BEC剑桥商务英语(高级)1及答案解析.doc

1、BEC 剑桥商务英语(高级)1 及答案解析(总分：19.96，做题时间：149 分钟)一、SECTION 1 (Question(总题数：1，分数：1.00)A According to the statistics of the Organization of Trade and Development of the United Nations, there are several swindling acts each month and swindling causes a loss of up to billions of US dollars annually. In 1959,t

2、he swindle of Coffee in Costa Rica paralyzed the countrys economy for a certain period of time. At the urgent request of the international business community, the Organization of Trade and Development of the United Nations held two special meetings in 1984 and 1985 in Geneva to deal with the problem

3、, but no agreement were reached. B Generally speaking, there is little opportunity for the swindlers to take advantage in the trading of complete sets of equipment or transfer of technology, while commodity transactions are most vulnerable to swindling. As long as such commodities as steel, cement,

4、fertilizer and chemicals are identical in specification, model, pattern, or chemical composition, as long as the price is favorable and delivery is prompt, the buyer seldom sends any mission abroad to inspect the goods. Swindlers often take advantage of these factors and resell the goods to make pro

5、fits. C Swindlers can also, by taking advantage of natural calamities such as storm and submerged reefs, forge and reported sea accidents. Then, they remove and resell the goods for huge profits. Since the cargo is not received, the buyer claims against insurance company. Therefore, the final victim

6、ized is the insurance company. Generally speaking, the carrier, captain and seaman collaborate with one another to commit this kind of economic crime. Afterwards, they sell the ship and the goods and abscond. If goods are carried on the ship, the insurance is one of the victims in this case. D The c

7、riminals sometimes swindle money from the buyer by forging commercial documents. Upon presentation of the bill of lading, the buyer cannot get the goods after he has paid according to the contract. The seller can sometimes lose money in a contract that stipulates payment after the arrival of goods o

8、r by bank collection. In most cases, the criminals first win the sellers trust by doing some successful trade transactions with him. Then he manages to acquire a large deal by signing a contract that stipulates payment after the arrival of the goods or by bank collection. As soon as he receives the

9、goods, the buyer sells the goods and absconds with the money. E In order to prevent international swindling, we suggest the following measures: Firstly, we should promote education and maintain sharp vigilance in international trade transactions. Secondly, we should carefully investigate the credit

10、status before the conclusion of a contract. Thirdly, we should draft every clause of the contract properly since the contract is the only legal document for the execution of transaction and the settlement of the dispute. Lastly, we should supervise the loading of the goods and keep a close watch on

11、the movements of the carrying vessel. 0. Swindling can be devastating to a countrys economy. (A) （分数：0.96）(1).The seller can also lose money in receiving payment by bank collection.（分数：0.12）A.B.C.D.E.F.G.H.(2).Ship charters, captains and seamen sometimes conspire to swindle the ship-owner by making

12、up a lost ship.（分数：0.12）A.B.C.D.(3).Inspection of the goods is rarely done by the buyer outside of the country.（分数：0.12）A.B.C.D.(4).Swindling is more likely to happen in commodity transactions than in transfer of technology.（分数：0.12）A.B.C.D.(5).The buyer would find that the bill of lading, certifica

13、te of quantity and quality, packing list and invoice are all forged.（分数：0.12）A.B.C.D.E.F.G.H.(6).Insurance company is always responsible for the loss in a sea swindling.（分数：0.12）A.B.C.D.(7).We should keep alert in international trade transactions.（分数：0.12）A.B.C.D.E.(8).There are no formal agreement

14、about swindling in the world.（分数：0.12）A.B.C.D.二、SECTION 2 (Question(总题数：1，分数：1.00)How the Accountants Influence the Decisions Accountants in industry are often asked to evaluate projects. (0) . Many people think it must be straightforward, but, like many publishing contracts, the devil lies in the d

15、etail. (9). There is a high level of front-end investment in trying to “break“ (popularise) an artist which usually comprises a non-returnable advance on royalties, recording costs, promotional costs and tour support costs which sometimes even extend to large “buy-on“ fees to support major artists o

16、n big tours; i.e. they pay to play. Usually the first department involved in a decision to sign an artist is the A e.g., if it were wound up. (12). Pete Watermans PWL with artists such as Kylie Minogue, Jason Donovan and Rick Astley was a good example of a production house. Other examples are lease-

17、tape deals and P cases or exercises are used to arrive at general principles or theories (the Anglo-Saxon approach) rather than starting with a theory or framework, (33) is then applied to a given situation (the approach in many countries in Europe). As a result, European managers may not always see

18、 the point of (34) of these exercises, and some complain (35) seminars conducted by US trainers are not sufficiently serious or theoretical. US managers, on the other hand, want training to be more concrete, practical and fun. With each culture favoring different training and development practices,

19、it may be difficult to integrate (36) into a coherent or consistent policy within an international organization. However, standardizing training methods may be important if the company needs to communicate specialized knowledge quickly (37) different units, (38) if the special quality of the company

20、 training programmes is regarded as a major source of attracting new recruits. On the (39) hand, multinational companies may have a lot to gain from cross-fertilizing different approaches, and providing opportunities (40) training and development that appeal to people with different abilities, learn

21、ing styles, educational backgrounds, and, of course, cultures. In fact, working with groups of managers from different countries often requires a mixed pedagogical approach, as well as the use of trainers or different nationalities. EXAMPLE：The correct answer for blank (0) is “ TO ”. （分数：1.00）填空项 1:

22、_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_六、SECTION 6 (Question(总题数：1，分数：1.00)0. Service is the prompt delivery of the product. It is courteous sales personnel. It is a CORRECT 00. user or service manual modified to meet for your customers needs. It is ready FOR 41. access to a

23、 service facility. It is knowledgeable, cost-effective maintenance, and 42. repair, or replacement. Service is dealer support. Service varies by the product type, 43. the quality of the product, the price of the product, and the distribution channel of 44. employed. So for export products that requi

24、re no service - such as food products, 45. some consumer goods, and commercial disposables, the issue is resolved when 46. once distribution channels have been identified. On the other hand, because the 47. characteristics of the consumer durables and some consumables demand that 48. service be avai

25、lable. For such products, service is a feature that expected by the 49. consumer. In fact, foreign buyers of industrial goods typically place service at the 50. forefront of the criteria they evaluate when they making a purchase decision. An 51. exporting firm s strategy and market entry decision ma

26、y be dictate that it does not 52. provide with after-sale service. It may determine that its export objective is the single or multiple opportunistic entry into export markets. Although this approach may work in the short term, subsequent product offerings will be less successful as buyers recall th

27、e failure to provide expected levels of service. As a result, market development and sales expenditures may result in one-time sales. （分数：0.96）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、PART 2 WRITING （4(总题数：1，分数：1.00)1.? The bar chart below shows the sales

28、 figures of a college bookstore which was broken down into different categories according to the types of items and clients. ? With reference to the chart, write a report of the outstanding features of the sales figures. ? Write 120140 words on your Answer Sheet. （分数：1.00）_2.Question 2 Your company

29、is concerned about the customers inability to placing orders because of tied up phone lines. Your manager has asked you to write a proposal for a rearrangement of phone line use in the company. Write your proposal, including the following: a description of the problem an explanation of what has caus

30、ed the problem a recommendation for a rearrangement a description of possible benefits from the rearrangement Question 3 Your company hopes to maintain its highly valued reputation for being ethical. However, it may be vulnerable to lawsuits against the employees use of pirated software. You have be

31、en asked to write a report concerning the acquisition and distribution of pirated software in your company. Write the report for your manager, including the following information: how extensive is the use of pirated software in your company how pirated software is acquired and distributed among the

32、employees how pirated software can be cleaned out of the company Question 4 Your company has decided to give a banquet to its major clients before the Christmas season. In charge of scheduling this banquet, you need to write a letter to the CEO to get his approval of your choice for the place to hol

33、d the banquet. Write the letter to the CEO: explaining the purpose of writing this letter describing the research you have made on the hotels and restaurants that are considered candidates for the place explaining why you are in favor of this particular hotel reemphasizing your hope to get his appro

34、val or suggestion （分数：-1.00）_九、PART 3 LISTENING （3(总题数：1，分数：1.00)COMMON MISTAKES OF FINISHING A CREDIT LETTER NOTES Reasons for rejecting 25% of the documents: 1. The letter of credit had (1) 2. The documents were presented after the period stipulated in the (2) 3. The shipment was (3) Documents wer

35、e often inconsistent with one another in the following ways: 4. The description or spelling of goods on invoice (s) differed from that in the (4) 5. The weights differed between (5) 6. The amounts of value shown on the invoice(s) and bill of exchange (draft) (6) 7. The marks and numbers (7) 8. The d

36、rawing was for less than the letter of credit (8) 9. The letter of credit was exceeded by the value of the (9) 10. The shipment was (10) 11. There was an absence of signatures of witnessings, where required, (11) 12. Facsimile signatures were used when not (12) （分数：0.96）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填

37、空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十、SECTION 2 (Question(总题数：2，分数：1.00)? You will hear five extracts about five low-cost ways to market their business. ? For each extract there are two tasks. For Task One, choose the relatively suitable title of each extract from the list AH. For

38、 Task Two, choose the benefit of the way inferred in each extract from the list AH. ? You will hear the recording twice. （分数：0.50）(1).TASK ONE A. Create a destination B. Combine business with pleasure and charity C. Become an online expert D. Court local media E. Take steps to make customers feel sp

39、ecial F. Stop servicing break-even customers G. Create business cards that prospects keep H. Dont let customers simply slip away （分数：0.05）A.B.C.D.A.B.C.D.A.B.C.D.A.B.C.D.E.F.G.H.A.B.C.D.E.F.G.H.I.(6).TASK TWO A. It is easy to get any places B. It attracts more people to come C. Its a very convenient

40、 way to earn money. D. It can make customers smile E. Its a good selling way F. Its helpful to reconnect current clients and impress potential clients. G. Its more reliable H. Its low-cost （分数：0.05）A.B.C.D.E.F.A.B.C.D.A.B.C.D.A.B.C.D.E.F.G.A.B.C.D.E.F.G.H.I.? You will hear five different business pe

41、ople talking about business success secrets related to good customer service. ? For each extract there are two tasks. For Task One, choose business success secrets described from the list AH. For Task Two, choose the experience from the list AH. ? You will hear the recording twice. （分数：0.50）(1).TASK

42、 ONE A. Honesty to your customers B. Training staff to be concerned about customers as we are C. Business to customer loyalty D. The customer is always right E. Providing true customer service F. Setting up a sales incentive program G. Tiering your customers H. Distributing free samples to customers

43、 （分数：0.05）A.B.C.D.A.B.C.D.E.A.B.C.D.A.B.C.D.A.B.C.D.E.F.G.H.(6).TASK TWO A. I worked as a detective in a hotel. B. I passed the saving on to my customer. C. I helped customers to solve personal problems. D. I bought rubber cement in a hardware store. E. I worked as a clerk in a hardware store. F. Ad

44、vertised featured customer service should satisfy different needs. G. I handled complaint. H. I sold the product to customer with little discount. （分数：0.05）A.B.C.D.A.B.C.D.E.F.A.B.C.D.A.B.C.D.E.F.G.H.A.B.C.D.E.F.G.十一、SECTION 3 (Question(总题数：1，分数：11.00)(1).What are the two categories the SCA company

45、is going to launch?（分数：1.38）A.Tork and our away-from-home tissues.B.Tork and Tena.C.Tena and our incontinence care.(2).What is said about the economy in India and the tissue market?（分数：1.38）A.The economy is growing very slowly, the tissue market in India will be upgraded.B.The economy is growing ver

46、y fast, the tissue market in India will be downgraded.C.The economy is growing very fast, the tissue market in India will be upgraded.(3).What is the per capita consumption of tissues in India?（分数：1.38）A.27 kg per person.B.1.5 kg per person.C.2.5 kg per person.(4).Where is the biggest scope at the m

47、oment?（分数：1.38）A.China.B.Europe.C.India.(5).Which of the following is not the reason for SCAs foraying into India now?（分数：1.38）A.The economy now is moving very slow.B.Attitudes towards hygiene products are changing.C.A long third-party survey was done during the last 10 years.(6).What is the size of the Indian tissue market in volume?（分数：1.38）A.The approx volume is 24,000 tonnes.B.The approx volume is 16,000 to