BEC商务英语（中级）阅读模拟试卷154及答案解析.doc

1、BEC商务英语（中级）阅读模拟试卷 154及答案解析(总分：90.00，做题时间：90 分钟)一、PART ONE(总题数：1，分数：14.00)Look at the statements below and the advice of four market analysts about a companys future strategy on the opposite page. Which analysts advice(A, B, C or D)does each statement(1-7)refer to? For each statement(1-7), mark one l

2、etter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 It would be inadvisable for Dexter to extend its range of products at this time. （分数：14.00）(1).The kind of promotion Dexter has relied on so far is unlikely to influence its target customers.

3、（分数：2.00）_(2).Although Dexter can probably extend its range, finding enough capital will be difficult.（分数：2.00）_(3).Dexter needs to think carefully about the brand image of its products.（分数：2.00）_(4).Supplying niche retailers could give Dexter access to a new group of customers.（分数：2.00）_(5).Dexter

4、should consider working with a company experienced in advertising on a large scale.（分数：2.00）_(6).Increasing the margin on the current range is an area Dexter should concentrate on.（分数：2.00）_(7).Dexters approach to doing business has enabled it to compete with larger companies.（分数：2.00）_二、PART TWO(总题

5、数：1，分数：10.00)Read the article below about the differences between chief executives and entrepreneurs. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(8-12), mark one letter(A-G)on your Answer Sheet. Do not use any letter more than once. There is an example at t

6、he beginning(0). Analysing the EntrepreneurThe ever-increasing attraction of undergraduate courses in business studies demonstrates that many young people begin their working lives determined to be a success in business. Many of them will have ambitions of becoming bosses.(0) 1G 2That should be the

7、question which all ambitious young business people ask themselves.Some graduates learn how to run a business in someone elses time, and then in their early thirties, start out on their own. That course of action is relatively common and straightforward.【P1】 3Often, however, their business flair come

8、s at the expense of more mundane business skills such as team building and maintaining harmony.A recent study, in which seventeen successful entrepreneurs took part in in-depth interviews, as did a similar number of chief executives, concluded that honesty and strong moral principles are important c

9、haracteristics of entrepreneurs who achieve lasting success. According to the various tests and self-assessment questionnaires used in the interviews, seventy per cent of entrepreneurs have these characteristics, as opposed to only twenty-eight per cent of chief executives. 【P2】 4 It would seem that

10、 most entrepreneurs deserve more credit than people generally give them.This ethical style of leadership fosters a culture in which expectations are uncompromisingly high and in which people believe they will be properly rewarded for their individual contribution. 【P3】 5 Employees often complain tha

11、t the worst kind of bosses are the ones who own the business, as they can be very intolerant of others who make mistakes.Entrepreneurs are passionate about their work but they have not worked their way up through the organisation and tend to lack the people management qualities that chief executives

12、 have developed over long careers.【P4】 6Of course, it could be argued that the single-minded approach of entrepreneurs is what makes them successful; it certainly enables them to put extraordinary effort into what they do.The study indicates that generally chief executives can match entrepreneurs in

13、 terms of drive and determination. There is one exception and that relates to taking risks.【P5】 7The chief executive can, on the other hand, always move to another company.But in the end, if there are no entrepreneurs, there is no work for chief executives. It is the people that start businesses who

14、 are the original wealth creators.Example: （分数：10.00）(1).【P1】（分数：2.00）填空项 1:_(2).【P2】（分数：2.00）填空项 1:_(3).【P3】（分数：2.00）填空项 1:_(4).【P4】（分数：2.00）填空项 1:_(5).【P5】（分数：2.00）填空项 1:_三、PART THREE(总题数：1，分数：12.00)Read the article below about Marc Hooper, CEO of the confectionery group Spartan Ketley, and the qu

15、estions on the opposite page. For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet. Marc Hooper, CEO of Spartan KetleyMarc Hooper, not long promoted to CEO of confectionery giant Spartan Ketley(SK), is very different from his predecessors. He is a corporate lawyer by training,

16、 and his background has clearly shaped his management style. He was taught that no work should go unchecked and that no statement can go out without everything being fully defined. The legal world teaches you to think in a synthetic way, to take contrasting ideas and thread them together to form a s

17、trategy Hooper, with little marketing experience, was not at the top of market observers lists for the job. But here he is, just over a year into the role and seemingly on top of things.Educated at Harvard University, Hooper started his career with well-known New York consultants Cox I became head o

18、f marketing in Europe. In fact this was a sideways move - not for more money but to add to his knowledge and to further his career. The first challenge was that he found himself in charge of 25 bright young marketing people. I had to work hard to keep up, he admits.Throughout, he has remained focuse

19、d, his eye always on the main prize. His elevation to CEO, he says, is proof of SKs inclusiveness. We are always open to people with fresh ideas. As CEO I support anyone who is willing to take a chance and who wants to stretch themselves. If you are keen to develop and prove you can succeed, this co

20、mpany will provide the challenge you need. And in line with this philosophy, Hooper is not an autocratic leader: his style is to consult, to seek advice, then to act.SK has grown quickly, mostly by acquisition. Hooper sits at the head of an empire that employs 50,000 people in 130 factories. His chi

21、ef mission is to reduce waste in the company, to bring down costs, and to produce funds to reinvest - all the time keeping ahead of competitors. We must generate growth on a consistent basis. Weve also got to generate more cash for investment in marketing. The latest development, the purchase of a c

22、hocolate manufacturer for $42 billion - a deal managed by Hooper - has made it one of the largest confectionery groups in the world.（分数：12.00）(1).The choice of Marc Hooper as Spartan Ketleys CEO was surprising because（分数：2.00）A.he knew more about law than marketing.B.he had little experience of stra

23、tegic planning.C.he had been with the company for a short time.D.he intended to take the company in a different direction.(2).What does Hooper say about his first job?（分数：2.00）A.He regarded the job as a means to a more interesting career.B.He gained useful skills while he was with the company.C.He f

24、ound that his education prepared him well for the job.D.He enjoyed working for such a prestigious company.(3).One of the reasons for Hooper leaving Cox and Leight was（分数：2.00）A.he had no chance of becoming a partner.B.he was not happy with the working conditions.C.he wanted to move to a workplace in

25、 a different area.D.he felt it was important to change jobs every few years.(4).After some time at Spartan Ketley, Hooper changed departments because（分数：2.00）A.he did not find his current job financially rewarding enough.B.he wanted to have experience of working in Europe.C.it was an opportunity to

26、work with young people.D.it improved his chances of promotion.(5).Hooper says that his policy as CEO is to（分数：2.00）A.develop a sense of competition within his workforce.B.train people to become proficient in a wide range of skills.C.hire staff who are not afraid to make important decisions.D.encoura

27、ge employees to be innovative in their approach to work.(6).What does Hooper see as his main future task as CEO of Spartan Ketley?（分数：2.00）A.to bring greater diversity to the marketing of new productsB.to increase the size of the company by acquiring a competitorC.to facilitate investment by improvi

28、ng the companys efficiencyD.to investigate the possibility of diversifying into other manufacturing sectors四、PART FOUR(总题数：1，分数：30.00)Read the extract below from the annual report of a company with manufacturing interests around the world. Choose the best word to fill each gap from A, B, C or D on t

29、he opposite page. For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0). Manufacturing StrategyDuring the last year, we announced the significant(0)_B_.of our plastic sheeting plant in Malaysia, which, together with the acquisition of th

30、e Javanese factory, will approximately double the Groups manufacturing【C1】_The cost of this development is within【C2】_and will be approximately $5.6m, of which $2.7m was incurred during the previous year. It is on schedule to【C3】_increasing volumes from October 2009.Following the【C4】_of plastic tubi

31、ng manufacture from Germany to Thailand, we have effectively doubled the capacity of this facility at an【C5】_cost of $12m. The project is set to cost less than the original【C6】_and is on target for increased production by June 2010.In February, we announced our【C7】_to sell our factory in Ireland. Th

32、is decision is in line with the Groups strategy of【C8】_on our core categories of branded products.In June, we announced investment in a new state-of-the-art UK manufacturing facility for specialist plastic components. This facility will be【C9】_by mid 2009 and will increase the Groups capacity to man

33、ufacture products efficiently in-house. At the same time it will【C10】_about 200 new jobs in an area of high unemployment. The factory is to cost approximately $24m, towards which government【C11】_ of up to $4m are already available. Sadly, as part of this move, we announced the 【C12】_of our Blackburn

34、 facility, which is due to take place in the early part of 2010.As part of our commitment to effective external communications with all our stakeholders, in October we【C13】_the corporate website, which is now providing up-to-date information on the Group and we look forward to receiving 【C14】_from u

35、sers of the site. Existing product websites are now in the 【C15】_of being redesigned as part of the global rebranding strategy.Example:A extension B expansion C accumulation D inflation （分数：30.00）(1).【C1】（分数：2.00）A.outputB.yieldC.totalD.mass(2).【C2】（分数：2.00）A.budgetB.incomeC.accountD.fund(3).【C3】（分数

36、：2.00）A.forwardB.transferC.advanceD.deliver(4).【C4】（分数：2.00）A.replacementB.rearrangingC.relocationD.redistribution(5).【C5】（分数：2.00）A.aimedB.imaginedC.acceptedD.expected(6).【C6】（分数：2.00）A.guessB.judgementC.estimateD.conviction(7).【C7】（分数：2.00）A.focusB.objectC.intentionD.purpose(8).【C8】（分数：2.00）A.conc

37、entratingB.planningC.attendingD.directing(9).【C9】（分数：2.00）A.runningB.implementingC.executingD.organizing(10).【C10】（分数：2.00）A.appointB.resultC.employD.create(11).【C11】（分数：2.00）A.scholarshipsB.grantsC.allocationsD.gifts(12).【C12】（分数：2.00）A.finishB.closureC.endingD.conclusion(13).【C13】（分数：2.00）A.dispat

38、chedB.promptedC.launchedD.effected(14).【C14】（分数：2.00）A.attitudeB.approachC.outlookD.feedback(15).【C15】（分数：2.00）A.practiceB.progressC.process.D.procedure五、PART FIVE(总题数：1，分数：24.00)Read the book review below. In most of the lines(34-45), there is one extra word. It is either grammatically incorrect or

39、 does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The exercise begins with two examples(0 and 00).Examples: （分

40、数：24.00）(1).【M1】（分数：2.00）填空项 1:_(2).【M2】（分数：2.00）填空项 1:_(3).【M3】（分数：2.00）填空项 1:_(4).【M4】（分数：2.00）填空项 1:_(5).【M5】（分数：2.00）填空项 1:_(6).【M6】（分数：2.00）填空项 1:_(7).【M7】（分数：2.00）填空项 1:_(8).【M8】（分数：2.00）填空项 1:_(9).【M9】（分数：2.00）填空项 1:_(10).【M10】（分数：2.00）填空项 1:_(11).【M11】（分数：2.00）填空项 1:_(12).【M12】（分数：2.00）填空项 1

41、:_BEC商务英语（中级）阅读模拟试卷 154答案解析(总分：90.00，做题时间：90 分钟)一、PART ONE(总题数：1，分数：14.00)Look at the statements below and the advice of four market analysts about a companys future strategy on the opposite page. Which analysts advice(A, B, C or D)does each statement(1-7)refer to? For each statement(1-7), mark one

42、letter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 It would be inadvisable for Dexter to extend its range of products at this time. （分数：14.00）(1).The kind of promotion Dexter has relied on so far is unlikely to influence its target customers

43、.（分数：2.00）_解析：(2).Although Dexter can probably extend its range, finding enough capital will be difficult.（分数：2.00）_解析：(3).Dexter needs to think carefully about the brand image of its products.（分数：2.00）_解析：(4).Supplying niche retailers could give Dexter access to a new group of customers.（分数：2.00）_解

44、析：(5).Dexter should consider working with a company experienced in advertising on a large scale.（分数：2.00）_解析：(6).Increasing the margin on the current range is an area Dexter should concentrate on.（分数：2.00）_解析：(7).Dexters approach to doing business has enabled it to compete with larger companies.（分数：2.00）_解析：二、PART TWO(总题数：1，分数：10.00)Read the article below about the differences between chief executives and entrepreneurs. Choose the best sentence from the opposi