剑桥商务英语高级-46及答案解析.doc

1、剑桥商务英语高级-46 及答案解析(总分：96.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：8.00)BPART ONE/BBHow to approach Reading Test Part One/B In this part of the Reading Test you match eight statements with five short texts. First read each short text and then read the sentences to see which ones refer to the text Make sure

2、 you read each text for overall meaning. Do not choose an answer just because you can see the same words in the text. Look at the sentences below and at the five newspaper items about companies on the opposite page. Which company does each sentence refer to? For each sentence 1 - 8, mark one letter

3、A, B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once.BAHabgood/BHabgood, the pharmaceutical company, saw its share price plummet yesterday, following a cut in its corporate credit rating. Investors were unnerved by the groups shrinking access to capital a

4、nd its wish to fund ambitious expansion plans. Although the sector as a whole has been weak for some time, Habgood is looking particularly vulnerable, and may well prove to be a target for takeover from within the industry. Analysts would not be surprised if Jerry Greenway, the companys chief execut

5、ive, and architect of its strategy of expansion, were to step down.BBKK Leyton/BTruck manufacturer KK Leyton has said that its unit sales rose by a modest 1.3 per cent in the last six months, compared with 1.7 per cent in the same period last year. The company blames the economic downturn in its mai

6、n markets and increasing pressure from larger competitors. However, grounds for guarded optimism came in the form of an announcement that the company is about to roll out a cost-cutting programme which should help to protect its profit margins. Analysts believe this will strengthen KK Leytons positi

7、on until conditions improve.BCMeadowsweet/BDiscount clothing retailer Meadowsweet, whose 240 stores are mostly in Scotland and northern England, is set to merge with rival Marika Clothing, with slightly fewer stores in the south of England. Making the announcement, Elaine Tungate, Meadowsweets chief

8、 executive, said that the two brands would be kept distinct, and each would retain its existing management team for the time being. Marika is targeted at female shoppers aged 25 to 45 while Meadowsweet is aimed at the over-45s, which, according to Ms Tungate, makes it an ideal merger and a natural f

9、it.BDCrofts/BCrofts ambitious plans massively to increase the number of its cafes are continuing to raise questions about profitability, and as a result shares are still trading below their level of a year ago. Andrew Hughes, Crofts chairman, anticipates a speedy recovery, because of the companys fo

10、cus on customer satisfaction. His optimism is not shared by analysts, though, who point out that the new outlets are simply taking customers from existing cafes, with the result that, contrary to Crofts confident forecast when the plans were initially unveiled, income is static and same-store sales

11、have been falling all year.BEDowning Energy/BDowning Energy is to spin off its subsidiary Forthland Resources and adopt a new holding company structure. At the same time it will take the name Forthland Energy. Carol Mortimer, Downings CEO, said that splitting the companies will mean each being able

12、to focus on what it does best. Both are already in discussions with their banks about, extending their credit facilities - essential if they are to survive their present difficulties. The announcement led to a small rally in Downings share price, reversing the steady decline of recent days.（分数：8.00）

13、1).This companys strategy has not yet led to the expected increase in turnover.（分数：1.00）填空项 1:_(2).This company is seeking external funding to meet its present needs,（分数：1.00）填空项 1:_(3).This companys name will continue to be used despite a change in the company structure,（分数：1.00）填空项 1:_(4).The pri

14、ce of shares in this company has begun to rise.（分数：1.00）填空项 1:_(5).This company claims that its sales have been affected by external factors.（分数：1.00）填空项 1:_(6).This company is thought likely to lose its independence to a competitor.（分数：1.00）填空项 1:_(7).Analysts disagree with this companys prediction

15、s regarding its share price.（分数：1.00）填空项 1:_(8).This company is taking steps to reduce its expenditure.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：6.00)BHow to approach Reading Test Part Two/B In this part of the Reading Test you read a text with gaps in it, and choose the best sentence to fill each gap

16、from a set of eight sentences. First read the text for overall meaning, then go back and look for the best sentence for each gap. Make sure the sentence fits both the meaning and the grammar of the text around the gap. Read the text on the opposite page from an article about company culture. Choose

17、the best sentence from below to fill each of the gaps. For each gap 9 - 14, mark one letter (A - H) on your Answer Sheet. Do not use any letter more than onceBThinking of moving to another company?/BFirst check its corporate cultureFinding the right cultural fit is vital to a successful career move.

18、 If you join a company with a corporate culture that you find uncomfortable, you could find yourself demotivated and dissatisfied. And once you fall into this state t may De difficult to get yourself out of it. Hence the importance of taking the time to fine out as much as possible at)out what the o

19、rganisation is like - before committing yourself to a move.The trouble is that organisational culture is hard to assess - especially from only a brief meeting.U (9) /UDont make the common mistake of many candidates and rely solely on your intuition, as you might easily miss important clues.The best

20、results come from researching the company beforehand, consciously observing the environment and peoples behaviourU (10) /UPlanning them in advance reduces the risk of forgetting to mention something significant.For instance, in the interview, ask to see the companys mission statement. It can be illu

21、minating, setting out the organisations long-term direction and goals, its underpinning beliefs and values. However mission statements are frequently aspirational.U (11) /UAsk to what extent the organisation feels that it achieves its mission statement.Ask to see the organisation and departmental ch

22、art. A steep hierarchy or highly centralised structure s often bureaucratic and inflexible.U (12) /UConversely, those who like clear career Darns and lines of decision-making are unlikely to feel comfortable n a fiat or decentralised structure.The degree to which an organisation has systems for mana

23、ging its staff is indicative of the value placed on developing and nurturing its people.U (13) /UIf these are limited, staff are unlikely to count for much in the company, and joining the organisation could lead you nowhere in the long term.Staff are your best source of information about the corpora

24、te culture.U (14) /UAfter all, personal impressions based on experience will give you greater insight into the reality of working there than anything else.Corporate cultures do not change overnight, so it is worth trying to find a culture that will suit you from the outset. If you join a company tha

25、t encourages and rewards behavi0ur you do not personally value, it could be a career move you live to regret.A Find out how performance is appraised, and what opportunities exist for training and development.B The reality may be quite different.C By doing this you can get a good feel for the place.D

26、 That is why it can be helpful to adopt a fairly structured approach in the interview.E If you have the opportunity to talk informally, ask what they most like or dislike about the company.F People who value autonomy may be stifled.G Then in the interview you can ask specific questions about aspects

27、 of the culture that are important to you.H If you join a company with a corporate culture that you find uncomfortable, you could find yourself demotivated and dissatisfied.（分数：6.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00)BHow to approach Reading Test Par

28、t Three/B In this part of the Reading Test you read a longer text and answer six questions. First read the questions. Try to get an idea of what the text will be about Then read the text for general understanding. Then read the text and questions more carefully, choosing the best answer to each ques

29、tion. Do not choose an answer just because you can see the same words in the text. Read the article on the opposite page about a food groups event for its managers and the following questions, Each question has four suggested answers or ways of finishing the sentence (A - D). Mark one letter (A, B,

30、C or D) on your Answer Sheet for the answer you choose.Chadwicks, the struggling high street food retailer, has been having a horrible time. Not only did its recent takeover of cash-and-carry chain DeeDee create more problems than it solved, but its risky move into organic-only, own-label frozen veg

31、etables nudged prices up and alienated traditional customers. Sales fell sharply, with dire effects on suppliers who had geared up to meet Chadwicks much larger orders not to mention the groups profits. As a result investors lost their initial confidence in the plan and the share price tumbled. The

32、architect of this policy, the former Chief Executive, abruptly departed last January, and Carl Hammond was brought in to pick up the pieces.Mr Hammond sees the corporate culture as a major barrier to a revival in the groups fortunes, and is making strenuous efforts to change it. Todays event is one

33、part of the process: the delegates - over a thousand of them - are all managers, whose attitude to company policy is crucial to its implementation. By setting out his recovery strategy face to face, he hopes to get the managers on board, and equip them to carry the right messages back to the groups

34、20,000 employees. He believes this is essential if the group is to turn around its declining sales.The format he has chosen is one that Mr Hammond has no experience of. Normally I use traditional conference-style presentations with speeches, or television studio arrangements with well-known TV journ

35、alists to tease out the issues, he says. These are quite easy to organise but they are net participatory. Todays event is much less predictable, but ironically its been a nightmare to choreograph everything in such a way as to encourage spontaneity.First, delegates are sent to booths around the hall

36、 to learn from senior managers about the effects of the takeover on each part of the business, and why some functions, such as finance and logistics, are being integrated at group level. The senior managers then fire questions at the delegates to reinforce the learning process. Done at breakneck spe

37、ed, it keeps everyone on their toes, and theres a definite buzz in the hall.Several other activities follow, and after lunch comes the main event, a 2g-minute session in which Mr Hammond answers questions from delegates, covering pay scales, investors attitudes, to the recovery strategy, possible jo

38、b losses, and so on. The reaction of one store manager, Carol Brinkley, sums it up: It was quite demanding, with lots of people eager to ask questions, so he didnt always go into as much depth as perhaps he should have done. But at least everything that I was hoping to find out was touched on, and h

39、e came across as being quite approachable and willing to accept criticism.Mr Hammond believes the event was effective in getting important messages across to a large number of people, and in raising their morale, which had been appallingly low. The questions that he was asked confirmed his belief th

40、at many managers were unhappy with what had been going on in the group and were optimistic about the new strategy - though few of the suggestions which they made took the broader picture into account. He admits that the novel format pushed him outside his comfort zone. Im a control freak, like most

41、chief executives, he says. But now I realise that the group depends on the managers to keep it going: my role is to provide them with the tools. For a control freak it is a remarkably hands-off message.（分数：6.00）(1).Why were there troubles with the policy mentioned in the first paragraph?（分数：1.00）A.P

42、rofit margins were set at too low a level.B.There were difficulties with getting enough supplies.C.Investors doubted whether it would lead to long-term success.D.The group misjudged the attitude of its customers.(2).The main purpose of the event which is described in the second paragraph is to（分数：1.

43、00）A.devise methods for achieving an improvement in sales.B.gain the managers commitment to company plans.C.ask for feedback from managers on company policy.D.give managers a chance to learn from each other(3).For Mr Hammond, what is unusual about this event?（分数：1.00）A.the amount of active involveme

44、nt by delegatesB.the participation of television presentersC.the large number of speeches being madeD.the small amount of planning which is required(4).The purpose of the first part of the event is to（分数：1.00）A.explain how the group intends to expand.B.outline changes in the organisation of the grou

45、p.C.show the relevance of certain functions to the managers.D.allow managers to find out how their responsibilities will change.(5).What does Carol Brinkley say about the question and answer session?（分数：1.00）A.She felt that Mr Hammond performed well in difficult circumstances.B.She learnt more than

46、she expected about the companys goals.C.She would have liked to hear more on some subjects.D.She changed her attitude towards Mr Hammond.(6).What did Mr Hammond learn from the event?（分数：1.00）A.He needs to change his normal management style.B.Morale in the group was lower than he had realised.C.There

47、 was more opposition to his plans than he expected,D.The managers can contribute many effective new ideas.四、BPART FOUR/B(总题数：1，分数：10.00)BHow to approach Reading Test Part Four/B This part of the Reading Test tests your vocabulary Read the whole text quickly to find out what it is about. As you read,

48、 try to predict the words that might fill the gaps. Look at the four possible answers for each gap and cross out any obviously incorrect words. Then read both before and after each gap to decide which word should go in it. The word needs to fit both the meaning and the grammar After completing all the gaps, read the whole text again to check your answers. Read the article on the opposite page about an accountancy