剑桥商务英语中级-52及答案解析.doc

1、剑桥商务英语中级-52 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：5，分数：45.00)BPART ONE/BB Look at the statements below and the advertisements on the opposite page. Which advertisement does each statement 1-7 refer to7 For each sentence 1-7, mark one letter (A, B, C, or D) on your Answer Sheet. You will need t

2、o use some of the letters more than once. /BBA ILT Consultants 19,000 + benefits/BHeres an exciting opportunity to combine your presentation skills and organisational abilities, working for a team of systems analysts. You will need to have a good eye for detail as the role involves large amounts of

3、proof reading and checking. The job also involves client liaison at all levels, as well as an element of research.BBJohn Guild Son 17,500 + benefits/BCity finance house seeks a mature person to work for the Secretariat. The post involves: looking after customers financial assets such as property and

4、 possessions; database work; accounting; and organisational responsibilities. The bulk of the workload is highly confidential. A good level and range of PC experience will secure you an interview.BCHoopers 17,000/BJoin this household name and play a key part in supporting their Regional Operations D

5、irector and Marketing team. This is a newly-created position within a well-established firm and there is plenty of opportunity for you to develop your role. You will need to be self-motivated with the ability to prioritise, Some Windows experience essential.BDITC Investment Consultants 18,000 +/BThi

6、s is an opening for a bright, part-qualified assistant to work in an investment companys busy personnel department. You will need to have one years experience of interviewing job applicants, and the confidence to handle appraisals and disciplinary actions. Further training will be offered for the ri

7、ght candidate. Keyboard skills are desirable as you will manage all personal correspondence.（分数：7.00）(1).This job involves working for a well-known company,（分数：1.00）填空项 1:_(2).You will meet a wide variety of customers in this job.（分数：1.00）填空项 1:_(3).This post involves responsibility for recruitment.

8、分数：1.00）填空项 1:_(4).Your work should not be discussed outside the office.（分数：1.00）填空项 1:_(5).In this job you will deal with peoples investments.（分数：1.00）填空项 1:_(6).This post has recently been established.（分数：1.00）填空项 1:_(7).Your job description will require you to read some documents very carefully.

9、分数：1.00）填空项 1:_BPART TWO/BB Read the article below which reviews a new book on company planning. Choose the best sentence from the list on the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once./BBFirms need a

10、better way of planning/BBNick Field, in his book Strategy Management, offers a new approach to help companies map out their future./BMany companies have lost the art of strategy-making. They spend too much time looking at process change, organisation and systems. They do not invest enough effort in

11、determining where they want to be in their markets and how they are going to beat their competitors They have got things out of balance. In many companies, the development of strategy is in crisis.In a recent magazine poll, only six per cent of executives rated their company highly for long-term pla

12、nning skills.U (8) /UIf this figure is accurate, it is not surprising that 29% of the FTSE 100 companies failed to achieve real sales growth between 1992 and 1996, when takeovers are excluded from the figures.There can be no doubt about the value of effective strategy-making. Recent research has sho

13、wn that what are described as visionary companies - those with clear strategies for the future - deliver higher shareholder returns. They are less at risk from short-term earnings pressures because they know - and they can convince others - that they will survive these.U (9) /UTimes have changed. Th

14、e big company of today is not being defeated by another big company but by the small companies. So how do they do it? And where do companies that are failing in this respect turn? If a company accepts that their strategy development is not the best in the class, if they acknowledge that they need to

15、 do more to map out their future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge? Fields book Strategy Management puts forward a new approach to help companies rediscover the power of forward planning.U (1

16、0) /UThe book is straightforward to understand and use, and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company.The approach put forward is based on two key building blocks, the firs

17、t being that any company considering its future must have a commitment to win.U (11) /UThe second building block is competitive advantage. The author defines four prime areas that differentiate organisations and influence purchase decisions. These are the performance of the product or service, sold

18、at the most attractive price, with extraordinary levels of service and strong emotional values. It may require only one of these areas to produce a competitive advantage. Take Coca-Cola for example.U (12) /UCompanies can explore how to win by building on their commitment and working around this appr

19、oach to identify which one or more of these four sources of advantage will lead to success.A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.B Through the brand name, the company has established a relationship with customers feelings t

20、hat has made the product highly successful,C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions.D Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise.E If this comes across forcefully

21、 enough rivals will see it and go elsewhere, believing the market will be taken over by another.F In the past, it was generally believed that the scale of the company was the most significant factor.G They do not invest enough effort in determining where they want to be in their markets and how they

22、 are going to beat their competitors.（分数：5.00）(1).（分数：1.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_BPART THREE/BB Read the article below about how to avoid working long hours and the questions on the opposite page, For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answ

23、er you choose./BBMorning, noon and night/BIBThe long-hours culture at work/B/IWorking an eight-hour day is a luxury for most professional people. Nowadays, the only way to guarantee an eight-hour working day is to have the kind of job where you clock on and off. Those professionals who have managed

24、to limit their hours to what was, 20 years ago, the average do not wish to identify themselves. I can quite easily achieve my work within a normal day, but I dont like to draw attention to it, says one sales manager. People looked at me when I left at 5 oclock. Now, I put paperwork in my bag. People

25、 assume Im doing extra hours at home.But more typical is Mark, who works as an account manager. He says, My contract says I work from 9 until 5 with extra hours as necessary. It sounds as if the extra hours are exceptional. In fact, my job would be enough not only for me, but also for someone else p

26、art-time. The idea of an eight-hour day makes me laugh! He says he has thought about going freelance but realises that this doesnt guarantee better working hours.Professor Cary Cooper, occupational psychologist at the University of Manchester, is the author of the annual Quality of Working Life surv

27、ey. The most recent survey found that 77% of managers in Britain work more than their contracted hours, and that this is having a damaging effect on their health, relationships and productivity. Professor Cooper is critical of the long-hours culture. He says that while bosses believe long hours lead

28、 to greater efficiency, there is no evidence to support this. In fact, the evidence shows that long hours make you iii.There are, he says, steps that can be taken. One is to accept that the in-tray will never be empty. There are always things to do. You just have to make the rule that on certain day

29、s you go home early. Prioritising work and doing essential tasks first helps, he says. He also thinks its time to criticise bad employers and unreasonable terms of employment. By all means, show commitment where necessary but when expectations are too high, people have to begin saying openly that th

30、ey have a life outside of work.Personal development coach Mo Shapiro agrees that communication is important. Staff need to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests

31、 outside work. She recognises, however, that in many organisations the response might well be, If you want more interests outside work, then find another job.She believes that senior staff have a duty to set an example. I recently worked for a firm of solicitors where the partners started at 7.30am.

32、 What kind of message is that to send to the staff? She believes there is no shame in working sensible hours - in fact quite the reverse. Some people might be in at 7.30 but will be doing very little. You can work really hard from 9 to 5 and achieve the same. If you find it difficult to achieve an e

33、ight-hour day, there is, as a last resort, the old trick of leaving your jacket on your chair and your computer switched on, even after you have left the building.（分数：6.00）(1).What does the writer say in the first paragraph about people who work an eight-hour day?（分数：1.00）A.They are reluctant to adm

34、it to this,B.They are disliked by their colleagues.C.They are limited to certain professions.D.They often catch up on work in the evenings.(2).What does Mark say about his work7（分数：1.00）A.His main concern is job security.B.Too much of his time at work is wasted.C.The terms of his contract are mislea

35、ding.D.He objects to being given other peoples work.(3).What does Cary Cooper say about recent trends in the workplace?（分数：1.00）A.He believes that a long working day is counter-productive.B.He has doubts about the results of the Quality of Working Life survey.C.He says that employers should accept t

36、he link between working hours and safety.D.He argues that further research is needed into the relationship between work and health.(4).How does Cary Cooper think people should deal with the requirements of the workplace?（分数：1.00）A.Obtain help in negotiating terms of employment.B.Let people know when

37、 demands are unreasonable.C.Delegate the less important work to other staff.D.Accept that the modern workplace is a competitive place.(5).What does Mo Shapiro see as a problem for employees today?（分数：1.00）A.They lack the communication skills that modern business requires.B.Many employers would not r

38、egard requests for shorter hours favourably.C.Most employers do not want to be responsible for the professional development of staff.D.They have difficulties adapting to the rapid changes occurring in working practices.(6).What does Mo Shapiro think about present working hours?（分数：1.00）A.In many com

39、panies senior staff need to work a long day.B.The best staff are efficient enough to finish their work within eight hours.C.There are too many staff deceiving employers about their hours of work.D.Top executives should use their influence to change the long-hours culture.BPART FOUR/BB Read the advic

40、e below on writing a CV. Choose the best word to fill each gap, from A, B, C or D on the opposite page. For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet./BBGuidelines for Writing Your CV/BIBA well-produced CV can make all the difference when applying for a job./B/IIt can

41、take a reader just 30 seconds to reach a decision about a CV. So when writing a CV, you should remember you have just half a minute toU (19) /Uthe readers interest, leave a clearU (20) /Uof professionalism and indicate the likelyU (21) /Uto an employer of hiring you. To prepare a CV which isU (22) /

42、Uwill take time and possibly several drafts. Layout, presentation and a choice of words which demonstrate both responsibility and achievement are vitalU (23) /Uof any CV.No matter how well your career background and skillsU (24) /Uthe needs of an employer, your efforts couldU (25) /Uif you make it d

43、ifficult for the reader to take in the relevant information. As your message must register quickly, make the readers task an easy one.U (26) /Uthat the print is well spaced and that the key information is displayed clearly.TheU (27) /Uof the CV is to generate interviews. Visually, you want your CV t

44、o have a positive effect, but it is also necessary for it toU (28) /Uthe reader that you are worth meeting. The style in which you present your CV is aU (29) /Uof personal choice, but it is important that you use words whichU (30) /Uan active and successful career.People sometimes make the mistake o

45、fU (31) /Ua CV as a rewrite of their job description, which results in unnecessary jargon and detail. In addition, issues such as salary and (32) for leaving previous employers should not beU (33) /U; they are best discussed at the first interview stage.（分数：15.00）A.takeB.realiseC.gainD.collectA.infl

46、uenceB.impressionC.meaningD.symbolA.resourceB.creditC.benefitD.assetA.certainB.efficientC.capableD.effectiveA.componentsB.sectionsC.piecesD.sectorsA.correspondB.matchC.coordinateD.agreeA.declineB.foldC.collapseD.failA.EnsureB.AllowC.ConfirmD.GuaranteeA.incentiveB.purposeC.resultD.motiveA.decideB.pro

47、mptC.convinceD.determineA.subjectB.conditionC.situationD.matterA.informB.suggestC.appearD.instructA.calculatingB.supposingC.estimatingD.regardingA.reasonsB.intentionsC.opinionsD.conclusionsA.heldB.containedC.includedD.concernedBPART FIVE/BB Read the text below about customer loyalty. In most of the

48、lines 34-45, there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your