专业八级-740及答案解析.doc

1、专业八级-740 及答案解析(总分：100.00，做题时间：90 分钟)一、PART LISTENING COM(总题数：0，分数：0.00)二、SECTION A(总题数：0，分数：0.00)三、Advertising Media in(总题数：1，分数：10.00)填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、SECTION B(总题数：0，分数：0.00)五、Questions 1 to 5 are(总题数：1，分数：5.00)A.improve staff productivityB.id

2、entify problem areasC.retrain weak managementD.manage the companyA.competitors designsB.quality of merchandiseC.consumer demandD.craftsmanship of productA.inexperience with new companiesB.lack of knowledge of the financial sectorC.bad advice from established organizationsD.lack of adviceA.it is impo

3、rtant in business to make a strong impressionB.image and ability are equally importantC.most business people are too serious and traditionalD.his business ideas are more important than his appearanceA.make every effort to prevent mistakesB.find the best sources of informationC.maintain a positive at

4、titude at all timesD.take risks六、SECTION C(总题数：0，分数：0.00)七、Questions 6 to 8 are(总题数：1，分数：3.00)A.1989B.1990C.1998D.1999A.training terroristsB.human smugglingC.drug tradeD.suicide bombingA.TanzanianB.PakistaniC.AfghanD.Iraqi八、Questions 9 to 10 ar(总题数：1，分数：2.00)A.MondayB.SundayC.TuesdayD.WednesdayA.Mar

5、sB.VenusC.MercuryD.Jupiter九、PART READING COMPR(总题数：0，分数：0.00)十、TEXT A(总题数：0，分数：0.00)十一、1 Its been 40 yea(总题数：5，分数：5.00)1.The following advantages of smokeless tobacco are listed EXCEPT that _.（分数：1.00）A.it is an effective substitute for ordinary smokingB.it has no side effectsC.it avoids second-hand

6、 smokeD.it can prevent a fire from bursting out2.The author seems to consider it to be _ for those Swedish smokers to switch to smokeless tobacco.（分数：1.00）A.valuableB.pointlessC.uselessD.irrational3.Which of the following seems to be NOT true of smokeless tobacco?（分数：1.00）A.lethalB.addictiveC.safeD.

7、non-combustible4.It can be inferred from the passage that the author _ Brad Rodu.（分数：1.00）A.is dissatisfied withB.is suspicious ofC.is sympathetic withD.is supportive of5.Which of the following statements is NOT true according to the passage?（分数：1.00）A.Quite a big percentage of Americans are cigaret

8、te smokers.B.Americans are well informed of the danger from smoking.C.Smokers of cigarettes may die of cancer.D.The campaign against smoking succeeds in preventing Americans from smokin十二、TEXT B(总题数：0，分数：0.00)十三、1 There is an acce(总题数：4，分数：4.00)6.What is one trend attributed to technological innovat

9、ion in media communication?（分数：1.00）A.science fictionB.historical fictionC.realismD.news development7.According to this lecture, what areas of human sensation have not yet been accounted for in media communication?（分数：1.00）A.touch, taste, and hearingB.touch, taste, and smellC.smell, hearing, and sou

10、ndD.touch, taste, and sight8.What invention incorporated the principles of light and radio radiation?（分数：1.00）A.satellite communicationB.X-rayC.the laser beamD.continuous wave9.What is indicated as a possible future development in television?（分数：1.00）A.wall-size projectionB.mini-projectionC.color pr

11、ojectionD.true-size projection十四、TEXT C(总题数：0，分数：0.00)十五、1 I believe that w(总题数：4，分数：4.00)10.What might be “the very nature of society“ (Par（分数：1.00）A.1) in the authors mind?A. equalityB. harmonyC. competitivenessD. fairness11.By referring to those encouraging parasitism, the author intends to show

12、that the current welfare policy is _.（分数：1.00）A.partialB.incompleteC.misguidedD.unscientific12.The author accuses the welfare officials of being _.（分数：1.00）A.selfishB.egoisticC.self-importantD.self-conscious13.At the very beginning, the author seems to suggest that _.（分数：1.00）A.America is still not

13、an affluent countyB.America has not done enough for those underprivilegedC.some people do not uphold the stated principleD.America has a wrong idea of welfare十六、TEXT D(总题数：0，分数：0.00)十七、1 Televisionthe m(总题数：3，分数：3.00)14.From the passage we might get the hint that _.（分数：1.00）A.the future television w

14、ill have advanced transmission techniquesB.there will be more types of televisionC.the future television will be more entertainingD.the future television will be more interactive15.The author of this passage is most probably _.（分数：1.00）A.AmericanB.BritishC.ChineseD.Australian16.The new era of televi

15、sion is brought about by _.（分数：1.00）A.modern technologiesB.computer technologiesC.television technologiesD.the combination of TV and computer technologies十八、TEXT E(总题数：0，分数：0.00)十九、1 When an inventio(总题数：4，分数：4.00)17.It can be inferred from the passage that _.（分数：1.00）A.all the ideas “new“ to us are

16、 actually oldB.some “new“ ideas can make money without having to be commercializedC.all “new“ ideas first appeared in the form of a patentD.some “new“ ideas may not bring economic reward to their originators18.“A dead patent“ is one that _.（分数：1.00）A.no longer wins moneyB.has expiredC.is plagiarized

17、D.is violated19.An inventor can generally make a big profit if he _ his or her invention.（分数：1.00）A.publishesB.keeps secretC.patentsD.sells20.Which of the following does NOT characterize a normal patent?（分数：1.00）A.some extension of life spanB.some duration of validityC.some form of rewardD.some kind

18、 of monopoly二十、PART GENERAL KNOWL(总题数：10，分数：10.00)21.Dr. Martin Luther King, _, was assassinated in March 1968.（分数：1.00）A.a white clergymanB.a black clergymanC.a black senatorD.a white senator22.Yoknapatawpha was a place invented by _ in his novels including The Sound and the Fury and Absalom, Absal

19、om!（分数：1.00）A.Henry JamesB.John SteinbeckC.Sinclair LewisD.William Faulkner23.On January 1, 1901, the Commonwealth of Australia was born out of _ early colonies.（分数：1.00）A.6B.8C.13D.1524.Noah Webster was a _.（分数：1.00）A.novelistB.poetC.lexicographerD.essayist25.In the early period, European settlers

20、resorted to deceit and even war to deal with _ who inhabited the American continent earlier than them.（分数：1.00）A.the BlacksB.the IndiansC.the MexicansD.the Spaniards26.The Beatles was a(n) _ jazz music band that won a big name in the 1960s.（分数：1.00）A.AmericanB.CanadianC.AustralianD.British27.On the

21、Road written by Jack Kerouac was representative of The Beat Generation in the _.（分数：1.00）A.1920sB.1930sC.1950sD.1960s28.Which of the following statements is true?（分数：1.00）A.Larynx is what we sometimes call “Adams apple“.B.The International Phonetic Alphabet uses narrow transcription.C.There are two

22、nasal consonants in English.D.Sounds we make communicate meanin29._ was famous for his Essays.（分数：1.00）A.Francis BeaumontB.Francis BaconC.Ben JohnsonD.John Locke30.Jane Eyre is well-known figure created by _.（分数：1.00）A.Charlotte BronteB.Emily BronteC.Jane BronteD.Mary Bronte二十一、PART PROOFREADDING(总题

23、数：0，分数：0.00)二十二、The Origin of Money(总题数：10，分数：10.00)31.（分数：1.00）填空项 1:_32.（分数：1.00）填空项 1:_33.（分数：1.00）填空项 1:_34.（分数：1.00）填空项 1:_35.（分数：1.00）填空项 1:_36.（分数：1.00）填空项 1:_37.（分数：1.00）填空项 1:_38.（分数：1.00）填空项 1:_39.（分数：1.00）填空项 1:_40.（分数：1.00）填空项 1:_二十三、PART TRANSLATION(总题数：0，分数：0.00)二十四、SECTION A CHINESE T

24、O(总题数：1，分数：10.00)41.离我们不远站着的一位中年绅士也在眺望远景，他也是中国人，听我儿子讲得挺带劲，就非常自然地与儿子攀谈起来，饶有兴致地论及阿拉斯加在美国版图上所处位置的特殊性，因为该州与美国本土根本不搭界，它一边与俄罗斯的白令海峡相互对望，一边与加拿大毗邻，那地方原属沙俄领土，沙皇时代卖给美国。据说当时沙俄认为那是不毛之地，由爱斯基摩人居住，没有任何价值，美国肯出钱要它，何乐而不为呢!至于美国出于什么动机买下这块“冰天雪地”，那个答案似乎是尽人皆知，不足为奇的，但是那位绅士却特别强调，当时一些远见卓识的政治家，是因为阿拉斯加的地理位置具有战略意义的重要性而买下这块土地的。可

25、是他们却不知道那里还有极大的经济价值，除了有人已经作过金矿的勘探外，地下还埋着丰富的、源源不断的石油宝藏，这怕是当初的卖主绝对预料不到的吧!（分数：10.00）_二十五、SECTION B ENGLISH TO(总题数：1，分数：10.00)42.Of course, making sure its as easy as possible for the media to get their material back to base is usually in the interest of the White House. It not only provides a transcript

26、 of every presidential utterance and background information on every place hes visiting, it also invests a great deal of time and effort in whats known in the trade as “spinning“. A steady stream of administration officials and foreign-policy experts circulates in the pressroom, seeking to cast the

27、Presidents word in the best possible light. The spinners gravitate most readily towards the television networks and the most important American newspapers. Its not uncommon to see a correspondent composing a dispatch on a personal computer with a White House official at his or her side, should any e

28、xtra advice or information be required.Despite, or at times because of, such close attention, relations between the White House and its traveling press corps are seldom on an even keel for long. Ruffled feathers have to be smoothed and confrontations resolved. On such occasions, small gestures can m

29、ake a big difference.（分数：10.00）_二十六、PART WRITING(总题数：1，分数：20.00)43.Does Life Depend on Sheer Luck?In the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring wha

30、t you have written to a natural conclusion with a summary.Marks will be awarded for content, organization, grammar and appropriacy. Failure to follow the above instructions may result in a loss of marks.Write your composition on ANSWER SHEET FOUR.（分数：20.00）_专业八级-740 答案解析(总分：100.00，做题时间：90 分钟)一、PART

31、LISTENING COM(总题数：0，分数：0.00)二、SECTION A(总题数：0，分数：0.00)三、Advertising Media in(总题数：1，分数：10.00)填空项 1:_ （正确答案：Classified）解析：听力原文1-10Advertising Media in the United StatesNewspapers are the oldest advertising medium in the United States. The newspaper, with its fresh stream of news and features, stimulat

32、es a high degree of reader interest every day. Housewives often buy papers for the advertisements as much as for the editorial content. They use the retail ads as shopping guides. Classified ads provide an important service for those who are seeking a job, an apartment or house, or a special service

33、. Newspapers are useful for both local and national advertising.Magazines are another important medium for advertisers. Many magazines are printed on high-quality paper, which makes it possible to run unusually attractive ads in color. Mass-circulation magazines, such as Time, Newsweek, and Readers

34、Digest, reach millions of readers and are used mainly by national advertisers.There are many consumer magazines that are highly specialized. They appeal to a wide variety of interests, such as sports, gardening, boating, dress making, and many others. In addition, a variety of farm, business, trade,

35、 and professional magazines are read by a limited, but stable, audience. These specialized publications offer a select market for advertisers. Medical journals, for instance, carry a large amount of advertising for new drugs and equipment.Radio is a particularly appealing medium to advertisers becau

36、se it has an audience all day long. People at home listen to the radio while they relax or prepare meals. Drivers often listen to the radio on the way to or from work. Many people carry transistor radios to picnics, sports events, and other outings. Radio advertising can be used for national and loc

37、al campaigns. Spot commercials, or brief sales messages on a local station are used to strengthen the advertisers sales effort in a specific area. Network radio is used for larger campaigns. However, there has been a decline in the use of network radio advertising since the advent of television.Tele

38、vision has been a major advertising medium since it first became available on a network basis in 1948. The great advantage of television advertising is that it combines the powerful selling features of the newspaper, the radio, and the motion picture.Television advertising is costly and therefore ca

39、n be used only by large enterprises. A national may regularly sponsor a network television show that is seen by millions of viewers throughout the country. In addition, advertisers may purchase spot commercials on local stations.Point-of-sale advertising includes in-store banners, window posters, co

40、unter cards, shelf cards, tags, leaflets, and other printed matter. It informs shoppers that the items they have seen or heard advertised elsewhere can be bought at a particular location. This type of advertising is especially important in self service stores, where there are no salespeople to guide

41、 or persuade the shopper.Direct-mail advertising includes all advertising material sent by mail to lists of prospective customers. The wide variety of material used includes form letters, catalogs, pamphlets, brochures, samples, and even attention-getting novelties. A great part of direct mail adver

42、tising is known more specifically as mail-order advertising. The mail-order advertiser uses this technique to get orders for his products or services directly by mail, without the help of salesmen or retail stores. Companies that sell directly by mail also run advertisements, usually with an order c

43、oupon included, in magazines and newspapers.Outdoor advertising includes all forms of advertising messages that are presented near thoroughfares or in public places, such as baseball parks. Most prominent among the variety of devices used in outdoor advertising are highway billboards and electric si

44、gns. Building walls are also frequently used for advertising. An outdoor advertisement must present to message in very few words so that it can be read quickly by passersby or motorists.Other advertising media include car cards placed in public vehicles; theater programs; industrial films; book jack

45、ets; giveaways, such as calendars with the companys name on them; skywriting; and leaflets distributed by hand.Advertising is often used to obtain leads that are followed up by either salesmen or sales literature. In such cases the ads invite readers or listeners to write to the company for more inf

46、ormation about the product or service being offered. Experience has proved that those who respond to such ads are good prospects.填空项 1:_ （正确答案：mass circulation）解析：填空项 1:_ （正确答案：consumer）解析：填空项 1:_ （正确答案：stable）解析：填空项 1:_ （正确答案：all day long）解析：填空项 1:_ （正确答案：network）解析：填空项 1:_ （正确答案：advent/use）解析：填空项 1:_ （正确答案：motion picture）解析：填空项 1:_ （正确答案：Point-of-sale）解析：填空项 1:_ （正确答案：prospective）解析：四、SECTION B(总题数：0，分数：0.00)五、Questions 1 to 5 are(总题数：1，分数：5.00)A.improve staff productivityB.identify problem areas C.retrain weak managementD.manage the company解析：听力原文1-5C: Now lets meet Kevin, on