剑桥商务英语初级真题(4)及答案解析.doc

1、剑桥商务英语初级真题(4)及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1. （分数：1.00）A.SalesB.MarketingC.Administration2. （分数：1.00）A.Commission is charged on some foreign currencies only.B.Customers can change limited amounts of money without paying commission.C.At present there is n

2、o charge for changing foreign money.3. （分数：1.00）A.Each company may send for three publications.B.Companies may send in three articles for publication.C.Publications are sent out on receipt of payment and form.4. （分数：1.00）A.Companies may have to wait longer to find cheap offices to rent.B.The financi

3、al situation is affecting the commercial property market.C.Businesses are renting out empty office space to help their falling profits.5. （分数：1.00）A.Buyers will get a full refund if they are not satisfied.B.Customers must collect the furniture straight from the factory.C.Payment for the furniture ha

4、s to be completed within two years.三、PART TWO(总题数：1，分数：5.00)ContentsA. Computer Printers-service and repairs B. Computer Systems and Software-sales C. Computer Training Services D. Corporate Entertainment Providers E. Courier Services F. Employment and Recruitment Agencies G. Exhibition and Trade Fa

5、ir Organisers-national and international H. Office Furniture（分数：5.00）(1).Sally“s MD wants to reorganise the office because of a new computer system, so Sally is researching computer desks for him.（分数：1.00）(2).Frank wants to involve recruits to his website company in a day of social activities in ord

6、er to encourage team-building.（分数：1.00）(3).Alexandra runs a successful international translation agency and she thinks her computers need upgrading because her database is now so large.（分数：1.00）(4).David has received some brochures from the printers and he needs to get them delivered to an exhibitio

7、n centre quickly.（分数：1.00）(5).Sue is setting up a company magazine and wants all the new staff involved to become skilled at desktop publishing.（分数：1.00）四、PART THREE(总题数：1，分数：5.00)（分数：5.00）(1).The company“s profit margins have decreased over the most recent years, while profits before tax have maint

8、ained a steady rise since 1998.（分数：1.00）(2).In 2002 the company both regained its 1999 level of profits before tax and also managed to improve profit margins.（分数：1.00）(3).2002 saw a great improvement in profits before tax but the company“s profit margins remained unchanged at the end of the period.（

9、分数：1.00）(4).The last five years have seen alternate rises and falls in profits before tax, at the same time as fluctuating profit margins for the company.（分数：1.00）(5).Even though the company reached record levels of both profits before tax and profit margins in 2001, neither of these was maintained.

10、分数：1.00）五、PART FOUR(总题数：1，分数：7.00)（分数：7.00）(1).Hocking, the retailer, has shown signs of improved sales in the first quarter of the year.（分数：1.00）A.RightB.WrongC.Doesn“t say(2).The price of shares in Hocking, the retailer, has risen slightly.（分数：1.00）A.RightB.WrongC.Doesn“t say(3).Sales figures at

11、Hocking“s Pharmacy showed a slight fall.（分数：1.00）A.RightB.WrongC.Doesn“t say(4).According to the chairman, trading conditions have improved steadily each month since April.（分数：1.00）A.RightB.WrongC.Doesn“t say(5).The chairman predicts an improvement in profits as sales are rising faster than operatin

12、g costs.（分数：1.00）A.RightB.WrongC.Doesn“t say(6).Hocking“s computer kiosks have already shown that they can lead to increased sales.（分数：1.00）A.RightB.WrongC.Doesn“t say(7).Customers asked for clearer information to be provided about discounts and promotions.（分数：1.00）A.RightB.WrongC.Doesn“t say六、PART

13、FIVE(总题数：1，分数：6.00)Software from the kitchenIf you want to know what someone is like, look at their office. Tidy desk, efficient mind. Untidy desk, busy mind. But this doesn“t fit Gordon Jackman, who started business software producer Quillatic. He works at home, in the untidiest kitchen I“ve ever s

14、een, yet he strangely hates untidiness in business more than anything else. At the same time he admits that he has little interest in detail. Jackman describes his colleagues as “sweepers“. He explains: “I can only get as far as the first 80% of an idea, but I know this weakness, so I leave it to ev

15、eryone else to finish my ideas, to make sure details aren“t forgotten. People who don“t know their weaknesses run untidy companies and have unhappy companies.“ Jackman is a strong believer in testing people“s personal qualities as part of the recruitment process, and he and his 60 employees were all

16、 tested. He admits that such a strong belief in this is unusual in business, but adds, “Have you ever noticed how teachers seem to be the same type of person? People do seem to select the job that“s right for their type.“ Most of his ideas, he says, are not new but come from reading just about every

17、 management book that“s published. “You wouldn“t expect a doctor not to have read anything about medicine since qualifying, yet with management it seems to be allowed,“ he says. “You have to read whatever“s out there. Even if a book gives you only one idea, it“s something you didn“t have before.“ Ja

18、ckman believes in developing his staff, but business deals come first. “I believe in appointing people to do what they can and not more. So, for example, at the moment I have a very good salesman who has almost completed a sale but won“t close the deal himself as he doesn“t have enough experience ye

19、t.“ At the same time, he has strong ideas about rewards. “Sales staff can earn as much as managers, because I recognise that if one person“s doing a great job at managing, and another at selling, there“s no reason for a difference in pay. And although experience may make a difference, in the end it“

20、s actions that count.“ Running a company from a kitchen may not be recommended by many writers on management, but for Gordon Jackman it“s a great success.（分数：6.00）(1).In the first paragraph, the writer suggests that Gordon Jackman is（分数：1.00）A.unsuccessful in business.B.typical of computer experts.C

21、difficult to fully understand.(2).Jackman uses the word “sweepers“ to describe people who（分数：1.00）A.finish off things that someone else starts.B.start things but don“t finish them.C.work with a project from beginning to end.(3).Jackman believes that（分数：1.00）A.companies need to employ people who are

22、 of a similar type.B.people usually look for jobs which suit the type of person they are.C.tests of personal qualities are taken too seriously by most companies.(4).Jackman believes that both business people and doctors（分数：1.00）A.have to be good at management.B.should keep up to date with their fiel

23、d.C.need to select reading material carefully.(5).What point does Jackman make about his staff?（分数：1.00）A.Employees should be trained to do particular jobs.B.Staff development matters less than the success of a deal.C.Teamwork is essential for carrying out all tasks.(6).Jackman pays staff according

24、to（分数：1.00）A.how well they do their job.B.their position in the company.C.the amount of experience they have.七、PART SIX(总题数：1，分数：12.00)A success storyTony Pearson was appointed to the board of Greens, the sportswear company, as Chief Executive nine months ago. He has 1 almost 27 years in clothes ret

25、ailing, previously 2 a senior position with Munroes, a company with as 3 as 300 retail outlets across the UK. Pearson is responsible for the company“s latest five-year plan. His general strategy has been to increase profits by expanding Greens“ product 4 and so far the policy has worked. Stores 5 re

26、port a sales growth 6 about 20% this year. A 7 35 stores were redesigned in the current year 8 a cost of 23 million. In addition, ten new stores are expected to open 9 year for the next three or four years. Two of 10 new stores will be outside the UK. Mr Pearson says the company 11 intends to increa

27、se the 12 of distribution centres, and improve customer services. Overall, Tony Pearson“s business strategy seems to be proving very successful.（分数：12.00）A.takenB.passedC.spentA.heldB.holdingC.holdsA.muchB.mostC.manyA.varietyB.rangeC.collectionA.haveB.shouldC.oughtA.inB.tillC.ofA.laterB.furtherC.gre

28、aterA.atB.fromC.byA.anotherB.anyC.eachA.theseB.theyC.themA.everB.tooC.alsoA.numberB.figureC.sum八、PART SEVEN(总题数：1，分数：5.00)（分数：5.00）九、WRITING(总题数：0，分数：0.00)十、PART ONE(总题数：1，分数：5.00)6.Your work team is scheduled to complete a project next month, but there has been a delay. Write an email to the depart

29、ment manager: apologising for the delay giving the reason for the delay saying what help you need to complete the project. Write 30-40 words on your Answer Sheet. （分数：5.00）_十一、PART TWO(总题数：1，分数：5.00)7.Read the advertisement below written by Karen Petersen, who is looking for business premises. Wante

30、d: Business PremisesI am a local businesswoman who intends to open an internet caf and I am looking for premises. If you have a building for rent which may be suitable, please contact me with details. Karen Petersen PO Box 53 Write a letter to Ms Petersen: informing her that you own a suitable build

31、ing describing the facilities the building has explaining where the building is located saying when the building is available. Write 60-80 words on your Answer Sheet. Do not include any postal addresses. （分数：5.00）_十二、LISTENING(总题数：0，分数：0.00)十三、PART ONE(总题数：2，分数：8.00)（分数：5.00）(1).Which chart shows la

32、st week“s production figures? A. B. C. （分数：1.00）A.B.C.(2).Which floor is the Committee Room on? A. B. C. （分数：1.00）A.B.C.(3).How many Execujet flights are there to Ireland each day? A. B. C. （分数：1.00）A.B.C.(4).Which radio report is on first?（分数：1.00）A.Big InterviewB.Business NewsC.Money Savers(5).Whi

33、ch is the new packaging? A. B. C. （分数：1.00）A.B.C.（分数：3.00）(1).Which benefit will the client receive?（分数：1.00）A.faster deliveryB.larger discountsC.longer credit period(2).Which chart shows Freebird“s market share for last year? A. B. C. （分数：1.00）A.B.C.(3).When will Mr Richards receive the new photoco

34、pier? A. B. C. （分数：1.00）A.B.C.十四、PART TWO(总题数：1，分数：7.00)Cowdray Textiles216-220 Handsworth RoadSheffield, $9 3JPTel: 0114 272 7937QUOTATIONQUOTATION REFERENCE: 1 (Please state when telephoning) TO: 2 ltd Campfield Retail Park Rotherham, S60 4BR ITEM: 3 rolls white patterned cotton PRODUCT NAME: 4 PA

35、YMENT TERMS: 5 days DISCOUNT: 6 % TOTAL AMOUNT: 7 （分数：7.00）填空项 1:_十五、PART THREE(总题数：1，分数：7.00)Company Changes Company will merge with 1 International Site to be sold: 2 Move to new Head Office in 3 nest year New company name: 4 Company logo will be 5 Benefits for staff: Opportunities to work in bran

36、ch located in 6 Staff Development Programme-first course: 7 training （分数：7.00）填空项 1:_十六、PART FOUR(总题数：1，分数：8.00)（分数：8.00）(1).Who appeared in the advertisements for the new products?（分数：1.00）A.agency actorsB.company employeesC.famous people(2).Consumers have described the advertisements as（分数：1.00）A.

37、fashionable.B.amusing.C.unusual.(3).Since the campaign started, sales have been（分数：1.00）A.higher than predicted.B.exactly as predicted.C.lower than predicted.(4).Susanna says the largest consumer group for these products is（分数：1.00）A.teenagers.B.women.C.men.(5).According to the survey, most consumer

38、s have seen the ads in（分数：1.00）A.Food Ideas.B.Healthy Eating.C.Easy Meals.(6).What does James say about the advertising agency“s charges?（分数：1.00）A.They are not good value for money.B.They plan to charge more for their services.C.It is worth paying their high charges.(7).The agency recommends contin

39、uing the current advertising campaign for（分数：1.00）A.one month more.B.two months more.C.three months more.(8).James suggests that the company should also advertise in A . national newspapers. B. sports magazines. C. cinema guides.（分数：1.00）A.B.C.十七、SPEAKING(总题数：0，分数：0.00)十八、PART 1(总题数：1，分数：5.00)8.In t

40、his part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. （分数：5.00）_十九、PART 2(总题数：1，分数：5.00)9.In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the to

41、pics from the two below and then talk for about one minute. You have one minute to prepare your ideas. （分数：5.00）_二十、PART 3(总题数：1，分数：5.00)10.In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at t

42、he prompt card, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic. For two or three candidates Scenario Prompt material （分数：5.00）_剑桥商务英语初级真题(4)答案解析(总分：100.00，做题时间：90 分钟)一、READIN

43、G(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1. （分数：1.00）A.SalesB.Marketing C.Administration解析：2. （分数：1.00）A.Commission is charged on some foreign currencies only.B.Customers can change limited amounts of money without paying commission.C.At present there is no charge for changing foreign money. 解析：3. （

44、分数：1.00）A.Each company may send for three publications. B.Companies may send in three articles for publication.C.Publications are sent out on receipt of payment and form.解析：4. （分数：1.00）A.Companies may have to wait longer to find cheap offices to rent.B.The financial situation is affecting the commer

45、cial property market. C.Businesses are renting out empty office space to help their falling profits.解析：5. （分数：1.00）A.Buyers will get a full refund if they are not satisfied. B.Customers must collect the furniture straight from the factory.C.Payment for the furniture has to be completed within two ye

46、ars.解析：三、PART TWO(总题数：1，分数：5.00)ContentsA. Computer Printers-service and repairs B. Computer Systems and Software-sales C. Computer Training Services D. Corporate Entertainment Providers E. Courier Services F. Employment and Recruitment Agencies G. Exhibition and Trade Fair Organisers-national and i

47、nternational H. Office Furniture（分数：5.00）(1).Sally“s MD wants to reorganise the office because of a new computer system, so Sally is researching computer desks for him.（分数：1.00）解析：H(2).Frank wants to involve recruits to his website company in a day of social activities in order to encourage team-bui

48、lding.（分数：1.00）解析：D(3).Alexandra runs a successful international translation agency and she thinks her computers need upgrading because her database is now so large.（分数：1.00）解析：B(4).David has received some brochures from the printers and he needs to get them delivered to an exhibition centre quickly.（分数：1.00）解析：E(5).Sue is setting up a company magazine and wants all the new staff involved to bec