2007年商务英语考试高级BEC口试真题试卷（暂缺部分答案）及答案解析.doc

1、2007年商务英语考试高级 BEC口试真题试卷（暂缺部分答案）及答案解析(总分：36.00，做题时间：150 分钟)一、Speaking Test Part I(总题数：36，分数：36.00)1. Customer Relations: the importance of making customers feel valued（分数：1.00）_2.Company growth: the importance to a company of controlling expansion（分数：1.00）_3. Marketing: how to ensure that agents main

2、tain a high level of effectiveness when representing a company（分数：1.00）_4.Time Management: the importance of planning work time effectively（分数：1.00）_5.Project Development: how to ensure inter-departmental co-operation on new projects（分数：1.00）_6. Purchasing: how to evaluate and select new products（分数

3、：1.00）_7.Personnel Management: the importance to a company of having well motivated staff（分数：1.00）_8.Strategic Planning: how to decide whether to purchase or rent company premises（分数：1.00）_9.Sales: how to ensure that price levels for new products are set appropriately（分数：1.00）_10. Communication Skil

4、ls: the importance of foreign language training for selected employees（分数：1.00）_11.Advertising: how to select a suitable agency to handle a companys advertising（分数：1.00）_12.Finance: how to decide whether to float a company on the stock-market（分数：1.00）_13. Marketing: the importance to a company of of

5、fering its products on the world-wide web（分数：1.00）_14. Staff Training: how to evaluate the effectiveness of company training programmes（分数：1.00）_15.Company Growth: how to decide when it is the right time for a business to expand（分数：1.00）_16.Public Relations: the importance to a company of sponsoring

6、 well-known personalities from the arts and popular culture（分数：1.00）_17.Recruitment: how to ensure that the best candidate for a post is selected（分数：1.00）_18. Information Management: how to analyse and make effective use of information（分数：1.00）_19.Sales: the importance of brand image in ensuring tha

7、t products or services sell well（分数：1.00）_20.Technology: the importance to a company of keeping up-to-date with internet developments（分数：1.00）_21.Quality Control: how to ensure that a company consistently maintains quality control standards（分数：1.00）_22.Product Promotion: how to make effective use of

8、 the media when promoting a new product or service（分数：1.00）_23. Product Management: the importance of teamwork for the effective management of projects（分数：1.00）_24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany（分数：1.00）_25.Tec

9、hnology: the importance of computer skills for the workplace of the future（分数：1.00）_26.Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications（分数：1.00）_27.Staff Development: how to administer a staff budget effectively（分数：1.00）_28.Market Rese

10、arch: the importance of finding out about customers habits and attitudes（分数：1.00）_29.Financial Management: how to identify ways of reducing costs in a company（分数：1.00）_30.ommunication: how to achieve an effective working relationship between different departments within a company（分数：1.00）_31. Commun

11、ication skills: the importance of understanding cultural differences when working in an international environment（分数：1.00）_32.Personnel Management: the importance of providing employees with clear job descriptions（分数：1.00）_33.Company Growth: how to ensure that company growth proceeds at the optimum

12、rate（分数：1.00）_34.Time Management: how to manage a heavy workload effectively（分数：1.00）_35. Health and Safety: the importance to a company of having a Health and Safety policy（分数：1.00）_36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance （分

13、数：1.00）_2007年商务英语考试高级 BEC口试真题试卷（暂缺部分答案）答案解析(总分：36.00，做题时间：150 分钟)一、Speaking Test Part I(总题数：36，分数：36.00)1. Customer Relations: the importance of making customers feel valued（分数：1.00）_正确答案：(Customer Relations: how to maintain customer interest in a companys products As is know to all, it is very impo

14、rtant for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on

15、the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a comp

16、any should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a company should try its utmost to keep its current customers satisfied with its products a

17、nd services, and at the same time it should stay ahead of the market through product and pricing strategies. )解析：2.Company growth: the importance to a company of controlling expansion（分数：1.00）_正确答案：()解析：3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing

18、a company（分数：1.00）_正确答案：()解析：4.Time Management: the importance of planning work time effectively（分数：1.00）_正确答案：()解析：5.Project Development: how to ensure inter-departmental co-operation on new projects（分数：1.00）_正确答案：()解析：6. Purchasing: how to evaluate and select new products（分数：1.00）_正确答案：()解析：7.Pers

19、onnel Management: the importance to a company of having well motivated staff（分数：1.00）_正确答案：()解析：8.Strategic Planning: how to decide whether to purchase or rent company premises（分数：1.00）_正确答案：()解析：9.Sales: how to ensure that price levels for new products are set appropriately（分数：1.00）_正确答案：()解析：10. C

20、ommunication Skills: the importance of foreign language training for selected employees（分数：1.00）_正确答案：()解析：11.Advertising: how to select a suitable agency to handle a companys advertising（分数：1.00）_正确答案：()解析：12.Finance: how to decide whether to float a company on the stock-market（分数：1.00）_正确答案：()解析：1

21、3. Marketing: the importance to a company of offering its products on the world-wide web（分数：1.00）_正确答案：()解析：14. Staff Training: how to evaluate the effectiveness of company training programmes（分数：1.00）_正确答案：()解析：15.Company Growth: how to decide when it is the right time for a business to expand（分数：1

22、.00）_正确答案：()解析：16.Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture（分数：1.00）_正确答案：()解析：17.Recruitment: how to ensure that the best candidate for a post is selected（分数：1.00）_正确答案：()解析：18. Information Management: how to analyse and m

23、ake effective use of information（分数：1.00）_正确答案：()解析：19.Sales: the importance of brand image in ensuring that products or services sell well（分数：1.00）_正确答案：()解析：20.Technology: the importance to a company of keeping up-to-date with internet developments（分数：1.00）_正确答案：()解析：21.Quality Control: how to ens

24、ure that a company consistently maintains quality control standards（分数：1.00）_正确答案：()解析：22.Product Promotion: how to make effective use of the media when promoting a new product or service（分数：1.00）_正确答案：()解析：23. Product Management: the importance of teamwork for the effective management of projects（分

25、数：1.00）_正确答案：()解析：24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany（分数：1.00）_正确答案：()解析：25.Technology: the importance of computer skills for the workplace of the future（分数：1.00）_正确答案：()解析：26.Communications: how to ensure that e

26、-mail is used appropriately by staff for internal and external communications（分数：1.00）_正确答案：()解析：27.Staff Development: how to administer a staff budget effectively（分数：1.00）_正确答案：()解析：28.Market Research: the importance of finding out about customers habits and attitudes（分数：1.00）_正确答案：( Managers canno

27、t always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College

28、in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing researc

29、h. We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market poten

30、tial and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities. A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms. )解析：29.Financial Management: how to identify ways of reducing costs in a company（分数：1.00）_