剑桥商务英语中级-思路点拨(四)及答案解析.doc

1、剑桥商务英语中级-思路点拨(四)及答案解析(总分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.What is important when.? Preparing for a business trip Target Schedule （分数：30.00）_三、BPART TWO/B(总题数：1，分数：30.00)2.What is important when.? Visiting clients Corporate logo gifts Good preparation （分数：3

2、0.00）_四、BPART THREE/B(总题数：1，分数：40.00)3.What is important when.? Exhibiting at a trade fair Quality of display Staff selected （分数：40.00）_剑桥商务英语中级-思路点拨(四)答案解析(总分：100.00，做题时间：90 分钟)一、BSPEAKING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：30.00)1.What is important when.? Preparing for a business trip Target S

3、chedule （分数：30.00）_正确答案：(UWhen/U preparing for a business trip, its essential to set a target. What you want to achieve is a priority which calls for careful consideration. Bearing a goal in mind can make your trip more efficient and meaningful. UApart from that/U, its of great importance to make a

4、schedule because it can save you a lot of time. Make full preparations for every small detail, such as the date of departure, the place of the business lunch, the files you should take, etc. In this way, you will make your trip well-organised. UFinally/U, gathering information about the target compa

5、ny is indispensable. Just as the ancient Chinese saying goes, “Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat.“ So the more you know about the company, the more you are likely to reach a deal.)解析：三、BPART TWO/B(总题数：1，分数：30.00)2.What is important when.?

6、Visiting clients Corporate logo gifts Good preparation （分数：30.00）_正确答案：(UFor a start/U, when visiting clients, it benefits to take gifts with your corporate logo. Giving a gift which engraves your logo is a good marketing technique. Therefore, your companys image is embedded in clients minds. And th

7、is is also a good business etiquette to show your sincerity. UBesides/U, its also necessary to make a good preparation in advance. Youd better know more about your clients you are going to visit, like their tastes, their convenient time, etc. It is just like making perfection still more perfect, so

8、youll have greater chance to win their trust. ULast but not least/U, choosing the right staff also matters a lot. The staff who is good at communicating and negotiating undoubtedly can help you maintain the regular customers, and even attract more potential clients.)解析：四、BPART THREE/B(总题数：1，分数：40.00

9、)3.What is important when.? Exhibiting at a trade fair Quality of display Staff selected （分数：40.00）_正确答案：(UIn the first place/U, its principal to consider giving a high-quality display of your products at the trade fair. On the one hand, it provides the manufacturers with the formal stage to display

10、 their products, so you should capture this good opportunity to show your high-quality products. On the other hand, it plays a significant part in rescuing ex-customers, maintaining clients, and attracting potential buyers. UApart from that/U, we should also attach the same importance to selecting t

11、he right staff who are good at communicating and equipped with ample information about the products merits. Whats more, personal charm absolutely contributes a lot to a trade fair. UFinally/U, using convenient equipment would achieve a better effect. Special equipment for presentation like overhead projections, slide projectors, and screens must be provided. They would help the customers obtain an over-all understanding of your products.)解析：