电子商务+Electronic+Business及答案解析.doc

1、电子商务+Electronic+Business 及答案解析(总分：52.00，做题时间：90 分钟)一、PART ONE(总题数：1，分数：8.00)A. The e-commerce market has become the virtual main street of the world. Providing a quick and convenient way of exchanging goods and services both regionally and globally, e commerce has boomed. Today, e-commerce has grown

2、 into a huge industry with US online retail generating $175B in revenues in 2007. With more than 70% of Americans using the Internet on a daily basis for private and/or business use and the rest of the world also beginning to catch on, e-commerces global growth curve is not likely to taper off anyti

3、me soon.B. Global Internet penetration rates have an enormous impact on e-commerce growth rates. Currently, more than 30.2% of the world has access to the internet, and hence, e-commerce. Reduced Internet surfing charges, Internet technology development covering expanded bandwidth, and increased spe

4、eds it must: (1) Be innovative; (2) Add value; (3) Provide information and interaction not otherwise available; and (4)Create forums for opinion-building activities.The third pillar is the electronic transactions pillar. Many businesses have built an electronic information pillar and some have built

5、 or are building an electronic community pillar, but substantially fewer have constructed the electronic transaction pillar. Two impediments to constructing the pillar exist: the ability to engage in meaningful and sufficient negotiation processes and security of transaction data.（分数：6.00）(1).Which

6、is the base of the electronic business model?A. The electronic information.B. The existing market space.C. The electronic relationship.D. The electronic transaction.（分数：1.00）A.B.C.D.(2).What is our aim to construct an electronic information pillar?A. Converting the documentary information into a web

7、readable format.B. Enabling the potential consumers easily to find the necessary information.C. Collecting documents and multimedia data from the internet.D. Constructing a good, solid web page which can provide the information.（分数：1.00）A.B.C.D.(3).Why is the electronic relationships the central pi

8、llar. ?A. Because the wed page readers cant find the information by themselves.B. Because the potential customers do not return to the site to find information.C. Because the web site should play the role of “port of entry“ into a community.D. Because a web site wont work if only you find some way t

9、o attract and keep the consumers.（分数：1.00）A.B.C.D.(4).Which is not the information we can learn from the third pillar?A. The electronic transaction pillar is a guarantee of a successful negotiation in the transaction.B. There are still some obstructions in building the electronic transaction pillar.

10、C. The electronic transaction pillar is a system of security in transaction.D. Building electronic transaction pillar is to make an efficient and safe transaction.（分数：1.00）A.B.C.D.(5).In order to build good customer relationships, electronic commerce web sites need to be designed toA. be innovative

11、and attractive.B. provide information and interaction not otherwise available.C. create forums for opinion-building activitiesD. give potential customers the feeling of community and interaction they are increasingly expecting.（分数：1.00）A.B.C.D.(6).What is the main idea of the text?A. There are three

12、 main pillars that support the e-commerce.B. We should pay attention on making an interactive relationship.C. E-commerce is ramping up at a good rate.D. The internet is the substantial media in e-commerce.（分数：1.00）A.B.C.D.四、PART FOUR(总题数：1，分数：10.00)Impact of Electronic CommerceTodays forward thinkin

13、g CEO recognizes the (21) of e-commerce as a strategic business issue, not just one more technical issue to be (22) to the IS department, perhaps the existing EDI group. Although a company may have reengineered its (23) business process and perhaps painfully installed an ERP system to bring ineffici

14、encies to the back office, e-commerce is about reengineering outward-facing processes-industry process reengineering.(24) electronic commerce is not just a technology, it is a way of (25) business that has the potential to impact every aspect of the firms value chain. Implementing full-scale, innova

15、tive applications of electronic commerce requires management teams to view the marketplace beyond the typical physical boundaries.The biggest problem that electronic commerce pioneers encounter is the limited set of mental models that (26) our thinking. We tend to think of the web in our “industrial

16、 age“ (27) where everything must be described and related to the physical world.If electronic commerce applications are not placed in the proper business context and the strategy (28) with the business overall business strategy, then the electronic commerce application is likely to fail. Thus, new b

17、usiness models are necessary that (29) electronic commerce initiatives with overall business goals. So first of all, we should discuss the need to align a firms on-line strategy with its overall business strategy. (30) that discussion, emerging business paradigms that fully embrace the electronic co

18、mmerce philosophy are going to be discussed, including a new view of the value chain.（分数：10.00）(1).A. problem B. challenge C. importance D. doubt（分数：1.00）A.B.C.D.(2).A. represented B. appointed C. replaced D. delegated（分数：1.00）A.B.C.D.(3).A. internal B. external C. inward D. outward（分数：1.00）A.B.C.D.

19、4).A. Thus B. Besides C. However D. Further（分数：1.00）A.B.C.D.(5).A. making B. managing C. running D. conducting（分数：1.00）A.B.C.D.(6).A. bound B. provoke C. constrain D. control（分数：1.00）A.B.C.D.(7).A. illusion B. vision C. paradigm D. form（分数：1.00）A.B.C.D.(8).A. connected B. linked C. aligned D. combi

20、ned（分数：1.00）A.B.C.D.(9).A. combine B. integrate C. assemble D. ally（分数：1.00）A.B.C.D.(10).A. Concerning B. Following C. After D. Beside（分数：1.00）A.B.C.D.五、PART FIVE(总题数：1，分数：10.00)E-commerce, A Powerful Business ChannelElectronic commerce has the promise to be a very powerful business channel. Many “t

21、raditional“ businesses such as General Electric, American Airlines, and US Air have (31) successfully implemented successful web-based strategies. New businesses, such as Amazon. corn, are challenging many traditional businesses to rethink the (32) they conduct business. The success of Amazon. corn

22、has prompted many, previously “traditional“ businesses, such as the bookstore retailer, Barnes and Noble, to (33) the electronic commerce arena.When implemented properly and when aligned (34) the firms overall corporate strategy, electronic commerce can significantly enhance the operations of a firm

23、 The potential benefits of electronic commerce to businesses depend on the extent of implementation and also the industry in (35) the firm operates. The outlook for web-based revenues is particularly (36) for the travel, financial services, computing hardware and software industries. The primary be

24、nefits to consumers are convenience, access to information, and price comparison. All of these benefits to the consumer (37) in more buying power.(38) business models and the value chain are no longer representatives of the virtual society in which electronic commerce operates. The value chain of el

25、ectronic commerce-based companies places the customer as the center of focus with a sharing of data throughout all processes of the value chain and the customer.Besides, the (39) of electronic commerce depends on the assurance in which businesses and customers place in its underlying systems. Securi

26、ty is often cited as the number one impediment (40) the growth of electronic commerce.（分数：10.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_六、PART SIX(总题数：1，分数：12.00)Shopping Online（分数：12.00）(1).In America, women now outnumber over men online; the average age of all web suf

27、fers is（分数：1.00）填空项 1:_(2).increasing; their level of education is decreasing; and their average spending is growing. In a（分数：1.00）填空项 1:_(3).short, online consumers are rapidly becoming just like offline consumers. So it should be come（分数：1.00）填空项 1:_(4).as no surprise that, just as it was on the h

28、igh street, clothing was the biggest category of goods（分数：1.00）填空项 1:_(5).sold online in America at last Christmas. Similar trends are already evident in Europe and will no（分数：1.00）填空项 1:_(6).doubt spread to Asia. But e-commerce involves in a lot more than retail sales and services such as travel, i

29、n which more than half of all bookings are expected to move online within a few years.（分数：1.00）填空项 1:_(7).For instance, with billions of dollars of used goods are now sold on internet auction sites, notably on the hugely successful eBay. Second-hand cars are now eBays biggest category, sales that（分数

30、1.00）填空项 1:_(8).many once thought would be impossible to conduct on the internet. Some of the big American（分数：1.00）填空项 1:_(9).dotcoms are now finding that growth is accelerating even faster than overseas: eBays Chinese service, for instance, is already the biggest e-commerce site in that country. T

31、hen there are the（分数：1.00）填空项 1:_(10).billions spent on buying everything from pornography to financial servicesand this does not（分数：1.00）填空项 1:_(11).include business-to-business (B2B) services, already worth more than $1 trillion a year according（分数：1.00）填空项 1:_(12).to some estimates. Wal-Mart, for

32、 one reason, now conducts all its business with suppliers over a proprietary B2B network.（分数：1.00）填空项 1:_电子商务+Electronic+Business 答案解析(总分：52.00，做题时间：90 分钟)一、PART ONE(总题数：1，分数：8.00)A. The e-commerce market has become the virtual main street of the world. Providing a quick and convenient way of exchan

33、ging goods and services both regionally and globally, e commerce has boomed. Today, e-commerce has grown into a huge industry with US online retail generating $175B in revenues in 2007. With more than 70% of Americans using the Internet on a daily basis for private and/or business use and the rest o

34、f the world also beginning to catch on, e-commerces global growth curve is not likely to taper off anytime soon.B. Global Internet penetration rates have an enormous impact on e-commerce growth rates. Currently, more than 30.2% of the world has access to the internet, and hence, e-commerce. Reduced

35、Internet surfing charges, Internet technology development covering expanded bandwidth, and increased speeds it must: (1) Be innovative; (2) Add value; (3) Provide information and interaction not otherwise available; and (4)Create forums for opinion-building activities.The third pillar is the electro

36、nic transactions pillar. Many businesses have built an electronic information pillar and some have built or are building an electronic community pillar, but substantially fewer have constructed the electronic transaction pillar. Two impediments to constructing the pillar exist: the ability to engage

37、 in meaningful and sufficient negotiation processes and security of transaction data.（分数：6.00）(1).Which is the base of the electronic business model?A. The electronic information.B. The existing market space.C. The electronic relationship.D. The electronic transaction.（分数：1.00）A.B. C.D.解析：(2).What i

38、s our aim to construct an electronic information pillar?A. Converting the documentary information into a web-readable format.B. Enabling the potential consumers easily to find the necessary information.C. Collecting documents and multimedia data from the internet.D. Constructing a good, solid web pa

39、ge which can provide the information.（分数：1.00）A.B. C.D.解析：(3).Why is the electronic relationships the central pillar. ?A. Because the wed page readers cant find the information by themselves.B. Because the potential customers do not return to the site to find information.C. Because the web site shou

40、ld play the role of “port of entry“ into a community.D. Because a web site wont work if only you find some way to attract and keep the consumers.（分数：1.00）A.B.C. D.解析：(4).Which is not the information we can learn from the third pillar?A. The electronic transaction pillar is a guarantee of a successfu

41、l negotiation in the transaction.B. There are still some obstructions in building the electronic transaction pillar.C. The electronic transaction pillar is a system of security in transaction.D. Building electronic transaction pillar is to make an efficient and safe transaction.（分数：1.00）A.B.C. D.解析：

42、5).In order to build good customer relationships, electronic commerce web sites need to be designed toA. be innovative and attractive.B. provide information and interaction not otherwise available.C. create forums for opinion-building activitiesD. give potential customers the feeling of community a

43、nd interaction they are increasingly expecting.（分数：1.00）A.B.C.D. 解析：(6).What is the main idea of the text?A. There are three main pillars that support the e-commerce.B. We should pay attention on making an interactive relationship.C. E-commerce is ramping up at a good rate.D. The internet is the sub

44、stantial media in e-commerce.（分数：1.00）A. B.C.D.解析：四、PART FOUR(总题数：1，分数：10.00)Impact of Electronic CommerceTodays forward thinking CEO recognizes the (21) of e-commerce as a strategic business issue, not just one more technical issue to be (22) to the IS department, perhaps the existing EDI group. Al

45、though a company may have reengineered its (23) business process and perhaps painfully installed an ERP system to bring inefficiencies to the back office, e-commerce is about reengineering outward-facing processes-industry process reengineering.(24) electronic commerce is not just a technology, it i

46、s a way of (25) business that has the potential to impact every aspect of the firms value chain. Implementing full-scale, innovative applications of electronic commerce requires management teams to view the marketplace beyond the typical physical boundaries.The biggest problem that electronic commer

47、ce pioneers encounter is the limited set of mental models that (26) our thinking. We tend to think of the web in our “industrial age“ (27) where everything must be described and related to the physical world.If electronic commerce applications are not placed in the proper business context and the st

48、rategy (28) with the business overall business strategy, then the electronic commerce application is likely to fail. Thus, new business models are necessary that (29) electronic commerce initiatives with overall business goals. So first of all, we should discuss the need to align a firms on-line strategy with its overall business strategy. (30) that discussion, emerging business paradigms that fully embrace the electronic commerce philosophy are going to be discussed, including a new view of the