剑桥商务英语高级-143及答案解析.doc

1、剑桥商务英语高级-143 及答案解析(总分：100.00，做题时间：90 分钟)一、BThe art of sell(总题数：0，分数：0.00)二、BSelling/B(总题数：3，分数：45.00)Match each word on the left with a word on the right to make sales and marketing collocations.（分数：21.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Read the descriptions of

2、each sales promotion medium and then complete its name.Putting a message on company vans or an advertisement on a bus or taxi: vehicle advertising（分数：12.00）(1).By far the cheapest and most effective form of advertising: w _ o _ m _（分数：2.00）填空项 1:_(2).Typically used for sporting events to raise aware

3、ness of the companys brand: s _（分数：2.00）填空项 1:_(3).Used by companies to sell a particular product at a retail outlet, eg a supermarket: p _ o _ s _ promotion（分数：2.00）填空项 1:_(4).Large advertisements placed by the side of the road to attract the attention of motorists: b _（分数：2.00）填空项 1:_(5).Cheap for

4、m of promotion, but not that effective as most people throw it away: d _ m _（分数：2.00）填空项 1:_(6).Increasingly popular form of Internet advertising that relies on people passing the advertisement to friends and colleagues: v _ m _（分数：2.00）填空项 1:_Choose the best word (A-D) for each space (1-6) to compl

5、ete this article about Myths in selling.（分数：12.00）(1). A. attracting B. making C. pushing D. urging（分数：2.00）A.B.C.D.(2). A. buying B. buyer C. bought D. buy（分数：2.00）A.B.C.D.(3). A. finish B. end C. close D. do（分数：2.00）A.B.C.D.(4). A. dissuade B. persuade C. appeal D. win（分数：2.00）A.B.C.D.(5). A. inte

6、rest B. request C. need D. want（分数：2.00）A.B.C.D.(6). A. way B. strategy C. advantage D. terms（分数：2.00）A.B.C.D.三、BTenses and time(总题数：2，分数：35.00)Complete this memo from a branch manager of a bank to her marketing director by putting each verb in brackets into the correct tense.INTERNAL MEMOTO: David

7、CooperFROM: Maria NietoSUBJECT: Home insurance offerHi DavidYou asked (ask) me for an update on the home insurance offer that the bank U U 1 /U /U(launch) last month. This is what I can tell you based on the data that I U U 2 /U /U(collect) so far.Since the launch, we U U 3 /U /U(circulate) about 80

8、00 leaflets to our customers with their monthly statements. Up to now, the response U U 4 /U /U(be) quite lowabout two percent. By response, I mean people who have requested more information. I expect that by the end of the month most of these people U U 5 /U /U(decide) whether to take up the offer

9、or not. I will of course send you these figures.I have to say, I am not so surprised at the low response. These days, private customers U U 6 /U /U(tend) to go to one provider for all their insurancecar, house, travel, etcand that means an insurance company.As you know, currently the bank U U 7 /U /

10、U(look) into the possibility of offering these other types of insurance and I think that when we do, the response will be much better.I U U 8 /U /U(write) to you again in a couple of weeks to give you a further update. In the meantime, please contact me if you would like to discuss any of the above.

11、Best wishesMaria（分数：20.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_Replace the underlined time phrase in each sentence with the phrase from the box that is most similar in meaning.currently in the past sooner or laterin the last decade up to nowsince I was bornUNowadays/U people expec

12、t their cars to be completely reliable. These days（分数：15.00）(1).USo far/U, we have spent a very small amount of money on advertising. _（分数：2.50）填空项 1:_(2).UOver the past 10 years/U, the price of oil has more than doubled. _（分数：2.50）填空项 1:_(3).UIn time/U, people will realise what a great product this

13、 is. _（分数：2.50）填空项 1:_(4).UAt the moment/U we are developing a new range of womens fashion accessories. _（分数：2.50）填空项 1:_(5).UFormerly/U, I worked as a sales advisor for a large bank. _（分数：2.50）填空项 1:_(6).I have lived in Berlin Uall my life/U. _（分数：2.50）填空项 1:_四、BTransitive and (总题数：1，分数：20.00)Some

14、of the following sentences use a transitive verb when an intransitive verb is needed and vice versa. Decide which sentences are correct () and which sentences are incorrect ().If we fall the number of people working on the project, it wont be finished in time. (reduce) （分数：20.00）(1).Our chances of f

15、inding a solution are decreasing every day.（分数：2.50）填空项 1:_(2).He rose everyones hopes of getting a bonus and then announced there would be none.（分数：2.50）填空项 1:_(3).The share price dropped quite dramatically when the government cancelled the contract.（分数：2.50）填空项 1:_(4).The quality of TV programmes

16、has reduced a lot since I was a boy.（分数：2.50）填空项 1:_(5).The bank will probably raise interest rates again this month.（分数：2.50）填空项 1:_(6).The size of the engine has been reduced, but it still produces the same amount of power.（分数：2.50）填空项 1:_(7).How can we rise productivity when the staff feel so ins

17、ecure?（分数：2.50）填空项 1:_(8).When we have a bigger volume of sales, we can think about declining the price.（分数：2.50）填空项 1:_剑桥商务英语高级-143 答案解析(总分：100.00，做题时间：90 分钟)一、BThe art of sell(总题数：0，分数：0.00)二、BSelling/B(总题数：3，分数：45.00)Match each word on the left with a word on the right to make sales and marketing

18、 collocations.（分数：21.00）填空项 1:_ （正确答案：H emotional benefits）解析：填空项 1:_ （正确答案：G buying signal）解析：填空项 1:_ （正确答案：J unique selling point）解析：填空项 1:_ （正确答案：F payment terms）解析：填空项 1:_ （正确答案：E sales technique）解析：填空项 1:_ （正确答案：B competitive advantage）解析：填空项 1:_ （正确答案：K price competition）解析：填空项 1:_ （正确答案：A dec

19、ision maker）解析：填空项 1:_ （正确答案：I added value）解析：填空项 1:_ （正确答案：D after-sales service）解析：Read the descriptions of each sales promotion medium and then complete its name.Putting a message on company vans or an advertisement on a bus or taxi: vehicle advertising（分数：12.00）(1).By far the cheapest and most e

20、ffective form of advertising: w _ o _ m _（分数：2.00）填空项 1:_ （正确答案：word of mouth）解析：(2).Typically used for sporting events to raise awareness of the companys brand: s _（分数：2.00）填空项 1:_ （正确答案：sponsorship）解析：(3).Used by companies to sell a particular product at a retail outlet, eg a supermarket: p _ o _

21、s _ promotion（分数：2.00）填空项 1:_ （正确答案：point of sale promotion）解析：(4).Large advertisements placed by the side of the road to attract the attention of motorists: b _（分数：2.00）填空项 1:_ （正确答案：billboards）解析：(5).Cheap form of promotion, but not that effective as most people throw it away: d _ m _（分数：2.00）填空项

22、1:_ （正确答案：direct mail (or mailing)）解析：(6).Increasingly popular form of Internet advertising that relies on people passing the advertisement to friends and colleagues: v _ m _（分数：2.00）填空项 1:_ （正确答案：viral marketing）解析：Choose the best word (A-D) for each space (1-6) to complete this article about Myths

23、 in selling.（分数：12.00）(1). A. attracting B. making C. pushing D. urging（分数：2.00）A.B.C. D.解析：(2). A. buying B. buyer C. bought D. buy（分数：2.00）A. B.C.D.解析：(3). A. finish B. end C. close D. do（分数：2.00）A.B.C. D.解析：(4). A. dissuade B. persuade C. appeal D. win（分数：2.00）A.B. C.D.解析：(5). A. interest B. requ

24、est C. need D. want（分数：2.00）A.B.C. D.解析：(6). A. way B. strategy C. advantage D. terms（分数：2.00）A.B. C.D.解析：三、BTenses and time(总题数：2，分数：35.00)Complete this memo from a branch manager of a bank to her marketing director by putting each verb in brackets into the correct tense.INTERNAL MEMOTO: David Coop

25、erFROM: Maria NietoSUBJECT: Home insurance offerHi DavidYou asked (ask) me for an update on the home insurance offer that the bank U U 1 /U /U(launch) last month. This is what I can tell you based on the data that I U U 2 /U /U(collect) so far.Since the launch, we U U 3 /U /U(circulate) about 8000 l

26、eaflets to our customers with their monthly statements. Up to now, the response U U 4 /U /U(be) quite lowabout two percent. By response, I mean people who have requested more information. I expect that by the end of the month most of these people U U 5 /U /U(decide) whether to take up the offer or n

27、ot. I will of course send you these figures.I have to say, I am not so surprised at the low response. These days, private customers U U 6 /U /U(tend) to go to one provider for all their insurancecar, house, travel, etcand that means an insurance company.As you know, currently the bank U U 7 /U /U(lo

28、ok) into the possibility of offering these other types of insurance and I think that when we do, the response will be much better.I U U 8 /U /U(write) to you again in a couple of weeks to give you a further update. In the meantime, please contact me if you would like to discuss any of the above.Best

29、 wishesMaria（分数：20.00）填空项 1:_ （正确答案：launched）解析：填空项 1:_ （正确答案：have collected）解析：填空项 1:_ （正确答案：have circulated）解析：填空项 1:_ （正确答案：has been）解析：填空项 1:_ （正确答案：will have decided）解析：填空项 1:_ （正确答案：tend）解析：填空项 1:_ （正确答案：is looking）解析：填空项 1:_ （正确答案：will write）解析：Replace the underlined time phrase in each sente

30、nce with the phrase from the box that is most similar in meaning.currently in the past sooner or laterin the last decade up to nowsince I was bornUNowadays/U people expect their cars to be completely reliable. These days（分数：15.00）(1).USo far/U, we have spent a very small amount of money on advertisi

31、ng. _（分数：2.50）填空项 1:_ （正确答案：Up to now）解析：(2).UOver the past 10 years/U, the price of oil has more than doubled. _（分数：2.50）填空项 1:_ （正确答案：In the last decade）解析：(3).UIn time/U, people will realise what a great product this is. _（分数：2.50）填空项 1:_ （正确答案：Sooner or later）解析：(4).UAt the moment/U we are devel

32、oping a new range of womens fashion accessories. _（分数：2.50）填空项 1:_ （正确答案：Currently）解析：(5).UFormerly/U, I worked as a sales advisor for a large bank. _（分数：2.50）填空项 1:_ （正确答案：In the past）解析：(6).I have lived in Berlin Uall my life/U. _（分数：2.50）填空项 1:_ （正确答案：since I was born）解析：四、BTransitive and (总题数：1，

33、分数：20.00)Some of the following sentences use a transitive verb when an intransitive verb is needed and vice versa. Decide which sentences are correct () and which sentences are incorrect ().If we fall the number of people working on the project, it wont be finished in time. (reduce) （分数：20.00）(1).Ou

34、r chances of finding a solution are decreasing every day.（分数：2.50）填空项 1:_ （正确答案：）解析：(2).He rose everyones hopes of getting a bonus and then announced there would be none.（分数：2.50）填空项 1:_ （正确答案： (raised everyones hopes)）解析：(3).The share price dropped quite dramatically when the government cancelled t

35、he contract.（分数：2.50）填空项 1:_ （正确答案：）解析：(4).The quality of TV programmes has reduced a lot since I was a boy.（分数：2.50）填空项 1:_ （正确答案： (has declined)）解析：(5).The bank will probably raise interest rates again this month.（分数：2.50）填空项 1:_ （正确答案：）解析：(6).The size of the engine has been reduced, but it still

36、produces the same amount of power.（分数：2.50）填空项 1:_ （正确答案：）解析：(7).How can we rise productivity when the staff feel so insecure?（分数：2.50）填空项 1:_ （正确答案： (raise, increase, etc)）解析：(8).When we have a bigger volume of sales, we can think about declining the price.（分数：2.50）填空项 1:_ （正确答案： (reducing the price)）解析：