剑桥商务英语中级-30及答案解析.doc

1、剑桥商务英语中级-30 及答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)1.介绍产品 What is important when.? Introducing new products Product package New technology （分数：30.00）_2.选择代理商 What is important when.? Selecting an agent Reputation Managerial skills （分数：30.00）_3.售后服务 What is important when.? Offering afte

2、r-sales service Sincerity and faithfulness Time management （分数：40.00）_剑桥商务英语中级-30 答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)1.介绍产品 What is important when.? Introducing new products Product package New technology （分数：30.00）_正确答案：()解析：参考范例 In regard to introducing new products, it“s necessary

3、 to consider product package. Package contributes to customer“s instant recognition of a company or brand. If you sell mineral water, unique design of the container, special texture of the plastics, etc. can all capture potential customers“ attention. Next , introducing new technologies into your pr

4、oducts is of no less significance. In today“s fiercely competitive society, anyone who has advanced technology controls the market, because new technology can make your product user-friendly, easily-operated and more fashionable, in other words, more effective and efficient. Lastly , considering low

5、 price with high quality is also essential. Nobody doesn“t want to spend less and get more. Therefore, this advantage can suit customers“ consuming needs. 解析 本题需要发言的主题是“介绍新产品”。根据已有的要点 1“Product package产品包装”，可以联想到其原因是要帮助客户认识公司(recognise the company)。根据已有的要点 2“New technology新技术”，可以联想到运用新技术会使客户操作起来更加容易

6、operate easily)。另外我们还可以补充一些回答的要点，例如，Low price with high quality 高品质低价位，可以想到这很符合客户的需求(meet the needs of the clients)；再如，Originality 创新性，可以想到这样可以引导时尚潮流(lead the fashion)。2.选择代理商 What is important when.? Selecting an agent Reputation Managerial skills （分数：30.00）_正确答案：()解析：参考范例 To begin with , I think

7、reputation plays a significant role when selecting an agent. The agent we are going to cooperate with should be an established partner with high reputation and has the capability to guarantee his performance and increase the turnover. What“s more ，the agent“s managerial skills should be another majo

8、r element for our concern. If our potential partner“s professional skills are insufficient when dealing with an urgent case or facing financial crisis, he would have difficulty in controlling the whole situation and may put the company into chaos. Lastly , agent“s willingness of cooperation also pla

9、ys an important role. If the agent doesn“t want to cooperate with us, all our efforts will be in vain. So we should negotiate with an agent in advance. 解析 本题需要发言的主题是“选择代理商”。根据已有的要点1“Reputation声誉”，可以联想到首先要确保对方的业绩能令人满意(guarantee performance)。根据已有的要点 2“Managerial skills管理技巧”，可以联想到代理商的管理技巧关系到对市场的掌控(cont

10、rol market)。另外我们还可以补充一些回答的要点，例如，Willingness of cooperation 合作的意愿，为确定其合作意愿，应事先与代理商进行商谈(negotiate with the agent)；再如，Image 形象，代理商的形象会影响到销售(influence sales)。3.售后服务 What is important when.? Offering after-sales service Sincerity and faithfulness Time management （分数：40.00）_正确答案：()解析：参考范例 In regard to off

11、ering after-sales service, the first and foremost thing you should consider is to decide whether you are sincere and faithful. Your attitude determines everything you do. So why not do it in a positive manner? Otherwise, your time and money are in vain. What“s worse, your company“s image may also be

12、 threatened. Apart from that , how to control the time is another key element you should consider. Find a common goat between customers“ benefit and company“s costs. You should balance the demand for a better service and the need to keep costs down. Finally , learning from your rivals is also very b

13、eneficial. You can learn a lot by absorbing others“ advantages and you can also avoid similar mistakes by learning lessons from others. 解析 本题需要发言的主题是“提供售后服务”。根据已有的要点 1“Sincerity and faithfulness诚意”。可以联想到表达诚意是表明公司态度(show your attitude)的基本方式。根据已有的要点 2“Time management时间管理”，可以联想到安排售后服务需要进行时间上的协调(need coordination)。另外我们还可以补充一些回答的要点，例如，Doing more and talking less 少说多做，可以想到这其实意味着应该给客户提供实际的好处(give real benefits)；再如，Learning from your rivals向竞争对手学习，可以想到其原因是为了改进服务(improve the service)。