剑桥商务英语高级-139及答案解析.doc

1、剑桥商务英语高级-139 及答案解析(总分：30.00，做题时间：90 分钟)一、BLISTENING/B(总题数：0，分数：0.00)二、Part One(总题数：1，分数：12.00) As you listen, for questions 1-12, complete the notes, using up to three words or a number. After you have listened once, replay the recording.Achievement1. During the past three years, there has been a _

2、increase in sales every year.2. The company will enjoy a higher profit growth over the next _ years.3. Because of the global _, the company had experienced a 7% decrease.New market4. The major competitors are _ and Snowy.5. The new market is located in _.6. Some countries, such as _ have a rapid dev

3、elopment of economy.7. For some customers, certain brand represents certain _.New strategy8. The company has planned a _ attack for the next decade.9. Firstly a _ will be set up.10. Secondly more investment will be made in _.11. The company will also be involved in _ and environmental protection.12.

4、 The company wants to gain trust from the customers and _. （分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、Part Two(总题数：2，分数：10.00) For each extract, there are two tasks. For Task One, decide what line of business each person is currently engaging in f

5、rom the list A-H. For Task Two, decide what sort of challenge each speaker is commenting about from the list A-H. After you have listened once, replay the recording.Task OneLine of Business For questions 1-5, match the extracts with the line of business dealt in by the speaker, listed A-H. For each

6、extract, decide on the appropriate line of business. Write one letter (A-H) next to the number of the extract.A travel agencyB playthings for childrenC visual Broadcasting ContractorD gardening implementsE medicine and healthcareF family furnitureG household electrical appliancesH sector of food and

7、 accommodation （分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_Task TwoSort of Challenge For questions 6-10, match the extracts with the challenge in existance, listed A-H. For each extract, choose the challenge each speaker talks abo

8、ut. Write one letter (A-H) next to the number of the extract.A Customer communication seems like an obstacle to business success.B The firm has no alternatives but to handle regulatory paperwork.C Hardships are met in boosting world-wide reputation.D Its demanding to familiarize headquarter with the

9、 situation of each unit.E Monetary instability makes it hard to give proper offer.F Companies face fierce competition in making use of Internet.G Slow economic growth makes business hard to prosper.H Goods delivery is often made postponed or fail.（分数：5.00）(1)._（分数：1.00）填空项 1:_(2)._（分数：1.00）填空项 1:_(3

10、)._（分数：1.00）填空项 1:_(4)._（分数：1.00）填空项 1:_(5)._（分数：1.00）填空项 1:_四、Part Three(总题数：1，分数：8.00)（分数：8.00）(1).What was the most critical moment that John Mack faced as CEO of Morgan Stanley in September 2008? A. The investment bank was closed during the depths of the global financial meltdown. B. The investo

11、rs lost all confidence and the stock price dropped dramatically. C. The other top administrators did not trust him any more.（分数：1.00）A.B.C.D.(2).What was Timothy Geithners advice to save this hank? A. Shut down the bank. B. Merge with another bank. C. Sell it to JPMorgan Chase ）解析：解析 1-12 M:Good eve

12、ning, ladies and gentlemen. Thank you very much for joining us here to celebrate our one hundred years in the cosmetics business. Id like to take this opportunity to share the success of our company with everyone. Over the last three years we have been making great achievements. There has been a 5 %

13、 increase in sales every year. And Im confident to say that we will have a better future. I believe with our present strategy well enjoy a 15% net profit growth in earnings per share over the next five years. However, we do know that our company has been through a lot during the past few years. Due

14、to the global economic crisis, before we applied the new strategy, our sales had dropped 7%. But Im very glad to see we finally get through the hard time. Now we are facing new opportunities as well as challenges. Probably you have known that our major competitors, EL and Snowy are huge internationa

15、ls. They have invested in many other fields such as real estate and entertainment. However, our main focus is still on cosmetics and we have found some new markets in Asia. Unlike our competitors who are still dealing with the Europe market, we have opened a new door to Asia which has a greater dema

16、nd of high quality cosmetics. We have to admit that with the development of their economy, in China, Japan and some other countries, customers have more money and are willing to spend more on high class cosmetics which might be luxury for them before. Using certain brands of cosmetics can represent

17、their social status in some way. We must take this opportunity to make new progress. Thus, we formed a new management team targeting at the new market. And with their help, weve planned a three-pronged attack for the next decade. Firstly, well be setting up a research center to study Asian peoples f

18、acial situation so that our products can better help with their problems. Secondly markets may change, but our guarantee of high quality doesnt, and so well remain faithful to our premium pricing policy and resist all temptation to give discounts purely for short-term gains. That wouldnt lead us any

19、where. Thirdly, promotion is the key for the future. We are planning to increase the investment in TV advertising to let the customers get familiar with our brand and set up a positive image of high quality in their mind. Besides advertising, our company should also be actively involved with local a

20、ffairs such as charity and the protection of the environment. The image of our brand should have multiple meanings. We should make the local market accept us not only as a cosmetics company but also one with great social responsibilities. I believe in this way, we can gain more trust from the local

21、customers as well as from the local government for our further benefit.填空项 1:_ （正确答案：five;）解析：填空项 1:_ （正确答案：economic crisis;）解析：填空项 1:_ （正确答案：el;）解析：填空项 1:_ （正确答案：Asia;）解析：填空项 1:_ （正确答案：China, Japan;）解析：填空项 1:_ （正确答案：social status;）解析：填空项 1:_ （正确答案：three-pronged;）解析：填空项 1:_ （正确答案：research center;）解析

22、：填空项 1:_ （正确答案：TV advertising ;）解析：填空项 1:_ （正确答案：charity ;）解析：填空项 1:_ （正确答案：local government.）解析：三、Part Two(总题数：2，分数：10.00) For each extract, there are two tasks. For Task One, decide what line of business each person is currently engaging in from the list A-H. For Task Two, decide what sort of chal

23、lenge each speaker is commenting about from the list A-H. After you have listened once, replay the recording.Task OneLine of Business For questions 1-5, match the extracts with the line of business dealt in by the speaker, listed A-H. For each extract, decide on the appropriate line of business. Wri

24、te one letter (A-H) next to the number of the extract.A travel agencyB playthings for childrenC visual Broadcasting ContractorD gardening implementsE medicine and healthcareF family furnitureG household electrical appliancesH sector of food and accommodation （分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：D）解析

25、：解析 13-22Speaker 1M: Our company is a joint venture launched by a domestic company and a German corporation that produces household furniture. We boast our 30 years in providing first-class horticultural tools and equipments, and our customer base was focused on the local regions, then extended into

26、 worldwide coverage. In retrospect it hurts to review the hardships we once encountered. The biggest issue for us is to ensuring we are in possession of the right products in stock. You know, we order from our established suppliers in good time to cater to our customers demand but things often go wr

27、ong. What Im saying is that they are liable to get shipped to the wrong depot or theres some sort of severe strike. Well, thats our biggest headache actually, getting the goods to the customers punctually.Speaker 2F: We renamed the company Ancora in 1993 in honor of the founder of it. Ancora is enga

28、ged in the development, manufacture and commercialization of pharma-ceutical products. With employees over 2,500 people worldwide, our products are sold in over 25 countries. No large corporations are able to escape certain business obstacles. One of the challenges we are confronted with is to get t

29、he quote right. The currency fluctuations, especially over the last quarter, have made it extremely difficult. In April, the dollar was trading at 85.5 yen while the exchange decreased by 1.5% next month. In these days of the Internet, theres a lot more transparency. Customers can even check how muc

30、h their competitors are being charged.Speaker 3M: Set up in a local community, our firm gained such advantage of getting close to its customers. You know, there is a strong competition in this industry, television, even though no family can live without TV, it is no exaggeration. Other main players

31、running cable TV service are funded and supported by big investors, so we have to figure out effective ways to get this balanced. We have found that there are a variety of ways of conducting business. Here we spend much longer talking to our customerswe know very detailed information about them, the

32、ir families everything. But the head office staff are not accustomed to acting this time. They just intend to arrive, negotiate and sign the contract. So we should remember: haste makes waste!Speaker 4F: The history of our company is traced back to last century, but it was just 1994, “last century“

33、sounds scary, though. We received contracts to manufacture costumes and down coats. Economy slowed down in the country, you know at the beginning of 2000, and we were so at a toss then. Change was really hard! But we had to, had to shift into toys production and export. And everything has seemed fin

34、e since then. Problems arise again, and from my point of view, helping our company to deal with all the formsyou know the export licences, special permits, and so on. Its quite sophisticated but we are in a position to advise the firm on how to get through all these steps.Speaker 5M: As the economy

35、grows and transportation develops, an increasing number of people travel around the world. So our country rich in tourist resources need many travel agencies and hotels. Specializing in the catering industry, our enterprise established twenty branches hotels in our country. Im employed in one of the

36、 braches, and occasionally were incapable of handling peak occupancy, especially in summer holidays. That means we must inform Head Office of our problems. So for us what we find really complicated is dwelling on what its like hereyou know the market and the special needs we have. We entail the chan

37、ce for Head Office to visit us and for us to visit them. Only in this way will we really understand each others needs.(2)._（分数：1.00）填空项 1:_ （正确答案：E）解析：(3)._（分数：1.00）填空项 1:_ （正确答案：C）解析：(4)._（分数：1.00）填空项 1:_ （正确答案：B）解析：(5)._（分数：1.00）填空项 1:_ （正确答案：H）解析：Task TwoSort of Challenge For questions 6-10, matc

38、h the extracts with the challenge in existance, listed A-H. For each extract, choose the challenge each speaker talks about. Write one letter (A-H) next to the number of the extract.A Customer communication seems like an obstacle to business success.B The firm has no alternatives but to handle regul

39、atory paperwork.C Hardships are met in boosting world-wide reputation.D Its demanding to familiarize headquarter with the situation of each unit.E Monetary instability makes it hard to give proper offer.F Companies face fierce competition in making use of Internet.G Slow economic growth makes busine

40、ss hard to prosper.H Goods delivery is often made postponed or fail.（分数：5.00）(1)._（分数：1.00）填空项 1:_ （正确答案：H）解析：(2)._（分数：1.00）填空项 1:_ （正确答案：E）解析：(3)._（分数：1.00）填空项 1:_ （正确答案：A）解析：(4)._（分数：1.00）填空项 1:_ （正确答案：B）解析：(5)._（分数：1.00）填空项 1:_ （正确答案：D）解析：四、Part Three(总题数：1，分数：8.00)（分数：8.00）(1).What was the most

41、critical moment that John Mack faced as CEO of Morgan Stanley in September 2008? A. The investment bank was closed during the depths of the global financial meltdown. B. The investors lost all confidence and the stock price dropped dramatically. C. The other top administrators did not trust him any

42、more.（分数：1.00）A.B. C.D.解析：解析 23-30 F: OK. Roger, I required you to do research on the case study of Morgan Stanley, one of the most well-known investment banks. How did John Mack save this bank during the financial crisis? Lets work through the main issues together. Now, would you mind giving me a b

43、rief summary? M:Erm, yeah, er, well, um. During the depths of the global financial meltdown in September 2008, John Mack faced the most critical moment of his tenure as CEO of Morgan Stanley. The investment bank was nearly out of cash, its stock price plunging into the single digits as investors los

44、t all confidence in the financial sector. Mack was under enormous pressure from U. S. Treasury Secretary Timothy Geithnerwho was then head of the New York Federal Reserve Bank-and from Geithners higher-ups, then-Treasury Secretary Henry Paulson. F: What did they want John to do then? M:Actually, the

45、y believed that the best way to save the bank was by merging with another player, most likely JP Morgan Chase & Co. , for a price as low as a dollar. But Mack, was pursuing a very different strategy, aimed at saving Morgan Stanley with the dual goals of preserving thousands of jobs as well as one of the best-known names on Wall Street. F: It was an impossible job at that time. How did John fulfill his plan? M:Well, central to that plan was an influx of cash from outside investors, but Macks effort to negotiate such a deal on a Sunday afternoon with Japans leading bankMitsub