剑桥商务英语中级-综合练习(六)及答案解析.doc

1、剑桥商务英语中级-综合练习(六)及答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：30.00)1.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.（分数：30.00）_三、PART TWO(总题数：1，分数：30.00)2.A What is

2、important when.?Attending a conference Speakers information Good preparationB What is important when.?Exhibiting at trade fair Products quality Staff selectedC What is important when.?Developing new products Market research High-technology（分数：30.00）_四、PART THREE(总题数：1，分数：40.00)3.For two candidatesIn

3、ternational Trade ShowThe company you work for is going to participate in an international trade show.You have been asked to give some suggestions.Discuss the situation together, and decide: which aspects the company should focus on what kind of people is needed on the stand.For three candidatesInte

4、rnational Trade ShowThe company you work for is going to participate in an international trade show.You have been asked to give some suggestions.Discuss the situation together, and decide: which aspects the company should focus on what kind of people is needed on the stand What kinds of materials ar

5、e useful for the fair.Follow-on questions What kinds of products should be displayed on the trade show? What potential customers would you like to attract? How can you compete with other similar companies on the show? How would you like to design your stand? How important is an international trade s

6、how to a company? (Why?)（分数：40.00）_剑桥商务英语中级-综合练习(六)答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：30.00)1.In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.（分数：30.00）_正确答案

7、听力原文(C=Candidate, E=Examiner)C: Good afternoon, teacher.E: Good afternoon. First, would you give me a brief introduction about yourself?C: Its my pleasure. My name is Suo Yun. You may notice that my family name is rare. But I am not an ethnic minority.E: Yeah, its so special. So where are you from

8、C: Im from Zaoyang, a small town of Hubei province.E: Which city do you like better, Wuhan or Zaoyang?C: Without hesitation, I choose my hometown which is more quiet and cleaner.E: Well, I see. Do you like reading books?C: Yes. I like reading both professional books and some short stories.E: Which

9、short story do you like best?C: I think its Pride and Prejudice by Jane Austen.E: Who do you like most in the book and why?C: I admire Elizabeth, who is frank and optimistic. Furthermore, she always has her own judgement which is rare in her time.E: Do you have any other hobbies?C: I like watching f

10、ilm, and listening to music.E: Which kind of music is your favourite?C: I like light music which I can relax myself. I dont like those pop music because it is too noisy.)解析：三、PART TWO(总题数：1，分数：30.00)2.A What is important when.?Attending a conference Speakers information Good preparationB What is imp

11、ortant when.?Exhibiting at trade fair Products quality Staff selectedC What is important when.?Developing new products Market research High-technology（分数：30.00）_正确答案：(听力原文Im going to talk about Topic C “What is important when developing new products?“When developing new products, its important to do

12、 a market research. So you will know what the market demands. In other words, you should ask what customers need the most. This is an essential step to ensure that your products have a sound market.Whats more, adopting high-technology is also important. It will make your products more advantageous t

13、han your competitors. For example, if it can be easily-operated, state-of-the- art, and value-for-money, all these selling points can capture more potential customers.Last but not least, you should take cost into account. If the cost is too high, your selling price will be high, so fewer people can

14、afford your new products.)解析：四、PART THREE(总题数：1，分数：40.00)3.For two candidatesInternational Trade ShowThe company you work for is going to participate in an international trade show.You have been asked to give some suggestions.Discuss the situation together, and decide: which aspects the company shou

15、ld focus on what kind of people is needed on the stand.For three candidatesInternational Trade ShowThe company you work for is going to participate in an international trade show.You have been asked to give some suggestions.Discuss the situation together, and decide: which aspects the company should

16、 focus on what kind of people is needed on the stand What kinds of materials are useful for the fair.Follow-on questions What kinds of products should be displayed on the trade show? What potential customers would you like to attract? How can you compete with other similar companies on the show? How

17、 would you like to design your stand? How important is an international trade show to a company? (Why?)（分数：40.00）_正确答案：(听力原文A: Our company is going to participate in an international trade show. This is both an opportunity and a challenge for us. So we should have a good preparation. Which aspects d

18、o you think we should consider?B: In my opinion, we should show our companys advantages in the trade, which consist of long history, harmonious corporate culture, and high quality products.C: Yeah, I have no problem with that. Its a good opportunity for us to build up a good image to the public.A: I

19、 think we should also pay attention to our rivals show products. Itd be better not to bring to the fair identical or similar goods.B: Oh, Im afraid I dont see eye to eye on this. I dont think our products would be worse than our competitors. So we should seize this opportunity to show our high-quali

20、ty products.C: So customers can compare by themselves. Shall we leave that item and further our discussion now?A: OK. Then I think we should choose a person who is good at English as the guide of the fair.B: Yes, thats a good idea. He or she will know how to communicate with others and introduce our

21、 products in English.C: Thats right. We should also make sure his or her appearance conforms to our companys image.A: Whats more, the one we are looking for must be very familiar with our products.B: Thats fine. Lets move forward with the last item. From my point of view, before deciding what kinds

22、of equipment to use, we should know our stands space.C: I agree with you, and some equipment like computers, VCRs, slide projectors, overheads and so on should be prepared and adjusted in advance.A: And I think we can also take some brochures from which foreigners will know us in detail.B: Its a gim

23、mick. Considering all those we have mentioned, our exhibition will be successful.C: I hope we can celebrate our triumph when the fair is over!Follow-on questions Several kinds of products can be displayed on the trade show: new products, high-tech products, and characteristic products. It depends on

24、 what kinds of target clients we have designed the products for. But any way, on a trade show, clients with greater curiosity can easily be attracted. To compete with the competitors, both the stand and the activities should be delicately designed. When designing the stand, the most important is to

25、attract the attention of the potential customers, so the design should be of special style and the major products should be displayed at the eye-catching place. In my opinion, it is of great importance. An international trade show can greatly enhance the reputation of a company and enable it to get more information.)解析：