剑桥商务英语中级-综合练习(二)及答案解析.doc

1、剑桥商务英语中级-综合练习(二)及答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：30.00)1.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.（分数：30.00）_三、PART TWO(总题数：1，分数：30.00)2.A What is

2、important when.?Writing a resume Statement of personal abilities Clearness of the CVB What is important when.?Setting price for a new product Average price of similar products Living standard of target customersC What is important when.?Aiming at improving customers satisfaction Often do customers s

3、atisfaction survey Organising staff training（分数：30.00）_四、PART THREE(总题数：1，分数：40.00)3.For two candidatesInternational ExhibitionYour company is going to participate in a famous international exhibition in Beijing next month.You have been asked to help in preparing the programme.Discuss the situation

4、together, and decide: which core products are going to show in the exhibition who are the most important potential customers in the exhibition.For three candidatesInternational ExhibitionYour company is going to participate in a famous international exhibition in Beijing next month.You have been ask

5、ed to help in preparing the programme.Discuss the situation together, and decide: which core products are going to show in the exhibition who are the most important potential customers in the exhibition how the company is to compete with other similar companies in the exhibition.Follow-on questions

6、In what ways do you think can a company benefit from an international exhibition? What should you pay attention to when managing the booth? What kinds of materials would you like to bring to the exhibition? What kinds of personnel will you need at the exhibition? Apart from participating in exhibiti

7、ons, in what other ways can companies promote their image?（分数：40.00）_剑桥商务英语中级-综合练习(二)答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：30.00)1.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express

8、 personal opinions.（分数：30.00）_正确答案：(听力原文(E=Examiner, C=Candidate)E: Good morning. May I have your name, please?C: Of course. Im David Lee. And my Chinese name is Li Dawei.E: Are you still a student or do you have a job now?C: Im still at college now. And I study in a famous university in Beijing.E:

9、What do you plan to do after graduation?C: I plan to have a job in the foreign companies. I dont care what exactly the job is, because I just want to have some valuable work experience.E: Do you like travelling? Why or why not?C: I like travelling very much. I would spend my May Day holidays on trav

10、elling every year. For me, it is a great pleasure, because travelling could bring me much fun and release the pressure in the big city.E: What abilities do you think are important to be a manager?C: I do believe that being a good manager requires a lot of abilities such as the coordination ability,

11、communicating ability, managerial ability, and of course, being responsible!)解析：三、PART TWO(总题数：1，分数：30.00)2.A What is important when.?Writing a resume Statement of personal abilities Clearness of the CVB What is important when.?Setting price for a new product Average price of similar products Living

12、 standard of target customersC What is important when.?Aiming at improving customers satisfaction Often do customers satisfaction survey Organising staff training（分数：30.00）_正确答案：(听力原文Ill say something on the first topic, “What is important when writing a resume?“On the one hand, a good resume requir

13、es a clear statement of your abilities. In this way, the employers could see whether you are the one they need. You could illustrate your abilities by enumerating the relevant past work experience, and employers could analyse from it.On the other hand, clearness is also crucial for a good resume. So

14、me people are inclined to put as many things as possible in their resumes. The result is that their resumes are just in a mess. In order to evade such a situation, practical and efficient patterns should be adopted. In this way, candidates can give the employers a clear picture of both themselves an

15、d their career.Honesty is the third thing I want to mention. In daily lives people are expected to be honest and faithful. In terms of writing resumes, more importance is attached to that quality, because even if a person succeeded in the first round of the recruitment process by counterfeiting his

16、resume, he would fail when finally facing the HR staff or the manager.)解析：四、PART THREE(总题数：1，分数：40.00)3.For two candidatesInternational ExhibitionYour company is going to participate in a famous international exhibition in Beijing next month.You have been asked to help in preparing the programme.Dis

17、cuss the situation together, and decide: which core products are going to show in the exhibition who are the most important potential customers in the exhibition.For three candidatesInternational ExhibitionYour company is going to participate in a famous international exhibition in Beijing next mont

18、h.You have been asked to help in preparing the programme.Discuss the situation together, and decide: which core products are going to show in the exhibition who are the most important potential customers in the exhibition how the company is to compete with other similar companies in the exhibition.F

19、ollow-on questions In what ways do you think can a company benefit from an international exhibition? What should you pay attention to when managing the booth? What kinds of materials would you like to bring to the exhibition? What kinds of personnel will you need at the exhibition? Apart from partic

20、ipating in exhibitions, in what other ways can companies promote their image?（分数：40.00）_正确答案：(听力原文A: OK. Shall we talk about the exhibition programme now?B: Definitely. Im wondering which product should be displayed in the exhibition.A: Well, I have also thought about it because we have so many kind

21、s of products in the market, including the four new ones.B: For me, we should display the new products to the public and the exhibition can work as our new products launching conference.A: Not bad, but I doubt whether we should give the invaluable place to all these new ones. As you know, our custom

22、ers are still very interested in our CMW1 and CMW3.B: Yes, I know that. Maybe we could combine them together.A: Thatll be fine. And speaking of the customers, do you have any idea about who would probably be the biggest buyer this time?B: Well, it is difficult to say. But I heard that the government

23、 is going to buy a large number of speakers, and we are thinking whether it will buy ours or Motorolas.A: Wow, that could be a great deal. Maybe we should do more special preparation work to attract the government.B: Yeah, and maybe some European companies would also be interested in our products si

24、nce the economic crisis made the market prefer low-energy-consuming products.A: That could be true. Ill arrange more translators who could speak French or German.B: Good! It seems that we have covered the main points of the programme.Follow-on questions From my point of view, by participating in an

25、international exhibition, a company can improve its image, enhance the reputation, and get more information of rival products and the competitors. While managing the booth, I think I should pay special attention to the design, including the colour, the illumination, the decoration and the display of

26、 products and materials. I would like to bring to the exhibition some propaganda material like booklets to introduce the company and our products, and some samples of new products if the space of the booth permits. I would need people who can help design the booth, who can introduce the products and who can keep in touch with the sponsor of the exhibition. The ways that can promote companies image include placing advertisements, holding a news conference and participating or sponsoring public welfare activities.)解析：