高级写作-1及答案解析.doc

1、高级写作-1 及答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题数：2，分数：8.00)1.PART ONEQuestion 1 The graph below shows the production of phones sets and cellphones in Telecomm Factory from 1998 to 2008. Using the information from the graph, write a short report describing the general trend. Write 120140 words.（分数：2.00）_PAR

2、T TWOQuestions 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2 The Managing Director of your company has decided to cut down costs in your company. Write the report f

3、or your manager, including the following information: stating the current costs in your company, suggesting what costs can be cut down, recommending the possible ways of reducing costs.（分数：2.00）_(2).Question 3 Your company has decided to raise the prices of your products which makes a lot of retaile

4、rs unhappy. Write a retailer a letter to explain it. Write the letter to the retailer including: apologizing, explaining the reasons for raising the prices, assuring him that it will not affect the sales and telling why.（分数：2.00）_(3).Question 4 The Managing Director of your company has decided to be

5、tter the benefits scheme. You have been asked to put forward a proposal. Write your proposal, including the following: the employees attitude towards the current scheme, what new practices could be introduced, possible dissatisfactions involved in it.（分数：2.00）_高级写作-1 答案解析(总分：8.00，做题时间：90 分钟)一、写作题(总题

6、数：2，分数：8.00)1.PART ONEQuestion 1 The graph below shows the production of phones sets and cellphones in Telecomm Factory from 1998 to 2008. Using the information from the graph, write a short report describing the general trend. Write 120140 words.（分数：2.00）_正确答案：(IntroductionThis report shows us the

7、production of phones sets and cellphones in Telecomm Factory from 1998 to 2008.FindingsAlthough the output of these two products are not steady, we could see the upward trends on the whole. The production of phones sets levels off around 800 million from 1998 to 2001 and then experiences a slight ri

8、se to 1,400 million until 2006. Between 2006 and 2008 it remains constant. As for cellphones, the production jumps from 200 million and reaches the peak of 1,400 million in 2005, and then back to 1,100 million in 2006. After that it goes up to 1,200 million in 2007 and declines to 1, 100 again in 20

9、07. As we can see, compared with the production of phones sets, the cellphones fluctuates a bit.)解析：PART TWOQuestions 2-4 Write an answer to one of the questions 2-4 in this part. Write 200-250 words on pages 5 and 6. Write the question number in the box at the top of page 5.（分数：6.00）(1).Question 2

10、The Managing Director of your company has decided to cut down costs in your company. Write the report for your manager, including the following information: stating the current costs in your company, suggesting what costs can be cut down, recommending the possible ways of reducing costs.（分数：2.00）_正确

11、答案：(To: Roger BrownFrom: Will SmithDate: Oct. 23, 2009Subject: Cost ReductionIntroductionThis report aims to suggest ways of cost reduction.FindingsWe did all fight for last year and the first 3 quarters this year, however, the market trend shows that the next couple of years will witness a down-tur

12、n in the market. It will be winter for the industry. In such a situation, we will need to develop new channels in terms of marketing, and in the meanwhile look at our current cost and see if we can better it. The current cost is at the market average, and it is not so competitive compared with our m

13、ajor competitors.Looking at our balance sheet, you will find out that we are comparatively high in terms of G&A cost which includes overhead, administration, and operation cost, new project, and also research and development. This is not a problem if our market goes for the better, as new projects a

14、nd R&D will improve our productivity and market share. It is also for the same reason that we plan a big number of recruits for next year, and this increases our G&A cost.RecommendationsIn order to sustain our development in the down-turn market, I recommend that we delay our new project, as it will

15、 create troubles for us to market it, and the market can even go worse because of increment in supply. For R&D, I recommend that we go on with it, as the investment will result in new products or services, that may possibly get us a better position when the market is up.)解析：(2).Question 3 Your compa

16、ny has decided to raise the prices of your products which makes a lot of retailers unhappy. Write a retailer a letter to explain it. Write the letter to the retailer including: apologizing, explaining the reasons for raising the prices, assuring him that it will not affect the sales and telling why.

17、分数：2.00）_正确答案：(Dear Mr. Green,Thank you for your letter concerning the price rise of our products. I deeply regret that it has caused you a lot of inconvenience and I hope that it will soon be steered right.I think that you understand that during the last two months the price of steel and iron has

18、experienced a steep rise and it naturally leads to the rise of the price of our products. Do you remember that last year the price of raw materials fell and we immediately reduced the price of our products? In fact the price of our products now is not as high as they were before last years price cha

19、nge. Furthermore, recently a lot of companies have raised the prices of their products, and their price rise is much steeper than ours.Now the steel and iron products are in large demand and a large proportion of our workers have to work overtime. However, our supply still does not meet the demand o

20、f the market. One of the reasons is that our products have enjoyed high fame worldwide. Given the present wholesale price, I think that our prices still enjoy an advantage and I am sure that you will not feel any pressure on the retail market.Thank you again for your support which guides us through

21、so many years of our cooperation.Yours Sincerely,Will Smith)解析：(3).Question 4 The Managing Director of your company has decided to better the benefits scheme. You have been asked to put forward a proposal. Write your proposal, including the following: the employees attitude towards the current schem

22、e, what new practices could be introduced, possible dissatisfactions involved in it.（分数：2.00）_正确答案：(IntroductionThe aim of this proposal is to discuss the limitation of the current benefits scheme and how to better it.FindingsRecently we have conducted thorough interviews among the staff and found t

23、hat the staff are not very satisfied with our current benefits scheme. On the whole the staff find that it is not flexible enough and hope that a change can be made.RecommendationsConsidering the current dissatisfaction and difficulty, I recommend several practices should he taken accordingly. Our c

24、ompany has always advocated the benefits package. We can not only give the employees bonus and gifts on every festival, but also give out year-end bonus according to his or her performance over the whole year. Furthermore, every employee should be given the chance to travel with the family on the co

25、mpanys expenses. Besides, to those who make great contributions to the development of our company, we should provide an apartment for free. All above could be adopted to add to the present benefits scheme.ConclusionTo most of the employees, the new practices might give them surprises, which means it can provide more practical treatments. But many new practices have something to do with the employees performance, which makes the staff feel great stressful. In spite of that, our benefits scheme would bring a change and the staff may feel happy about having something new.)解析：