BEC剑桥商务英语(中级)13及答案解析.doc

1、BEC 剑桥商务英语(中级)13 及答案解析(总分：12.97，做题时间：149 分钟)一、PART 1 READING （6(总题数：1，分数：1.00)A Where do you buy your clothes? Well, most of us shop at traditional retailers with increasingly frequent trios to discount stores and Internet. And most of the superrich and trendy buy directly from designers like Gucci,

2、 Armani and Chanel. But lately their shopping habits and ours have been converging. Bonita Carol reports that many of the fashion elite are coming out of the closet and going straight to K Mart. Take a peek inside fashion editor Christy Ferrels closet, and youll find couture side by side with K Mart

3、. B Fashion reporter Jerry Agins calls the trend “cheapskate chic“: the regent fashionable wearing Sears shoes, Wal-Mart pants and Target sweaters, proudly pairing them with designer labels. The whole trend of “cheapskate chic“ is a lot of affluent people are now shopping differently, and theyre jus

4、t like everybody, theyre decorating their homes, theyre spending a lot of time in stores like K Mart and Wal-Mart. And youre in there once or twice a week, so while youre in there picking up paper towels and toilet paper and toothpaste, you happen to kind of wander about the fashion aisles. C A wate

5、rshed event occurred when Sharon Stone wore that Gap T-shirt at the Oscars. She looked terrific. Everybody wondered what she had on and later they found out that she had on that $ 22 Gap turtleneck and that really resonated with a lot of consumers. Stores like the Gap, Sears, K Mart and target are t

6、aking full advantage, offering fashion mavens that perfect denim jacket or pair of jeans, T-shirt or little black dress or top to make them match with high fashion. D Retail Watcher said mass merchants are benefiting greatly from this “cheapskate chic“ trend. In 1998 mass retailers such as K Mart, W

7、al-Mart and Target accounted for 43% of all apparel sold. And thats up from 38% five years earlier. And these stores are stealing away customers from more upscale boutiques. In Targets case, or as the fashionably in crowd call it “Tarzhay“, about 80% of its customers are college educated and have a

8、medium household income of $ 47, 000. Maybe thats why Targets offering Kashmir sweaters for the first time. 0. Most of exclusive stores are not competitive at present. (D) （分数：0.98）(1).When buying necessities, you may walk through the rows of shelves displaying fashionable articles.（分数：0.14）A.B.C.D.

9、(2).Mass stores try to make their design closely keep up with the trend.（分数：0.14）A.B.C.D.(3).Nowadays wealthy people get into the similar shopping habits to ordinaries.（分数：0.14）A.B.C.D.(4).Fashion people mix famous brand with bargained fare.（分数：0.14）A.B.C.D.(5).Famous star wearing cheap clothes to a

10、ttend grand ceremony represents a new trend in fashion industry.（分数：0.14）A.B.C.D.(6).Stores like K Mart and Wal-Mart benefit a lot from the new trend in wardrobe.（分数：0.14）A.B.C.D.E.F.G.H.(7).In fashion peoples wardrobe designer labels might be put together with cheap clothes from mass retailers.（分数：

11、0.14）A.B.C.D.E.F.G.H.二、SECTION 2 （Questions(总题数：1，分数：1.00)A CONDENSED EMPLOYEE LIFE CYCLE An employee life cycle is the steps the employees go through from the time they enter a company until they leave. Often Human Resources professionals focus their attention on the steps in this process in hopes

12、of making an impact on the companys bottom line. That is a good thing for them to do. (0) Employees are one of a companys largest expenses these days Unlike other major capital costs (buildings, machinery, technology, etc.) human capital is highly volatile. You, as a manager, are in a key position t

13、o reduce that volatility using the condensed employee life cycle of HIAR (pronounced hire)Hire, Inspire, Admire, Retire. Hire: This first step is probably the most important. It is important to hire the best people you can find. (8). The cost of replacing a bad hire far exceeds the marginal addition

14、al cost of hiring the best person in the first place. Inspire: Once you have recruited the best employees to come to work on your team, the hard part begins. You have to inspire them to perform to their capabilities. (9). That is where you will get their best effort and their creativity that will he

15、lp your organization excel. Admire: Once you have hired the best employees and have challenged and motivated them, you can not relax. (10). The same attention you paid to their work assignments, to their satisfaction levels, to their sense of being part of a great team needs to continue for as long

16、as they are in your group. As soon as you start to slack off, their satisfaction and motivation decreases. If you dont do something, they will become disenchanted and will leave. They will become part of the “employee turnover“ statistic you were trying to avoid. Retire: This is when you know you ha

17、ve been successful. When employees see your company as the employer of choice, they will join you. (11). As long as you continue to inspire, motivate, and challenge them, they will continue to contribute at the high levels you need in order to beat your competition. They will be long-term employees

18、even staying with you and your company until they retire. (12). You will attract and retain second and even third generation employees. A. This is not a time to be cheap. B. When they recognize you as a good boss and a real leader, they will stay around. C. To the extent that you can be a good boss,

19、 you can keep employees, keep them happy, and reduce the costs associated with employee turnover. D. Their goal is to reduce the companys cost per employee hired. E. The biggest mistake a manager can make is to ignore employees. F. You have to challenge and motivate them. G. They will refer other qu

20、ality employees to your company, including their relatives. EXAMPLE：The correct answer for blank (0) is D. （分数：1.00）A.B.C.D.A.B.C.D.E.F.A.B.C.D.E.A.B.C.D.A.B.C.D.E.F.G.三、SECTION 3 (Question(总题数：1，分数：1.00)ON ADVERTISEMENT Money spent on advertising is money spent as well as any I know of. It serves d

21、irectly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it en

22、sures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would

23、cost percent more. And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live u

24、p to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the sures

25、t proof I know that the article does what is claimed for it, and that it represents good value. Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personalit

26、y declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade. If its message were confined merely to informationand that in itself would be difficult if not impossible to achieve, for even a

27、detail such as the choice of the color of a shirt is subtly persuasiveadvertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants. （分数：1.02）(1).By the first sentence of the passage the author means that_（分数：0.17）A.he is fai

28、rly familiar with the cost of advertisingB.everybody knows well that advertising is money consumingC.advertising costs money like everything elseD.it is worthwhile to spend money on advertising(2).The phrase “live up to“ in Line 4, Paragraph 2 can be replaced by_（分数：0.17）A.surviveB.complementC.agree

29、 withD.carry on(3).In the passage, which of the following is NOT included in the advantages of advertising?（分数：0.17）A.Securing greater fameB.Providing more jobsC.Enhancing living standardsD.Reducing newspaper cost.(4).The author deems that the well-known TV personality is_（分数：0.17）A.very precise in

30、passing his judgment on advertisingB.interested in nothing but the buyers attentionC.correct in telling the difference between persuasion and informationD.obviously partial in his views on advertising(5).In the authors opinion_（分数：0.17）A.advertising can seldom bring material benefit to man by provid

31、ing informationB.advertising informs people of new ideas rather than wins them overC.there is nothing wrong with advertising in persuading the buyerD.the buyer is not interested in getting information from an advertisement(6).The passage most probably is_（分数：0.17）A.an official documentB.a news story

32、C.an advertisementD.a comment四、SECTION 4 (Question(总题数：1，分数：1.00)Robots at Work The newspaper production process has come a (0) way from the old days when the paper was written, edited, typeset and ultimately printed in one building with the journalists working on the upper floors and the printing (

33、19) going on the ground floor. These days the editors, sub-editors and journalists who put the paper together are (20) to find themselves in a totally different building or maybe even in a different city. This is the (21) which now prevails in Sydney. The daily paper is complied at the editorial hea

34、dquarters, known as the pre-press centre, in the heart of the city but printed far away in the suburbs at the printing centre. Her human beings are in the (22) as much of the work is done by automated machines controlled by computers. (23) the finished newspaper has been created for the next morning

35、s edition, all the pages are (24) electronically from pre-press centre to the printing centre. The system of transmission is an update on the sophisticated page facsimile system already in use on many (25) newspapers. An image-setter at the printing centre delivers the pages as films. Each page (26)

36、 less than one minute to produce, although for color pages four versions are used, one each for black, cyan, magenta and yellow. The pages are then processed into photographic negatives and the film is used to produce aluminum printing plates (27) for the presses. A procession of automated vehicles

37、is busy at the new printing centre where the Sydney morning Herald is printed each day. With (28) flashing and warning horns honking, the robots look for all the world like enthusiastic machines from a science-fiction movie, as they follow their random paths around the (29) busily getting on with th

38、eir jobs. Automation of this kind is now (30) in all modern newspaper plants. The robots can (31) unauthorized personnel and alert (32) staff immediately if they find an intruder and not surprisingly, tall tales are already being told about the machines starting to take on (33) of their own. A. shor

39、t B. far C. near D. long EXAMPLE：The correct answer for blank (0) is D. （分数：1.05）A.pressesB.sessionsC.plansD.schedulesA.sorryB.likelyC.forcedD.expectantA.moodB.sampleC.situationD.environmentA.vastB.plentyC.minorityD.bodyA.OnceB.BeforeC.WhileD.UntilA.playedB.poweredC.broughtD.transmittedA.otherB.anot

40、herC.oneD.everyA.asksB.putsC.managesD.takesA.dealingB.askingC.attractiveD.readyA.tablesB.cardsC.lightsD.wordsA.ceremonyB.plantC.spaceD.officeA.disappearingB.refusedC.seldomD.standardA.detectB.senseC.writeD.doA.recruitingB.securityC.companyD.theirA.familiesB.personalitiesC.functionsD.movements五、SECTI

41、ON 5 (Question(总题数：1，分数：1.00)Denying Claims 0. Customers occasionally want something they are not entitled to or that you CORRECT 00. cant grant. They may misunderstand their warranties or make unreasonable THEIR 34. demands. Because these customers are often unhappy with a product or 35. service, t

42、hey are emotionally involved in. Letters that say no to emotionally 36. involved receivers will probably be your much most difficult communication 37. task. As if publisher Malcolm Forbes has pointed out, “To be agreeable while 38. be disagreeingthats an art.“ Fortunately, the reasons-before-refusal

43、 plan 39. enables you to be empathic and artful in handling with bad news. Obviously, in 40. denial letters you will need to adopt the proper tone. Dont blame on customers 41. or suggest that the customer does not read or understand what the contract or 42. relative policies, even if they are at fau

44、lt. Avoid use “you“ statements that 43. sound preachy. Instead, the safest path is to use neutral and objective 44. language to explain that why the claim must be refused. Sometimes you may 45. hope consider offering resale information to rebuild the customers confidence in your products or organiza

45、tion. （分数：0.96）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_1.? You are Head of Sales Department for Fox Electrical Co. You are organizing your schedule for a meeting with one of your existing clients next month. ? Write an e-mail to John Driscoll, your client:

46、 ? Proposing a time for the meeting ? Explaining what will be discussed in the meeting ? Asking them to suggest an alternative if necessary ? Write 4050 words on a separate sheet. To: From: Date: Subject: （分数：-1.00）_七、PART 2 WRITING （4(总题数：1，分数：1.00)2.? The table below shows the average family expen

47、diture in America. ? Write a report describing the information shown below. ? Write 120140 words on a separate sheet. （分数：1.00）_八、SECTION 2(总题数：1，分数：1.00)Conversation ? Look at the note below. ? You will hear a woman calling about house renting. Phone Message Pad Hiring Registration Date: 5th Jan. T

48、ime: 9:30 Name of the customer: Mary 【1】 Contact No: 【2】 Service Details: 1. An apartment near 【3】 street , with air-conditioner and heating system 2. Rent: on more than 【4】 a month , including water and gas. 3. Renting Period: about 1.5 years from February. （分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_九、PART 3 LISTENING （3(总题数：3，分数：3.00)A claiming B regretting C w