剑桥商务英语高级-99及答案解析.doc

1、剑桥商务英语高级-99 及答案解析(总分：106.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)A Travel SecurityBusiness travel is showing strong signs of a recovery after a time of uncertainty and those who are getting back on the road are finding themselves in a reassuringly security-conscious environmen

2、t. Airlines, airports, hotels and governments have now placed travel safety high on their agendas and this can only have positive repercussions for those who travel most frequently - business travelers. Biometrics - a group of technologies that can identify individuals by their physical characterist

3、ics - are being used to increase travel security and will change the way we travel forever.B Recovery in Airline IndustryThe airline industry is beginning to stabilize after a period of turmoil, say the latest figures by OAG, the worlds leading source of flight schedule information. The annual OAG r

4、eport, which compares the number of flight schedules worldwide in one week in December 2003 with the same week in 2002, reported a 1% increase, equaling to more than 3,000 additional flights to airline schedules. The rise indicates a long-awaited recovery in business travel and a renewed confidence

5、in the airline industry. The strongest growth was seen in the traffic to and from the Asia Pacific region, which jumped by 8%, while the number of flights within the region was also up by 6%. C Asian CompaignsSome Asian countries have launched campaigns aimed specifically at business visitors. Singa

6、pore, for example, is hoping to increase its number of business visitors from 1.25 million in 2003 to 1.8 million in 2005 through its US 15 million “Make It Singapore“ campaign, launched in November 2003. “We want to draw more business visitors to Singapore through an attractive basket of incentives

7、 for event organizers,“ said a spokesperson. “The incentives include complimentary rooms from participating hotels, special discounts on food and beverage for functions, special rates from Singapore Airlines, among others.“D SMS serviceScandinavian Airlines (SAS) is now offering frequent travelers t

8、he chance to get up-to-date information on fright arrivals, departures, delays, seat availability and schedules by using SMS texting. The free service is available to members of its frequent flyer program EuroBonus and to travelers who have booked a Travel Pass or Travel Pass Corporate. Passengers w

9、ho register for the service will automatically receive information on any irregularity affecting the departure and arrival time of the flights on which they are booked.E Relax In StylePassengers flying in JALs Executive Class “Seasons“ from Tokyo to Chicago and Paris can now sleep more soundly in th

10、e airlines Shell Flat Seat. The airline will roll out the seat on routes from Tokyo to Frankfurt, Los Angeles and San Francisco later in 2004. The shell shaped seat is designed for maximum privacy and relaxation and reclines 170 degrees. Later this year, JAL will also introduce the Connexion by Boei

11、ng high-speed broadband Internet and email service on beard flights, starting with its Tokyo-London route.（分数：8.00）(1).New advanced technologies make business travel safer.（分数：1.00）填空项 1:_(2).A program was carried out in order to attract more visitors.（分数：1.00）填空项 1:_(3).Airlines experienced a time

12、of uncertainty in the past few years.（分数：1.00）填空项 1:_(4).This airline has offered more comfortable seats to travelers.（分数：1.00）填空项 1:_(5).This service is only limited to registered members.（分数：1.00）填空项 1:_(6).Some travelers may be informed about the details of their flights in this program.（分数：1.00）

13、填空项 1:_(7).Statistics show that there is going to be a steady growth in this industry.（分数：1.00）填空项 1:_(8).The airline is in the process of upgrading some of its facilities.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：6.00)Job Outlook of Financial ManagersEmployment of financial managers is expected to grow a

14、bout as fast as the average for all occupations through 2012. Growth is expected to be steady and will increase in line with the growth of the economy as a whole. However, jobseekers are likely to face keen competition for jobs, as the number of job openings is expected to be less than the number of

15、 applicants Candidates with expertise in accounting and finance, particularly those with a masters degree, should enjoy the best job prospects. Strong computer skills and knowledge of international finance are important; so are excellent communication skills, because financial management jobs involv

16、e working on strategic planning teams.(9) Over the short term, employment in this occupation is negatively impacted by economic downturns, during which companies are more likely to close departments, or even go out of business- decreasing the need for financial managers. Mergers, acquisitions, and c

17、orporate downsizing also are likely to adversely affect employment of financial managers. (10) The banking industry, which employs more than I out of 10 financial managers, will continue to consolidate, although at a slower rate than in previous years. In spite of this trend, employment of bank bran

18、ch managers is expected to increase as banks begin to refocus on the importance of their existing branches and as new branches are created to service a growing population. As banks expand the range of products and services they offer to include insurance and investment products, branch managers with

19、 knowledge in these areas will be needed. (11) Despite the current downturn in the securities and commodities industry, the long-run prospects for financial managers in that industry should be favorable, as more will be needed to handle increasingly complex financial transactions and manage a growin

20、g amount of investments. (12) Risk managers, who assess risks for insurance and investment purposes, also will be in demand.Some companies may hire financial managers on a temporary basis, to see the organization through a short-term crisis or to offer suggestions for boosting profits. Other compani

21、es may contract out all accounting and financial operations. (13) Computer technology has reduced the time and staff required to produce financial reports. (14) Financial managers who are familiar with computer software that can assist them in this role will be needed.A Financial managers also will

22、be needed to handle mergers and acquisitions, raise capital, and assess global financial transactions.B In fact, jobseekers who are experienced in this field will have a good prospect.C However, jobseekers are likely to face keen competition for jobs, as the number of job openings is expected to be

23、less than the number of applicants.D As the economy expands, job growth for financial managers will stem from both the expansion of established companies and from the creation of new businesses.E However, the growing need for financial expertise as the economy expands will ensure job growth over the

24、 next decade.F As a result, forecasting earnings, profits, and costs, and generating ideas and creative ways to increase profitability will become a major role of corporate financial managers over the next decade.G As a result, candidates who are licensed to sell insurance or securities will have th

25、e most favorable prospects.H Even in these cases, however, financial managers may be needed to oversee the contracts.（分数：6.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)Caught in the spotlight of hostile scrutiny, global companies from the Gap to McDonalds to Wal-Mart have

26、launched so-called social-compliance programs to fend off critics of their supply chain practices. These new programs frequently require company suppliers to meet basic labor-practice standards. That compliance is all excellent first step, but it requires strategic thinking, not just-in-time tactica

27、l responses. Starbucks has charted a course that suggests a new strategic template, one that other brand-driven multinationals might want to explore. When anti-globalization activists singled out Starbucks for having exploited third-world farmers, the company saw the attack as a direct threat to the

28、 brand and to its public commitments to social responsibility. But rather than assume a purely defensive posture, Starbucks launched a pilot program to fundamentally change its relationship with its suppliers. The company began to actively cultivate and reward environmentally and socially responsibl

29、e suppliers a strategic gamble it calls sustainable sourcing. Not only could sustainable sourcing defend against Starbuckss critics, company executives reasoned, but it could build the brand and even drive the companys growth. This spring, Starbucks announced that it was making sustainable sourcing

30、a cornerstone of its global strategy. With annual growth in the late 1990s at about 20%, Starbucks executives were confident the demand was them to sustain this rate of growth. But they knew their supply chains future was less predictable and reliable. If the flow of specialty beans from around the

31、globe fell short, both its growth plans and the quality of its coffee would be at risk.To protect its coffee supply, Starbucks realized it had to identify and nurture partners that could meet its quality standards and keep pace with its increasing demand. Moreover, to protect its brand, the company

32、had to be certain that these suppliers shared its commitment to corporate citizenship. In 2001, the company launched a pilot called the preferred supplier program to attract and reward farmers committed to socially and environmentally responsible farming. The company reasoned that the farms that too

33、k the best care of their employees and land would be the most sophisticated, responsive, and responsible suppliers just the sort to help Starbucks fulfill its aggressive growth plan.To become a preferred supplier, farmers must apply to the program. Reviewers evaluate applicants on 20 measures to det

34、ermine how well they adhere to sustainable environmental practices (procedures that protect the scarce real estate on which high-quality coffee can grow ) and responsible social practices (methods, for example, that reduce the risk that deliveries will be compromised by labor unrest, corruption, or

35、legal violations ). Suppliers accepted into the program are awarded points for meeting environmental, social, and economic criteria; the more points they earn, the more Starbucks pays them for their coffee. Preferred providers will typically receive a 5% premium on each pound of beans they sell. The

36、y can also win long-term contracts to reduce market risk and receive credit to fund improvements that promote sustainability. With the recent expansion of the pilot program to all of its supply chain, Starbucks expects that in five years 60% of its coffee will come from preferred suppliers.Starbucks

37、s idea is innovative and refreshingly proactive. But its clearly a gamble. Its uncertain whether sourcing this way will pay off, either by satisfying the companys critics or by assuring adequate supplies. While the jurys still out, brand-driven companies may want to try this experiment: Put your bra

38、nd managers and supply chain people in a room together and have them jointly develop a sourcing strategy thats directly tied to growth. You might just hit on your next big idea.（分数：6.00）(1).According to the writer, why have global companies made social-compliance programs?（分数：1.00）A.They are being c

39、riticized for what they have done.B.The programs are part of their long-term strategy.C.They want to be operating in accordance with relevant standards.D.Their supply chain practices have lagged behind modem development.(2).The writer says the main purpose of Starbucks sustainable sourcing is to（分数：

40、1.00）A.encourage responsible suppliers.B.build a new-type relationship with its suppliers.C.enhance its brand.D.promote the companys growt(3).Executives of Starbuck realized that annual growth（分数：1.00）A.would keep growing due to great demand.B.was hard to predict.C.would be the same as that of the p

41、revious year.D.depended on the supply of raw materials it neede(4).Who can become Starbucks preferred suppliers?（分数：1.00）A.Farmers producing high-quality coffee.B.Farmers in common with their policies.C.Environmental protectionists.D.Socially responsible farmers.(5).What benefit can preferred suppli

42、ers get from Starbuck?（分数：1.00）A.They neednt worry about their products.B.They will become more productive.C.They can earn more money.D.They can get sponsorship.(6).What is the writers view toward Starbucks idea?（分数：1.00）A.It is pioneering but risky.B.It will play an active part in the operations.C.

43、It will cease negative views on the company.D.It is costly but worthwhil五、PART FOUR(总题数：1，分数：10.00)A complaint Is a GiftAustralians call the British “whinging Pores“ because they grumble so much. But a new study suggests that Brits should whinge more, not less.A team led by Chris Voss of the London

44、Business School found that service quality in Britain is typically worse than in America. One mason is that British customers take less about bad service than hard-to-please Americans do.The failure to grouse is pervasive. Hunter Hansen, an American who runs the Marriott hotel in Londons Grosvenor S

45、quare, notes that a British would (21) a fuss only about a significant problem and even then, would do so in a roundabout way. Americans are (22) of even small mistakes.The result, Mr. Voss finds, is that Brits suffer. But so do companies in Britains service industries: they do not (23) so much unso

46、licited feedback, and thus lose a chance to (24) service quality. Indeed, they may spend more than they need to do on service-quality improvements, because they do not get direct help from customers.Management gurus know more about how companies (25) to complaints than about why the British are phle

47、gmatic. In America, well-run companies have “service recovery“ (26) Staff at the Marriott group are drilled in the LEARN routine - Listen, Empathise, Apologise, React, Notify- with the final step (27) that the complaint is fad back into the system. Ritz-Carlton hotel chains, another with a good repu

48、tation (28) complaints from customers, trains its staff not to say a mere “sorry“ but “please accept my apology“ and gives them a budget to reimburse (29) guests.When Brits tidally (30) their courage to grouse, they get results.（分数：10.00）A.takeB.makeC.getD.haveA.criticalB.choosyC.captiousD.fastidiou

49、sA.acceptB.receiveC.embraceD.catchA.raiseB.enhanceC.improveD.increaseA.reverberateB.echoC.reflectD.respondA.strategiesB.schemesC.tacticsD.ploysA.guaranteeingB.promisingC.ensuringD.convincingA.managingB.handlingC.conductingD.disposingA.bad-temperedB.ill-bredC.offensiveD.crossA.screw upB.keep upC.maintainD.preserve六、PART FIVE(总题数：1，分数：