剑桥商务英语中级-84及答案解析.doc

1、剑桥商务英语中级-84 及答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：4，分数：100.00)A: Due to the economic recession, our budget of this fiscal year has been cut by 30%, so we really need to find out how to manage to live with this. B: You are right, it“s really a tight budget, and we“d better find solutions to it. A

2、 We may begin by reducing operation costs. Can you tell me some problems we have in cost control? B: Sure. First of all, I think the energy waste problem is very serious in our department; our electricity fees are much higher than other departments. And we also spend lots of money on conferences, e

3、specially those abroad. The conference costs account for a large part of our total costs. A: Well. That“s quite right. Any other problems? B: Managers are inclined to choose luxury hotels when they are on business trip. They only consider those at least with four stars. A: That is also a breaking po

4、int to reduce our cost, but first we will have to persuade them. B: I“m sure they“ll understand. So we“ll first encourage energy saving, like keeping the air conditioner“s temperature at 26. Then we should try more TV and telephone conferences, they are much more convenient and less costly. Finally

5、we can advocate express hotels for business trip if possible. A: That is the point. As long as we pay enough attention to all the details and take actions, we can survive in this gloomy environment.（分数：25.00）(1).Has your company cut budget in the recent recession?（分数：5.00）_(2).What kinds of energy s

6、aving methods have you adopted in your company?（分数：5.00）_(3).Which do you think is more efficient for communication, traditional conferences, telephone conferences or Internet conferences?（分数：5.00）_(4).What kinds of hotels you will choose when you are travelling?（分数：5.00）_(5).Have you ever thought a

7、bout what to do to encourage employees to save energy?（分数：5.00）_A: Since the manager has received so many complaints about the old computers, he finally decides to change all of them. B: These computers are too backward to complete their mission. A: They have caused so many problems or even disaster

8、s to our working progress, haven“t they? B: Sure. First they run very slowly, especially when dealing with multiple tasks, so they waste lots of time. And they can be very unstable; the screen may turn black all of a sudden. A: Well. That“s quite right. Any other problems? B: They also consume much

9、energy and emit lots of heat. In summer, all employees suffer a lot. A: That is really a problem, since our air conditioner does not work very well in our office. But what we should do to avoid these when we buy new computers? B: We should buy computers with good CPUs, so they can work more efficien

10、tly. Then we may install anti-virus software to make sure that the computers can be protected from unnecessary breakdowns. Finally we should buy LED monitors. They will not only save energy, but they will also be good for employees“ eyes. A: I“m sure that we can achieve better performances with our

11、new computers.（分数：25.00）(1).How often does your company change computers?（分数：5.00）_(2).Do you think it“s really necessary to use the most updated software all the time?（分数：5.00）_(3).Can you remember to do some exercises during work?（分数：5.00）_(4).Which one do you use at home, notebook or desktop comp

12、uter?（分数：5.00）_(5).What factor do you think is the most important when buying a computer, brand, prize or something else?（分数：5.00）_A: We all know marketing strategy is crucial to the sales volume of our goods. What should we do with marketing strategy? Can you tell me some useful ways? B: Of course.

13、 Firstly, you should choose the right person who may have interest in the product. That is to choose the most potential consumers. Secondly, you need to analyse the characters of the potential consumers, If you have sold the product for a long time, you may refer the selling records and compare the

14、product with the similar ones to find out the answer. A: OK. Excellent idea. Any other ways? B: Advertise the goods should be a good way! This method has been proved effective every time. A: So, you want to know the actual effect of the strategy and know whether the strategy can be used in the long

15、run. Therefore, you need to test it. What will you do then? B. To conduct a survey should be useful such as handing out questionnaires to some experienced experts to learn some professional opinions. And to give a trial is necessary too, because you can get information from the consumers directly. W

16、hat“s more, learning from the statistics of selling after entering the market is the most reliable method as we will see the real effectiveness only from the practice.（分数：25.00）(1).Is summing up ideas from questionnaires the most important thing to consider? Why or why not?（分数：5.00）_(2).Is it most i

17、mportant to advertise the products? Why or why not?（分数：5.00）_(3).What will you do after choosing the potential consumers?（分数：5.00）_(4).Should we believe all of the survey result?（分数：5.00）_(5).How to analyse the characters of the potential consumers?（分数：5.00）_A: According to history, advertisement ha

18、s made a great contribution to modern business, and it is one of the absolutely necessary methods to increase sales volume. So what kind of ways do we have to use to advertise a product? B: Yeah, in my opinion, advertising the product on TV is a common way, and it“s certainly a useful way. People ca

19、n be influenced unobtrusively when they are waiting for their favourite IV programmes, and the vivid image may evoke their desire of buying the products. A: Well, it“s great. What else? What should we do if the product is not suitable for TV? B: OK, to advertise it on magazines and newspapers will b

20、e on the top of my list, if what we will advertise demands the space or capacity of a printed page. They will be our optimal choice, and advertisement for house selling is a typical example. A: That“s great. But what should we do if we want to pay less money while gaining more? B: So, I am sure that

21、 we can use the Internet, a promising medium which attracts more and more people“s attention. A: Well, in order to choose the right form of advertisement we should know which is most effective. What“s your ways? B: Just by asking customers! To hand out some questionnaires is the most practical metho

22、d in my view. A: That“s good! And anything more? B: We could compare the sales volume with what was in the corresponding period of time to work it out.（分数：25.00）(1).Can we replace TV advertisement by advertising on magazine?（分数：5.00）_(2).If we are selling computers, what had we better choose to adve

23、rtise them, TV or magazine?（分数：5.00）_(3).What should we think about when we advertise on TV?（分数：5.00）_(4).What should we think about when we advertise on magazine?（分数：5.00）_(5).Have you ever thought about what to do if none of the advertisement is effective?（分数：5.00）_剑桥商务英语中级-84 答案解析(总分：100.00，做题时间：

24、90 分钟)一、SPEAKING(总题数：4，分数：100.00)A: Due to the economic recession, our budget of this fiscal year has been cut by 30%, so we really need to find out how to manage to live with this. B: You are right, it“s really a tight budget, and we“d better find solutions to it. A: We may begin by reducing operat

25、ion costs. Can you tell me some problems we have in cost control? B: Sure. First of all, I think the energy waste problem is very serious in our department; our electricity fees are much higher than other departments. And we also spend lots of money on conferences, especially those abroad. The confe

26、rence costs account for a large part of our total costs. A: Well. That“s quite right. Any other problems? B: Managers are inclined to choose luxury hotels when they are on business trip. They only consider those at least with four stars. A: That is also a breaking point to reduce our cost, but first

27、 we will have to persuade them. B: I“m sure they“ll understand. So we“ll first encourage energy saving, like keeping the air conditioner“s temperature at 26. Then we should try more TV and telephone conferences, they are much more convenient and less costly. Finally we can advocate express hotels fo

28、r business trip if possible. A: That is the point. As long as we pay enough attention to all the details and take actions, we can survive in this gloomy environment.（分数：25.00）(1).Has your company cut budget in the recent recession?（分数：5.00）_正确答案：()解析： Yes, our budget has been cut down drastically. N

29、o, because our industry is growing very fast despite the recession.(2).What kinds of energy saving methods have you adopted in your company?（分数：5.00）_正确答案：()解析：We are asked to turn off lights and computers before we leave.(3).Which do you think is more efficient for communication, traditional confer

30、ences, telephone conferences or Internet conferences?（分数：5.00）_正确答案：()解析：Internet conference. It“s more interactive, and people can communicate more easily.(4).What kinds of hotels you will choose when you are travelling?（分数：5.00）_正确答案：()解析：I will choose express hotels. They are clean and comfortabl

31、e, so there is no need to live in a luxury hotel.(5).Have you ever thought about what to do to encourage employees to save energy?（分数：5.00）_正确答案：()解析：Yes. We can give prize to those who have done a good job.A: Since the manager has received so many complaints about the old computers, he finally deci

32、des to change all of them. B: These computers are too backward to complete their mission. A: They have caused so many problems or even disasters to our working progress, haven“t they? B: Sure. First they run very slowly, especially when dealing with multiple tasks, so they waste lots of time. And th

33、ey can be very unstable; the screen may turn black all of a sudden. A: Well. That“s quite right. Any other problems? B: They also consume much energy and emit lots of heat. In summer, all employees suffer a lot. A: That is really a problem, since our air conditioner does not work very well in our of

34、fice. But what we should do to avoid these when we buy new computers? B: We should buy computers with good CPUs, so they can work more efficiently. Then we may install anti-virus software to make sure that the computers can be protected from unnecessary breakdowns. Finally we should buy LED monitors

35、 They will not only save energy, but they will also be good for employees“ eyes. A: I“m sure that we can achieve better performances with our new computers.（分数：25.00）(1).How often does your company change computers?（分数：5.00）_正确答案：()解析：Every three or four years, our manager thinks the costs are much

36、 less compared with the benefits.(2).Do you think it“s really necessary to use the most updated software all the time?（分数：5.00）_正确答案：()解析： Yes, new technology means improvement and efficiency. No, sometimes the new one is unsteady compared with the old one, like the Vista“s performance is not as sta

37、ble as Windows XP.(3).Can you remember to do some exercises during work?（分数：5.00）_正确答案：()解析：No, I am always too absorbed to do something else, so I always feel my eyes, neck and back very sore after a day“s work.(4).Which one do you use at home, notebook or desktop computer?（分数：5.00）_正确答案：()解析：I use

38、 laptop at home, so I can watch movies and listen to music on bed, which is really very cool.(5).What factor do you think is the most important when buying a computer, brand, prize or something else?（分数：5.00）_正确答案：()解析：I think brand is very important, because top brand computer means good quality an

39、d excellent after-sale services; it will save you much money in the long run.A: We all know marketing strategy is crucial to the sales volume of our goods. What should we do with marketing strategy? Can you tell me some useful ways? B: Of course. Firstly, you should choose the right person who may h

40、ave interest in the product. That is to choose the most potential consumers. Secondly, you need to analyse the characters of the potential consumers, If you have sold the product for a long time, you may refer the selling records and compare the product with the similar ones to find out the answer.

41、A: OK. Excellent idea. Any other ways? B: Advertise the goods should be a good way! This method has been proved effective every time. A: So, you want to know the actual effect of the strategy and know whether the strategy can be used in the long run. Therefore, you need to test it. What will you do then? B. To conduct a