[外语类试卷]BEC商务英语（中级）口语模拟试卷70及答案与解析.doc

1、BEC商务英语（中级）口语模拟试卷 70及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par

2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when? Monitoring employees performance Attitude to work Motivation B: W

3、hat is important when? Maintaining customer base Discounts After-sales service C: What is important when? Aiming to improve quality of products Raw materials New technology 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at

4、 the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an exam

5、ple of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Organising a PR Event Your company is organising the press launch of a new shampoo product. You have been asked to

6、 help with the preparation of the event. Discuss the situation together and decide: who will be invited to the press conference what information is needed for the press conference. For three candidates Organising a PR Event Your company is organising the press launch of a new shampoo product. You ha

7、ve been asked to help with the preparation of the event. Discuss the situation together and decide: who will be invited to the press conference what information is needed for the press conference what kinds of events should be arranged for the press conference. BEC商务英语（中级）口语模拟试卷 70答案与解析 一、 SECTION 2

8、 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 If you choose topic A: what is important wh

9、en monitoring employees performance? Monitoring employees performance is closely related to the successful operation of the company and four factors should be taken into consideration when doing that. Firstly, it is employees attitude to work. As is well-known, attitude is everything. Those who have

10、 a positive attitude to work are always willing to do more for the company and therefore they should be praised. Secondly, the employer should monitor employees motivation, which is the driving force to work. Either motivated by salary or promotion, employees work hard and vigorously. On the contrar

11、y, he who has no motivation cannot perform well and going to work is just a daily routine. Thirdly, employees punctuality should be monitored. Arriving at office and attending meetings on time are basic requirements in most companies. In order to make everyone punctual, the equipment for registratio

12、n is necessary. Fourthly, it is employees efficiency. Whether they can meet the deadline or finish the task ahead of time is important to the company, since time is money. If you choose topic B: what is important when maintaining customer base? How to maintain customer base is crucial to businesses.

13、 As far as I am concerned, four factors should be considered. First and foremost, discounts. Buying their desirable goods with lower price is what most customers want. Therefore, offering discounts is an effective way to attract customers. Secondly, after-sales service is the guarantee of a large cu

14、stomer base. According to the survey, customers prefer products with long and good after-sales service even though their prices are higher。 The companies that have a professional team and provide 24-hour help to customers when their products are in trouble always take a lead in business. Thirdly, th

15、e quality of products is what customers really care. The good quality include satisfying design, excellent workmanship, durability and so on. The companies should try their best to improve the quality of products. Fourthly, some promotion activities help to maintain customer base. For example, if yo

16、u are doing retail, you can hold raffles regularly to keep your customers; if you are running a training school, you can give free trial classes. If you choose topic C: what is important when aiming to improve quality of products? The quality of products is the life of an enterprise and “quality fir

17、st“ is an important policy. When deciding how to improve the quailty, four factors should be considered. First of all, the raw material must be good, for they are essential for production. The buyers must be honest and responsible when they select raw materials. Secondly, new technology helps to imp

18、rove the quality of products. It is the research and development department that has the duty to introduce and explore new technology to upgrade products. Thirdly, a strict production and check system is the guarantee of quality. Workers of the production line should receive systematic training befo

19、re they start to work. The check system, including special checking equipments and persons, are very important for quailty control. Fourthly, enterprises need use different ways to know customers feedback, especially their complaints of bad-quality products. The useful feedback makes us realise the

20、problem and think of ways to improve. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner wi

21、ll ask you more questions related to the topic. 2 【正确答案】 A: Our company is organising a press conference for the new shampoo product. We must make careful plans and considerable arrangements to ensure the most satisfying outcome. B: I couldnt agree with you more. I think the first thing we need to c

22、onsider is the people we shall invite to the press conference. What do you think of it? A: As far as I am concerned, we shall target some fashion journals, national papers and well-known local papers as well as freelance journalists, etc. B: You have a point there. When people read positive informat

23、ion about our product in their favourite magazine or newspaper, they are prone to believe in it and have a try. A: That is true. So our goal is to present the quality and effectiveness of the shampoo product to the mass media. B: Then what about the information needed in the press conference? What a

24、re your ideas on this point? A: I think the information package should include brochures about the specifications of the shampoo product, and posters with exquisite pictures. B: What is more, we should also prepare a considerable amount of samples to hand out. which are supposed to be in highest qua

25、lity and attractively packaged. So we can successfully attract the public attention and hopefully get some potential customers in the very first time. A: I see eye to eye with you. And welcome banners and itineraries for guests should also be prepared in advance. B: Thats it. so lets get things started.