剑桥商务英语中级-3及答案解析.doc

1、剑桥商务英语中级-3 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：1，分数：7.00)PART ONE Look at these sentences and the four paragraphs. Which clip (A,B, C and D)does each sentence 1 -7 refer to? For each sentence 1 -7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters

2、more than once.AFrederick HerzbergAlthough relatively few contemporary management students will have read his books. Herzbergs name is instantly recognizable to anyone who has studied industial organisations. This is because the American psychologist was responsible for introducing the concept of mo

3、tivation into management thinking.As a young man. Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees

4、efforts.BJohn AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, servin

5、g in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army officers are trained. He now works as an international consultant.CEdward de BonoDe Bono is unus

6、ual among major gurus for two reasons; firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers. So that his books have become essential reading in many different disciplines. Most of de Bono

7、s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.DPeter DruckerProbably no other single thinker has done as much as Drucker to establish

8、management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer. His first book was published as far back as 1939, yet he is still writing

9、 and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest.（分数：7.00）(1).Contact with the military was an early influence on his thinking.（分数：1.00）填空项 1:_(2).Others in his f

10、ield think very highly of him.（分数：1.00）填空项 1:_(3).His ideas have spread beyond the business world.（分数：1.00）填空项 1:_(4).He felt that people should be able to enjoy their work.（分数：1.00）填空项 1:_(5).His ideas are more complex than they seem.（分数：1.00）填空项 1:_(6).He did a variety of interesting things before

11、 writing his books.（分数：1.00）填空项 1:_(7).He is particularly skilled at forecasting important.（分数：1.00）填空项 1:_二、BPART TWO/B(总题数：1，分数：5.00) Read the article below about the body shop. Choose the best sentence to fill in each of the gaps. For each gap 8-12,mark one letter(A-G) on your Answer Sheet. Do no

12、t use any letter more than once. There is an example at the beginning(0).B The Body Shop-A New Kind of International Business/BThe Body Shop-good to its employees, its customers, the environment, worthy causes and the Third World-has pioneered a new kind of corporate culture, and made a great deal o

13、f money at the same time. When Anita Roddick, the founder of The Body Shop, is asked questions about her company, it is clear that she is passionate about the good work that The Body Shop does at the same time that it is a corporate business. Auckland businessman Roger Lampen of the job search Lampe

14、n Group Ltd says hes inspired by what he has read and heard about Roddick.“Her level of passion and commitment is whats really required in business now,“ he says. U(8) /U By all accounts, the huge British company, which makes and sells skin and hair-care products around the world, isGood to employee

15、s: they are encouraged to have fun to challenge management, to put love where their labour is;Good to customers: they can sample products with in-store “testers“ and buy small bottles to start with; they are given information about ingredients; they are offered refills at a discount;Good to the Thir

16、d World: Anita Roddick, who runs the company, spends months each year traveling to remote regions to study the peoples skin and hair care.U (9) /UGood to charities and worthy causes: Amnesty International, Romanian orphanages and the threatened rainforests of South America are among many beneficiari

17、es of money, million-signature petitions, supplies, volunteers, membership sign-ups, shop-window campaigns;Good to the environment: The Body Shop uses minimal packaging, recycles almost everything in sight and battles pollution. In one Body Shop paper-making business in Nepal, paper is made from wat

18、er hyacinths that used to clog waterways, and from specially planted banana palms that have helped stop erosion and provide food. Residue from the paper-making is used to make pots for trans- planting much-needed trees. U(10) /U.While Roddick might say nasty things about some of the Body Shop shareh

19、olders-she loathes uncaring “speculators“ who are just in for a quick profit-the company has certainly been good for their bank accounts. Since the shares were floated, in 1981, their price has increased almost 100-fold, says Fortune magazine. U(11) /U Asked in a phone interview about how the Body S

20、hop is likely to fare when Roddick retires, he says, “A couple of thousand years ago, you might have asked,“ Whats going to happen to Christianity if Jesus Christ dies? If Anita Roddick goes, the Body Shop could potentially become even stronger. The corporate culture is very strong.“ U(12) /U Roddic

21、k gets angry about suspicious questioning “Anyone claiming to be altruistic is considered suspect.“ But, in a phone interview while she is visiting the Madison Avenue, New York, Body Shop, she gives some answers.A But first lets look at what makes The Body Shop seem just too good to be true.B One Lo

22、ndon stock analyst, John Richards of Country Natwest, even compares Roddick to Christ.C All this, plus jobs and income!D She has set up several Third World suppliers under a “Trade not Aid“ policy;E Still, no person and no business is perfect.F Auckland businessman Roger Lampen of the job search Lam

23、pen Group Ltd says hes inspired by what he has read and heard about Roddick.G But each year were slowly getting better.（分数：5.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、BPART THREE/B(总题数：1，分数：6.00) Read the article below about responsibility. For each question 13-18, mark one letter (A, B,

24、C or D) on your Answer Sheet, for the answer you choose.B Business and Social Responsibility/BToday more and more people believe that business should play an active role in improving society and solving social problems. For example, we expect that businesses will take care not to pollute the air we

25、breathe or the water we drink. We also expect them to offer fair wages and employee benefits and to provide a satisfactory product or service at a reasonable price. Many companies recognize this and have stated publicly that they will act as a good citizen. They support local arts, build parks, rais

26、e funds for charities, and try to put back some of their profits into the community that has made their success possible.A good reason for businesses to be socially responsible is that society gives business organizations the right to exist. A social setting or environment, with its laws, customs, a

27、nd other social and cultural norms, allows businesses to form and function. It is only right for businesses to participate in making the community in which they operate a better place.To be socially responsible also benefits businesses. In many cases, a company will make greater profits in the long

28、run if it considers benefits to society. Customers actually vote for products and companies when they make a purchase. If a product is of good quality and priced fairly, they will probably buy it more than once. But when customers find out that a manufacturer produces only inferior or shoddy product

29、s that cheat them out of their money, they may become so angry that they will never purchase another of their products. Consumers may also shun firms that pollute the environment or engage in unethical practices by not buying their products. When enough people believe a business no longer serves soc

30、ietys best interests, they may pressure the firm into its doom by boycotting its goods or services, influencing officials against it, condemning it in the media, or patronizing other firms.A business whose goal is to maximize profits is not likely to act out of a sense of social responsibility altho

31、ugh its activity will probably be legal. Only businesses that are concerned about society as well as about maintaining profitability are likely to invest voluntarily in socially responsible activities. For example, the former president of Pizza Hut, Orr Gunther, implemented a program called “Book-it

32、.“ This program rewarded children with a free pizza for reading a certain number of books. Such a business may win the trust and respect of its customers andin the long run increase profits.To be successful, a business must determine what customers and society want or expect in terms of social respo

33、nsibility. Although .social responsibility may seem an abstract idea, managers consider it on a daily basis as they deal with real issues. A business must monitor changes and needs in society in order to behave in a .socially responsible way.（分数：6.00）(1).The passage mainly focuses on _.（分数：1.00）A.do

34、ing businessB.social responsibilityC.what customers and society wantD.cultural and social norms(2).To take social responsibility, a business should _.（分数：1.00）A.help solve social problemsB.play a part in improving the quality of life in the communityC.protect the environmentD.all of above(3).Accordi

35、ng to the text, a business should be socially responsible because _.（分数：1.00）A.society requires itB.social laws and customs demand itC.it owns its existence to societyD.it is indebted to the community in which it operates(4).Many business organizations are willing to take social responsibility becau

36、se the practice also does good to _.（分数：1.00）A.the needs of consumersB.the stability of societyC.the protection of environmentD.the profits of a business(5).From paragraph 4, we can infer that those who do not act out of a sense of social responsibility are _.（分数：1.00）A.shortsightedB.farsightedC.con

37、cerned about societyD.likely to increase profits in the long run(6).To act in a socially responsible way, a business must _.（分数：1.00）A.reward children with foodB.observe changes and wants in societyC.build parks for peopleD.maximize its profits四、BPART FOUR/B(总题数：1，分数：15.00) Read the fax below about

38、people express. Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question 19-33,mark one letter( A, B, C or D)on your Answer Sheet. There is an example at the beginning, (0).B People Express/BPeople Express, founded in April 1981, grew rapidly on the basis of lo

39、w fares and no-frills service. It soon became a leading airline and U(19) /U changed the industry as firms constantly engaged in price wars to lure passengers. Then, People Express bubble U(20) /U because it overexpanded, consumer complaints mounted and other airlines matched its fares on popular ro

40、utes. In 1986,People Express U(21) /U hundreds of millions of dollars and was forced to sell out to Texas Air, the owner of Continental and Eastern Airlines. In early 1987,Texas Air U(22) /U People Express into its Continental division and industry observers believed U(23) /U the costly fare wars wo

41、uld be ended. They could not have been more wrong. To stimulate business for its U(24) /U Continental Airlines, Texas Air instituted a new low fare category U(25) /U MaxSaver. The fare offered prices that were up to 40 per cent lower than“ supersaver“ rates offered 28all airlines. For example, the r

42、ound-trip MaxSaver fare from New York to Houston was $79. The MaxSaver fares were immediately matched by all major airlines, U(26) /U feared losing business.While MaxSaver rates were low, they also had restrictions. Tickets could not be U(27) /U or flight times modified after purchase. Passengers wo

43、uld have to stay over either a Saturday or Sun- day. Reservations had to be made at least two days U(28) /U ,and there were limited seats available. Three weeks after MaxSaver rates were U(29) /U American Airlines announced plans to raise its discount fares and require 30-day U(30) /U purchasing for

44、 its lowest fares. It felt it could not continue at the rates in effect. However, just 10 days U(31) /U American Airlines had to revise its plan. Texas Air refused to abandon the MaxSaver fare; it even extended the U(32) /U pro- gram into the busy summer season. Competitors went along and the price

45、war raged on, U(33) /U an executives that “nobodys cost structure can survive MaxSave.“（分数：15.00）A.littleB.slowlyC.quickD.radicallyA.burstB.explodeC.openedD.disappearedA.gainedB.madeC.lostD.disappearedA.emergedB.mergedC.has combinedD.mixedA.whatB.whichC.whereD.thatA.expandB.to extendC.expandedD.exte

46、ndedA.calledB.callingC.to callD.calling onA.toB.forC.withD.byA.put offB.cancelingC.destroyedD.canceledA.beforeB.in advanceC.ahead ofD.laterA.introducedB.brought inC.taken inD.adaptedA.advancedB.beforeC.aheadD.prior toA.latelyB.laterC.lateD.latterA.furtherB.deeplyC.greatD.promotionA.despite ofB.despi

47、teC.in spiteD.although五、BPART FIVE/B(总题数：1，分数：12.00) Read the text below about redundancies in the insurance industry. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. If a line i

48、s correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your answer sheet. The exercise begins with two examples, (0) and (00).B Redundancies Threatened in Insurance Takeover/B0 Hundreds of insurance workers were facing redundancy last night after00 two companies announced as they were joining forces. The redun