高级写作-10及答案解析.doc

1、高级写作-10 及答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The graph below shows the number of TV watchers in China. Using the information from the graph, write a short report describing the situation. Write 120-140 words.（分数：2.00）_PART TWOQuestions 2-4 Write an answer to one of the q

2、uestions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 Your company is planning to promote the sales of a product. You have been asked to do some research concerning whether to give a discount or to launch an

3、 advertising campaign. Write the report for the Sales Manager, concerning the sales of the product for the last 3 months, which of the two practices you would adopt, what benefits it will bring about.（分数：2.00）_(2).Question 3 A customer has returned a digital camera for it was the wrong model as a re

4、sult of a mistake in packing. You are asked by your manager to write a letter to give a response. Write a letter to the customer apologizing for the mistake, explaining how the mistake was made, suggesting several compensation methods.（分数：2.00）_(3).Question 4 Your company is looking for a manager fo

5、r the Accounting Department. You have been asked to do some research concerning whether to promote internally or recruit from outside. Write your proposal, including the following: an analysis of the corporate culture, which of the two practices is more in line with the corporate culture, benefits t

6、hat will be brought with your proposal, possible risks involved in the practice.（分数：2.00）_高级写作-10 答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The graph below shows the number of TV watchers in China. Using the information from the graph, write a short report describing the situa

7、tion. Write 120-140 words.（分数：2.00）_正确答案：(IntroductionThis graph shows the number of TV watchers of different age groups in China.FindingsThere is a very small number of TV watchers in China at age 5, 25 and 45, which is approximately 40 million. In contrast, the number of 15-year-old TV watchers go

8、es up to 60 million. However, there is a sharp fall from 60 millionl5-year-old TV watchers to 30 million35-year-old TV watchers. It could be seen that there is a steady increase in the number of people over 45-year-old who watch TV. The highest number is reached at 80 million for 75-year olds.)解析：PA

9、RT TWOQuestions 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 Your company is planning to promote the sales of a product. You have been asked to do some research co

10、ncerning whether to give a discount or to launch an advertising campaign. Write the report for the Sales Manager, concerning the sales of the product for the last 3 months, which of the two practices you would adopt, what benefits it will bring about.（分数：2.00）_正确答案：(To: Roger BrownFrom: Will SmithDa

11、te: Oct. 23, 2009Subject: Advertising CampaignIntroductionThis report aims to probe how an advertising campaign can help promote the sales of a product.FindingsCompared with the same time period in last year, our sales volume remains stable in the last 3 months. This is not at all satisfactory as we

12、 target to achieve 5% increment in the yearly sales volume. Such stability will stop us from doing so. Therefore, I propose that an advertising campaign can be taken to change this.RecommendationsTwo ways of advertising are recommended based on the current situation. First, we can organize promotion

13、 activities, i.e., add 100 you get the second piece free on our counters in the big Dept. stores. This is attractive to the regular customers, and they will be happy to bring their relatives and friends to us. The second approach is targeted at the corporate purchase for the coming Chinese tradition

14、al Spring Festival. We will design a special package for the whole-sale to those companies who purchase annual gifts to the employees, and customers.ConclusionThe two approaches are targeted either at the individual or the corporate purchase, and this will help increase the sales volume, and also re

15、duce our storage, improve the cash flow of the company. This will in the end get us to achieve the 5 % increment in the sales volume over last year.)解析：(2).Question 3 A customer has returned a digital camera for it was the wrong model as a result of a mistake in packing. You are asked by your manage

16、r to write a letter to give a response. Write a letter to the customer apologizing for the mistake, explaining how the mistake was made, suggesting several compensation methods.（分数：2.00）_正确答案：(Dear Mr. Green,We are extremely sorry to learn that you have received a wrong model of our digital camera a

17、nd we sincerely apologize to you for the mistake we have made.In actuality, we have to admit that a mistake was made in packing. We have conducted an investigation concerning your complaint and have found that an employee made a careless mistake while he continued working while he had caught a cold

18、for he had a big family to provide for. We hope you can understand his situation and although we greatly regret for the inconvenience caused.I have written to our manager about it and he has suggested two ways for compensation to you. If you would like to keep the current model, we intend to arrange

19、 a discount of 10% in this purchase as compensation although there is no price difference between the two models and you can get the discount in cash immediately at your confirmation. Or we can exchange the old camera for the right model for you immediately.We hope you will continue to show interest

20、 in our products and support us. I sincerely hope that you will accept our apologies.Yours sincerely,Will Smith)解析：(3).Question 4 Your company is looking for a manager for the Accounting Department. You have been asked to do some research concerning whether to promote internally or recruit from outs

21、ide. Write your proposal, including the following: an analysis of the corporate culture, which of the two practices is more in line with the corporate culture, benefits that will be brought with your proposal, possible risks involved in the practice.（分数：2.00）_正确答案：(IntroductionThis proposal is conce

22、rned with the appointment of a manager for the Accounting Department. I consider that our company should recruit from outside rather than promote internally.FindingsResearch shows that we had better hunt for a manager from outside. First of all, our company has always advocated passion and energy. A

23、s long as we could pour into fresh elements by recruiting some new employees, our company may possess the power to make further development. Therefore, recruiting from outside is more in line with the corporate culture. It has a profound meaning for our companys improvement.RecommendationsAs a matte

24、r of fact, we couth advertise in the local and national newspapers for an accounting manager, and then arrange interviews. There will be many benefits in employing a proficient manager from outside. He or she not only can bring in new precious experience, but also can challenge some stereotyped mode

25、s of business operation. Where there is change, there is progress.ConclusionsHowever, there is no denying that some possible risks are involved. Anyone who has not worked in our company can not understand our companys culture from the start. He or she may need some time to adapt to the circumstances.)解析：