BEC剑桥商务英语(中级)10及答案解析.doc

1、BEC 剑桥商务英语(中级)10 及答案解析(总分：12.97，做题时间：149 分钟)一、PART 1 READING （6(总题数：1，分数：1.00)A What is to happen about transport? Evidently there are huge and important changes in prospect. A decade or so from now, there will have been yet another transformation in the way in which people and their goods are moved

2、 from place to place. Old techniques are being faced with attenuation or even extinction, sometimes because better methods of traveling have come along but sometimes simply because the old methods have become intolerable. B The development of recent decades most obviously likely to be continued is t

3、he tendency for alternative methods of travel to coexist, and so to offer potential travelers a choice. Within large cities, underground transport is usually and alternative to several ways of traveling on the surface. Roads, railways and airlines are in competition, and there are still people who c

4、ross the North Atlantic by sea. (Most freight goes that way, of course.) C Oil tankers could decisively affect the pattern of petroleum distribution from the major oilfields and at the same time encourage the pipeline, which offers the simplest and often the cheapest means of bulk transport. Then, t

5、here is the Boeing 747 aircraft, which is likely to do for people what the huge takers will do for petroleum trunk be increasingly troublesome. All these changes, promised or merely possible in the pattern of transport, have in common what is, in the broadest sense, and economic stimulus. D Fast tra

6、nsport between cities separated by a few hundred miles is becoming urgently necessary in densely populated areas. The United States Government is financing a number of exploratory investigations bearing on specific problems linking the major cities on the Atlantic seaboard. However, it remains to be

7、 seen whether the result will really beyond schemes for patching up the existing railway network to some of the more ambitious schemes which are sometimes heard ofmonorails, pneumatic tubes with trains inside, and deep bored tunnels intended to enable trains to oscillate from city to another with no

8、 expenditure of energy except for overcoming friction and air resistance. 0. The simplest and often least expensive way to transport bulk oil is by pipeline. (D) （分数：0.98）(1).Several means of travel will be present together, in which each can replace the others.（分数：0.14）A.B.C.D.(2).The coming ten ye

9、ars will see likely changes in transport.（分数：0.14）A.B.C.D.(3).Basically transportation plans for the future are made in the light of economic considerations.（分数：0.14）A.B.C.D.(4).One of reasons that old transport method will disappear is that we can not bear it.（分数：0.14）A.B.C.D.(5).Improvements in th

10、e speed of transport between cities are needing immediate attention.（分数：0.14）A.B.C.D.E.F.G.H.(6).Future communities should be planned with transportation efficiency as a major consideration.（分数：0.14）A.B.C.D.E.F.G.H.(7).Railways and airlines want to win passengers from each other.（分数：0.14）A.B.C.D.二、S

11、ECTION 2 （Questions(总题数：1，分数：1.00)YESTERDAYS IBM IBM was established in the state of New York on June 15, 1911 as the Computing-Tabulating-Recording Company. (0) . The U.S. Census Bureau knew its traditional methods of counting would not be adequate for measuring the population, so it sponsored a co

12、ntest to find a more efficient means of tabulating census data. The winner was Herman Hollerith, whose Punch Card Tabulating Machine used an electric current to sense holes in punch cards and keep a running total of data. Capitalizing on his success, Hollerith formed the Tabulating Machine Co. in 18

13、96. (8). The combined Computing-Tabulating-Recording Co., or C-T-R, manufactured and sold machinery ranging from commercial scales and industrial time recorders to meat and cheese slicers and, of course, tabulators and punch cards. Thomas J. Watson joined the company as general manager in 1914, when

14、 the diversified businesses of C-T-R proved difficult to manage. Watson boosted company spirit with employee sports teams, family outings and a company band. He preached a positive outlook, and his favorite slogan was “THANK“. (9). He understood that the success of the client translated into the suc

15、cess of his company, a belief that, years later, manifested itself in the popular saying, “Nobody was ever fired for buying from IBM.“ Within 11 months of joining C-T-R, Watson became its president. The company focused on providing large-scale, custom-built tabulating solutions for businesses, leavi

16、ng the market for small office products to others. During Watsons first four years, revenues doubled to $2 million. He also expanded the companys operations to Europe, South America, Asia and Australia. (10). During the Great Depression of the 1930s, IBM managed to grow while the rest of the U.S. ec

17、onomy struggled. Watson took care of his employees. (11). While most businesses had shut down, Watson kept his workers busy producing new machines even while demand was slack. Thanks to the resulting large inventory of equipment, IBM was ready when the Social Security Act of 1935 brought the company

18、 a landmark government contract to maintain employment records for 26 million people. It was called “the biggest accounting operation of all time, “ and it went so well that orders from other U.S. government departments quickly followed. IBMs size and success inspired numerous anti-trust actions. A

19、1952 suit by the Justice Department, settled four years later, forced IBM to sell its tabulating machinesat the time, IBM offered them only through leasesin order to establish a competing, used-machine market. Another federal anti-trust suit dragged on for thirteen years until the Justice Department

20、 concluded it was “without merit“ and dropped it in 1982. (12). A. IBM was among the first corporations to provide group life insurance, survivor benefits and paid vacations. B. IBM is the most prominent casualty of the technology spending freeze, but others are suffering as well. C. In 1911, Holler

21、iths company was merged with two others, Computing Scale Co. , of America and International Time Recording Co. D. But its origins can be traced back to 1890, when the United States was experiencing waves of immigration. E. IBMs competitors filed 20 anti-trusts during the 1970s and none succeeded. F.

22、 In 1924, to reflect C-T-Rs growing worldwide presence, its name was changed to International Business Machine Corp., or IBM. G. Watson also stressed the importance of the customer, a lasting IBM principle. EXAMPLE：The correct answer for blank (0) is D. （分数：1.00）A.B.C.D.A.B.C.D.E.F.G.A.B.C.D.E.F.A.B

23、.C.D.A.B.C.D.E.三、SECTION 3 (Question(总题数：1，分数：1.00)ON ADVERTISEMENT Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for ex

24、port at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements

25、your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost percent more. And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart fr

26、om the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for merc

27、ifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. Advertising does more for the material benefit of the com

28、munity than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising s

29、eeks to persuade. If its message were confined merely to informationand that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasiveadvertising would be so boring that no one would pay any attention. But perhaps tha

30、t is what the well-known television personality wants. （分数：1.02）(1).By the first sentence of the passage the author means that_（分数：0.17）A.he is fairly familiar with the cost of advertisingB.everybody knows well that advertising is money consumingC.advertising costs money like everything elseD.it is

31、worthwhile to spend money on advertising(2).The phrase “live up to“ in Line 4, Paragraph 2 can be replaced by_（分数：0.17）A.surviveB.complementC.agree withD.carry on(3).In the passage, which of the following is NOT included in the advantages of advertising?（分数：0.17）A.Securing greater fameB.Providing mo

32、re jobsC.Enhancing living standardsD.Reducing newspaper cost.(4).The author deems that the well-known TV personality is_（分数：0.17）A.very precise in passing his judgment on advertisingB.interested in nothing but the buyers attentionC.correct in telling the difference between persuasion and information

33、D.obviously partial in his views on advertising(5).In the authors opinion_（分数：0.17）A.advertising can seldom bring material benefit to man by providing informationB.advertising informs people of new ideas rather than wins them overC.there is nothing wrong with advertising in persuading the buyerD.the

34、 buyer is not interested in getting information from an advertisement(6).The passage most probably is_（分数：0.17）A.an official documentB.a news storyC.an advertisementD.a comment四、SECTION 4 (Question(总题数：1，分数：1.00)Benchmarking The expression benchmarking has become one of the fashionable words in (0)

35、management discussion. The (19) first appeared in the United States in the 1970s, but has now (20) world-wide recognition. But what (21) does it mean and should your company be practicing it? Benchmarking (22) learning about your own practices, learning about the best practices of others, and then m

36、aking (23) for improvement that will enable you to meet or beat the beast in the world. The essential element is not (24) imitating what other companies do but being able to (25) the best of other firms practices to your own (26). Instead of aiming to improve only against previous performance and sc

37、ores, companies can use benchmarking to inject an element of imagination and common (27) into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and (28) them with the activities of other, world-beating co

38、mpanies. Self-criticism is at the (29) of process, although in some cases this may (30) managers who are reluctant to question long-established practices. The process of identifying best practice in other companies does not just mean looking closely at your (31). It might also include (32) companies

39、 which use similar processes to your own, even though they are producing different goods. The point is to look at the process (33) than the product. A. late B. past C. previous D. current EXAMPLE：The correct answer for blank (0) is D. （分数：1.05）A.termB.definitionC.contractD.systemA.gaveB.gainedC.stor

40、edD.filledA.exactlyB.nearlyC.reallyD.completelyA.connectsB.containsC.involvesD.researchesA.rulesB.decisionsC.stepsD.changesA.mainlyB.simplyC.alwaysD.totallyA.adaptB.relateC.learnD.expectA.standardB.assignmentC.situationD.understandingA.notionB.senseC.conceptD.feelingA.comparingB.outliningC.providing

41、D.supplyingA.bottomB.listC.lineD.heartA.interestB.upsetC.exciteD.scareA.friendsB.partnersC.competitorsD.leadersA.searchingB.sendingC.studyingD.hopingA.ratherB.otherC.moreD.longer五、SECTION 5 (Question(总题数：1，分数：1.00)Marketing Information 0. Sales and marketing messages are illegal if they falsely adve

42、rtise prices, CORRECT 00. performance capability, quality, or the other product characteristics, or deceive THE 34. the buyer in what any way. A Western Canadian electronics firm was convicted 35. recently of bait-and-switch selling (selling products with deceptive advertising). 36. This practice oc

43、curs when a company advertises at a very low price on a 37. product, but the customer has great many difficulty getting the special price. 38. Rather that, the company attempts to sell the customer a similar but 39. higher-priced product or offers a rain check that it will not be honored. This 40. t

44、actic for attracting customers is a form of deceptive marketing. Furthermore, 41. sellers of services must also be cautious about how the language they use to 42. describe what they will do. Letters, reports, and proposals that they describe 43. services to be performed are interpreted as contracts

45、in courts. Sales and 44. marketing messages must not make claims that cannot be verified, so that 45. language must not promise more than which intended. （分数：0.96）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_1.? You are a sales manager for a furniture company.

46、Tomorrow you have to make an urgent trip to Tokyo to discuss an important contract. ? Write a memo to your secretary Teri. ? Telling her where you are going and when. ? Asking her to book flights and accommodation. ? Explaining her responsibility in your absence. ? Write 4050 words on a separate she

47、et. （分数：-1.00）_七、PART 2 WRITING （4(总题数：1，分数：1.00)2.? You work in the Sales Department of National Oil Import & Export Co. Brian Keith, an important client, is visiting your company for 2 days. There are some changes to the itinerary you sent him last week. ? Read the following itinerary below, on wh

48、ich you have already made some changes. ? Use the original itinerary and your handwritten notes to write a letter to Mr. Keith, informing him of the changes. ? Write 120140 words on a separate sheet. （分数：1.00）_八、SECTION 2(总题数：1，分数：1.00)Conversation ? Look at the note below. ? You will hear a woman making a call about a delivery. Telephone Message TO: Daniel Webster DATE: 12/08/05 Samantha Jefferson called to say the new 【1】 would be delivered on