Supply-Chain Stategy.ppt

1、Supply-Chain Stategy,Operations Management Dr. Ron Tibben-Lembke,Supply Chain Designs,Efficient economies of scale Risk-Hedging pooled resources, multiple sources of supply, need good IT Responsive Changing consumer needs Agile responsive to changing needs, pooled resources,Supply Uncertainty,Demand

2、 Uncertainty,Mass Customization,Highly customized Integrate design, processes, supply network Supply components cheaply to production points Fast, responsive production, quick delivery Higher weight, lower value,Managing the Supply Chain,Postponement - withhold any modification until as long as poss

3、ible. Keep product generic “vanilla” HP Benetton Home Depot paint department Channel Assembly - have distributor assemble products from components,HP Inkjet Printers,Printers made in Vancouver, sent via ship through Panama Canal to Europe Europe warehouse stocks inventory by country physically diffe

4、rent- power supply manuals different languages Substitution not allowed Re-supply time very long,Euro Plugs,No standardized power supplies for Europe Different power supply for every country.,HP Inkjet Printers,Redesigned printers so that power supply added in Europe Re-engineer product, power suppl

5、y Assembly done in a warehouse (Quality?) Manuals added in Europe Many expensive changes Store vanilla boxes Postpone point of differentiation 25% cost reduction,Delayed Customization,Production Storage Shipping Storage,Before,After,Benetton,Sweaters of undyed wool, dyed once demand is known Dyeing

6、LT much faster than production How many undyed sweaters to make? How many Red, Green, Blue, also, if this production process is cheaper, and you know youll sell some minimum amount?,Behr Paints,Small # of bases Small # tints Unlimited # combinations Keep stock colors on hand? How many gallons? Which

7、 ones? Lower labor costs Higher inventory costs,Bullwhip Effect,Lack of information sharing can cascade through the supply chain. Small changes at retail level lead to huge swings at manf., like bullwhip Several retailers order all at once, distributor thinks sales have jumped, orders a much bigger

8、order, etc. Better: sales information shared across the “Value Chain.”,Managing the Supply Chain,Drop Shipping - Supplier sends directly to the store, not to stores warehouse Blanket orders - Long-term pledge to buy certain amount, shipped quickly EDI - standardized format for sending electronic information computer-to-computer,