no costs for message time or space. An ad in prime-time television may cost 500,000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity d

13、epartment, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an

14、ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Womens Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through

15、 the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine. Feature stories are much fewer in number and stand out clearly.Publicity also has some significant limitations. A firm has little control over messages, their timing, their plac

16、ement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media and media have the ability to be much more critical than a company would like.For example, in 1982, Protect problem over the meaning of its 123-year-old company logo, A few minis

17、ters and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicity, the firm issued news releases featuring prominent cle

18、rgy that refuted the rumors, threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumors were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Protect it

19、 may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored job program might go unreported or receive three-sentence coverage in a local newspaper.（分数：10.00）(1).The author mentions all of f

20、ollowing advantages of publicity except_.A. having no costs B. having attentivenessC. having high credibility D. having high profitability（分数：2.00）A.B.C.D.(2).The second paragraph indicates that people are more likely to believe stories_.A. in a newspaper than in a womens dailyB. in a newspaper than

21、 in a magazineC. in an independent newspaper than in a dependent newspaperD. in a magazine than in a local newspaper（分数：2.00）A.B.C.D.(3).According to the passage, which of the following statements is true?A. A firm can control and time publicity accurately.B. A firm can neither control nor time publ

22、icity accurately.C. A firm can either control or time publicity accurately.D. In most cases a firm can control and time publicity accurately.（分数：2.00）A.B.C.D.(4).The example in Paragraph 4 is intended to demonstrate_.A. the power of publicity B. the victim publicityC. the terrible effect of rumors D

23、. the vulnerability（分数：2.00）A.B.C.D.(5).The passage implies that_.A. the placement of a story is not quite importantB. the report of a crime may not be trueC. local newspapers are not interested in company-sponsored programD. publicity is not always necessary（分数：2.00）A.B.C.D.Text 2A few common misco

24、nceptions. Beauty is only skin-deep. Ones physical assets and liabilities dont count all that much in a managerial career. A woman should always try to look her best.Over the last 30 years, social scientists have conducted more than 1,000 studies of how we react to beautiful and not-so-beautiful peo

25、ple. The virtually unanimous conclusion: Looks do matter, more than most of us realize. The data suggest, for example, that physically attractive individuals are more likely to be treated well by their parents, sought out as friends, and pursued romantically. With the possible exception of women see

26、king managerial jobs, they are also more likely to be hired, paid well, and promoted.Un-American, you say, unfair and extremely unbelievable? Once again, the scientists have caught us mouthing pieties while acting just the contrary. Their typical experiment works something like this. They give each

27、member of a groupcollege students, perhaps, or teachers or corporate personnel mangersa piece of paper relating an individuals accomplishments. Attached to the paper is a photograph. While the papers all say exactly the same thing the pictures are different. Some show a strikingly attractive person,

28、 some an average-looking character, and some an unusually unattractive human being. Group members are asked to rate the individual on certain attributes, anything from personal warmth to the likelihood that he or she will be promoted.Almost invariably, the better looking the person in the picture, t

29、he higher the person is rated. In the phrase, borrowed from Sappho, that the social scientists use to sum up the common perception, what is beautiful is good.In business, however, good looks cut both ways for women, and deeper than for men. A Utah State University professor, who is an authority on t

30、he subject, explains: In terms of their careers, the impact of physical attractiveness on males in only modest. But its potential impact on females can be tremendous, making it easier, for example, for the more attractive to get jobs where they are in the public eye. On another note, though, there i

31、s enough literature now for us to conclude that attractive women who aspire to managerial positions do not get on as well as women who may be less attractive.（分数：10.00）(1).According to the passage, people often wrongly believe that in pursuing a career as a manager _.A. a persons property or debts d

32、o not matter muchB. a persons outward appearance is not a critical qualificationC. women should always dress fashionablyD. women should not only be attractive but also high-minded（分数：2.00）A.B.C.D.(2).The result of research carried out by social scientists show that_.A. people do not realize the impo

33、rtance of looking ones bestB. women in pursuit of managerial jobs are not likely to be paid wellC. good-looking women aspire to managerial positionsD. attractive people generally have an advantage over those who are not（分数：2.00）A.B.C.D.(3).Experiments by scientists have shown that when people evalua

34、te individuals on certain attributes_.A. they observe the principle that beauty is only skin-deepB. they do not usually act according to the views they supportC. they give ordinary-looking persons the lowest ratingsD. they tend to base their judgment on the individuals accomplishments（分数：2.00）A.B.C.

35、D.(4).“Good looks cut both ways for women“ (Line 1, Para. 5)means that_.A. attractive women have tremendous potential impact on public jobsB. good-looking women always get the best of everythingC. being attractive is not always an advantage for womenD. attractive women do not do as well as unattract

36、ive women in managerial positions（分数：2.00）A.B.C.D.(5).It can be inferred from the passage that in the business world_.A. handsome men are not affected as much by their looks as attractive women areB. physically attractive women who are in the public eye usually do quite wellC. physically attractive

37、men and women who are in the public eye usually get along quite wellD. good looks are important for women as they are for men（分数：2.00）A.B.C.D.Text 3“Ive never met a human worth cloning.“ says cloning expert Mark Westhsin from his lab at Texas A hes put up $3.7 million so far to fund A problem over t

38、he meaning of its 123-year-old company logo, A few ministers and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicit

39、y, the firm issued news releases featuring prominent clergy that refuted the rumors, threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumors were temporarily put to rest. However, in 1985,

40、 negative publicity became so disruptive that Protect it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored job program might go unreported or receive three-sentence coverage in a lo

41、cal newspaper.（分数：10.00）(1).The author mentions all of following advantages of publicity except_.A. having no costs B. having attentivenessC. having high credibility D. having high profitability（分数：2.00）A.B.C.D. 解析：事实细节题。问题涉及宣传报道的优势，因此答案线索在第一、二段内。第一段第二句“whereas a five-minute report on a network news

42、cast would not cost anything”，即“而长达 5分钟的新闻报道却不需要任何费用”，涉及了A“成本”；第二段第三句“people are more likely to pay attention to news reports than to ads”，即“人们更多关心的是新闻报道而不是广告”，谈及B人们的关注程度”；第二段第一句“credibility about messages is high”，即“信息的可信度更高”，与C“信誉度”内容吻合；而文章中始终未提及D“高利润”，因此选D。(2).The second paragraph indicates that

43、people are more likely to believe stories_.A. in a newspaper than in a womens dailyB. in a newspaper than in a magazineC. in an independent newspaper than in a dependent newspaperD. in a magazine than in a local newspaper（分数：2.00）A.B.C. D.解析：事实细节题。涉及“宣传报道的信誉度”问题。根据文章“the reader associates independen

44、ce with objectivity”部分，读者之所以信赖媒体发布的信息，主要是因为他们认为宣传报道的客观程度与其独立性相关。媒体独立性越强，其报道的客观程度也就越高，因而也更加可信。由此可见C(人们往往更相信)独立报纸所刊登的内容、而不是非独立报纸所刊登的内容”正确。A“报纸与妇女日报”，B“报纸与杂志”，D杂志与地方报纸”等各种对比都不具备概括意义，因此不正确。(3).According to the passage, which of the following statements is true?A. A firm can control and time publicity ac

45、curately.B. A firm can neither control nor time publicity accurately.C. A firm can either control or time publicity accurately.D. In most cases a firm can control and time publicity accurately.（分数：2.00）A.B. C.D.解析：事实细节题，涉及媒体与企业的关系问题。作者在第三段明确指出“A firm has little control over messages, their timing, t

46、heir placement, or their coverage by a given medium”，即宣传报道也有不足之处，其中最突出的就是企业很少有权支配信息发布的时间和内容安排。显然A企业能够准确地控制媒体宣传的时间和内容”，D“企业在多数情况下能够准确地控制媒体宣传的时间和内容”与此相悖，不可能为正确答案。C肯定了其中之一，也不正确。因此正确答案为B“企业无法支配信息发布的时间和内容”。(4).The example in Paragraph 4 is intended to demonstrate_.A. the power of publicity B. the victim

47、publicityC. the terrible effect of rumors D. the vulnerability（分数：2.00）A. B.C.D.解析：事实细节题。作者在第三段提出了一个主题，即宣传报道也有不利的一面。为了支持自己的观点，作者在第四段举了宝洁公司这样一个例子，以此来说明媒体的广泛影响和威力，故A“宣传报道的影响力”为正确答案。B“媒体宣传的受害者”，C“谣言的严重危害”以及D“公众在媒体面前的脆弱面”，都没有正确理解作者的意图，因此错误。(5).The passage implies that_.A. the placement of a story is not

48、 quite importantB. the report of a crime may not be trueC. local newspapers are not interested in company-sponsored programD. publicity is not always necessary（分数：2.00）A.B.C.D. 解析：推理判断题。根据文章第一句，一家公司可能在某一阶段需要宣传，但是媒体的报导可能很晚，不再对公司有帮助。表明一家公司有些时候需要宣传，言下之意，有时并不需要。C“地方报刊对企业赞助的项目不感兴趣”具有较强的干扰性，实为对细枝末节的过度推理。A

49、“报道的时段安排无关紧要”，与文章内容相悖，B“关于犯罪案件的报道或许会失实”，在文章中找不到依据。Text 2A few common misconceptions. Beauty is only skin-deep. Ones physical assets and liabilities dont count all that much in a managerial career. A woman should always try to look her best.Over the last 30 years, social scientists have conducted more than 1,000 studies of how we react to beautiful and not-so-beautiful people. The virtually unanimous conclusion: Looks do matter, more than most of us realize.