剑桥商务英语中级-149及答案解析.doc

1、剑桥商务英语中级-149 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)AThis book examines the most successful, sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike 3M and Toyota. have been promoted in magazines and newspapers. It

2、 includes information about the creative and planning processes behind the promotion of these popular products.BFind out how top executives from leading car companies view the changing relationships between manufacturers and their supplier. This book is a series of interviews with leading players in

3、 the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.CThis new edition of The Executives Handbook provides an analysis of the main political and economic trends of the late 2000s.

4、 It is especially good on cost structures, Changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading.DThis is a collection of in-depth interviews with some of th

5、e worlds top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.（分数：7.00）(1).This book tells you about recent developments in consumer buy

6、ing patterns.（分数：1.00）填空项 1:_(2).The opinions expressed in this book differ from those of most experts in this field.（分数：1.00）填空项 1:_(3).This book contains interviews with business leaders from several large industries.（分数：1.00）填空项 1:_(4).The financial information provided in this book will be usefu

7、l for import-export companies.（分数：1.00）填空项 1:_(5).This book describes how a number of top companies have marketed their products.（分数：1.00）填空项 1:_(6).This book outlines changes in the source of the materials and parts needed for production.（分数：1.00）填空项 1:_(7).This book discusses a variety of major in

8、fluences on the business world.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)Advice on Staff Career DevelopmentFor many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develo

9、p their careers.Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organizations. The main reas

10、ons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments. The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career developm

11、ent-to individual employees and then simply leave them to get on with it. (8) So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) They must also ensure that the

12、se opportunities are extended to all their staff and not just to selected individuals.Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this are a. (10) One way, he believes, for companies to show how serious they are a

13、bout individual learning is lo make it an official part of company practice, as the Bank of Eastern England has done. (11) This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their s

14、taff.Another company, British Chemicals. has contracted an independent organization to help staff with confidential career advice. According to John rates, the head of Individual Learning and Development at British Chemicals. there is an important role for outside agencies to play in the career mana

15、gement process. He adds that it is company policy for managers to give all staff roadmaps which show possible career routes within the company structure. (12) This has worked especially well. he says, for staff who are used to depending on their line managers for guidance.Many large organizations no

16、w recognize that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a companys long-term business needs and makes it more competitive.A. Its policy statement says tha

17、t by 2006, eighty percent of its stall will have a professional qualification.B. He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.C. This change of attitude me

18、ans employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.D. It points out that employees need to know what the overall companys vision is in order to achieve it.E. The problem that often arises is that, while they are increasingly

19、 encouraged to manage their own careers, they arc not provided with the knowledge and training to do this.F. They are able to sec that, contrary to expectations, jobs in different fields are similar, and they can also sec how it is possible to cross over to other areas.G. The main reasons for this,

20、it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Understanding PartnershipThe Uniform Partnership Act defines a par

21、tnership as “an association of two or more persons to carry on as co-owners of a business for a profit.“ The partnership came into being us an evolutionary outgrowth of the proprietorship by correcting stone of tile disadvantages of that ownership form. The formation of a partnership is relatively s

22、imple, but because it involves two or more people, it must be based upon an understanding between the partners. In other words, a contract is required. Although the contract can be oral. it is wiser to have so important a document drawn up by an attorney. A contract of this sort is called the Articl

23、es of Co-partnership.Partnership has ninny advantages. Firstly, it is relatively simple to organize and dissolve. Although not as simple to organize as a sole proprietorship because Articles of Co-partnership are required, partnerships are simpler and less expensive to form than corporations. Second

24、y, it is subject to less government control. As is the case with sole proprietorships, partnerships are not controlled by the same federal and state laws as are corporations. Thirdly, it can keep larger tax savings. Unlike corporations, partnerships are not legal entities. Partnerships, therefore, d

25、o not have special taxes levied on them. Finally, it may provide a high personal incentive. Because the partnership business is carried on by working owners, this form of business ownership retains the high incentive of the sole proprietorship. The partners are working for themselves, and consequent

26、ly are rewarded for extra effort.Although many of the advantages of a sole proprietorship are carried over into partnership, many of its disadvantages are as well. Like the sole proprietorship, partnerships have the disadvantages of unlimited liability. This means that in the case of bankruptcy of t

27、he business, both partners personal assets must be used to settle partnership debts. When one partners investment plus his personal assets are insufficient to meet his share of the creditors claims, these debts must be settled by the remaining partner or partners. Furthermore, it is difficult to rai

28、se money for partnership and the disagreements among partners may easily result in the failure of the partnership.The form of partnership previously discussed is that of a general partnership. There are other forms of partnership available to businessmen which have specific advantages or overcome sp

29、ecific disadvantages of the general partnership.A limited partnership is one in which the liability of one or more of the partners is limited to the amount invested by him. A limited partnership must have at least one general partner whose liabilities are unlimited. Limited partnerships take advanta

30、ge of the tax savings available to partnerships while maintaining some of the capital-raising resources available to corporations. However. they are legally complicated and expensive to set up; further, any activity by a limited partner may result in the loss of his limited status (and his limited l

31、iability); and they are not permitted to do business in all states.A joint venture is a partnership that has been set up for one specific undertaking. Upon completion of the undertaking, the joint venture is dissolved. Unlike a general partnership, the joint venture is not a continuing business. How

32、ever, this need not be the case. The prime characteristic is its limitation to one specific venture.（分数：6.00）(1).According to the text, partnership is derived from（分数：1.00）A.corporation.B.sole-proprietorship.C.co-operative.D.joint ventur(2).All of the following are advantages of partnership except（分

33、数：1.00）A.it is relatively easy to organize and dissolve.B.the partners are subject to less regulations.C.the partners have unlimited liability.D.the partners can identify themselves with the association.(3).Partnerships are free from some special taxes because（分数：1.00）A.there is legal distinction be

34、tween the partners and partnerships.B.partnerships are not legal entities.C.partnerships are keeping large tax savings.D.partnerships own some special privileges.(4).According to the text, if the business fails,（分数：1.00）A.it will be difficult to raise funds for partnership.B.there will be disagreeme

35、nts among partners.C.the partners personal property will be implicated.D.the partners personal assets will not be sufficient to pay debts.(5).According to the text, all of the following am disadvantages of limited partnerships except（分数：1.00）A.they are legally complex and costly to form.B.they take

36、advantage of lax savings available to partnerships.C.any activity by a limited partner may lead to the loss of his limited status.D.the areas of business are confine(6).The main feature of joint ventures is（分数：1.00）A.they are not continuing business.B.riley are of short duration.C.they are usually l

37、imited to one specific venture.D.they are dissolved upon the implementation of the undertakin五、PART FOUR(总题数：1，分数：15.00)Dear Client,Future Offices is advising businesses to plan as far ahead as possible to ensure guaranteed staff cover during holiday periods. There is now a (19) shortage of skilled

38、secretarial and administrative stall and this is (20) to get worse over the next twelve months.Businesses which require staff with experience of specialist computer applications are the most at (21) . You are advised to (22) our agency well before the staff are actually needed to be certain of filli

39、ng gaps with adequately (23) personnel. If you dont, its almost (24) that you will be left without the skills needed to (25) your office running smoothly.Tile (26) for the shortage of secretarial staff appears to be a combination of two (27) . There has been an (28) in demand for secretarial service

40、s over the last few years, and at the same time there has been a (29) of students deciding to choose secretarial studies.Office Angels Agency would (30) to emphasize that business should not underestimate the difficulty of (31) experienced temporary staff. It is also necessary to make the (32) that

41、businesses should be prepared for the tact that they may have to pay mere for this kind of (33) in the future.（分数：15.00）A.hardB.seriousC.soreD.strongA.hopedB.wantedC.expectedD.preparedA.riskB.chanceC.worryD.difficultyA.confirmB.communicateC.contactD.commandA.lecturedB.aidedC.formedD.trainedA.positiv

42、eB.correctC.rightD.certainA.saveB.keepC.ensureD.continueA.reasonB.purposeC.resultD.problemA.articlesB.mattersC.factorsD.subjectsA.enlargementB.increaseC.additionD.upgradeA.lackB.needC.requirementD.fewA.requestB.desireC.askD.likeA.achievingB.obtainingC.realizingD.earningA.pointB.ideaC.positionD.subje

43、ctA.offerB.deliveryC.productD.service六、PART FIVE(总题数：1，分数：12.00)Being a good leader in business is very much similar to who being a goodleader in public lifeor even in the army. Many of the qualities required34. are the samethough, of course, a few qualities are not quite special35. to leaders in th

44、e business. First of all, however, a good leader in public36. life or business mustnt be frightened to make up firm decisions. You must37. be able to arrive at quick decisions and act on them. Its no good thinking38. too long about what to do nor whether is if much use seeking everything.39. No a go

45、od leader appears hesitant to his or her subordinates. Good leaders40. know that exactly what to dothey always give the impression of being41. absolutely convinced about the correctness of their decisions and their42. subsequent actions. Theres no doubt in their mind about all what they43. should do

46、and so, as a result, people find it easy to believe in them and44. to follow them. They know they are right. Good leaders are reliable. And45. they are consistent in their actions. They dont change into their minds easily and they keep their promises and agreements.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项

47、 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：25.00)1.PART ONE A meeting on sales promotion has been arranged on May 10th, 20-. It happens that the Sales Manager of the company must be away lot a marketing conference in another city around this time. Thus, the meetin

48、g has to be rescheduled. You, assistant to the Sales Manager, write a memo to the expected attendants.Explain why the meeting is rescheduled.Indicate the rescheduled time and place. Write 4050 words on your Answer Sheet.（分数：12.50）_2.PART TWO You are a clerk in Lucky Tourism Company. You are responsible for arranging traveling lines. Read the following table, which show