剑桥商务英语中级-168及答案解析.doc

1、剑桥商务英语中级-168 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)A. Interactive TrainingHave you ever considered a career in training ?Apply now to join one of our Interactive Training courses. All our trainers have had leading roles in Staff Development and they will demonst

2、rate a variety of training techniques from individual to group involvement using drama. Course participants contribute with their experience in the discussions which follow each activity.Guidance in designing a range of courses including Word Processing, Typing, Time Management and Accounting is pro

3、vided.Contact Ian Draper: Phone 23345454, Fax 2334 5778B. Euromoney Trainee SchemeStudents interested in creating or selling financial products are invited to apply for six-month training schemes.An expenses allowance is paid monthly to each trainee. At the end of the six months, trainees will be as

4、sessed on their aptitude and a selected number will be offered permanent employment at our central office.Students wishing to apply should send a CV along with a 200-word summary on why they think they are suitable for this scheme.Applications to: Euromoney, Unit 3, Dearing Commercial Estate, Singap

5、oreC. Cercos High Technology CoursesRegardless of previous experience, if you are aged eighteen or over, Cercos professional seven-week full-time training programme provides the gateway to employment in the rapidly expanding computer maintenance industry. Learn how to diagnose faults using the lates

6、t technological aids and to effectively and efficiently deal with problematic machinery and customers！Contact John Segarro at 0772 4,313 for application form and course contents.D. Wizard Training CoursesMany people are confused by the arrangement of letters on a computer keyboard and never progress

7、 beyond tapping slowly away with two fingers. Our courses concentrate on training the fingers to find all the letters on the keyboard. Easy, short drills with three-letter words help you master the skills of typing within a matter of days.Phone 34254422 for costs and further details.（分数：7.00）(1).App

8、ly for this course if you are interested in running courses in office skills.（分数：1.00）填空项 1:_(2).This course will teach you how to repair computers.（分数：1.00）填空项 1:_(3).Applicants must give reasons for wanting to join this course.（分数：1.00）填空项 1:_(4).This course promises very quick results.（分数：1.00）填空

9、项 1:_(5).You will be shown a range of teaching methods on this course.（分数：1.00）填空项 1:_(6).If you complete this course successfully, you may be given a job.（分数：1.00）填空项 1:_(7).The organizers will cover some of your costs while you are on this course.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)New Techno

10、logy LinksIn the past 10 years, Jones and May have made a 350m investment in information technology. Their desktop computers can access sales data from the tills allowing them to change ordersEvery time a customer makes a purchase, the Jones and May Till do a lot more than just producing their chang

11、e and a receipt. With the help of an advanced computer system the Tills feed the information to their central computers, which calculate what stock is needed. (8) They are then almost instantly able to organize the following days or weeks deliveries. (9) For example, food shelves do not sell out ear

12、ly on a Saturday as they used to and a wider range of goods are available on a Monday. Using advanced communication between stores, Head Office and suppliers, the computers work out what has been sold each day, what suppliers need to produce, and what should be delivered to stores the following day.

13、 (10) Fewer customers are disappointed and profits improve.(11) When a new seasons range of clothes goes into stores in a variety of colors, the computer system makes it possible to respond to sales data almost overnight and, for example, increase the production of clothes in faster-selling colors a

14、nd sizes. On the occasion that an item is temporarily out of stock, information technology enables sales staff to tell customers immediately whether it is available from the distribution center. If it is, an order can be placed. (12) So next time you are handed a Jones and May receipt you will know

15、that the system is already reacting to your purchase and reordering the item you have just bought.A. This involves serious delays and damages customer confidence.B. Among the benefits for clothing is the fact that stores receive new deliveries according to their exact requirements.C. This unusually

16、responsive system provides benefits in terms of both customer service and profits.D. This information is fed from there directly into the suppliers computers.E. The new system has halved the delivery time for customers down to 24 hours from 48 hours.F. Such a quick and sensitive response ensures tha

17、t the right amount of fresh food arrives at each store.G. Their desktop computers can access sales data from the tills allowing them to change orders.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)The Importance of Good CommunicationsEffective communication is essential for a

18、ll organizations. It links the activities of the various parts of the organization and ensures that everyone is working towards a common goal. It is also extremely important for motivating employees. Staff need to know how they are getting on, what they are doing right and in which areas they could

19、improve. Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support. Employees need to understand why their job is important and how it contributes to the overall success of the firm. Personal communication should also include target setting. Peo

20、ple usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed. However, firms often have communication problems that can undermine their performance. In many cases, these problems occur because messages are passed on in an inappropriate way. There a

21、re, of course, several ways of conveying information to others in the organization which include speaking to them directly, e- mailing, telephoning or sending a memo. The most appropriate method depends on what exactly it is you are communicating. For example, anything that is particularly sensitive

22、 or confidential, such as an employees appraisal, should be done face-to-face.One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively. In large companies, for example, it is impossible for senior managers to meet and discuss pro

23、gress with each employee individually. Obviously this task can be delegated but at the cost of creating a gap between senior management and staff. As a result, managers are often forced to use other methods of communication, like memos or notes, even if they know these are not necessarily the most s

24、uitable means of passing on messages.The use of technology, such as e-mail, mobile phones and network systems, is speeding up communication immensely. However, this does not mean that more investment in technology automatically proves beneficial: systems can become outdated or employees may lack app

25、ropriate training. There are many communications tools now available but a firm cannot afford all of them. Even if it could, it does not actually need them all. The potential gains must be weighed up against the costs, and firms should realize that more communication does not necessarily mean better

26、 communication.As the number of people involved in an organization increase, the use of written communication rises even faster. Instead of a quick conversation to sort something out numerous messages can be passed backwards and forwards. This can lead to a tremendous amount of paperwork and is ofte

27、n less effective than face-to-face communication. When you are actually talking to someone you can discuss things until you are happy that they have understood and feedback is immediate. With written messages, however, you are never quite sure how it will be received what you think you have said and

28、 what the other person thinks you have said can be very different.The amount of written information generated in large organizations today can lead to communication overload. So much information is gathered that it gets in the way of making decisions. Take a look at the average managers desk and you

29、 will see the problem it is often covered with letters, reports and memos. This overload can lead to inefficiencies. For example, managers may not be able to find the information they want when they need it. Communication is also becoming more difficult with the changes occurring in employment patte

30、rns. With more people working part-time and working at home, managing communication is becoming increasingly complex.（分数：6.00）(1).In the first paragraph the writer recommends that communication with staff should includeA. some feedback on their job performance.B. an explanation of how company target

31、s have been set.C. information on promotion prospects within the company.D. an indication of which duties they can expect assistance with.（分数：1.00）A.B.C.D.(2).According to the writer, the best way of achieving effective communication is toA. adapt the message to suit a particular audience.B. make th

32、e content of messages brief and direct.C. select the most suitable means of conveying a particular message.D. ensure that information is targeted at the appropriate group of people.（分数：1.00）A.B.C.D.(3).What does the writer say about the communication options available to senior managers?A. Sending m

33、emos to staff is one of the most efficient methods.B. It is important to find the time to discuss certain matters with staff.C. They should increase the range of options that they use.D. Getting junior managers to talk to staff can create different problems.（分数：1.00）A.B.C.D.(4).What advice is given

34、about the communication tools made available by technology?A. Aim to limit staff use of certain communication tools.B. Evaluate them in terms of the expenditure involved.C. Select them on the basis of the facilities they offer.D. Encourage more staff to attend training courses in their use.（分数：1.00）

35、A.B.C.D.(5).According to the writer, a problem with written communication is thatA. the message can be interpreted differently to what was intended.B. it can be easy for people to ignore the contents of a written message.C. most people are more comfortable with face-to-face communication.D. it is po

36、ssible for correspondence to get lost within a large organization.（分数：1.00）A.B.C.D.(6).According to the article, what is the effect of receiving large amounts of written information?A. It is counter-productive.B. It causes conflict in a company.C. It leads to changes in work patterns.D. It makes the

37、 main points more difficult to identify.（分数：1.00）A.B.C.D.五、PART FOUR(总题数：1，分数：15.00)Office Angels Employment Agency14-16 Lockhart RoadWan ChaiHong KongTel 532 4365Fax 532 4111Dear Client,Office Angels is advising businesses at as far ahead as possible to ensure guaranteed staff cover during holiday

38、periods. There is now a (19) shortage of skilled secretarial and administrative staff and this is (20) to get worse in the next twelve months. Businesses which require staff with experience of specialist computer applications are the most at (21) . You are advised to (22) our agency well before the

39、staff are actually needed to be certain of filling gaps with adequately (23) personnel. If you dont, its almost (24) that you will be left without the skills needed to (25) your office running smoothly.The (26) for the shortage of secretarial staff appears to be a combination of two (27) There has b

40、een an (28) in demand for secretarial services over the last few years, and at the same time there has been a (29) of students deciding to choose secretarial studies.Office Angels Agency would (30) to emphasize that businesses should not underestimate the difficulty of (31) experienced temporary sta

41、ff. It is also necessary to make the (32) that businesses should be prepared for the fact that they may have to pay more for this kind of (33) in the future.（分数：15.00）(1).A. hard B. serious C. sure D. strong（分数：1.00）A.B.C.D.(2).A. hoped B. wanted C. expected D. prepared（分数：1.00）A.B.C.D.(3).A. risk B

42、 chance C. worry D. difficulty（分数：1.00）A.B.C.D.(4).A. confirm B. communicate C. contact D. command（分数：1.00）A.B.C.D.(5).A. lectured B. aided C. formed D. trained（分数：1.00）A.B.C.D.(6).A. positive B. correct C. right D. certain（分数：1.00）A.B.C.D.(7).A. save B. keep C. ensure D. continue（分数：1.00）A.B.C.D.(

43、8).A. reason B. purpose C. result D. problem（分数：1.00）A.B.C.D.(9).A. articles B. matters C. factors D. subjects（分数：1.00）A.B.C.D.(10).A. enlargement B. increase C. addition D. upgrade（分数：1.00）A.B.C.D.(11).A. lack B. need C. requirement D. few（分数：1.00）A.B.C.D.(12).A. request B. desire C. ask D. like（分数

44、1.00）A.B.C.D.(13).A. achieving B. obtaining C. realizing D. earning（分数：1.00）A.B.C.D.(14).A. point B. idea C. position D. subject（分数：1.00）A.B.C.D.(15).A. offer B. delivery C. product D. service（分数：1.00）A.B.C.D.六、PART FIVE(总题数：1，分数：12.00)Marketing InformationSales and marketing messages are illegal i

45、f they falsely advertise prices, performance capability, quality, or other product characteristics, or(34) the buyer in what any way. A Western Canadian electronics firm was convicted(35) recently of bait-and-switch selling ( selling products with deceptive advertising).(36) This practice occurs whe

46、n a company advertises at a very low price on a(37) product, but the customer has great many difficulty getting the special price.(38) Rather that, the company attempts to sell the customer a similar but(39) higher-priced product or offers a rain check that it will not be honored. This(40) tactic fo

47、r attracting customers is a form of deceptive marketing. Furthermore,(41) sellers of services must also be cautious about how the language they use to(42) describe what they will do. Letters, reports, and proposals that they describe(43) services to be performed are interpreted as contracts in court

48、s. Sales and(44) marketing messages must not make claims that cannot be verified, so that(45) language must not promise more than which intended.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：0，分数：0.00)八、PART ONE(总题数：1，分数：5.00)1.You are the factory manager of a car company. You are waiting for urgently needed components from your purchasing department.Write a note to Mr Grayson, the Assistant Purchasing Manager:e