剑桥商务英语高级-32及答案解析.doc

1、剑桥商务英语高级-32 及答案解析(总分：96.00，做题时间：90 分钟)一、BREADING/B(总题数：8，分数：8.00)1.The development of individual managers must itself become a corporate competence.（分数：1.00）填空项 1:_2.Courses can make an important contribution but need to be combined with apprenticeship, experiential learning and mentoring.（分数：1.00）填

2、空项 1:_3.That a firm succeeds or not depends on what it chooses to do rather than the environment it operates.（分数：1.00）填空项 1:_4.Reshaping competencies adds little to immediate business results.（分数：1.00）填空项 1:_5.A firm performs well if it develops a “distinctive competence“ over time.（分数：1.00）填空项 1:_6

3、.A company needs to give its managers as many opportunities as possible to access other tasks.（分数：1.00）填空项 1:_7.Reshaping competencies may not bring great benefit to the corporation immediately.（分数：1.00）填空项 1:_8.Managers do not need identical sets of competencies.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：6，

4、分数：6.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：6，分数：6.00)15.From the first two paragraphs, what can you predict about the main purpose of the study?（分数：1.00）A.The study is to expose the thought of a number of managers who were responsible for the application of organizational

5、equality and diversity policies in the retailing industry.B.The study is mainly about in the implementation of organizational diversity initiatives, employers need to take greater account of the tensions facing line managers.C.Line managers regard a diversity management agenda concerned with recogni

6、zing and responding to individual differences.D.The study is to explore through qualitative methods the understandings, perceptions of fair treatment and reported actions of a group of managers.16.What was the research primarily based on?（分数：1.00）A.In-depth interviews conducted with managers, HR spe

7、cialists and employees across the three distinct business units.B.A long-established UK major high-street retailer of stationery and books.C.UK diversity management literature and the UK high-street operation.D.UK retailers.17.What is the similarity among the retailers three distinct businesses?（分数：

8、1.00）A.They all occupy a dominant position in UK retailing.B.They all possess a large number of consumers and a wide as well as prosperous market.C.They all have very different operational contexts, and they all sell products relating to entertainment, information and education.D.They all sell produ

9、cts through the website and other interactive channels.18.What does this article mainly concern?（分数：1.00）A.The article suggests that it is a concept that lacks clarity for line managers in terms of how it should be implemented within the anti-discrimination legal framework,B.This article is mainly a

10、bout present particular dilemmas for line management in terms of how to respond to individual differences.C.This article examines how operational managers are interpreting the management of diversity in practice.D.This article concerns that employers need to take greater account of the tensions faci

11、ng line managers.19.To minimize the bias in the selection of respondents, why was each respondent asked about their job role and supervisory responsibilities, their previous experience and working environment?（分数：1.00）A.To have a better understanding about the value and world view of the managers.B.

12、To explore the managers perceptions of equality and diversity policies.C.To test the sensitivity of perception and discrimination of the respondents.D.To get to know the managers criteria on working.20.In the last paragraph, what is the aim of the assumed scenarios put forward by the interviewer on

13、those interviewees?（分数：1.00）A.These scenarios were designed to illustrate the situation in the online business was far more fluid.B.These scenarios were designed not only to identify what they would do in particular circumstances but also to describe critical incidents that illustrated their own app

14、roach to managing diversity.C.these scenarios were designed to be a supplement to the interviews, and each attempted to illustrate the essence of managing diversity and the equal opportunity approach as described in the literature,D.These scenarios were designed to clarify the extent of managerial r

15、esponsibilities for diversity management within the different operations.四、BPART FOUR/B(总题数：10，分数：10.00)A.makeB.useC.put forwardD.applyA.speedingB.enhancingC.promotingD.speakingA.purposeB.programC.projectD.processA.aimB.purposeC.motionD.motivationA.enrichmentB.enrollmentC.enlargementD.enactmentA.com

16、mandB.dominateC.controlD.ruleA.cancellingB.takingC.abolishingD.gettingA.lexicalB.meaninglessC.leisurefulD.meaningfulA.purportsB.claimsC.professD.representA.potentialB.usefulC.meaningfulD.possible五、BPART FIVE/B(总题数：10，分数：10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_六、BP

17、ART SIX/B(总题数：12，分数：12.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、BWRITING/B(总题数：1，分数：2.00)53. （分数：2.00）_八、BPART TWO/B(总题数：1，分数：2.00)54.B Question 2/B Your company has decided to look into how establishing cooperation between a school and itself will aff

18、ect its productivity. You have been asked to write a proposal regarding the consequences of various types of cooperation such as “adopt-a-school“ programs. Write your proposal, including the following: a description of the current relations between educational institutions and your company recommend

19、ations for types of cooperation between a school and your company an explanation of the benefits from the cooperation suggestions as to how the employees should be motivated B Question 3/B A restaurant has recently moved to a new location, and the owner of this restaurant has asked you to write a re

20、port of problems that occurred due to this transition. Write the report to your manager, including the following information: the need to research the problem created after the transition specific problems that occurred solutions demanded under this circumstance B Question 4/B Your company has just

21、received a letter from a purchasing agent, who claims that the last shipment from your company was damaged and wants a replacement shipment. You have been asked to write a letter as a reply to his request. Write the letter to the purchasing agent: apologizing for the damage and explaining possible c

22、auses asking for detailed documents about the damage expressing your goodwill to cooperate in the future（分数：2.00）_九、BLISTENING/B(总题数：1，分数：12.00)BPART ONE/B You will hear a business presentation about High-Impact Viral Marketing Strategies. As you listen, for questions 112, complete the notes, using

23、up to three words or a number. You will hear the recording twice. HIGH-IMPACT VIRAL MARKETING STRATEGIES NOTES B Business Presentation/B 1. The term “viral marketing“ has been discussed on the Internet for the past B Definition/B 2. Viral marketing includes allowing people to give away and use your

24、free product or service in order to_ 3. The idea behind viral marketing is that you include your ad with the BHigh impact viral marketing strategies: /B Allow people 4. to reprint your articles on _ 5. to use any of your freebies as _ 6. to use your online discussion board for their own web site, at

25、 the top of which, include_ 7. to sign up for a free web site on 8. to add their link to your free _ 9. to provide their web site with your _ 10. to give away your 11. to give away your free web design graphics, fonts, _ 12. to place an advertisement in your _（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空

26、项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_十、BPART TWO/B(总题数：1，分数：5.00) You will hear five different business people talking about corporations. For each extract there are two tasks. For Task One, choose the advantage of corporations described from the list AH. For Task Two, choose the di

27、sadvantage of corporations from the list AH. You will hear the recording twice. B TASK ONEADVANTAGE/B For questions 1317, match the extracts with the advantages, listed AH. For each extract, choose the advantage stated. Write one letter (AH) next to the number of the extract. A Continuous life B Eas

28、e of attracting capital C Greater motivation D Ease of transferring ownership E Large size F Limited liability G Tax advantages H Almost unlimited Secrecy（分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_十一、B TASK TWODISA(总题数：5，分数：5.00)

29、55. 1（分数：1.00）填空项 1:_56. 1（分数：1.00）填空项 1:_57. 1（分数：1.00）填空项 1:_58. 1（分数：1.00）填空项 1:_59. 1（分数：1.00）填空项 1:_十二、BPART THREE/B(总题数：1，分数：8.00)You will hear part of a conversation among an interviewer, John Chambers and Carly Fiorina, CEOs of two companies. For each question 2330, mark one letter A, B or C

30、 for the correct answer. You will hear the recording twice.（分数：8.00）(1).Wharfs the real meaning of “Ill take the second shot at it? A. I will be fired after you. B. You answer these questions first and I will give my answers after you. C. I will be the second person who will be shot.（分数：1.00）A.B.C.(

31、2).What are their answers to the question that “Do people tend to blame the CEOs in the same way that they may credit the CEOs when things go well?“ A. They will blame the CEOs, but they expect them to get it back up and still support them. B. People will blame the CEOs and wont support them any lon

32、ger. C. People will always support the CEOs however things go.（分数：1.00）A.B.C.(3).Which of the following opinions is correct? A. The CEOs can always do things very well, especially when they solve the very difficult problems. B. When things go well, the CEOs can behave better than any other person in

33、 the company. C. The CEOs are never as good as people say they are and they are never as bad as people say they are.（分数：1.00）A.B.C.(4).Which is not the possible percent age of the e-mails and voice mails that are very supportive of the CEOs when the CEOs are meeting with very difficult problems?（分数：

34、1.00）A.A. 70 B.B. 96 C.C. 97(5).Does it help their individual company or themselves if. their employees and shareholders support them? A. It is just external and cannot help in any aspects. B. It will help solve all the difficulties. C. It will help in the sense.（分数：1.00）A.B.C.(6).Which of the follo

35、wing statements is not what investors, employees and customers focus on? A. Do the company still treat them with respect and empathy in the tough times aswell as the good times? B. Can they still get the same salary in the tough times as well as the good times? C. Are the basic strategies and the ba

36、sic ways of operating changing?（分数：1.00）A.B.C.(7).After Chambers was named CEO, has his public persona changed? A. That has changed a lot in the past years. B. There is no change at all. C. There is a little change, but not very much.（分数：1.00）A.B.C.(8).Which of the following statements is correct ac

37、cording to Chambers opinion? A. You can make the image of the company through huge amount of advertising and it is real effective. B. Personal image cannot represent the image of the company. C. The personal images should be consistent with the image of the company.（分数：1.00）A.B.C.十三、BSPEAKING/B(总题数：

38、2，分数：10.00)60.B Task Sheet for Candidate A Task Sheet l/B A: Business communication: the importance of communication in business B: Customer relations: how to set up an effective customer services system C: Advertising: how to advertise a new product effectively B Task Sheet for Candidate B Task She

39、et 2/B A: Recruitment: how to ensure that job advertisements attract appropriate applicants B: Staff management: the importance of assessing staff performance effectively C: Career planning： the possible steps in career planning（分数：5.00）_61.Employee fitness Centre Your company is planning to open an

40、 employee fitness centre. You have been asked to submit ideas on it. Discuss and decide together: what facilities the fitness centre should provide for the employees the opening and closing time of the centre（分数：5.00）_剑桥商务英语高级-32 答案解析(总分：96.00，做题时间：90 分钟)一、BREADING/B(总题数：8，分数：8.00)1.The development

41、of individual managers must itself become a corporate competence.（分数：1.00）填空项 1:_ （正确答案：B）解析：2.Courses can make an important contribution but need to be combined with apprenticeship, experiential learning and mentoring.（分数：1.00）填空项 1:_ （正确答案：D）解析：3.That a firm succeeds or not depends on what it choo

42、ses to do rather than the environment it operates.（分数：1.00）填空项 1:_ （正确答案：A）解析：4.Reshaping competencies adds little to immediate business results.（分数：1.00）填空项 1:_ （正确答案：E）解析：5.A firm performs well if it develops a “distinctive competence“ over time.（分数：1.00）填空项 1:_ （正确答案：A）解析：6.A company needs to giv

43、e its managers as many opportunities as possible to access other tasks.（分数：1.00）填空项 1:_ （正确答案：D）解析：7.Reshaping competencies may not bring great benefit to the corporation immediately.（分数：1.00）填空项 1:_ （正确答案：E）解析：8.Managers do not need identical sets of competencies.（分数：1.00）填空项 1:_ （正确答案：C）解析：二、BPART TWO/B(总题数：6，分数：6.00)填空项 1:_ （正确答案：B）解析：填空项 1:_ （正确答案：F）解析：填空项 1:_ （正确答案：G）解析：填空项 1:_ （正确答案：D）解析：填空项 1:_ （正确答案：E）解析：填空项 1:_ （正确答案：A）解析：三、BPART THREE/B(总题数：6，分数：6.00)15.From the first two paragraphs, what can you predict