Changing Role of Information Professionals in the 21st Century.ppt

1、Changing Role of Information Professionals in the 21st Century,Lisa Mitnick Senior Vice-President Strategic Marketing & Business Development LexisNexis, Corporate & Federal Markets,2,What will be the role of the information professional in 2003?,Multiple Choice Question: No change Marginalized Knowl

2、edge management driver,3,Source: Outsell Research 2001,End users are increasingly seeking information out themselves,Super I-AIM Survey Preferred Ways To Get External Information,Thinking of the information types that you rely on most for your job, indicate how you prefer to obtain the information.

3、(Base = 6306),4,45%,23%,20%,19%,18%,17%,17%,15%,14%,24%,25%,Very Important,Extremely Important,Super I-AIM Survey Importance of Roles,Please indicate how important it would be to have each of the following roles filled by someone in your company. (Base = 2783),Source: Outsell Research 2001,Two key e

4、nd user trends: 1. Need for competitive intelligence as opposed to research2. Need skills and resources to make the “self-service” model more effective,5,Old Model,LIBRARY,New Model,Executive Suite,Finance,Sales,Marketing,Public Relations,Legal,Legal,Human Resources,Business Intelligence,The “librar

5、y” must move to the people,6,IP roles have already begun to change profoundly,SOURCE: Phase 5 Research, September 2000.,7,The information professionals journey has just begun,Traditional Research & Reference,Value-Added Services,Knowledge Management,Integrated decision-support,Customer Value,Informa

6、tion Professionals value proposition to the enterprise is three fold:, Drive return on information (ROI) and the firms intellectual capital,9,Historic,Research Service,One-Size-Fits-All,Department,Anecdotal,Solutions,Customized/Personalized,Total Enterprise,Benchmarked/ Researched,Internal Developme

7、nt,Partnering/Affiliation,Future,Successful Information Professionals will need to embrace new business models,How do YOU help to make this a reality? Develop new skill sets Be open to new ideas Manage up and downBe consultative and creativeFocus on providing value-added solutionsBring the library t

8、o the people virtual librarianship,Information Professionals:,11,New Skills Required,Source: Phase 5 Research, September 2000.,What is OUR Job?Help you create winning solutions!Provide demonstrably superior products & services!Provide the best 24/7 support!Offer pricing that will work!Listen to what you tell us!,