大学六级-61及答案解析.doc

1、大学六级-61 及答案解析(总分：667.00，做题时间：90 分钟)一、BPart Writing(总题数：1，分数：106.00)1.我们经常在公共场合见到各种不文明的行为，叙述你的一次相关经历；2. 这些不文明的行为会有哪影响；3. 我们应该怎样改善这种现象。Immoral Behaviors in Public_（分数：106.00）_二、BPart Reading (总题数：1，分数：70.00)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer th

2、e questions on Answer Sheet 1. For questions-7, choose the best answer from the four choices marked A, B, C and D. For questions 8-10, complete the sentences with the information given in the passage.7 Companies That Inspire the Most Brand LoyaltyLike all things, brand loyalty has suffered in this r

3、ecession. Shoppers are less interested in the name on the label and more concerned with the price tag. A study released earlier this year found less than half of all American customers stayed loyal to their brands in 2008. According to a Reuters article, “19 percent reduced their loyalty and 33 perc

4、ent completely defected to another brand in the same category in 2008. “But several companies have managed to maintain or increase their customer loyalty this year. In this list of notable examples, we analyze what these brands have done right.FordNot surprisingly, brand loyalty is especially weak r

5、ight now in the auto industry. Less than one of every five people who purchased a car this year stuck with the same brand. But the one company doing well is Ford. Experian Automotive recently released a list of the ten vehicles with the strongest brand loyalty, and six of them were Ford cars, with t

6、he Ford Fusion topping the list. Some argue that Ford is benefiting from GMs failure, picking up their unsatisfied customers.And unlike many of its competitors, Ford has managed to weather the economic downturn without asking for money from the government, thereby building more consumer confidence.

7、In fact, Ford planned ahead and started offering more fuel- efficient cars for an affordable price. This, combined with a long history of service, may make Ford Americas default car company for years to come.FacebookTwitter may be the new darling of the social networking community, picking up users

8、every day, but Facebook holds onto its users longer. Facebook and MySpace both have retention rates of 60 precent compared to Twitters measly 40 percent.In fact, according to one statistic, 60 percent of Twitter users quit within the first month. But while MySpace may match Facebook in retention rat

9、es, Facebook is also managing to pick up more new users each month, making it the dominant force in social networking.One big reason for Facebooks success is that it continually adapts and modifies the site. Every few months, the page gets overhauled with added features such as news feeds and unique

10、 ways to find and reconnect with other users. Not all of these changes are popular, but the site has gotten better about listening to its users and tweaking their updates accordingly.AppleIt should come as little surprise that Apple has the highest brand loyalty of any computer company. For the last

11、 two years, Apple has shattered competitors in its American Consumer Satisfaction Index, which rates customer loyalty.Even if youre a PC person at heart, you cant deny that Apple has done an incredible job marketing its products and building a large cult following. (It doesnt hurt that theirad budge

12、t is half a billion dollars. ) When Apple introduces new items at its annual conferences, customers wait for days on end to get the first version of the product, in good economic times and bad. If thats not customer loyalty, we dont know what is.Dunkin DonutsIt turns out thatAmerica really does run

13、on Dunkin. The breakfast giant has beat out Starbucks for customer loyalty in the coffee department for the past three years, after having been trounced(严厉指责) by them every year prior.This may be as much a product of Dunkin Donuts good attributes as Starbucks bad ones. According to Forbes. corn, Sta

14、rbucks abandoned its “strong brand identity as an experience-centered coffee shop, one that gives customers a chance to slow down and smell the coffee.“ Without this unique experience, customers feel less inclined to throw down more money for drinks when they can get comparable products for much les

15、s at Dunkin Donuts.Brand Keys, the research group who released the rankings, believes this is enforced in the current economic climate.“Today, Value matters more than ever to consumers, and in terms of service and quality and variety, Dunkin has been able to meet consumers very high expectations in

16、a tough marketplace,“ the group said.Sam AdamsEveryone has their beer of choice, but it rums out customers are more devoted to this Boston craft beer than other brewery titans like Budweiser and Heineken ( who ranked second and third on Brand Keys list this year, respectively ). As Fast Company desc

17、ribes, it, Sam Adams “is a product with unusual consumer engagement profile and a tenacious brand appeal. “In fact, the companys founder deliberately tries to build an “emotional attachment“ between customers and his beer with ad campaigns like the “Take Pride in Your Beer“ series. It has since spaw

18、ned a popular Facebook group where members eagerly discuss new brews.Still, much of Sam Adams success is due to the quality of the product. Last year, when Sam Adams first climbed into the top spot, overtaking Coors, Brand Keys reported that the biggest factor was the beers “full-bodied taste,“ whic

19、h is the main determinant for customer satisfaction in the beer category. This continued to propel the brand in 2009.CheeriosWhile other companies have lost their reliable customer base, surveys show C.heerios has actually increased their highly- loyal customers by 6 percent during the recession. It

20、 currently has the most brand loyalty of any cereal, according to Brand Keys.One expert credited Cheerios continued popularity among consumers to its message control. Cheerios continues to market itself as a product thats good for children and family, pushing its proven health benefits. These meanin

21、gful messages resonate well with consumers.Cheerios should be on the lookout in the coming year, though: Kelloggs brand loyalty is on the rise, driving sales up, and the company is even currently considering using lasers to etch their brand name on each piece of cereal. Now thats branding!The Yankee

22、sIn honor of the World Series champs, I have to include this one. According to one study, the New York Yankees currently have the strongest brand outside of their hometown of any SPOrtS team. This is undoubtedly a result of their long and storied franchise history.At home, the Green Bay Packers have

23、 the best brand loyalty. Perhaps thats because people in Green Bay have nothing to do except watch the Packers play.（分数：70.00）(1).During economic crisis, customers pay more attention to _ A. the brand name of goods B. the label on the goods C. the price of the goods D. the tag of the goods（分数：7.00）A

24、B.C.D.(2).How many customers kept their loyalties to their brands in 2008? A. Less than one of every five people. B. Less than 50%. C. 33%. D. 19%.（分数：7.00）A.B.C.D.(3).Ford has got through this economic crisis not by_ A. getting help from the government B. strategy made by the company C. producing

25、efficient cars with affordable price D. keeping the long history of their service（分数：7.00）A.B.C.D.(4).Facebook succeeds in keeping its users because _ A. it picks up users who quit Twitter B. it updates the site regularly C. it makes its site user friendly D. it builds more consumer confidence（分数：7.

26、00）A.B.C.D.(5).Customers are loyal to Apple because _ A. it is on the top of the Consumer Satisfaction Index B. it is good at marketing C. it updates its products every year D. it is a top brand in America（分数：7.00）A.B.C.D.(6).According to Forbes. com, whats the reason that Starbucks lose its custome

27、rs? A. It abandoned its experience-centered brand identity. B. It priced its products much higher than ever. C. The smell of the coffee in Starbucks changed. D. Dunkin Donuts shattered its strategy.（分数：7.00）A.B.C.D.(7).Which of the following is the second best beer according to Brand Keys list this

28、year? A. Sam Adams. B. Budweiser. C. Heineken. D. Coors.（分数：7.00）A.B.C.D.(8).According to Brand Keys, the biggest factor of Sam Adams success was _（分数：7.00）填空项 1:_(9).An expert attributes the success of Cheerios to _（分数：7.00）填空项 1:_(10).The fact that New York Yankees currently have the strongest bra

29、nd outside of their hometown of any sports team is result of their _（分数：7.00）填空项 1:_三、BPart Listenin(总题数：0，分数：0.00)四、BSection A/B(总题数：4，分数：105.00)Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be

30、asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 wit

31、h a single line through the center.（分数：35.00）(1). A. Camp in the mountains. B. Stay at his own house. C. Write to his girlfriend. D. Hold his uncles mails.（分数：7.00）A.B.C.D.(2). A. He doesnt understand his staff. B. His computer doesnt work properly. C. He doesnt know how to apply computer theory. D.

32、 He is unable to add the figures.（分数：7.00）A.B.C.D.(3). A. Cowardly. B. Anxious. C. Lazy. D. Courageous.（分数：7.00）A.B.C.D.(4). A. She made a reservation for the 9:00 flight. B. She changed the reservation. C. She found they were late for the 8:00 flight. D. She misunderstood the man.（分数：7.00）A.B.C.D.(

33、5). A. He couldnt make any sense out of his course. B. He hasnt taken more than one philosophy course. C. He is a philosophy major. D. He hasnt taken any philosophy course in that department.（分数：7.00）A.B.C.D.（分数：21.00）(1). A. A dentist. B. A cook. C. A dietician. D. A twirler.（分数：7.00）A.B.C.D.(2). A

34、 Go for a swim. B. Make better use of time. C. Follow the official procedure. D. Watch television.（分数：7.00）A.B.C.D.(3). A. She doubts he makes much money now. B. Shes surprised that he chose that company. C. She doesnt know when her classes started. D. She wonders why hes kept his job.（分数：7.00）A.B.

35、C.D.Conversation One Questions 19 to 21 are based on the conversation you have just heard. （分数：21.00）(1). A. The CPU is broken. B. Thescreenis flashing. C. It doesnt work. D. It dropped to the floor.（分数：7.00）A.B.C.D.(2). A. The company will compensate the customer. B. The company will refund the cus

36、tomers money. C. The company will replace it. D. The company will do nothing about it.（分数：7.00）A.B.C.D.(3). A. Exchange the computer for the woman. B. Refund the womans money. C. Give the woman anything she likes in the store. D. Give the woman a store credit with which she can buy anything in the s

37、tore.（分数：7.00）A.B.C.D.Conversation Two Questions 22 to 25 are based on the conversation you have just heard. （分数：28.00）(1). A. The close-ups are perfect. B. The dialogues are easy to understand. C. Its not boring at all. D. It doesnt tell any story.（分数：7.00）A.B.C.D.(2). A. Because its dark. B. Becau

38、se it makes her think. C. Because there are two-dimensional characters in it. D. Because the dialogues in it are superficial.（分数：7.00）A.B.C.D.(3). A. Gun fights and exploding cars. B. Depressing stories. C. Intense characters. D. Dark background.（分数：7.00）A.B.C.D.(4). A. Comedy. B. Light movie. C. My

39、stery movie, D. Action movie.（分数：7.00）A.B.C.D.五、BSection B/B(总题数：3，分数：70.00)Directions: In this section, you will hear .3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose

40、the best answer from the,four choices marked A, B, C and D. Then mark the corresponding letter on Answer Sheet 2 with a single line through the center.Passage OneQuestions 26 to 29 are based on the passage you have just heard.（分数：28.00）(1).A.OnApri126,1611. B.OnApri123,1611.C.OnApri126,1616. D. On A

41、pri123,1616.（分数：7.00）A.B.C.D.(2). A. In 1585. B. In 1584. C. In 1583. D. In 1586.（分数：7.00）A.B.C.D.(3). A. People know almost nothing about Shakespeares early life. B. Shakespeare was already well known before he went to London. C. People know a lot about Shakespeares life in London. D. People know o

42、nly a little about Shakespeares life in London.（分数：7.00）A.B.C.D.(4). A. Shakespeare was not interested in making a profit. B. Shakespeare could get one-tenth of the profits of the Globe Theater. C. Shakespeare, like his fellow writers, had no business sense. D. Shakespeares fellow writers shared the

43、 same profits as he did.（分数：7.00）A.B.C.D.Passage Two Questions 30 to 32 are based on the passage you have just heard. （分数：21.00）(1). A. Kings and queens, princes and princesses, and lords and ladies built castles in order to get more land. B. Around the outside of a castle, a moat was dug, which was

44、 often filled with water. C.A castle was built behind a thick and high stonewall, which was strong enough to stand the possible attack of enemies. D. Ifa drawbridge was pulled up, there was no way for people to enter the castle.（分数：7.00）A.B.C.D.(2). A. They lived a luxurious life and their diet was

45、very delicate. B. They lived a highly civilized court life. C. They lived a primitive life and their table manners were often rude. D. They lived a comparatively luxurious but not-so-civilized life.（分数：7.00）A.B.C.D.(3). A. Castles structure and the eating habit in them. B. Castles structure and peop

46、le who lived in them. C. Castles structure and the lives in them. D. Why people built castles and castles structure.（分数：7.00）A.B.C.D.Passage Three Questions 33 to 35 are based on the passage you have just heard. （分数：21.00）(1). A. Separate houses were built for storing ice. B. Double walls were built

47、 in icehouses to keep cool. C. Blocks of ice were packed with weed in icehouses. D. Ice was put into icehouses in winter.（分数：7.00）A.B.C.D.(2). A. The ice was cut and handled with the help of some special tools. B. The ice was taken from the flowing river with hooks and carried by sleds to icehouses.

48、 C. The ice was carried on the frozen surface of the pond or river. D. The ice was sawed into even blocks by workers.（分数：7.00）A.B.C.D.(3). A. Saws, choppers, axes, tongs, hooks. B. Axes, saws, choppers, tongs, hooks. C. Choppers, axes, saws, hooks, tongs. D. Axes, saws, choppers, hooks.（分数：7.00）A.B.C.D.六、BSection C/B(总题数：1，分数：77.00)Directions: In this section, you will hear a