剑桥商务英语初级-48及答案解析.doc

1、剑桥商务英语初级-48 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：5，分数：5.00)1.Great Wall Express Type of Cuisines: Fast Food, Chinese Prices: $5 and under; no alcohol served; smoking; street parking and own parking lot. A. Great Wall Express serves fast food and Chinese food. B. Customers cant smoke and park

2、their car. C. Wine is offered at a rather cheap price.（分数：1.00）A.B.C.2.100% satisfaction guaranteed or your money back. A. We guarantee to be satisfied with our service. B. We will return money if you are not satisfied with our service. C. We promise to return, your money to satisfy you.（分数：1.00）A.B

3、.C.3.Your early reply to this inquiry will be highly appreciated. A. I have made an inquiry and expect an early reply. B. I enjoy receiving an early reply. C. I am interested in asking, about your early reply.（分数：1.00）A.B.C.4.To rent a portable computer or mobile phone, clients must have a credit ca

4、rd and valid passport. A. Clients can rent a portable computer or mobile phone free of charge. B. Without a passport clients can also rent a portable computer or mobile phone. C. Both a credit card and valid passport are needed to rent a portable computer or mobile phone.（分数：1.00）A.B.C.5.The minimum

5、 relevant professional experience required is ten years. A. Applicants experience should be less thanl0 years. B. Applicants should have more than 10 years experience. C. Applicants are required to work at least 10 years.（分数：1.00）A.B.C.二、BPART TWO/B(总题数：1，分数：10.00) Look at the list below. It shows s

6、ome of non-fiction categories. For questions 6-10, decide which section (A-H) of the categories each person on the opposite page should consult. For each question, mark the correct letter (A-H) on your Answer Sheet. Do not use any letter more than once.BNON-FICTION CATEGORIES/BA Academic and Profess

7、ionalB DictionariesC HistoryD Food and Drink (including cookery)E Travel/GuidesF Art and ArchitectureG Nature/AnimalsH Gardening（分数：10.00）(1).Tara Simms plans to visit North America.（分数：2.00）填空项 1:_(2).Martin Wang has got some difficult words while reading the newspaper.（分数：2.00）填空项 1:_(3).Elizabeth

8、 is going to prepare a dinner for her colleagues.（分数：2.00）填空项 1:_(4).Lisa Marie wants to learn more about the World War .（分数：2.00）填空项 1:_(5).James Haley needs to collect relevant information to write his paper for his masters degree.（分数：2.00）填空项 1:_三、BPART THREE/B(总题数：1，分数：10.00) Look at the chart b

9、elow. It shows growth of Chinas GDP, export and import volumes. Which year does each sentence (11-15) describe? For each sentence, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once.（分数：10.00）(1).In this year, exports grew dramatically to reach the highest point over th

10、e period Whereas imports diminished tremendously.（分数：2.00）填空项 1:_(2).This year witnessed rapid growth of exports and continuing fall of imports.（分数：2.00）填空项 1:_(3).Imports posted higher growth rate than exports after both had a sudden drop in the previous year.（分数：2.00）填空项 1:_(4).With exports being

11、the lowest among three, GDP outpaced growth of both imports and exports in this year.（分数：2.00）填空项 1:_(5).Imports maintained rapid growth, but export growth rate was smaller than that of GDP.（分数：2.00）填空项 1:_四、BPART FOUR/B(总题数：1，分数：7.00) Read the article below about a company. Are sentences 16-22 on t

12、he opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt Say. For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.BKodak Is Changing the Picture/BIn September 2003, Mr Carp, CEO of Kodak, announced what he called the “biggest t

13、aming point“ in Kodaks history. There would, he said, be no more big investments in traditional film. He also reduced the companys dividend by 72% to finance a $3 billion investment. By 2010, Mr Carp hopes for an income of $ 20 billion. In 2002, some 70% of the companys income came from its traditio

14、nal film products, the remainder from digital. By 2006, the plan is for digital income to account for 60%.That will take some doing. In the nine months to September 30th, 2003, Kodaks net income rose by only 1.5% (to $9.5 billion), and despite the first profits from its digital cameras, net profits

15、fell by 63% to $246 million. Over the next three years, Kodak expects film sales to fall by 10% or more every year in America and Europe, and by up to 20% a year in Japan.Companies that find their business model threatened by rapid technological change often fail to adapt successfully. Kodak is tryi

16、ng to take advantage of opportunities created by digital photography, such as designing easier-to-use equipment.（分数：7.00）(1).By announcing the “biggest turning point“ in Kodak history, Mr Carp is to secure a digital future for Kodak.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(2).Mr Carp made use

17、of 72% of the companies dividend to finance traditional film products.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(3).By the year 2010, Mr Carp hopes for digital income to account for 70% of his company.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(4).In the first 9 months of 2003, Kodaks net inc

18、ome rose a bit but its net profit dropped sharply.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(5).Traditional film sales are expected to fall in the market of America, Europe and Japan.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(6).Companies often find it easy to adapt to the rapid technologica

19、l change in the world.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(7).Kodak is switching its manufacturing from traditional film products to digital equipment.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say五、BPART FIVE/B(总题数：1，分数：6.00) Read the article below about a successful company. For each que

20、stion 23-28 on the opposite page, choose the correct answer. Mark one letter (A, B or C) on your Answer Sheet.BA Recipe for Success/BNot many companies can boast of having been in business for more than three and a half centuries. Yuzaburo Mogi, president and CEO of Kikkoman Corp. the worlds leading

21、 manufacturer of soy sauce is well aware however that the company cant rest on its laurels if its to successfully meet the challenge posed by its thousands of competitors globally. But Mogi the first Japanese person to ever earn an MBA from the Columbia Business School in 1961 loves a challenge.He l

22、earned American management methods through his studies at Colombia, as well as practical marketing know-bow thanks to his experience as a product demonstrator, serving soy sauce in supermarkets and at international trade fairs during his summer breaks from his studies at Columbia, which has been a s

23、ource of inspiration for him through the years. In 1957, the company established Kikkoman International, Inc. in San Francisco in order to launch full-scale sales and marketing activities in the US. Test kitchens were built and home economists were recruited to come up with recipes for American-styl

24、e dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books attached to the necks of soy sauce bottles, and in cookbooks.Kikkomans strategy of building a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to opera

25、te its plants outside Japan, and develops marketing campaigns that appeal to consumers in overseas markets. The goal is to have consumers identify Kikkomans products as the leading locally made products in its field. “We have seen our soy sauce becoming more and more a part of the American lifestyle

26、,“ Mogi says. As he notes, Kikkoman has captured 56% of the US market, double that of its nearest competitor, and the company has the top share of the world market.Kikkoman is also a leader when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chem

27、ically produced. Kikkomans commitment to high quality has made it an unparalleled brand in recent decades, as consumers in the US and other countries have become more health-conscious and aware of the importance of truly natural food.“That is why our soy sauce has established itself as an all-purpos

28、e seasoning, a dependable ingredient, in kitchens around the globe,“ Mogl says.（分数：6.00）(1).What has Mogi understood? A. A company should be more competitive. B. Successes in the past do not secure success in the future. C. Studying MBA can help a person be successful.（分数：1.00）A.B.C.(2).Mogi got his

29、 practical marketing skills A. through his MBA courses at Columbia Business school. B. as a salesperson at trade fairs. C. from his part-time jobs on vacations.（分数：1.00）A.B.C.(3).What is the main purpose of setting up a company in San Francisco? A. to obtain market share in the USA B. to create reci

30、pes fit for the American people C. to sell soy sauce all around the USA（分数：1.00）A.B.C.(4).The company developed rapidly because A. it was able to adapt to local marketplace. B. its marketing strategy was global. C. its products satisfied customers.（分数：1.00）A.B.C.(5).What does Mogi say about his prod

31、uct in the USA? A. The product has conquered America. B. It was unique and popular. C. It has been influencing the American way of living.（分数：1.00）A.B.C.六、BPART SIX/B(总题数：1，分数：12.00) Read the introduction below about a book fair. Choose the correct word to fill each gap, from A, B, or C on the oppos

32、ite page. For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.BBook fair facts no alcohol served; smoking; street parking and own parking lot. A. Great Wall Express serves fast food and Chinese food. B. Customers cant smoke and park their car. C. Wine is offered at a rather che

33、ap price.（分数：1.00）A. B.C.解析：2.100% satisfaction guaranteed or your money back. A. We guarantee to be satisfied with our service. B. We will return money if you are not satisfied with our service. C. We promise to return, your money to satisfy you.（分数：1.00）A.B. C.解析：3.Your early reply to this inquiry

34、 will be highly appreciated. A. I have made an inquiry and expect an early reply. B. I enjoy receiving an early reply. C. I am interested in asking, about your early reply.（分数：1.00）A. B.C.解析：4.To rent a portable computer or mobile phone, clients must have a credit card and valid passport. A. Clients

35、 can rent a portable computer or mobile phone free of charge. B. Without a passport clients can also rent a portable computer or mobile phone. C. Both a credit card and valid passport are needed to rent a portable computer or mobile phone.（分数：1.00）A.B.C. 解析：5.The minimum relevant professional experi

36、ence required is ten years. A. Applicants experience should be less thanl0 years. B. Applicants should have more than 10 years experience. C. Applicants are required to work at least 10 years.（分数：1.00）A.B. C.解析：二、BPART TWO/B(总题数：1，分数：10.00) Look at the list below. It shows some of non-fiction catego

37、ries. For questions 6-10, decide which section (A-H) of the categories each person on the opposite page should consult. For each question, mark the correct letter (A-H) on your Answer Sheet. Do not use any letter more than once.BNON-FICTION CATEGORIES/BA Academic and ProfessionalB DictionariesC Hist

38、oryD Food and Drink (including cookery)E Travel/GuidesF Art and ArchitectureG Nature/AnimalsH Gardening（分数：10.00）(1).Tara Simms plans to visit North America.（分数：2.00）填空项 1:_ （正确答案：E）解析：(2).Martin Wang has got some difficult words while reading the newspaper.（分数：2.00）填空项 1:_ （正确答案：B）解析：(3).Elizabeth

39、is going to prepare a dinner for her colleagues.（分数：2.00）填空项 1:_ （正确答案：D）解析：(4).Lisa Marie wants to learn more about the World War .（分数：2.00）填空项 1:_ （正确答案：C）解析：(5).James Haley needs to collect relevant information to write his paper for his masters degree.（分数：2.00）填空项 1:_ （正确答案：A）解析：三、BPART THREE/B(

40、总题数：1，分数：10.00) Look at the chart below. It shows growth of Chinas GDP, export and import volumes. Which year does each sentence (11-15) describe? For each sentence, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once.（分数：10.00）(1).In this year, exports grew dramatically

41、 to reach the highest point over the period Whereas imports diminished tremendously.（分数：2.00）填空项 1:_ （正确答案：C）解析：(2).This year witnessed rapid growth of exports and continuing fall of imports.（分数：2.00）填空项 1:_ （正确答案：F）解析：(3).Imports posted higher growth rate than exports after both had a sudden drop i

42、n the previous year.（分数：2.00）填空项 1:_ （正确答案：H）解析：(4).With exports being the lowest among three, GDP outpaced growth of both imports and exports in this year.（分数：2.00）填空项 1:_ （正确答案：E）解析：(5).Imports maintained rapid growth, but export growth rate was smaller than that of GDP.（分数：2.00）填空项 1:_ （正确答案：B）解析

43、：四、BPART FOUR/B(总题数：1，分数：7.00) Read the article below about a company. Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt Say. For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.BKodak Is Changing

44、 the Picture/BIn September 2003, Mr Carp, CEO of Kodak, announced what he called the “biggest taming point“ in Kodaks history. There would, he said, be no more big investments in traditional film. He also reduced the companys dividend by 72% to finance a $3 billion investment. By 2010, Mr Carp hopes

45、 for an income of $ 20 billion. In 2002, some 70% of the companys income came from its traditional film products, the remainder from digital. By 2006, the plan is for digital income to account for 60%.That will take some doing. In the nine months to September 30th, 2003, Kodaks net income rose by on

46、ly 1.5% (to $9.5 billion), and despite the first profits from its digital cameras, net profits fell by 63% to $246 million. Over the next three years, Kodak expects film sales to fall by 10% or more every year in America and Europe, and by up to 20% a year in Japan.Companies that find their business

47、 model threatened by rapid technological change often fail to adapt successfully. Kodak is trying to take advantage of opportunities created by digital photography, such as designing easier-to-use equipment.（分数：7.00）(1).By announcing the “biggest turning point“ in Kodak history, Mr Carp is to secure

48、 a digital future for Kodak.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say解析：(2).Mr Carp made use of 72% of the companies dividend to finance traditional film products.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say解析：(3).By the year 2010, Mr Carp hopes for digital income to account for 70% of his company.（分数：1.00）A.A. Right B.B. Wrong C.C. Doe