剑桥商务英语高级-129及答案解析.doc

1、剑桥商务英语高级-129 及答案解析(总分：91.50，做题时间：90 分钟)一、Exercise 1(总题数：0，分数：0.00)二、Group A(总题数：1，分数：10.00)Aconsumer Bdirect production Ccommerce Draw materialsEmaking Fdemand (noun) Gbarter HbuildingIis concerned withJpreserving（分数：10.00）(1).deals with（分数：1.00）填空项 1:_(2).manufacturing（分数：1.00）填空项 1:_(3).constructi

2、on（分数：1.00）填空项 1:_(4).keeping（分数：1.00）填空项 1:_(5).customer（分数：1.00）填空项 1:_(6).satisfy personal needs（分数：1.00）填空项 1:_(7).trade（分数：1.00）填空项 1:_(8).basic materials for manufacture（分数：1.00）填空项 1:_(9).exchange（分数：1.00）填空项 1:_(10).what can be paid for（分数：1.00）填空项 1:_三、Group B(总题数：1，分数：10.00)Asurplus Bbrand

3、 CInternet banking DinterestEheadhunter Femail Gboycott, sanctions Hproduce (noun)Ishift Jelectronic commerce（分数：10.00）(1).fruit/vegetables（分数：1.00）填空项 1:_(2).price of borrowing money（分数：1.00）填空项 1:_(3).name of product（分数：1.00）填空项 1:_(4).move（分数：1.00）填空项 1:_(5).more than is needed（分数：1.00）填空项 1:_(6)

4、online banking（分数：1.00）填空项 1:_(7).e-commerce（分数：1.00）填空项 1:_(8).someone who finds people with right skills and experience to do particular jobs, and who tries to persuade them to leave their present jobs（分数：1.00）填空项 1:_(9).electronic mail（分数：1.00）填空项 1:_(10).embargo（分数：1.00）填空项 1:_四、Group C(总题数：1，分

5、数：10.00)Abreak evenBthe place or shop where a product is soldCsmearDassembly lineEcorporate cultureFstressfulGhigh flyer/high flierHtypical ways of behavingIthe difference between the cost of producing something and the price at which you sell itJupmarket（分数：10.00）(1).high pressure（分数：1.00）填空项 1:_(2

6、).someone who is extremely successful in their job or in school（分数：1.00）填空项 1:_(3).upscale（分数：1.00）填空项 1:_(4).smudge（分数：1.00）填空项 1:_(5).profit margin（分数：1.00）填空项 1:_(6).personality traits（分数：1.00）填空项 1:_(7).production line（分数：1.00）填空项 1:_(8).point of sale/point of purchase（分数：1.00）填空项 1:_(9).the lev

7、el of business activity at which a company is making neither a profit nor a loss（分数：1.00）填空项 1:_(10).the way that people in a corporation think and behave（分数：1.00）填空项 1:_五、Exercise 2(总题数：1，分数：6.00)（分数：6.00）(1).What has happened to tertiary production since 1960?（分数：1.00）填空项 1:_(2).How many did the w

8、orking population increase by from 1970 to 1983?（分数：1.00）填空项 1:_(3).What has been the percentage increase in personal and commercial services since 1960?（分数：1.00）填空项 1:_(4).Which area of production has experienced the most losses since 1960?（分数：1.00）填空项 1:_(5).Japan is one of the worlds leading expo

9、rters in manufactured goods, so how can we explain the very small rise of 0.6 percent in secondary production over a thirteen-year period between 19701983?（分数：1.00）填空项 1:_(6).Do you think social services and public administration have increased, decreased, or remained the same in the 23 years since

10、1960?（分数：1.00）填空项 1:_六、Exercise 3(总题数：1，分数：0.50)1.Transport and communications (make) the world a smaller place than it (is), so we all now (live) in what Marshall McLuhan (call) the global village. And because we (become) a global village we all (depend) on indirect production which (mean) co-opera

11、ting to provide goods and services, so we are now interdependent with every country (depend) on another country or countries for survival. For a long time the East European Countries (import) food from the West, and the West (import) oil from the Middle East, and in return it (export) finished produ

12、cts so that it (pay) for its imports. Therefore there (be) no country that (can say) it (be) totally independent.（分数：0.50）填空项 1:_七、Exercise 4(总题数：1，分数：8.00)house painter; insurance agent; typist; priest;steelworker; coal miner; carpenter; stockbroker;school teacher; doctor; boat builder; dentist;tra

13、in driver; tailor; wine grower; nurse;salesman; shepherd; lawyer; builder;architect; toolmaker; lumberjack; presser;weaver; pop singer; secretary; accountant;engineer; fisherman; hunter; judge.（分数：8.00）(1).Primary Production_（分数：2.00）填空项 1:_(2).Secondary Production_（分数：2.00）填空项 1:_(3).Commercial Ser

14、vices_（分数：2.00）填空项 1:_(4).Personal Services_（分数：2.00）填空项 1:_八、Exercise 5(总题数：14，分数：7.00)2.produce（分数：0.50）填空项 1:_3.direct（分数：0.50）填空项 1:_4.advise（分数：0.50）填空项 1:_5.educate（分数：0.50）填空项 1:_6.preserve（分数：0.50）填空项 1:_7.insure（分数：0.50）填空项 1:_8.social（分数：0.50）填空项 1:_9.economic（分数：0.50）填空项 1:_10.demand（分数：0

15、50）填空项 1:_11.specialize（分数：0.50）填空项 1:_12.supply（分数：0.50）填空项 1:_13.build（分数：0.50）填空项 1:_14.transport（分数：0.50）填空项 1:_15.standardize（分数：0.50）填空项 1:_九、Exercise 6(总题数：1，分数：8.00)byproduct, substitution, blue chip companies/shares, simplification, franchise, specialization, natural resources, standardiza

16、tion.（分数：8.00）(1).The things we can take from nature.（分数：1.00）填空项 1:_(2).Something additional that is produced during a natural or industrial process.（分数：1.00）填空项 1:_(3).Something are made easier or less complicated.（分数：1.00）填空项 1:_(4).All the things of one particular type are made the same as each

17、other.（分数：1.00）填空项 1:_(5).The practice of limiting your interests or activities to one particular subject.（分数：1.00）填空项 1:_(6).When someone or something is replaced by someone or something else.（分数：1.00）填空项 1:_(7).Permission given by a company to someone who wants to sell its goods or services.（分数：1.

18、00）填空项 1:_(8).Companies or shares that make a profit and are considered safe.（分数：1.00）填空项 1:_十、Exercise 7(总题数：10，分数：10.00)16.When firms develop products, they access the markets of their competitors to determine their _Afinancial plansBmarketing strategiesCindustrial strategiesDgeographic segmentati

19、onEbusiness segmentation（分数：1.00）A.B.C.D.E.17.Personal computers are subject to _ because of the rapid changes in the development of computer hardware components.Aproduct feasibilityBpenetration priceCplanned obsolescenceDthe development of generic brandsEtechnological obsolescence（分数：1.00）A.B.C.D.E

20、18.E-marketing supports marketing research in all the following ways except _Alow cost of personal surveysBspeed of receiving marketing informationCcustomer openness with opinionsDaccess to customers of varied income levelsEface-to-face interview（分数：1.00）A.B.C.D.E.19.To develop new ideas for expand

21、ing their new product line, many firms have recently increased their investments in _Aresearch and developmentBproduction facilitiesCdistribution facilitiesDoverseas production assembly operationsEinventory control（分数：1.00）A.B.C.D.E.20.Which of the following can be used by a firm to protect its inve

22、stments in research and product development?Amarketing researchBpatentsCdemographicsDtarget market selectionEproduct mix（分数：1.00）A.B.C.D.E.21.The first step in creating a new product is to _Aassess the feasibility of the productBdevelop a product ideaCdesign the productDtest the productEdistribute a

23、nd promote the product（分数：1.00）A.B.C.D.E.22.New and revised products may be tested through _AcommercializationBgeographic salesCproduct life cycleDfamily brandsEmarketing research（分数：1.00）A.B.C.D.E.23.All of the following are methods commonly used to differentiate products from those of competitors

24、except _AqualityBdesignCtax policiesDpackagingEbranding（分数：1.00）A.B.C.D.E.24.Many _ strategies are focused on convenience.ApackagingBeconomicCpartnershipDobsolescenceEfinance（分数：1.00）A.B.C.D.E.25.Products that are not branded by the producer or retail store are called _Amanufacturer brandsBnational

25、brandsCstore brandsDobsolete brandsEgeneric brands（分数：1.00）A.B.C.D.E.十一、Exercise 8(总题数：12，分数：12.00)26.All of the following are benefits of product branding except _Agreater company name recognitionBlower pricesCeasier to introduce new productsDeasier to enter new geographic marketsEeasier to obtain

26、retail store shelf space（分数：1.00）A.B.C.D.E.27.The process of combining two non-competing products at a discounted price is called _Acomplementary advertisingBmultiple discountsCco-brandingDsales promotion doubleEquantity pricing（分数：1.00）A.B.C.D.E.28.Sales of the product increase rapidly during the _

27、 phase of the product life cycle.AmaturityBintroductionCsaturationDgrowthEdeclining（分数：1.00）A.B.C.D.E.29.Which of the following pricing strategies would likely be used in a market where no other competitive products are available?Acost-based pricingBpenetration pricingCpredatory pricingDprice skimmi

28、ngEdefensive pricing（分数：1.00）A.B.C.D.E.30.Managers typically attempt to set a price that will maximize a firms _AvalueBcostCproductionDadvertisingEpromotion（分数：1.00）A.B.C.D.E.31.When a firm lowers its price and total revenue increases, it tells us that _Athe demand for the product is price-inelastic

29、Ba penetration pricing strategy is being followed.Cconsumers are not very responsive to price changes.Dthe demand for the product is price-elastic.Ethe term is using a price-skimming strategy.（分数：1.00）A.B.C.D.E.32.Some pricing decisions are directly related to the supply of _Asocial values.Bsocial

30、norms.Cmaintenance operations.Dcreditors in the marketplace.Einventory.（分数：1.00）A.B.C.D.E.33.Which of the following pricing strategies adds a profit markup to the per-unit cost of production?Aprestige pricingBcost-based pricingCdefensive pricingDprofit pricingEpenetration pricing（分数：1.00）A.B.C.D.E.3

31、4.When a cost of production remains unchanged regardless of how many units are produced, it is referred to as _Avariable.Bsemi-finished.Cfixed.Din process.Eterminal.（分数：1.00）A.B.C.D.E.35.(Fixed Cost)+(Quantity Variable Cost per Unit) describes _ATotal Cost.BTotal Revenue.CBreak-even Point.DProfits.E

32、Average Cost per Unit.（分数：1.00）A.B.C.D.E.36.The break-even point occurs when _Aprofits are maximized.Bsales are at a minimum.Ctotal revenue equals total cost.Dcontribution margin is highest.Esales discounts are minimized.（分数：1.00）A.B.C.D.E.37.Discounts _Aare considered predatory pricing.Bwork best i

33、n price-inelastic situation.Ctend to erode profits.Dattract consumers who are price conscious.Eare an inefficient means of segmenting the market.（分数：1.00）A.B.C.D.E.十二、Exercise 9(总题数：1，分数：10.00)month clock moment day hour dot time（分数：10.00）(1).We must get the order out as soon as possible _ is money.

34、分数：1.00）填空项 1:_(2).Well have to work against the _ to get the job finished.（分数：1.00）填空项 1:_(3).We thought wed lost the contract but at the eleventh _ they change their minds.（分数：1.00）填空项 1:_(4).On the spur of the _ he decided to hand in his resignation.（分数：1.00）填空项 1:_(5).Ive told you _ and again n

35、ot to make personal phone calls in office hours.（分数：1.00）填空项 1:_(6).The report arrived in the nick of _.（分数：1.00）填空项 1:_(7).The plane landed at seven oclock on the _.（分数：1.00）填空项 1:_(8).Im afraid business methods have changedyou cant put the _ back.（分数：1.00）填空项 1:_(9).I should get rid of that old fi

36、le; you wont look at it in a _ of Sundays.（分数：1.00）填空项 1:_(10).Unless anyone has any points to add, I suggest we call it a _.（分数：1.00）填空项 1:_剑桥商务英语高级-129 答案解析(总分：91.50，做题时间：90 分钟)一、Exercise 1(总题数：0，分数：0.00)二、Group A(总题数：1，分数：10.00)Aconsumer Bdirect production Ccommerce Draw materialsEmaking Fdemand

37、noun) Gbarter HbuildingIis concerned withJpreserving（分数：10.00）(1).deals with（分数：1.00）填空项 1:_ （正确答案：Iis concerned with）解析：(2).manufacturing（分数：1.00）填空项 1:_ （正确答案：Emaking）解析：(3).construction（分数：1.00）填空项 1:_ （正确答案：Hbuilding）解析：(4).keeping（分数：1.00）填空项 1:_ （正确答案：Jpreserving）解析：(5).customer（分数：1.00）填空项 1

38、 （正确答案：Aconsumer）解析：(6).satisfy personal needs（分数：1.00）填空项 1:_ （正确答案：Bdirect production）解析：(7).trade（分数：1.00）填空项 1:_ （正确答案：Ccommerce）解析：(8).basic materials for manufacture（分数：1.00）填空项 1:_ （正确答案：Draw materials）解析：(9).exchange（分数：1.00）填空项 1:_ （正确答案：Gbarter）解析：(10).what can be paid for（分数：1.00）填空项 1:

39、 （正确答案：Fdemand (noun)）解析：三、Group B(总题数：1，分数：10.00)Asurplus Bbrand CInternet banking DinterestEheadhunter Femail Gboycott, sanctions Hproduce (noun)Ishift Jelectronic commerce（分数：10.00）(1).fruit/vegetables（分数：1.00）填空项 1:_ （正确答案：Hproduce (noun)）解析：(2).price of borrowing money（分数：1.00）填空项 1:_ （正确答案：Di

40、nterest）解析：(3).name of product（分数：1.00）填空项 1:_ （正确答案：Bbrand）解析：(4).move（分数：1.00）填空项 1:_ （正确答案：Ishift）解析：(5).more than is needed（分数：1.00）填空项 1:_ （正确答案：Asurplus）解析：(6).online banking（分数：1.00）填空项 1:_ （正确答案：CInternet banking）解析：(7).e-commerce（分数：1.00）填空项 1:_ （正确答案：Jelectronic commerce）解析：(8).someone who

41、 finds people with right skills and experience to do particular jobs, and who tries to persuade them to leave their present jobs（分数：1.00）填空项 1:_ （正确答案：Eheadhunter）解析：(9).electronic mail（分数：1.00）填空项 1:_ （正确答案：Femail）解析：(10).embargo（分数：1.00）填空项 1:_ （正确答案：Gboycott, sanctions）解析：四、Group C(总题数：1，分数：10.00

42、)Abreak evenBthe place or shop where a product is soldCsmearDassembly lineEcorporate cultureFstressfulGhigh flyer/high flierHtypical ways of behavingIthe difference between the cost of producing something and the price at which you sell itJupmarket（分数：10.00）(1).high pressure（分数：1.00）填空项 1:_ （正确答案：Fs

43、tressful）解析：(2).someone who is extremely successful in their job or in school（分数：1.00）填空项 1:_ （正确答案：Ghighflier/high flyer）解析：(3).upscale（分数：1.00）填空项 1:_ （正确答案：Jupmarket）解析：(4).smudge（分数：1.00）填空项 1:_ （正确答案：Csmear）解析：(5).profit margin（分数：1.00）填空项 1:_ （正确答案：Ithe difference between the cost of producing something and the price at which you sell it）解析：(6).pers