剑桥商务英语中级-165及答案解析.doc

1、剑桥商务英语中级-165 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)A. GREAT SALES CAMPAIGNSThis book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-cola, Nike, 3M and Toyota, have been promoted in magaz

2、ines and newspapers. It includes information about the creative and planning process behind the promotion of these popular products.B. THE AUTOMOTIVE INDUSTRY TODAYFind out how top executives from leading car companies view the changing relationships between manufactures and their suppliers. This bo

3、ok is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.C. THE EXECUTIVES HANDBOOKThis new edition of The Executives Handbook prov

4、ides an analysis of the main political and economic trends of the late 1990s. It is especially good in cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in inter

5、national trading.D. LEAD YOUR COMPANY TO SUCCESSThis is a collection of in-depth interviews with some of the worlds top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadersh

6、ip within manufacturing involves.（分数：7.00）(1).The book tells you about recent developments in consumer buying patterns.（分数：1.00）填空项 1:_(2).The opinions expressed in this book differ from those of most experts in this field.（分数：1.00）填空项 1:_(3).The book contains interviews with business leaders from s

7、everal large industries.（分数：1.00）填空项 1:_(4).The financial information provided in this book will be useful for import-export companies.（分数：1.00）填空项 1:_(5).The book describes how a number of top companies have marketed their products.（分数：1.00）填空项 1:_(6).The book outlines change in the source of the m

8、aterials and parts needed for production.（分数：1.00）填空项 1:_(7).The book discusses a variety of major influences on the business world.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)15 June 1993Ms. Martha WestonWord Processing SupervisorABC CompanyPost Office Box 107228 Kings Street LondonDear Ms. Weston,Per

9、formance of the CPT EquipmentIm pleased to tell you about our experience with the CPT Word Processor as you requested recently. We are pleased with its performance and multi-functions. I assume you have looked at several machines and have narrowed down your choices. Here are my observations.An appro

10、ach to adopting word processorsEighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. (8) The stations are arranged in pairs so each pair can share a common printer. (9

11、) We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installations.The step-at-a-time development of our word-processing center has, we think, saved us money and training time. (10) PerformanceIn terms of performance, the CPT equipment is

12、excellent. (11) Moreover our service contract and warranty have covered all maintenance costs.We have software packages that check spelling and signal when a mistake occurs. (12) Using both printers, we recently prepared 1,200 individually typed letters for mailing in under four hours. We have no co

13、mplaint about our preparation of executive reports.A. We have not yet experienced mechanical problems so far.B. Also it has reduced the confusion that exists about buying software packages.C. The train stops at each station for only fifteen minutes.D. We began with two work stations and now have fou

14、r.E. Our routine letters are prepared from disc-stored masters.F. The Rotary W printer prints with a speed of 45 characters a second can easily handle two input stations.G. We are pleased with its performance and multi-functions.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)

15、How to Read Annual ReportsFirst, turn back to the report of the certified public accountant. This third-party auditor will tell you right off the bat if Galaxys report conforms with “generally accepted accounting principles“. Then go to the footnotes. Check to see whether earnings are up or down. Th

16、e footnotes often tell the whole story.Next, turn to the letter from the chairman. Typically addressed “to our shareholders,“ its up front in more ways than one. The chairmans tone reflects the personality and well-being of the company. In his letter, the chairman should tell you how the company far

17、ed this year. But more importantly, the letter should tell you why. Keep an eye out for sentences that start with “ Except for .“ and “Despite the.“ They are clues to problems. On the positive side, a chairmans letter should give you insights into the companys future and its stance on economical or

18、political issues that may affect it.Now begin digging into the numbers! One source is the balance sheet. It is a snapshot of how the company stands at a single point in time. At the top are assets everything the company owns. Things that can quickly be turned into cash are current assets. On the bot

19、tom are liabilities everything the company owes. Current liabilities are the debts due in one year, which are paid out of current assets. The difference between current assets and current liabilities is working capital, a key figure to watch from one annual report to another. If working capital shri

20、nks, it could mean trouble. One possibility: the company may not be able to keep dividends growing rapidly. Owners equity is the difference between total assets and liabilities. It is the presumed dollar value of what the owners or shareholders own. You want it to grow.The second basic source of num

21、bers is the income statement. It shows how much money Galaxy made or lost over the year. Most people look at one figure first. Its in the income statement at the bottom: earnings per share. Watch out. It can fool you. Galaxys management could boost earnings by selling off a plant or by cutting the b

22、udget for research and advertising. The number you should look at first in the income statement is net sales. Ask yourself: Are sales going up at a faster rate than the last time around? When sales increases start to slow, the company may be in trouble. Have sales gone down because the company is se

23、lling off a losing business? If so, profits may be soaring.Another important thing to study is the companys debt. Turn to the balance sheet, and divide long-term liabilities by owners equity. Thats the debt- to-equity ratio. A high ratio means the company borrows a lot of money to spark its growth.

24、Thats okay if sales grow too, and if theres enough cash on hand to meet the payments. A company doing well on borrowed money can earn big profits for its shareholders. But if sales fall, watch out. The whole enterprise may slowly sink. Some companies can handle high ratios; others cant.Finally, you

25、have to compare. Is the companys debt-to-equity ratio better or worse than it used to be? Better or worse than the industry norms? In company-watching, comparisons are all. They tell you if management is staying on top of things.（分数：6.00）(1).According to the writer, the most important element of the

26、 chairmans letter isA. the expressions used.B. the explanation given by the chairman.C. the performance of the company during the year.D. the companys future described by the chairman.（分数：1.00）A.B.C.D.(2).According to the article, a drop in working capital shows thatA. both current assets and curren

27、t liabilities fall.B. current assets decline while current liabilities rise.C. both current assets and current liabilities remain the same as the previous year.D. current assets increase but current liabilities decrease.（分数：1.00）A.B.C.D.(3).What do shareholders expect to increase?A. total assetsB. w

28、orking capitalC. total liabilitiesD. owners equity（分数：1.00）A.B.C.D.(4).According to the article, the main reason to look at net sales first is thatA. they tell how much profit the company has earned.B. they have nothing to do with advertising.C. they are not affected by selling off a plant.D. they a

29、re not so easily manipulated by the management as earnings per share.（分数：1.00）A.B.C.D.(5).According to the writer, a great deal of borrowingA. boosts sales.B. promotes growth.C. generates profits.D. entails risk.（分数：1.00）A.B.C.D.(6).According to the article, what makes it clear that a company is wel

30、l-managed?A. the chairmans letterB. auditors reportC. comparison made by the readerD. footnotes（分数：1.00）A.B.C.D.五、PART FOUR(总题数：1，分数：15.00)Personal BrandingOne of the issues people are concerned about as they start to define their personal brand is being (19) to one subject or area. They ask “Can I

31、be an expert in more than one field or should I (20) one? “ You have the freedom to brand yourself as you choose, and you can always expand your offerings, (21) the knowledge you gain and your new interests. When you have an assortment of interests, you need to make sure that you manage them properl

32、y, both in (22) of the time you (23) to each and how they are interwined in your lifestyle, online and off.If you have multiple interests and they are (24) , then your hand brand will be much more powerful because those interests can complement each other. (25) , if you are a financial analyst worki

33、ng at a bank during the day and a stock-trading blogger by night, you can (26) both, without drifting (27) from your current brand (28) of course that you dont violate any confidentiality rules or insider trading laws.If your interests arent related in any (29) , then they should be completely detac

34、hed, such as having two (30) websites catering exclusively to each. If youre an accountant for a Forture 500 company and a male model, you definitely want to separate those (31) and career paths from each other because (32) youre perceived as a male model may impact how seriously youre (33) as an ac

35、countant.（分数：15.00）(1).A. retained B. related C. confined D. restrained（分数：1.00）A.B.C.D.(2).A. focus on B. account for C subject to D. apply to（分数：1.00）A.B.C.D.(3).A. relate to B. rooted in C. fixed upon D. based on（分数：1.00）A.B.C.D.(4).A. respect B. aspect C. terms D. ways（分数：1.00）A.B.C.D.(5).A. all

36、ocate B. delegate C. divide D. arrange（分数：1.00）A.B.C.D.(6).A. dependent B. inseparable C. related D. indispensable（分数：1.00）A.B.C.D.(7).A. For instance B. Now that C. Moreover D. Nevertheless（分数：1.00）A.B.C.D.(8).A. join B. associate C. stick D. bond（分数：1.00）A.B.C.D.(9).A. forward B. away C. back D. o

37、ut（分数：1.00）A.B.C.D.(10).A. given B. if C. in case D. provided（分数：1.00）A.B.C.D.(11).A. case B. manner C. way D. event（分数：1.00）A.B.C.D.(12).A. distinct B. distinctive C. distinguished D. diversified（分数：1.00）A.B.C.D.(13).A. features B. personalities C. characteristics D. identities（分数：1.00）A.B.C.D.(14)

38、.A. that B. when C. what D. how（分数：1.00）A.B.C.D.(15).A. received B. identified C. taken D. accepted（分数：1.00）A.B.C.D.六、PART FIVE(总题数：1，分数：12.00)The Web LifestyleIf you ask people today why they use telephone to communicate with their friends or why they turn to television for entertainment, they woul

39、d(34) look at you as if you were crazy. We dont think about a telephone or a(35) television or a car as if being strange things. These things have become(36) such an integral part of life that they are no longer noticed, therefore, let(37) alone are remarked upon. In the same way, within a decade no

40、 one will(38) notice the web. It will just be there, with an integral part of life. It will be(39) a reflex to turn to the web for shopping, education, entertainment and(40) communication, just as it is natural today to pick up the telephone call to(41) talk to someone. There is incredible huge inte

41、rest in the web. Yet it is(42) still infancy. The technology and the speed of response are about to leap up(43) forward. This will move much more and more people to the web as(44) part of their everyday lives. Eventually, everyones business card will certain(45) have an electronic mail address. The

42、web will be so as much a way of life as the car by 2008. Probably before.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：0，分数：0.00)八、PART ONE(总题数：1，分数：5.00)1.Your companys Sales Department has asked you to give a talk next Friday on your mo

43、st recent project.Write an email to Mrs. Jay in the Sales Department:agreeing to give the talk and suggesting a timesaying what equipment you will needrequesting information about the participants.Write 40-50 words.（分数：5.00）_九、PART TWO(总题数：1，分数：5.00)2.You work for a company that sells electrical goo

44、ds. You have recently visited a potential supplier in Slovakia.Look at the information below, on which you have already made some handwritten notes.Then, using all your handwritten notes write a report recommending whether your company should deal with the supplier or not.Write a 120-140 words.（分数：5

45、.00）_十、LISTENING(总题数：0，分数：0.00)十一、PART ONE(总题数：0，分数：0.00)十二、Conversation One(总题数：1，分数：4.00)Name of the hotel: Gold Gate HotelName of the caller: (1) Date of the reservation: from (2) to (3) Current rate: 265 pounds per nightThe telephone number of the caller: (4) The address of the caller: 246 Fores

46、t Road, London（分数：4.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_十三、Conversation Two(总题数：1，分数：4.00)Phone MessageDate: July 6 thFrom: Garret PitcherMessage:The date of the appointment: (5) Mr. Paragons coming back from: (6) The cell phone number of the caller: (7) Which time is the caller also available? (8) （分数：4

47、.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_十四、Conversation Three(总题数：1，分数：4.00)Date: September 3 rdFrom: Mrs. KevinMessage:Conveyance: Eight trucks from old address to (9) Three trucks around 9 oclock and five more about (10) Persons in charge: Mr. Ben SternEight trucks started out yesterday from (11) Contract number: (12) （分数：4.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_十五、PART TW