剑桥商务英语初级-39及答案解析.doc

1、剑桥商务英语初级-39 及答案解析(总分：89.00，做题时间：90 分钟)一、BREADING/B(总题数：5，分数：5.00)1.SPORTSMAN TMASTERPakistan-based manufacturer of sports items wishing to do business in Europe is looking for importers.TEL: 85 655 7320Sportsman wants to（分数：1.00）A.A. sell its products abroad.B.B. import products into Pakistan.C.C. m

2、anufacture in Europe.2.Emily,Re our new catalogue, just received, Vanters want to see Primavers cloth. Please send samples urgently. (Theyve got prices.)Vanters need（分数：1.00）A.A. samples of material.B.B. the latest catalogue,C.C. a current price list.3.MEMO To: Peter From: Tom The public leaflets fo

3、r the new model will not be back from the printers until Friday 11 September.A. We might have the leaflets before 11 September.B. We wont have the leaflets before 11 September.C. We are sure to have the leaflets before 11 September.（分数：1.00）A.B.C.4.Payment on the above order is now overdue.（分数：1.00）

4、A.A. The order is not paid.B.B. The order is not placed.C.C. The order is delayed.5.When collecting parcels from this post office, you will need to produce documentation which proves your identity.A. You cannot post parcels from here without documentation.B. Yoa should collect post and documents at

5、the same time.C. You must bring something in writing showing who you are.（分数：1.00）A.B.C.二、BPART TWO/B(总题数：1，分数：5.00) kook at the checklist below. It shows the documents (A - H) which are needed to export machinery. For questions 6-10, decide which documents the people are talking about. For each que

6、stion, mark the correct letter (A - H). Do not use any letter more than once.A. Shipping B. DrawingsC. Invoice D. SpecificationsE. Handbook F. Parts listG. Registration from h. Guarantee（分数：5.00）(1).2% discount if payment is within ten days.（分数：1.00）填空项 1:_(2).The customer fills it in and returns it

7、 in order to go on our customer mailing list.（分数：1.00）填空项 1:_(3).If they arent correct, the machine wont get through customs.（分数：1.00）填空项 1:_(4).Its translated so the engineers know how to operate the machine properly.（分数：1.00）填空项 1:_(5).We normally mark on it the spares that we think the customer s

8、hould always keep in stack.（分数：1.00）填空项 1:_三、BPART THREE/B(总题数：1，分数：5.00) Look at the chart below. It shows a restaurants income, total expenditure and advertising costs during an eight-month period. Which month does each sentence (11-15) describe? For each sentence, mark one letter (A-H) on your An

9、swer Sheet. Do not use any letter more than once.（分数：5.00）(1).In this month, total expenditure, like income, showed a tall, while spending on advertising demonstrated the opposite trend.（分数：1.00）填空项 1:_(2).Total expenditure rose slightly in lifts mouth, while advertising costs reached their peak, le

10、ading to a higher income in the following month.（分数：1.00）填空项 1:_(3).Despite a decline in advertising costs in this month, expenditure as a whole rose.（分数：1.00）填空项 1:_(4).This months improvement in income was particularly welcome, as it was not matched by an increase in expenditure.（分数：1.00）填空项 1:_(5

11、).While this month saw a low point in the restaurants income, expenditure continued to fall.（分数：1.00）填空项 1:_四、BPART FOUR/B(总题数：1，分数：7.00) Read the following passage about traffic. Are the sentences 16-22 “Right“ or “Wrong“? If there isnt enough information to answer “Right“ or “Wrong“, choose “Doesn

12、t say“. For each sentence, mark one letter (A, B or C) on your Answer Sheet.BToo many cars?/BEveryone agrees that there are simply too many cars on the road but who will be the first to stop using theirs? Although everyone hates being stuck in traffic, no one sees their cars as part of the growing p

13、roblem. However, with traffic growth up to 84 per cent expected by 2025 and the ever-increasing cost of accidents and delays already at $160 bn in Europe, there is a growing need to change our culture and develop alternative forms of transport as quickly as possible.One answer is to make cars more e

14、xpensive by increasing taxes on petrol. However, tax increases will affect the people who live in the country more than city drivers and do little to reduce inner city traffic. The Government is also looking at pay-as-you-drive schemes on motorways but this will push cars on to smaller free roads, w

15、hich will make the problem worse,A successful transport policy is not just a question of making the car too expensive but of offering car drivers a real alternative. Many motorists dislike driving to work but say public transport services are too slow, offer poor quality and are tar too expensive. I

16、f new transport policies are to succeed, public transport needs to be quick, reliable and affordable.Transport planners are also developing ways of managing the existing road network more efficiently. New technology such as smart cards and electronic monitoring of roads will lead to a more efficient

17、 use of transport systems. However, technology will not reduce the number of cars on the road or solve the real problem of how to persuade car drivers to leave their beloved cars at home more often.（分数：7.00）(1).Pay-as-you-drive schemes will reduce the amount of traffic on motorways.（分数：1.00）A.A. Rig

18、ht B.B. Wrong C.C. Doesnt say(2).The Government is planning to build more roads in the future.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(3).Delays and accidents will cost Europe $160 bn in 2025.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(4).The use of new technology will reduce the amount of

19、traffic.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(5).Cars are the only form of transport that has grown since 2004.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(6).The Government is going to double the tax on petrol.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say(7).The Government is developing

20、 ways of using the existing roads more efficiently.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt say五、BPART FIVE/B(总题数：1，分数：6.00) Read the following passage below about the factors that influence buying behavior. For each question (23-28), choose the correct answer. Mark one letter (A, B or C) on your

21、Answer sheet.BFACTORS THAT INFLUENCE BUYING BEHAVIOR/BThroughout the buying process, various factors may influence a buyers purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of

22、these factors include the following.CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to tike world around us. Understanding culture is therefore an increasingly important step in international business and in marketing

23、in diverse countries such as the United States.SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class upper, middle, lower, m somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in di

24、fferent places, and react to different media.REFERENCE GROUP. A reference group consists of people who have a good deal in commonfamily members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we

25、 use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience teens. Thats because Generation Xers (those born between 1965 and 1978) think that malls are for p

26、arents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls.SELF-IMAGE. The tendency to believe that “you are what you buy“ is especially prevalent among young people. Marketers capitalize on our need to express our identit

27、y through our purchases by emphasizing the image value of products and services. Thats why professional athletes and musicians are frequently used as product endorsersso that we incorporate part of their public image into our own self-image. After all, doesnt everyone want to “be like Mike Jordan“?S

28、ITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, youre in a hurry, its Valentines Day, its your birthday, youre in a bad mood, and so on. Situational factors influence our buying patterns.

29、（分数：6.00）(1).Consumer preferences help companies A. to manufacture products customers like most. B. to improve their products. C. to satisfy their customers.（分数：1.00）A.B.C.(2).What message can we gel from the article? A. Different people have different buying patterns. B. Culture is the most importa

30、nt factor in international business. C. Members of different social classes dislike each other.（分数：1.00）A.B.C.(3).What docs a reference group do? A. Its members know each other very well. B. Members of the group influence each other. C. All members like the same thing.（分数：1.00）A.B.C.(4).Teenagers do

31、 not like malls any more because A. they dont like the shopping environment. B. the products are out-dated. C. the prices are too high.（分数：1.00）A.B.C.(5).What may happen if a person has got a coupon?（分数：1.00）A.A. He may keep it. B.B. He may give it to his relative. C.C. He may buy more things.(6).Wh

32、o will be most interested in this article?（分数：1.00）A.A. Economists. B.B. Retailers. C.C. Marketing managers.六、BPART SIX/B(总题数：1，分数：12.00) Head tile newspaper article below about new alliance in the packaging industry. Choose the best word to fill in each gap, from A, B or C. For each question (29-40

33、), mark one letter (A, B or C) on your Answer Sheet.BTHE BIG NUMBER/BThe countrys demand for telephones, mobile phones, faxes and the Internet is growing at an increasingly fast rate. In fact, it is growingU (29) /Uquickly that our telephone numbering system needs re-organizingU (30) /Usome major ch

34、anges will have toU (31) /Umade.These changes, U(32) /U, will make the system simpler and easier to use. It isU (33) /Uan important task that all the UK phone companies are working together to makeU (34) /Uchanges. The changes willU (35) /Uonly make hundreds of millions of new numbers, but they will

35、U (36) /Ubring order and flexibility to the system for years to come.U (37) /Umain changes are due to happenU (38) /Unow and the year 2006, which will give youU (39) /Uof time to prepare. You will find details of the number changes on our website, U(40) /Uyou can visit any time at www. numberchange,

36、 org, or call our free phone helpline on 8008207713.（分数：12.00）A.A. so B.B. that C.C. tooA.A. and B.B. with C.C. beforeA.A. been B.B. be C.C. beingA.A. despite B.B. however C.C. althoughA.A. much B.B. such C.C. soA.A. this B.B. there C.C. theseA.A. if B.B. not C.C. butA.A. furthermore B.B. additional

37、ly C.C. alsoA.A. The B.B. Those C.C. TheirA.A. from B.B. between C.C. untilA.A. plenty B.B. many C.C. lotA.A. when B.B. who C.C. which七、BPART SEVEN/B(总题数：1，分数：-1.00)6. Read the memo and the application letter below. Complete the record card. Write a word, phrase or number in spaces 41-45 on your Ans

38、wer Sheet.BFrom: Julie Fox President EXT. 2305Menlo:/BIvy,Another applicant for the Personnel Officers post. Please complete the form and file the CV for me.Thanks.13 GrangewoodCourt-HeyLondon22nd September 2007Dear Ms Fox,I would like to apply for the vacancy advertised on your Internet website yes

39、terday.I have been working as a Personnel Officer for LPE for over 8 years now, and feel that it is time that I extended my skills to a more responsible and rewarding job. I have a Masters degree in nuclear physics, I can speak three languages, and have often found that this is a good quality in an

40、employee.I look forward to receiving your response.Yours sincerely,Ivy SmithBApplicant Information Form/BPosition applied for: (41) _Name of applicant: (42) _Language skills: (43) _Current employer: (44) _Present qualifications: (45) _42.43.44.45.BWRITING/BBPART ONE/B You arc Andrew Trellis. You hav

41、e organized a marketing conference for your company at the International Conference Centre, Hong Kong. Writing a memo to the delegates: Saying where the conference will be Saying when the conference will be Asking everyone to confirm if they can attend. Write 30 40 words. Write on your Answer Sheet.

42、46.BMEMO/BFrom: Andrew TrellisTo: Marketing Personnel（分数：-1.00）_八、BPART TWO/B(总题数：1，分数：5.00)7.I am writing to confirm my attendance at this years sales conference from 5th to 8th April.I will be arriving on the 5th and would like to stay until the 8th so that I can do some sightseeing. Could you pos

43、sibly reserve me an extra night in the same hotel? I would also be very grateful if you could recommend some place for me to visit in my free time.I look forward to hearing from you. Write a letter of reply: Agreeing to make the hotel booking Explaining that she will have to pay the extra night Aski

44、ng her for her flight details Suggesting places for her to visit. Write 60-80 words. Write on your Answer Sheet. Do not include any postal addresses.（分数：5.00）_九、BLISTENING/B(总题数：1，分数：8.00)BPART ONE/B For questions 1-8 you will hear eight short recordings. For each question, mark one letter (A, B or

45、C) for the correct answer. You will hear the eight recordings twice.（分数：8.00）(1).What is the order number?（分数：1.00）A.A. 330 B.B. 230 C.C. 30(2).Which department does the woman work for?（分数：1.00）A.A. Finance Department B.B. Technical Department C.C. Marketing Department(3).When will the delivery serv

46、ice come to pick up the parcel?（分数：1.00）A.A. 3:00 B.B. 4:00 C.C. 5:00(4).Why is Mr. Bloom late for his meeting?（分数：1.00）A.A. He has to go to the bank. B.B. He cant find his way. C.C. His train is delayed.(5).Which line shows productivity correctly? （分数：1.00）A.B.C.(6).How does the man feel about movi

47、ng offices?（分数：1.00）A.A. Confident. B.B. Anxious. C.C. Disappointed.(7).What will help the company to increase production?（分数：1.00）A.A. Reducing packaging. B.B. Offering overtime work. C.C. Hiring temporary stair.(8).Where should staff leave office cars?（分数：1.00）A.A. In front of the office. B.B. At the back of the building. C.C. Outside reception.十、BPART TWO/B(总题数：1，分数：7.00) Look at the telephone message below. Some information is missing. You will hear a dialogue between a man and a w