剑桥商务英语初级-104及答案解析.doc

1、剑桥商务英语初级-104 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.Goods not normally dispatched unless paid for at time of ordering payment on delivery by special arrangement onlyCustomers should normally pay for goods A. When their order is processed. B. when the goods are

2、delivered. C. when they place an order.（分数：1.00）A.B.C.2.TOUR A - 210: MORNING LONDON TOUR9:00 am-13:00 pmADULT: $35 CHILD: $20 A. It takes 5 hours to tour around London. B. The cost is different for adults and children. C. A-210 is a full day tour in London（分数：1.00）A.B.C.3.Could all speakers please

3、produce summaries of the sessions they gave.The speakers should write A. full details of what is in their session. B. a brief report about their session. C. a proposal for their session.（分数：1.00）A.B.C.4.For additional charges, please refer to page 23.You should turn to page 23 A. to see about possib

4、le discount. B. to find out extra costs. C. for information about the product.（分数：1.00）A.B.C.5.Staff wishing to book the firms social club for private parties must give the manager two weeks notice.For private parties, staff should A. tell the manager in advance. B. sign the managers notice board. C

5、. say what kind of event they are plannin（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：5.00)General Information of New York Zoo A. DirectionE. Group Sales B. HoursF. Merchandise C. Education GroupsG. Credit Cards and ATMS D. RentalsH. Disabled Access（分数：5.00）(1).Jack Johnson needs a wheelchair for his old gran

6、dpa when visiting the Zoo.（分数：1.00）填空项 1:_(2).Christine Cook wondered if group rates are available for 10 people.（分数：1.00）填空项 1:_(3).Jenny Ross doesnt know how to go to the Zoo.（分数：1.00）填空项 1:_(4).Clive Harris is a boy with limited mobility.（分数：1.00）填空项 1:_(5).Don Bradley is going to buy some gifts

7、for his friends.（分数：1.00）填空项 1:_四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).The number of goods sold did not change during any quarter of the year.（分数：1.00）填空项 1:_(2).One company, having moved to a new place, doubled the number of goods sold each quarter for all quarters.（分数：1.00）填空项 1:_(3).After a very

8、 bad year, one company went bankrupt and went out of business at the end of the year, selling no goods during the last quarter.（分数：1.00）填空项 1:_(4).A company, having started very strongly, showed a decline during each quarter of the year.（分数：1.00）填空项 1:_(5).The number of goods sold went up only a sma

9、ll amount during the year.（分数：1.00）填空项 1:_五、PART FOUR(总题数：1，分数：7.00)Why Seeing Is SucceedingRobert Celik of the New York Business Institute tellsThere are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on res

10、earch or secondary information, and yet they know the market extremely well.Take Steve Banks, developer of the best-selling personal finance software, Nicat. He had noticed how difficult it was to use existing software products, and realized there was a gap in the market. Although 51 competing packa

11、ges were available when Nicat was launched, it quickly succeeded in attracting the majority of customers.Then consider the JR oil group who learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitors success was due to a higher standard of service and facil

12、ities. The oil groups managers could have discovered this by going to observe these stations for ten minutes. Instead the oil group contacted an agency to carry out more market research.One of the institutes most striking findings is that the best business strategists see things for themselves. They

13、 do not just analyze, but get out into the field with their customers, and gain first-hand experience of their products.（分数：7.00）(1).Successful executives base their strategies on reliable data about their clients requirements.（分数：1.00）A.RightB.WrongC.Doesnt say(2).Steve Banks made personal contact

14、with product users to discover what they wanted from his software.（分数：1.00）A.RightB.WrongC.Doesnt say(3).Nicat became popular because it was easier to work with than competing products.（分数：1.00）A.RightB.WrongC.Doesnt say(4).A rival to the JR oil group was performing better because of its pricing pol

15、icy.（分数：1.00）A.RightB.WrongC.Doesnt say(5).The JR oil group sent its executives to visit a competitors petrol stations.（分数：1.00）A.RightB.WrongC.Doesnt say(6).The JR oil group change certain policies in order to recover its market share.（分数：1.00）A.RightB.WrongC.Doesnt say(7).The New York Business Ins

16、titute believes that good business people try out their companys products.（分数：1.00）A.RightB.WrongC.Doesnt say六、PART FIVE(总题数：1，分数：6.00)A BRIGHT FUTUREThe furniture retailer, JRA. which has produced disappointing results recently, said that market conditions were at last improving. Sales rose by 7.3%

17、 in tile final quarter of 2006. after falling by 6.2% in the three months between July and September, and by 7.4% in the past quarter.Mike Turner, the managing director, said that. although the market remained competitive, orders had reached their highest level ever and with this promising news he t

18、hought that profit margins would reach 11% before the end of the next financial year. The company is also benefiting from the current low interest rates charged by the banks. Further savings were made when the company increased the proportion of furniture that it produced itself. This follows its ta

19、keover in May of tile Brimoon Furniture factory, which was suffering from serious financial problems.JRA will continue its expansion programme this year and expects to add four new stores to the existing fifty. These will all be in the south-west of UK. where it currently has only one store. The com

20、pany aims eventually to have eighty large stores nationwide and then to concentrate on opening a number of smaller ones.This positive news was delivered together with the announcement of a 13% drop in profits to $30 million on sales of $386 million for the financial year. This fall was not as bad as

21、 forecastedseveral analysts thought profits would be less than $12 million.Before becoming managing director of JRA. Turner had worked for Patton Points. Though Patton Points was once a leader in its field, it was in serious financial difficulties when Turner joined the company. Within three years,

22、however, he had turned the companys annual losses into a $11 million profit. He is beginning to do the same at JRA.（分数：6.00）(1).Between April and June 2006, JRAs sales（分数：1.00）A.fell by 6.2%.B.rose by 6.7%.C.fell by 7.4%.(2).Why does the managing director feel positive about the company?（分数：1.00）A.I

23、t has beaten the competition.B.It has lowered interest rates on purchases.C.It has received a record number of orders.(3).The takeover of Brimoon helped JRA（分数：1.00）A.to solve all its financial problems.B.to make more of its own furniture.C.to sell a wider range of goods.(4).JRA plans to open（分数：1.0

24、0）A.more stores in the south-west of UK.B.eighty large stores over the next few years.C.a number of small stores next year.(5).Profits this year were（分数：1.00）A.worse than expected.B.the same as expected.C.better than expecte(6).What do JRA and Patton Points have in common?（分数：1.00）A.They have both s

25、een an improvement in their financial position.B.They both used to be leading companies in their fields.C.They were both performing badly due to increasing competition.七、PART SIX(总题数：1，分数：12.00)TEAM-BUILDING THROUGH ACTIVITIESNowadays, company bosses are increasingly trying to find unusual team-buil

26、ding events as part of their training programme. An activity park (29) Fast-track has just opened to offer (30) events. It specializes (31) events to attract the corporate entertainment market, (32) is growing all the time.The park is situated just a few kilometres outside the city centre (33) it pr

27、ovides events that (34) entertain as well as train.Clients can try outdoor attractions such as sailing or climbing, (35) availability clearly depends entirely (36) the weather. Activities of (37) kind are perfect team-building exercises.“Id (38) been to an activity park before,“ explained James Blac

28、k, a company manager. “Before we came, I didnt think we (39) enjoy ourselves so much and I didnt expect the tinge difference that Fast-tracks programme has (40) to my team. Now we work better together than we did before./（分数：12.00）A.callingB.callsC.calledA.suchB.likeC.soA.atB.forC.inA.whoB.whichC.wh

29、atA.andB.butC.orA.oughtB.willC.shallA.becauseB.althoughC.sinceA.onB.ofC.withA.aB.theseC.thisA.stillB.everC.neverA.mustB.wouldC.mightA.madeB.hadC.done八、PART SEVEN(总题数：1，分数：5.00)B and it also implies turning down the job offer you dont want. The reason for some job-seekers failure is that they become

30、so used to meeting employers expectations that they often take up the job they dont really want.The second one, always please the interviewer, is also not true. Instead of pleasing the interviewer, you should please yourself. Youll get nowhere if you try to give answers that will suit a potential em

31、ployer without considering your own feelings. Of course, dont be hostilenobody wants to hire someone disagreeable. Take a middle ground between being too agreeable and being hostile. An effective interview is like an exciting encounter in conversation with your seatmate on an airplane.The next myth

32、is to try to control the interview. Nobody “controls“ an interview, neither you nor the interviewer. Actually, it is exchange of two partieslike making a telephone call. So hang loose when interviewing: never dominate an interview.The fourth myth is never to interrupt the interviewer, which is anoth

33、er silly myth. If you dont disagree at times, you consent in fact. Dont hesitate to disagree with your interviewer in an agreeable way. And also feel free to change your mind.填空项 1:_ （正确答案：like）解析：填空项 1:_ （正确答案：yourself）解析：填空项 1:_ （正确答案：middle ground）解析：填空项 1:_ （正确答案：controlling）解析：填空项 1:_ （正确答案：int

34、erruption）解析：填空项 1:_ （正确答案：disagreement）解析：十六、PART FOUR(总题数：1，分数：8.00)(1).Emily started working for the company（分数：1.00）A.some time last year.B.one year ago. C.over a year ago.解析：听力原文23-30M: Come in Emily and take a seat.F: Thanks.M: So, where do we start? Should we begin with a look at last year an

35、d then go on from there?F: Fine.M: So, how do you feel youve done in your first full year with the company?F: Overall, I think Ive done quite well. I feel quite confident now about what I do.M: And are you happy with your duties?F: Well, the job is exactly as it was advertised in the paper, so there

36、 have been no surprises. I like dealing with customers and I dont mind answering the phone and preparing invoices. Sometime its a bit boring typing long price lists, but then everyone has to do it.M: Thats true. Does anything make your job difficult?F: The computer. To begin with, I was slow because

37、 I didnt know the program, but now I get annoyed when the computer just stops working for no reason. I often sit looking at the monitor for minutes, not sure whether it is still working or not. I think the network is too old for our software and we need some new machines.M: But apart from the comput

38、er, is there anything else you would like to change?F: Erm, let me see. Id like the authority to issue credit notes without having to ask you first. Youre often away on business and sometimes customers ring up with a complaint. And if we cant contact you, then we cant deal with the complaint properl

39、y. Its a bit embarrassing at times.M: Yes, but some of our customers always find something wrong and try and get a credit note with every order. You cant believe everything they say, you know. What about your objective for the future?F: Well, I need to get to know the customers a bit better and mayb

40、e try to make fewer mistakes. But I think the most important thing is to increase my product knowledge, so dont, get embarrassed when customers make enquiries.M: Dont worry. Youll learn all that in time. What Id like to ask you about now is.(2).Emily found out tile vacancy from（分数：1.00）A.a friend.B.

41、a newspaper. C.an internal memo.解析：(3).Emily doesnt enjoy（分数：1.00）A.answering the telephone.B.typing invoices.C.preparing price lists. 解析：(4).The biggest problem with the computer is that（分数：1.00）A.she doesnt know the program very well.B.it regularly stops working. C.the monitor is too small.解析：(5).

42、Emily would like the company to buy（分数：1.00）A.new software.B.new computers. C.new monitors.解析：(6).When dealing with complaints, she would like to（分数：1.00）A.take more responsibility. B.pass tile customer on to her boss.C.give the customers money back.解析：(7).Emilys boss thinks that some customers（分数：1

43、.00）A.often receive faulty orders.B.often make mistakes.C.are not always honest. 解析：(8).Emilys main aim for next year is to（分数：1.00）A.get to know the customers a lot better.B.make fewer mistakes.C.learn more about the products. 解析：十七、SPEAKING(总题数：0，分数：0.00)十八、PART 1(总题数：1，分数：5.00)8.The interview abo

44、ut 2 minutesIn this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.（分数：5.00）_正确答案：()解析：十九、PART 2(总题数：1，分数：5.00)9.In this part of the test you are asked to give a short talk on a business topic. You hav

45、e to choose one topic from the two below and then talk for about one minute. You have one minute to prepare.A WHAT IS IMPORTANT WHEN .?DECIDING TO WITHDRAW A PRODUCT FROM THE MARKET Estimate the difficulty carefully Find a measure to fill the market gapB WHAT IS IMPORTANT WHEN .?DEALING WITH CONTRAC

46、TORS Communicate often Trust each other（分数：5.00）_正确答案：()解析：二十、PART 3(总题数：1，分数：5.00)10.Discussion about 5 minutesIn this part of the test the examiner reads out a scenario and gives you some prompt material in the form of picture or words. You have 30 seconds to look at the prompt card and then about

47、 2 minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic.ScenarioIm going to describe a situation.Your company has performed very well this year, and managers want to thank all the staff. Talk together for about two minutes about ways of rewarding staff and decide which one is the best.Here are some ideas to help you.Prompt material Rewards for staff Bonus payment Party Day trip Gift Shares in the company Extra days holiday（分数：5.00）_正确答案：()解析：