大学六级-74及答案解析.doc

1、大学六级-74 及答案解析(总分：713.00，做题时间：90 分钟)一、BPart Writing(总题数：1，分数：106.00)1.Family Bank Deposit RMB (yuan)YearAverage Family DepositTotal Family Deposit19901338 130.5 billion20007869 757.3 billion201032000 2533.3 billion1. 对图表进行描述；2. 对图表进行分析；3. 对图表进行总结。（分数：106.00）_二、BPart Reading (总题数：1，分数：70.00)Directions

2、 In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-4 markY(for YES) if the statement agrees with the information given in the passage;N (for NO) if the statement contradicts the information given in the passage;NG(for N

3、OT GIVEN) if the information is not given in the passage.For questions 5-10, complete the sentences with the information given in the passage.The History of Pizza HutPizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borr

4、owed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the tic

5、ker symbol PIZ.In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990s Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign “The Best Pizzas Under One Roof“. In 1996, P

6、izza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Huts market share has slowly eroded because of intense competition from their rivals Dominos, Little Caesars and newcomer Papa Johns. Home del

7、ivery was a driving force for success, especially for Pizza Hut and Dominos.However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current t

8、rend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas.In the past, Pizza Hut has always had t

9、he first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, i

10、n 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didnt necessarily want pizza.Another strategy they used in the past and are still .using is the diversification of their pizzas. Pizza Hut is always trying

11、to come up with some innovative way to make a pizza into something slightly different-different enough that customers will think its a whole new product. For example, lets look at some of the pizzas Pizza Hut has marketed in the past. In I983, Pizza Hut introduced their Pan Pizza, which had a guaran

12、tee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the “BigFoot“, which was two square feet of pizza cut into 21 slices. In 1995, they introduced “Stuffed Crust Pizza“, where the crust would be filled with cheese. In 1997, they marketed “The Edge“,

13、which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing “The Big New Yorker“, trying to bring the famous New York style pizza to the whole country.Another opportunity that Pizza Hut has is their new ordering online system. Anyone with Internet access can ord

14、er whatever they wish and get it delivered to their house without even speaking to someone. This program has just been started, so we do not have any numbers to support whether or not it will be a success.Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began

15、 two customer satisfaction programs: a 1-800 number customer hotline, and a customer call- back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions

16、that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future.However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that oth

17、er competitors dont have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices.An indirect weakness that Pizza Hut has is th

18、at they have lost a lot of their customers and market share due to such intense competition with competitors. Pizza Huts opportunities are almost endless. They can increase revenue with their new innovative pizzas, and increase brand loyalty with good customer service.Pizza Huts number one threats a

19、re from their competitors. Currently, their closest competitor is Dominos Pizza. Dominos main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Dominos was very profitable when they ran the promotional deal of delivering a pizza within 30 minutes. Howev

20、er, many lawsuits have been filed against Dominos in the past for reckless driving by their drivers, so Dominos withdrew the promotion. Little Caesars is another one of Pizza Huts competitors, right behind Dominos in market share. Little Caesars is famous for offering large quantities of pizza for l

21、ess money. Other competitors include Papa Johns, Sbarro, and Pizza Inn.A problem facing all of the pizza chains is that each of their individual competitive advantages are pretty much everyones competitive advantages. Most if not all the top pizza chains offer free delivery, and always have some sor

22、t of promotional deal offering large pizzas at reduced prices. Other competitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and DiGornio pizzas.（分数：70.00）(1).Pizza Hut expanded it

23、s business into many parts of the country by the time of 1969.（分数：7.00）填空项 1:_(2).Pizza Hut has always dominated the market and is free of challenge.（分数：7.00）填空项 1:_(3).Fruits and salads are now commonly served at pizza restaurants.（分数：7.00）填空项 1:_(4).The diversification strategy is to be the first

24、mover.（分数：7.00）填空项 1:_(5).In Pizza Hut, a Pan Pizza was _ to serve in 5 minutes.（分数：7.00）填空项 1:_(6).If you want a pizza from Pizza Hut delivered directly to your house, you have to have _ in the first place.（分数：7.00）填空项 1:_(7).in order to make sure their customers were happy, Pizza Hut introduced _.

25、分数：7.00）填空项 1:_(8).The higher overhead costs of Pizza Hut obviously accounted for _.（分数：7.00）填空项 1:_(9).The reason why Dominos withdrew their promotion was that they suffered legally from _.（分数：7.00）填空项 1:_(10).Major pizza makers have to face the problem that their competitive advantages are _.（分数：

26、7.00）填空项 1:_三、BPart Listenin(总题数：0，分数：0.00)四、BSection A/B(总题数：4，分数：105.00)Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will

27、be ,spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A ) , B) , C) and D) , and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.（分数：35.00）(1). A. The man ca

28、n choose from different rooms in this hotel. B. The woman suggests the man to book only one room. C. The hotel charges higher deposit for an extra bed. D. The man likes to change the reservation.（分数：7.00）A.B.C.D.(2). A. She will give the new schedule to John. B. John will meet her at 2pro at the air

29、port. C. John should have known the new schedule. D. John will not take the same flight.（分数：7.00）A.B.C.D.(3). A. Friends. B. Colleagues. C. Neighbors. D. Doctor and patient.（分数：7.00）A.B.C.D.(4). A. He has resigned his job for unsatisfied income. B. He has set up his own business. C. He has quit the

30、job for not getting alone with the boss. D. He felt it difficult to find a new job.（分数：7.00）A.B.C.D.(5). A. She shifted among various tasks. B. She was busy with the intern job only. C. She spent all her time on report writing. D. She tailed in the exams for driving license.（分数：7.00）A.B.C.D.（分数：21.0

31、0）(1). A. Tom is busy with his work. B. Tom is doing nothing recently. C. Tom has a lot of emails and phone calls to reply. D. Tom has wasted his time on other unimportant things.（分数：7.00）A.B.C.D.(2). A. The woman is the librarian. B. The man has borrowed a fine book from the library. C. Anyone can

32、return the book without the certificate. D. Today is the deadline of returning the mans book.（分数：7.00）A.B.C.D.(3). A. Shes helping the man for some troubles. B. Shes inspecting the safety conditions in the airport. C. Shes going through the security check. D. Shes claiming her luggage at the service

33、 center.（分数：7.00）A.B.C.D.Long Conversation OneQuestions 19-21 are based on the conversation you have just beard. （分数：21.00）(1). A. Negotiation Skills. B. Presentation Skills. C. Sales Skills. D. All the courses shes booked.（分数：7.00）A.B.C.D.(2). A. The 5th of June. B. The 14th of July. C. The 1st of

34、August. D. The 11th of August.（分数：7.00）A.B.C.D.(3). A. The course books. B. The certificate that she needs. C. The confirmation of the changes. D. The receipt of training fees.（分数：7.00）A.B.C.D.Long Conversation TwoQuestions 22-25 are based on the conversation you have just heard. （分数：28.00）(1). A. T

35、he Bank of Ireland. B. The Allied Irish Bank. C. The ABI bank. D. The Dunnes Bank.（分数：7.00）A.B.C.D.(2). A. She wants to apply for a bank card. B. She wants to deposit some money. C. She wants to get some money out of her account. D. She wants to exchange some currencies.（分数：7.00）A.B.C.D.(3). A. Nort

36、hwards. B. Southwards. C. Just go straight. D. North East.（分数：7.00）A.B.C.D.(4). A. Before 4pm. B. Before 4:15pm. C. Before 4:30 pm. D. At any time.（分数：7.00）A.B.C.D.五、BSection B/B(总题数：3，分数：70.00)Directions: In this section, you will hear 3 short passages. At the end of each passage, you hear some que

37、stions. Both the passage and the questions will be spoken only once. After you hear question, you must choose the best answer from the four choices marked A), B) , C) and D Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.Passage OneQuestions 26-29 are based

38、 on the passage youve just heard. （分数：28.00）(1). A. Time with friends. B. Time with someone significant. C. Time with parents. D. Time with family.（分数：7.00）A.B.C.D.(2). A. Young females from the middle class. B. Young males from the middle class. C. The blacks. D. The Hispanics who are discriminated

39、分数：7.00）A.B.C.D.(3). A. High family income. B. Parents with decent jobs. C. Parents with good education. D. Harmonious family relationship.（分数：7.00）A.B.C.D.(4). A. Nowadays fewer young people in the US want to get married. B. Many young respondents still hold positive attitude to marriage. C. Many

40、 young people want to get married but dont expect to have kids. D. Some young people want to have kids even they dont want to marry.（分数：7.00）A.B.C.D.Passage TwoQuestions 30-32 are based on the passage youve just heard. （分数：21.00）(1). A. He educates the parents who intend to abandon their children. B

41、 He claims for government funds for the orphan. C. He set a baby box in front of his church to collect unwanted babies. D. He adopts the unwanted babies by himself.（分数：7.00）A.B.C.D.(2). A. Because there are more poor people who cant afford to raise children. B. Because the rate of children born to

42、single mothers increases. C. Because more disabled children have been born than before. D. Because the moral level of young Koreans is declining.（分数：7.00）A.B.C.D.(3). A. In the long run, the government should take care of the abandoned children. B. The church lacks the funds for reserving the baby b

43、ox. C. Such actions has drawn criticism from the public. D. Its illegal to set such baby box in Korea.（分数：7.00）A.B.C.D.Passage ThreeQuestions 33-35 are based on the passage youve just heard. （分数：21.00）(1). A. Bilingual babies are healthier when they grow up. B. Bilingual babies tend to be more flexi

44、ble in personality. C. Its more easy for babies to learn a second language when they grow up. D. Bilingual babies will be stronger in speaking ability when they grow up.（分数：7.00）A.B.C.D.(2). A. Babies raised in bilingual households are more flexible to different languages. B. Babies raised in biling

45、ual households are confused by different languages. C. Babies raised in bilingual households are easier to communicate with adults. D. Babies raised in bilingual households are more clever.（分数：7.00）A.B.C.D.(3). A. Their brain can have good exercise. B. They can understand native language only. C. Th

46、eir ability to distinguish sounds from a foreign language declines. D. Their ability to distinguish sounds from a foreign language increases.（分数：7.00）A.B.C.D.六、BSection C/B(总题数：1，分数：77.00)Directions: In this section, you will hear a passage three times. When the passage is read for the first time, y

47、ou should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36-43 with the exact words you have just heard. For blanks numbered from 44-46 you are required to fill in the missing information. For these blanks, yo

48、u can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third time, you should check what you have written.When I speak about the development of the economy of this land, I am speaking in terms of sustainable development. This means that we U U 1 /U /