剑桥商务英语中级分类-5及答案解析.doc

1、剑桥商务英语中级分类-5 及答案解析(总分：45.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)AThe Business Communicator Conference is designed for all Personal Assistants and Private Secretaries who want to improve their presentation skills, gain added confidence through assertiveness training and learn

2、a whole host of business information. It is an opportunity for you to “network“ with other people in your profession. Conference fees include accommodation in twin bedded bedrooms, all meals and transfer to and from the conference centre.BThe Senior Secretarial Congress offers an opportunity for Exe

3、cutive Secretaries to keep abreast of developments in their field, to gain an insight into the changes influencing their roles, and above all to demonstrate ways of developing their careers. The key issues to be covered include: dealing with change, managing staff, communication skills and personal

4、career planning. The cost of the 2-day conference includes all course notes, refreshments and lunch.CThe Executive Secretary Show provides an opportunity to broaden your business contacts and to gain practical advice from experts in such key areas as office products, business technology, organizing

5、conferences, incentive travel and corporate hospitality. Experts will also be on hand to advise on effective purchasing practices and ways in which to increase the efficiency of your office. Admission is free, but you are advised to book early as places are limited.DThe PA Specialist Forum is of par

6、ticular interest to senior secretarial staff working in specialist areas, including banking, accountancy, stockbroking and financial services. Seminar topics include technical report writing, translation from and into other languages and presenting statistical information. There will also be worksho

7、ps in specific computer-related areas, including graphics packages and the use of spreadsheets and databases. Please note that the fee covers all seminars, one workshop and all course materials.（分数：7.00）(1).This event is of particular interest to people who work in financial institutions.（分数：1.00）填空

8、项 1:_(2).You will have to share a room if you attend this event.（分数：1.00）填空项 1:_(3).This is the place to learn about organizing conference events,（分数：1.00）填空项 1:_(4).If you want to learn how to get on in your career, go to this event.（分数：1.00）填空项 1:_(5).There is no charge for this event.（分数：1.00）填空项

9、 1:_(6).If your job involves documents in foreign languages, this event will interest you.（分数：1.00）填空项 1:_(7).This event will be useful if you have a number of people working under you.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)Business opportunities in Vietnam are enormous. The rate of growth here is

10、 among the highest in the world. (It reaches all sectors of the economy and is likely to accelerate in the future.)Vietnam is well-placed for economic development, because it is part of ASEAN. (8) It is fortunate, too, to be surrounded by countries with large populations, e.g. China, Laos, Cambodia,

11、 Myanmar and Thailand. (9) The opportunities for business abound, but remember that the first are always rewarded with the best chances of getting quality business contacts. (10) So, the best thing to do to start with is to select contacts with companies similar to your own, and companies which you

12、consider could be interested in your line of products or services. (11) In the letter, present yourself and the products you deal with in a clear and simple manner. (12) The chances of getting a reply are more than if you had used other types of communication. A. All of these offer large markets for

13、 any product produced in Vietnam. B. A large number of them are small, privately owned companies. C. The next thing is to write a letter (no fax, e-mail or phone calls). D. This means that it can reach customers not only in Indo-China but in the other ASEAN nations. E. Remember, too, that business i

14、s best done through human contact, not by machines. F. The first impression may be the last impression so you must be very precise and very specific. G. It reaches all sectors of the economy and is likely to accelerate in the futur（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.0

15、0)Reebok executives do not like to hear their stylish athletic shoes called “footwear for yuppies“. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and childrens shoes for the under-18 set and walking shoes for older customers not i

16、nterested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.Still, despite its emph

17、asis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department

18、 stores, in accordance with the companys view that consumers judge the quality of the brand by the quality of its distribution.In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of neces

19、sity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are availab

20、le in about five thousand retail stores in the United States.Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diver

21、sification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.（分数：6.00）(1).One reason why Reebo

22、ks managerial personnel dont like their shoes to be called “footwear for yuppies“ is that _.（分数：1.00）A.“yuppies“ usually evokes a negative imageB.they believe that their shoes are popular with people of different age groupsC.new production lines have been added to produce inexpensive shoes(2).Reebok

23、s view that “consumers judge the quality of the brand by the quality of its distribution“ (Par（分数：1.00）A.2) implies that _.A. the quality of a brand is measured by the service quality of the store selling itB. consumers believe that first-rate products are only sold by high-quality storesC. the qual

24、ity of a product determines the quality of its distributors(3).Reebok once had to limit the number of its distributors because _.（分数：1.00）A.the reduction of distributors could increase its share of the marketB.its supply of products fell short of demandC.too many distributors would cut into its prof

25、its(4).Although the Reebok Company has solved the problem of fulfilling its orders, it _.（分数：1.00）A.is still particular about who sells its productsB.does not want to further expand its retailing networkC.still limits the number of shoes supplied to stores(5).What mistake that Nike had made?（分数：1.00

26、）A.Misjudge the demand of the market.B.Sell running shoes in low price.C.Mistakenly believed that customer were crazy on the aerobics shoes.(6).What lesson has Reebok learned from Nikes distribution problems?（分数：1.00）A.A company should do follow-up surveys of its products.B.A company should not sell

27、 its high quality shoes in discount stores.C.A company should correctly evaluate the impact of a new craze on the market.五、PART FOUR(总题数：1，分数：15.00)Latin American stocks fell for a second day on Friday in reaction to Asias currency and stock market crash. There were fears that the Asian crisis could

28、 influence investors in other emerging markets.Argentina and Mexico (19) the highest falls, with their indexes down by 4% by the (20) of trading on Friday. Brazils Bovespa index, which on the same day (21) by far the steepest plunge in the Americas, was down 2.9 %.“Whats happening in Hong Kong has b

29、een a terrible (22) to the system,“ said Richard Watt, who (23) 3.5 billion dollars in emerging market investments for BEA Associates in New York. Investors in Brazil were concerned that its economic problems were dangerously (24) to those that have caused the currency and market plunges in Thailand

30、, Malaysia and other Asian (25) .“Brazils economy is far from (26) ,“ said lan Campbell, chief economist at ABN Amro Bank NV Amsterdam. “Its current account and fiscal (27) are large and its currency is overvalued.“ “Theres no (28) in trying to catch a falling knife,“ said Jane Heap, Latin American

31、stock strategist at Deutsche Morgan Grenfell. “Theres no room for (29) in Brazil until the US and Asia get back to normal.“There were also concerns that foreign investors who specialize in emerging markets could be (30) to sell their shares in Latin America to (31) their Asian losses.“Theres a lot o

32、f nervousness about whether investors will (32) their money out of stocks, because of instability in Asia.“ Said German Guerrero, chief trader at the Chilean brokerage Celfin SA.Chilean markets were down only (33) in afternoon trading. The Chile selective stock index fell 0.72 % and the Chile genera

33、l stock index was down 0.64 %.（分数：15.00）A.sentB.experiencedC.tookD.enjoyedA.stopB.cancellationC.closeD.collapseA.urgedB.deliveredC.recoveredD.sufferedA.shockB.reactionC.blockD.attackA.directsB.earnsC.dealsD.managesA.identicalB.similarC.equalD.relatedA.capitalsB.investmentsC.marketsD.indexesA.soundB.

34、highC.trueD.hopeA.debtsB.deficitsC.shortagesD.duesA.ideaB.helpC.priceD.pointA.cureB.renewalC.aidD.improvementA.promisedB.remindedC.offeredD.forcedA.fillB.payC.coverD.replaceA.sellB.pullC.putD.rubA.slightlyB.reallyC.fairlyD.badly六、PART FIVE(总题数：12，分数：12.00)1.planners use projections of GDP to calcula

35、te what federal revenues and the（分数：1.00）填空项 1:_2.expenditures will be in the framework. Although where there is a consensus on the（分数：1.00）填空项 1:_3.definition of GDP, we cannot measure it with precision. Some experts think on we（分数：1.00）填空项 1:_4.overestimate GDP; others think we understate by it.（分

36、数：1.00）填空项 1:_5.The automobile of the late 1990s, with which its many safety features and better（分数：1.00）填空项 1:_6.gasoline mileage, is much better than the automobile of the 1970s. Todays（分数：1.00）填空项 1:_7.high-speed notebook computer is much better than that the bulky low-speed（分数：1.00）填空项 1:_puter

37、of the early 1980s. Government statisticians cannot properly correct（分数：1.00）填空项 1:_9.for these quality improvements them.（分数：1.00）填空项 1:_10.The U. S. Department of Commerce, on the other hand, fears that its own（分数：1.00）填空项 1:_11.estimate overestimates GDP growth because of it has calculated real G

38、DP（分数：1.00）填空项 1:_12.in fixed-weight prices, such as constant 1987 prices.（分数：1.00）填空项 1:_剑桥商务英语中级分类-5 答案解析(总分：45.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)AThe Business Communicator Conference is designed for all Personal Assistants and Private Secretaries who want to improve t

39、heir presentation skills, gain added confidence through assertiveness training and learn a whole host of business information. It is an opportunity for you to “network“ with other people in your profession. Conference fees include accommodation in twin bedded bedrooms, all meals and transfer to and

40、from the conference centre.BThe Senior Secretarial Congress offers an opportunity for Executive Secretaries to keep abreast of developments in their field, to gain an insight into the changes influencing their roles, and above all to demonstrate ways of developing their careers. The key issues to be

41、 covered include: dealing with change, managing staff, communication skills and personal career planning. The cost of the 2-day conference includes all course notes, refreshments and lunch.CThe Executive Secretary Show provides an opportunity to broaden your business contacts and to gain practical a

42、dvice from experts in such key areas as office products, business technology, organizing conferences, incentive travel and corporate hospitality. Experts will also be on hand to advise on effective purchasing practices and ways in which to increase the efficiency of your office. Admission is free, b

43、ut you are advised to book early as places are limited.DThe PA Specialist Forum is of particular interest to senior secretarial staff working in specialist areas, including banking, accountancy, stockbroking and financial services. Seminar topics include technical report writing, translation from an

44、d into other languages and presenting statistical information. There will also be workshops in specific computer-related areas, including graphics packages and the use of spreadsheets and databases. Please note that the fee covers all seminars, one workshop and all course materials.（分数：7.00）(1).This

45、 event is of particular interest to people who work in financial institutions.（分数：1.00）填空项 1:_ （正确答案：D）解析：(2).You will have to share a room if you attend this event.（分数：1.00）填空项 1:_ （正确答案：A）解析：(3).This is the place to learn about organizing conference events,（分数：1.00）填空项 1:_ （正确答案：C）解析：(4).If you wa

46、nt to learn how to get on in your career, go to this event.（分数：1.00）填空项 1:_ （正确答案：B）解析：(5).There is no charge for this event.（分数：1.00）填空项 1:_ （正确答案：C）解析：(6).If your job involves documents in foreign languages, this event will interest you.（分数：1.00）填空项 1:_ （正确答案：D）解析：(7).This event will be useful if

47、you have a number of people working under you.（分数：1.00）填空项 1:_ （正确答案：B）解析：三、PART TWO(总题数：1，分数：5.00)Business opportunities in Vietnam are enormous. The rate of growth here is among the highest in the world. (It reaches all sectors of the economy and is likely to accelerate in the future.)Vietnam is w

48、ell-placed for economic development, because it is part of ASEAN. (8) It is fortunate, too, to be surrounded by countries with large populations, e.g. China, Laos, Cambodia, Myanmar and Thailand. (9) The opportunities for business abound, but remember that the first are always rewarded with the best chances of getting qualit