剑桥商务英语中级口语-5及答案解析.doc

1、剑桥商务英语中级口语-5 及答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：1，分数：100.00)What Small Business Can Learn from GoogleWhen I talk to people about Google and its organizational culture, they are equally fascinated and hopeless, believing that the magic behind Google lies in the deep revenue streams that make i

2、t possible to feed its employees three meals a day. Small businesses, especially, tend to dismiss Google as a wholly unattainable model for running a business.However, I learned core lessons at Google that transformed the way I look at problem solving and strategic thinking. There were statements th

3、at I heard early and often that guided decision-making at every level of the organization. These mantras are at the core of innovation for Google but translate readily to any business to create agility, employee engagement and ultimately, stronger business results. Googles success owes far more to t

4、hese mantras than the food in the cafes, and even better, they cost no money to implement.Launch and IterateEven the smartest of the hyper-educated Google leaders cannot predict which products and features will attract a sizable user base. Instead, they urge teams to launch quickly and iteratein oth

5、er words, stick with, and perfect, whats workingbased on what they learn from their users. Rather than spending time perfecting a product that might not work, get it out there, and let the feedback guide future development.For a small business, this means trying out a lot of services, products, mark

6、eting, sales and other tactics in really small ways, gauging the success and then building on the ideas that work in reality. Resist the urge to perfectif your customers understand that you truly want their feedback to shape products and services, they will enthusiastically share their opinions.Fail

7、 FastIf you try a lot of stuff by launching early and iterating, youll fail at most attempts. This is the secret to innovation. Failure is not a bad thing, but slow failure in the market is. Launch, iterate and declare the failures as quickly as you can. Most importantly, learn from those failures t

8、o help guide future efforts.I recommend doing a weekly retrospective for your operations, lasting no more than 30 minutes. Ask your teams to answer three simple questions: What worked well? What did we learn? What can we do differently? Then, pick the one change that will make the most difference an

9、d put it in to play.Focus on the UserYour customers or users should be your singular focus, always. A question I ask incessantly to maintain this focus is: “What problem are we trying to solve for our customers?“ Every product or service must be linked to a problem or challenge that will make their

10、lives easier.Ask Forgiveness, not PermissionThis mantra was important to mobilize every Google employee in the company to do the things they felt were right without worrying about what approvals they needed to do it. The idea is to remove barriers and to empower employees to act quickly.Reward emplo

11、yees for taking initiative, and treat their missteps as any other failuresomething to learn from, but not to dwell on. What is most important is they become stewards of your company to make the best decisions without seeking 100 approvals to do so.If Yon See a Void, Fill ItThis is my favorite lesson

12、 from Google. It gives explicit permission to employees and the expectation that, if something is broken, everyone is empowered and responsible to fix it. If there is a spill in the kitchen, clean it up. If the copy machine is broken, file a ticket. And if you see a void in the market for an applica

13、tion you believe users will love, then build it.This creates an environment in which every employee is 100% responsible for making your company better every day in little (or big) ways.Put together, these five mantras create a responsible organization fiercely devoted to making the lives of customer

14、s better, one tiny step at a time.（分数：100.00）(1).Answer the following question.How important is the appropriate front-desk service within a company to the corporate image?（分数：50.00）_(2).Discuss the following questions with your partner.a. Which factors would influence the type of clothes that employ

15、ees wear?b. Can employees be asked for their view about company dress policy and why?（分数：50.00）_剑桥商务英语中级口语-5 答案解析(总分：100.00，做题时间：90 分钟)一、SPEAKING(总题数：1，分数：100.00)What Small Business Can Learn from GoogleWhen I talk to people about Google and its organizational culture, they are equally fascinated an

16、d hopeless, believing that the magic behind Google lies in the deep revenue streams that make it possible to feed its employees three meals a day. Small businesses, especially, tend to dismiss Google as a wholly unattainable model for running a business.However, I learned core lessons at Google that

17、 transformed the way I look at problem solving and strategic thinking. There were statements that I heard early and often that guided decision-making at every level of the organization. These mantras are at the core of innovation for Google but translate readily to any business to create agility, em

18、ployee engagement and ultimately, stronger business results. Googles success owes far more to these mantras than the food in the cafes, and even better, they cost no money to implement.Launch and IterateEven the smartest of the hyper-educated Google leaders cannot predict which products and features

19、 will attract a sizable user base. Instead, they urge teams to launch quickly and iteratein other words, stick with, and perfect, whats workingbased on what they learn from their users. Rather than spending time perfecting a product that might not work, get it out there, and let the feedback guide f

20、uture development.For a small business, this means trying out a lot of services, products, marketing, sales and other tactics in really small ways, gauging the success and then building on the ideas that work in reality. Resist the urge to perfectif your customers understand that you truly want thei

21、r feedback to shape products and services, they will enthusiastically share their opinions.Fail FastIf you try a lot of stuff by launching early and iterating, youll fail at most attempts. This is the secret to innovation. Failure is not a bad thing, but slow failure in the market is. Launch, iterat

22、e and declare the failures as quickly as you can. Most importantly, learn from those failures to help guide future efforts.I recommend doing a weekly retrospective for your operations, lasting no more than 30 minutes. Ask your teams to answer three simple questions: What worked well? What did we lea

23、rn? What can we do differently? Then, pick the one change that will make the most difference and put it in to play.Focus on the UserYour customers or users should be your singular focus, always. A question I ask incessantly to maintain this focus is: “What problem are we trying to solve for our cust

24、omers?“ Every product or service must be linked to a problem or challenge that will make their lives easier.Ask Forgiveness, not PermissionThis mantra was important to mobilize every Google employee in the company to do the things they felt were right without worrying about what approvals they neede

25、d to do it. The idea is to remove barriers and to empower employees to act quickly.Reward employees for taking initiative, and treat their missteps as any other failuresomething to learn from, but not to dwell on. What is most important is they become stewards of your company to make the best decisi

26、ons without seeking 100 approvals to do so.If Yon See a Void, Fill ItThis is my favorite lesson from Google. It gives explicit permission to employees and the expectation that, if something is broken, everyone is empowered and responsible to fix it. If there is a spill in the kitchen, clean it up. I

27、f the copy machine is broken, file a ticket. And if you see a void in the market for an application you believe users will love, then build it.This creates an environment in which every employee is 100% responsible for making your company better every day in little (or big) ways.Put together, these

28、five mantras create a responsible organization fiercely devoted to making the lives of customers better, one tiny step at a time.（分数：100.00）(1).Answer the following question.How important is the appropriate front-desk service within a company to the corporate image?（分数：50.00）_正确答案：(I certainly belie

29、ve that appropriate front-desk service helps substantially to enhance corporate image. Meanwhile, many busy and growing companies are looking for ways to streamline operations and costs while maintaining good customer service. An impressive front-desk service is a solution more and more people are r

30、esorting to.First, it is the centre of all information flow. Front-desk clerks assist with all aspects of guest services, providing information and services to visitors. For example, they deal with a large volume of calls efficiently, answering calls and directing callers to the correct place. So th

31、ey may maintain higher customer satisfaction and increase profitability. Furthermore, the most important is that it presents a positive impression of the establishment. A front-desk service is the window of a company, representing a corporate image. And decent decoration of the front-desk can also d

32、isplay the corporate culture which may also wins clients approval. It may be the first and last impression the clients gets. Now clients may determine within the first 10 seconds if they will be bask for another visit.All in all, in order to establish a favorable corporate image, front-desk clerks s

33、hould supply the help customers need in an efficient manner with respect and dignity.)解析：(2).Discuss the following questions with your partner.a. Which factors would influence the type of clothes that employees wear?b. Can employees be asked for their view about company dress policy and why?（分数：50.0

34、0）_正确答案：(A: Do you think that company dress policy is one important aspect of corporate culture?B: Yes, definitely. And it is a very interesting topic to talk about.A: What would you like to wear for work?B: Well, that really depends. If I dont need to face customers too often, I would like to wear

35、casual clothes in the office, like jeans and a T-shirt to make myself comfortable.A: Maybe you cant decide what you wear in working environment. Many companies have the fixed policy on how staff across all departments are allowed to dress for work, which reflects corporate values and the morale of t

36、he whole company.B: To a degree, I think the dress shows work attitude. Just as the saying goes, “You are what you wear.“ The same is true for the company. Employees image represents the corporate image.A: So, I think the employees of a corporate should have uniforms to reflect its image.B: I am afr

37、aid I have opposite opinion on this point. I think that different departments have the right to decide the type of clothes staff have to wear because of their distinct function in the company. For example, people in service departments of hospitality industry, would wear formal attire. But people in

38、 manufacturing sectors can wear overalls. And employees in research and development or ad department may wear casual clothes. Whats more, it should be set regarding what to wear on different business occasions. Thats to say, we should base our policy on what is appropriate for the days activities.A:

39、 It seems that you have your point here. And it is true that formal business clothes should be worn when facing customers or at scheduled meetings. That gives people a sense of credibility and authority.B: Yes, if people are neatly and formally dressed, it will help them to gain customers trust.A: R

40、ight. The company should make sure causal sandals and slippers are not allowed in workplace, since it should not only write down what should be worn, but also make clear what should not be worn in workplace.B: Well said. So do you think it is necessary to ask staff for their views about company dres

41、s policy.?A: I dont think it necessary to do so and what they need to do is just to follow the company relative regulations.B: I dont agree with you. Staff have rights to express their ideas. Furthermore, their advice can be beneficial for the improvement of the company dress policy.A: It sounds rea

42、sonable. But the dress code may prevent ones personal style and if they can voice their views, they may refuse to accept corporate dress policy.B: To be frank, I think it does not hurt for the staff to fill in a questionnaire and the decision makers can make good use of the feedback to improve the dress policy. And I believe the staff will feel the company respect them and regards them as the host of the company.A: Well, I think you are right. Asking their views may also arouse staffs motivation and enthusiasm. It will encourage them to take an active part in decision-making.)解析：