Changing Strategies of Persuasion in Political Rhetoric- a .ppt

1、Changing Strategies of Persuasion in Political Rhetoric: a corpus-based critical analysis of UK government discourse 1972-2005,Jane Mulderrig University of Lancaster j.mulderriglancaster.ac.uk,Presentation Overview,Object of study: Margaret Thatcher, John Major, Tony Blair Methods: Critical Discours

2、e Analysis, Corpus Linguistics, Political Economic Theory Key Trends: Personalisation, Managerialisation,Discourse, Education, and the Capitalist State,The political economy of education policy discourse Historical Context: late capitalist Britain - towards the lifelong learning knowledge economy (J

3、essop, 2002) Dilemmas of Governance: textual strategies of representation and legitimation (Rose, 1999; Van Leeuwen, 1996a) Exploring Identity,Questions, Data, Linguistic Tools,Identity, roles, relations: the government, teachers, pupils, parents Problems with CDA: eclecticism, replicability Digital

4、 corpus: education White Papers (a genre of persuasion) Wordsmith, SFL, Van Leeuwen, Keywords as Emergent Discourses,Key Trend 1: Personalisation,Keywords search: patterns of self-representation Textually prominent forms: government (1875)+ we (2654) We as KEYWORD under Blair Coding Senses of we: in

5、clusive I, exclusive E, ambivalent ?,The Functions of We,Exclusive we - government boasts Inclusive we - evaluative comparisons Ambivalent we - imperatives driven by economic globalisation Textual Sequencing: (I) evaluation, (?) exhortation, (E) promise,Hegemonic Role of we: inclusion and shared res

6、ponsibility,Beyond these subjects, we? need to be confident that everyone leaving education is equipped to be an informed, responsible, active citizen. In an ever more complex, interdependent world, where an engaged population is crucial to the health of our society, weE continue to put citizenship

7、at its heart too. And we? need real confidence that our schools and colleges really do give young people the skills they need for employability Juxtaposition: we (I) live in a changing world, we (?) must respond with X activity, and we (E) will provide X policy solution,Key Trend 2 - Managerialisati

8、on,Towards Managerialism in Governance Getting people to do things: enable, allow (causatives), ensure, require, expect, support, help, give X greater choice Beyond SFL: a typology of managing,Managed Actions,Cline of coercion Overseer (ensure) Without X, Y wouldnt do it Leader (require, expect) Fac

9、ilitator (enable, help) Without X, Y couldnt do it,Typology of Managed Actions,1 Overseer Ensure (that) - does, Make sure (that) - does 2 Leader Require to, Expect to, Look to to, Want to, Envisage that should, Urge to, Encourage to, Ask - to, Invite - to, Promote + nominalization meaning the doing

10、of X by MA 3 Facilitator Ability Support (to/in doing), Help to, Facilitate to, Let do, Allow to, Enable to, (Transform/Enhance) the capacity of to, Make it easier (for-) to, Opportunity Free to, Give (greater/more) freedom(s) to, Provide/Increase/widen the) opportunities for - to, Provide for to,Ge

11、neral Findings,Managerialisation (9, 43, 358) Heath-Thatcher: leader role in eroding LEA power Major: overseeing Competitiveness Blair:leader role to benchmark, monitor, set targets Ensure: A key resource in modern governance: managing complexity and setting targets for excellence,SUMMARY,Key Trends

12、 Personalisation and Managerialisation New Labour: prominent, personalised, managerial We - an inclusive tool of policy legitimation Rhetoric: We offer an active, enabling government Reality: more coercive leader role (expect, want, urge excellence and economic responsiveness),References,Jessop, B.

13、 (2002) The Future of the Capitalist State Cambridge: Polity Rose, N. (1999b) Powers of Freedom: reframing political thought Cambridge: Cambridge University Press Mulderrig, J. (forthcoming) “Using Keywords Analysis in CDA: evolving discourses of the knowledge economy in education”, in Fairclough, N

14、 Wodak, R., and Jessop, B. (eds.): Critical Semiotic Approaches to Education and the Knowledge Economy, Brighton: Falmer Van Leeuwen, T. (1996a) The Grammar of Legitimation Unpublished manuscript Van Leeuwen, T. (1996b) The Representation of Social Actors, In Caldas-Coulthard, C. R., and Coulthard M. (eds.), Texts and Practices: readings in critical discourse analysis London: Routledge Van Leeuwen, T. and Wodak, R. (1999) Legitimizing Immigration Control: a discourse-historical analysis, In Discourse Studies 1.1,