剑桥商务英语高级-79及答案解析.doc

1、剑桥商务英语高级-79 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)AWestern MediaWestern Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music Sports Magazines division a major revamp. She will take ch

2、arge of a portfolio of six titles, and plans to give the division a new identity, replacing its current, very functional name with a more emotionally involving one. Spencer also intends to develop a TV or radio show based on one of its magazines, in an attempt to reverse its flagging sales figures.B

3、FranklinsUK furniture manufacturer Franklins has parted company with its marketing director Gary Parker. Franklins refused to comment as to whether he left of his own accord, although sources hint that this was not the case. His replacement, Julia Howell, previously his number two, has been a succes

4、sful marketer since she started her own marketing consultancy twenty years ago. Her task now is to regain Franklins former position as UK market leader although sales have held steady, in percentage terms the company has been overtaken by several rivals.CFlywayFlyway, the low-cost airline, has appoi

5、nted Simon Lewis as its new head of sales and marketing to develop the brand throughout Europe. Lewis has spent his entire working life within the industry, joining from the marketing department of long-time rival Coastal Airways, where he controlled marketing activities in the UK. He will work with

6、 Teresa Campbell, who helped launch the Flyway brand. However, not only Coastal is unhappy with the appointment, Charles Waiters, Flyways former controller of marketing planning, is poised to quit after being left without a role.BDHAlan Dean, the colourful joint chief executive of media company BDH,

7、 has resigned from the company which he helped establish citing personal issues. Shareholders and staff were informed of his decision last month. Joint chief executive officer Charles Burnett takes sole charge of the company temporarily, and has announced that there will be no change in strategy. Ac

8、cording to 10 insiders, Alan Deans departure is the result of a personality clash rather than disagreement on the way the company was moving, and the search is on for a replacement.GranvilleSoft drinks producer Granville has acquired an Australian producer, a departure for Granville, as previously i

9、t had only shown interest in domestic purchases. As a result, Jenny Morris, former head of corporate development, has been promoted to the newly created position of head of international soft drinks. As such she will be responsible for developing all the groups international activities, including bo

10、th marketing and acquisitions. Her move has resulted in a reshuffle of other previous department, where, instead of replacing her, the company intends to reallocate responsibilities to remaining staff.（分数：8.00）(1).Someone is moving from one firm to its parent company.（分数：1.00）填空项 1:_(2).It is rumour

11、ed that someone was asked to leave this company.（分数：1.00）填空项 1:_(3).This company is trying to halt the decline in sales of one of its products.（分数：1.00）填空项 1:_(4).One of the founders of this company has left.（分数：1.00）填空项 1:_(5).There is a plan to change the image of a section of this company.（分数：1.0

12、0）填空项 1:_(6).For the first time, this company has taken over a foreign company.（分数：1.00）填空项 1:_(7).One of the staff of this company has no clear function.（分数：1.00）填空项 1:_(8).This company used to be headed by two people.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：6.00)REFERENCES CANNOT ALWAYS BE TRUSTED BYPO

13、TENTIAL EMPLOYERS“Dull, but reliable, will make a good parent.“ So said a head teachers reference which was once sent for a s school-leaver. It amused me at the time, but said more about the referee than the candidate.Most references are unreliable, although recruiters usually ask for them. Few ask

14、for character references today, as these have proved useless. (9) However, these cannot always be trusted. A few may be biased. (10) This can also occur if there has been friction between boss and subordinate over personal or business matters.On the other hand, there can also be positive bias. An em

15、ployer who want to get rid of someone may fail to mention any relevant failings or even give a glowing report to help the individual go quickly. (11) But if they do, the law in Britain says they owe a duty of care to both the employer to whom it is supplied and to the individual to whom it refers.Mo

16、st written references are unreliable because they are not specific enough. So how do you and a potential employer ensure that any reference given on your behalf is genuinely helpful? (12) Employers normally expect two: one, your immediate superior in your current or most recent job, the other, your

17、boss in the post before, so long as it was in the last five years or so.For a senior post, more may be required for their part, no prospective employer should approach your current employer until you have an offer subject to references and you have given permission. (13) Once you get the utter, and

18、before giving permission to make contact, tell your boss and explain that the prospective employer will be asking for a reference. Do this face-to-face and during the meeting describe the job for which you have applied, if you can provide a job description or the relevant job advertisements, even be

19、tter. (14) Even if your referee does express some doubts about your fitness for the Post, dont worry, employees often prefer to back their own judgment. A. It would also be wrong for anyone to Contact your penultimate firm before then because word may reach your current employer on the grapevine. B.

20、 In fact, employers do not have to give references at all. C. These might include your bosss immediate senior and someone at the same level as your boss who is familiar with your work. D. Your boss can then match the reference needs to the needs of the job. E. What they seek are references from prev

21、ious employers. F. Some managers think it an act of disloyalty if an employee applies for a job elsewhere and will give poor reference or only weak praise. G. Firstly, as an employee, make sure you choose the right referees. H. It amused me at the time, but said more about the referee than the candi

22、dat（分数：6.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Every year British universities turn out 15,000 graduates in business studies. Many dream that they will one day be running a major business, wielding power and influencing markets. But only a very few will climb to the

23、 top and realise their fantasies. For the rest, compromise, disappointment, mediocrity and an alternative career away from the mainstream action will be their let. Peter Blackburn is chairman and chief executive of Nestle UK, which employs more than 12,000 people and has a turnover of 1.8 billion. H

24、is advice to those who wish to move ahead of the pack is as straightforward as the man. “Take all your qualifications seriously. Although many top executives do not have first-class honours and it is often a disadvantage to be an intellectual, qualifications are increasingly important, as is the que

25、st for improvement. “1 do feel that an international dimension helps every career. It says something about the person and if they have worked in another language, it gives a manager the important dimension of realising that each market is part of something bigger. Also it is always important in any

26、career to keep your options open as events can take an unexpected turn. When they did for me, I acted accordingly. I still have to pinch myself to remind myself what I am doing. Even 10 years ago I didnt think this is what I would end up having achieved.“In the end, those that get right to the top r

27、etain their “people touch“, which can be very difficult as one gets swept up on the fast track of corporate life. But those who never forget where they have come from and keep their feet on the ground have a real advantage. The important thing is that you should never ask someone else to do somethin

28、g you couldnt do yourself. I am always looking for those who have the determination, the steel to see through our corporate objectives. I also want managers who can be role models for the next generation, people who will be an inspiration.“Blackburn started out working for a small confectionery comp

29、any and was responsible for clearing up a major financial scandal when it was taken over by a larger company, Rowntrees. This was a project which marked him out and gave him visibility in Rowntrees. While many successful careers can easily be seen as an almost predictable procession, there are alway

30、s one or two moments when success in a project promotes the executive, bringing star quality and something of an aura. However, if at the decisive moment a mistake is made, then the executive, instead of moving sharply forward, disappears into the pack and others are given their chance.When Rowntree

31、s was later taken over by Nestle, Peter Blackburn went on television and argued against the takeover. When the dust settled, the winners rewarded their spirited adversary. “I have always believed in doing the best that I can in any situation. Sometimes you have to make difficult decisions and then i

32、ts important to meet them square on. I have been fortunate in that the evolving company that I am now involved with has always believed in strong social values and has behaved as humanely as possible when it has been forced to close or to sell one of its businesses.“Peter Blackburns career has been

33、marked by two company takeovers. Many successful takeovers have been characterised by the new owners looking at the second layers of management and giving them a free rein. Mr. Blackburn has benefited from this process twice and says: “In both the takeovers I have been involved with, success has bee

34、n achieved because the new owners have not gone in for wholesale clearouts. They have realised that it is the existing people who understand the business and they must be the platform for any growth./（分数：6.00）(1).Peter Blackburn says that to compete successfully in the job market, people should _.（分

35、数：1.00）A.be realistic about their abilitiesB.make sure they choose the right postC.improve their relations with other executivesD.have a good educational background(2).In the second paragraph, Blackburn says his present day achievements are due to _.（分数：1.00）A.being able to adapt to changing circums

36、tancesB.deciding to learn other languagesC.having worked for an international companyD.staying in the same job for several years(3).Blackburn says that its important for a manager to _.（分数：1.00）A.lead their staff by exampleB.put ambition above everything elseC.demand high standards from their workfo

37、rceD.move as quickly as possible up the corporate ladder(4).The writer uses the example of Blackburns involvement in the Rowntrees Project to show _.（分数：1.00）A.how problems within a company can be highlightedB.how competitive executives are within a companyC.how easily mistakes can be made by execut

38、ivesD.how the managements attention can be drawn to someone(5).What is Blackburns attitude towards the company he now works for?（分数：1.00）A.He has some regrets about its public image.B.He approves of the way it treats its employees.C.He dislikes the demands it makes on him.D.He admires the way it exp

39、lains its decisions.(6).Blackburn attributes the success of the company that have involved him to _.（分数：1.00）A.the role he played in each of themB.the abilities of the new managersC.the decision not to make radical personnel changesD.the financial support provided by the owners五、PART FOUR(总题数：1，分数：1

40、0.00)Business communicationOne of the most important features in any business is communication. Good communications are required at all stages of the business process. Businesses employ, and are owned and run by, various groups of people. Workers, directors and shareholders are three important group

41、s closely (21) with a business. Other influential groups include customers, suppliers and the government.Communication (22) between these groups and the individuals who make up the groups. Within (23) companies internal communications occur at, and between the various levels. Directors communicate w

42、ith one another concerning the companys overall strategy. They (24) managers of their plans, and the, managers then communicate with the other employees. (25) are conducted concerning pay and working conditions. Managers communicate decisions and orders and try to (26) morale and motivation through

43、good communication. Employees (27) communicate with each other, for example over production and wages.External communication occurs when a companys directors or employees communicate with those individuals and groups who (28) with the company. Shareholders receive copies of the companys annual accou

44、nts, together with the (29) of the Chairman and Directors. Government departments require statistical and financial information from the company. An advertising agency is (30) about the companys advertising policies. Customers need to know if goods have not been dispatched and suppliers contacted if

45、 their goods have not been delivered. Reliable and effective communication is one of the key elements which leads to efficient management of a company.（分数：10.00）A.implicatedB.committedC.involvedD.interestedA.takes placeB.takes inC.takes overD.takes holdA.singularB.loneC.individualD.uniqueA.replyB.sh

46、owC.acquaintD.informA.InterrogationsB.QuestionsC.NegotiationsD.InterviewsA.growB.mountC.gainD.improveA.besidesB.alsoC.suchD.likeA.copeB.engageC.dealD.relateA.filesB.reportsC.articlesD.profitsA.enquiredB.preparedC.consultedD.warned六、PART FIVE(总题数：1，分数：10.00)PLAYING GAMES AT WORKMany companies nowaday

47、s are finding that playing games can stages beneficial to their executives.Although (31) are certainly plenty of opportunities to play management games, it should not be thought that this is because business people are light-hearted. They are often quite (32) opposite, in fact. With all the pressure

48、s of modern business life, many people do not have the opportunity to relax. Games can allow individual self-expression and give business people the time (33) explore practical issues.Many team-based games take place outside. Here, the facilitators try to bring out issues of team communication, stra

49、tegy and working style. Board games are also popular. In most of (34) teams are required to manage an organisation or practice skills which they will need in their day-to-day working life.At a different level, there are inter-company games in (35) teams from a range of organisations and industries co