[外语类试卷]BEC商务英语（中级）阅读模拟试卷115及答案与解析.doc

1、BEC商务英语（中级）阅读模拟试卷 115及答案与解析 一、 PART ONE 0 Look at the statements below and the information about newspaper stories. Which story (A, B, C or D) does each statement refer to? For each sentence1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than o

2、nce. A Chief Michael Omisade, a lawyer, has been appointed chairman of the National Bank of Nigena. He succeeds Mr. C S. O. Akande, who relinquished the post at the end of his three-year term. The Board of Directors of the Bank has also been reconstituted with the appointment of five new persons: Mr

3、. M A. AdAeniran, Mr. G. L. Oyawola, Chief Femi Oyebanjo, Mr. Tunde Oyefodunnn, Mr. ,J. O. Turki, Mr. S. O. Banjo (the managing director) and Mr. J. A. Ogunbiyi. B Union officials from Australia, Barbados, Britain, Canada, India, Sierra Leone and Tanzania have been named as the steering committee of

4、 the newly-formed Commonwealth Trade Union Council (CTUC) . Dennis McDermott, President of the Canadian Labour Congress, was appointed chairman of the council, whose chief aim is promoting the interests of trade unions and some 25m workers in the Commonwealth, specially those in the developing count

5、ries of Africa, Asia and the Caribbean. Mr. Len Murray, General Secretary of the British Trades Union Congress, said he hoped the new organization, officially formed on March 1, could help further the dialogue between the nations of the industrialized North and the developing South. C The Sokoto Mat

6、ch Factory, opened in 1978, has been closed down due to acute shortage of spare pans, lack of raw materials and cash flow problems. The general manager of the company? Mr. Nasir Mikhali, regretted the closure because he had thought the project was viable. The factory was a joint venture of the Sokot

7、o State Government, Messrs Alawa A/C factory, and PAPCO (Nigeda) Ltd. It had 50 employees and was producing about 27,000 canons of good quality matches a year. The workers went on strike. D The meeting of the international Tin Council in London earlier this month decided to raise the price range of

8、the buffer stock by ten percent. This lifted the “floor“ from 1,500 ringgit (Malaysian dollars) per picul (133 1/31bs) to M 1,650 per picul and the “ceiling“ from M 1,950 to M 2,145. At last weeks exchange rates that would make the floor a bit under 6,000 a tonne and the ceiling over 7,250 a tonne,

9、with the middle belt, where the buffer stock manager may neither buy nor sell without special permisson, from about 6,150 a tonne just over 6,700 a tonne. 1 The company has been out of business. 2 Tins price was raised. 3 Bank appoints chief Michael Omisade to the chairman of a branch bank. 4 Trade

10、union is formed. 5 The organization aims to further the dialogue between the developed countries and developing countries. 6 It produces about 27,000 canons of matches a year. 7 He beat his competitor and gained the appointment. 二、 PART TWO 7 How to approach Reading Test Part Two In this part of the

11、 Reading Test you read a text with gaps in it, and choose the best sentence to fill each gap from a set of seven sentences. First read the text for the overall meaning, then go back and look for the best sentence for each gap. Make sure the sentence fits both the meaning and the grammar of the text

12、around the gap. Read the on the opposite page about an awards scheme for companies. Choose the best sentence from below to fill each of the gaps. For each gap 8 - 12, mark one letter (A - G) on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning, (0). The re

13、gions best smaller companies Once again, readers of this magazine have the chance to vote for the regions best companies. (0)The awards will be presented at a dinner in Birmingham on May 17. The pattern established in the first year, of awards for Best Established Company, Best New Company and Best

14、Entrepreneur, will of course continue. However this year sees a new category, that of Best Communication with Investors. (8) . The Established Company of the Year will be one whose success has lasted for more than just a couple of months or years. Its share price will be performing above the average

15、 for its sector, but that is not the only measurement which will be taken into account. (9) . Above all, the winner will be professionally managed, in a way that deals equally well with good and bad trading conditions. The New Company of the Year will have gone public last year, but will already hav

16、e shown its growth and management qualities. (10) . In fact three early winners have already been successful in this second category, as well. The Entrepreneur of the Year will be someone with a proven track record of expertise in setting up and providing leadership to one or possibly more businesse

17、s. He or she will have created an organisation that can deal with the demands placed on it as a public company. (11) . The winner will have maintained a balance between that original energy and the need to adapt as the company grows. In our new category, Best Communication with Investors, the winnin

18、g company will show that it is engaging in two-way dialogue with both actual and potential investors. (12) . All of these communication channels will be carefully tailored for the intended audience. In addition, the company is likely to distribute press releases by electronic means, to maximise its

19、opportunities for publicity. Nominations for awards were invited several months ago, and reduced by the judges to a shortlist of three in each category. The shortlisted companies are described below, together with details of how to vote. Please get your vote to us no later than 31 March. A. It wit),

20、 in effect, be able to demonstrate that it can go on to become an Established Company of the Year before long, B. In order to win, the company will have achieved success in both spheres, and have the evidence to prove it. C. To achieve this, it will be using a variety of means, including the annual

21、report, presentations, a dedicated website and attendance at specialised exhibitions. D. The judges will also consider the degree to which the company has a well planned and soundly financed strategy for its growth and development. E. At the same time, this structure must not stifle the spirit that

22、led to the companys initial SUCCESS, F. The innovation has been made in order to recognise the increasingly important part which this factor plays in a companys success. G. The competition, which is now in its tenth year, is designed to encourage excellence in smaller public companies based in this

23、area. 三、 PART THREE 12 Read the advice below about producing a company brochure and the questions on the opposite page. THE ART OF PERSUASION Let me send you our brochure is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many

24、 brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, Who will the brochure be sent to? What do we want to achieve with it? The truth is that a brochure has u

25、sually been produced for no other reason than that the competition has one. However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue-a combination rarely found. Having said that, the budget

26、 is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the companys product range to

27、new customers by mail is a different task from selling a new seasons collection to existing customers. The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but the

28、y dont get a copywriter or someone with the right expertise to produce the text, or at least tidy it up-and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from y

29、ou. Instead, thousands of brochures start with a history lesson, Founded in 1987, we have been selling our products . I can assure you that customers are never going to say to themselves, Theyve been around for 20 years-Ill buy from them. Its not how long youve been in business that counts, its what

30、 youve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market. It is helpful with content to get inside the cus

31、tomers head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough ju

32、st to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers photographs with your name on the front. At the design stage, there ar

33、e many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of

34、them might be that all-important magical ingredient. 13 What point does the writer make about brochures in the first paragraph? （ A） Customer expectations of them are too high. （ B） They ought to be more straightforward in design. （ C） Insufficient thought tends to go into producing them. （ D） Compa

35、nies should ensure they use them more widely. 14 The writers advice to companies in the second paragraph is to （ A） produce a brochure to advertise new product lines. （ B） use a brochure to extend the customer base. （ C） accept that a brochure cannot fulfil every objective. （ D） aim to get a bigger

36、budget allocation for producing brochures. 15 In the third paragraph, which of the following does the writer say would improve the majority of brochures? （ A） better language and expression （ B） better overall appearance （ C） more up-to-date content （ D） more product information 16 In the introducti

37、on to a brochure, the writer advises companies to focus on （ A） their understanding of the business environment. （ B） the range of products they offer. （ C） their unique market position. （ D） the reputation they have built up. 17 When discussing brochure content in the fifth paragraph, the writer re

38、minds companies to （ A） consider old customers as well as new ones. （ B） provide support for the claims they make. （ C） avoid using their own photographs. （ D） include details of quality certification. 18 What does run of the mill in line 67 mean? （ A） eye-catching （ B） complicated （ C） stylish （ D）

39、 ordinary 四、 PART FOUR 18 Look at the guidelines below about staff appraisal. Choose the best word from the opposite page to fill each gap. For each question 19-33 mark one letter A, B, C or D on your Answer Sheet. Staff Appraisal Management and staff have agreed to put in place (example) a company-

40、wide system for staff appraisal. Each member of staff will meet at least once a year with their manager to discuss and assess the employees performance and to complete an appraisal form. Staff appraisal interviews are a valuable means of (19) between managers and subordinates: they ensure that an or

41、ganization develops its human (20) and that employees get maximum job (21) The guidelines below have been drawn up in order to assist in this (22) The Appraisal Interview The main (23) of the interview is to (24) employees be as effective as possible in their present jobs. It (25) the manager and su

42、bordinate the opportunity to review past and present job performance together, and to (26) for the future. First Stage Preparation for the interview Before the appraisal interview the manager and subordinate should (27) the specific areas for discussion and agree on a time-period which the appraisal

43、 should (28) (normally 12 months). Second Stage At the interview If necessary the employee and manager should (29) to last years appraisal and decide whether key aims and targets have been achieved. They should (30) on aims for the future appraisal period and how performance should be judged. Third

44、Stage Assessment of performance The appraisal document should be completed by the manager after the interview. It should then be discussed with the employee before the (31) signing. It should include: a) Areas of the employees work where there have been failures. b) Areas where there have been promi

45、nent successes. c) An assessment of the employees (32) to organize and plan his or her time, and to make the most efficient (33) of resources. （ A） speech （ B） talk （ C） function （ D） communication （ A） resources （ B） services （ C） facilities （ D） supplies （ A） enjoyment （ B） pride （ C） happiness （

46、D） satisfaction （ A） design （ B） process （ C） organization （ D） method （ A） way （ B） purpose （ C） reason （ D） definition （ A） assist （ B） aid （ C） help （ D） support （ A） gives （ B） produces （ C） presents （ D） supplies （ A） outline （ B） plan （ C） determine （ D） propose （ A） distinguish （ B） notice （

47、C） point （ D） identity （ A） cover （ B） focus （ C） contain （ D） fulfill （ A） see （ B） consult （ C） consider （ D） refer （ A） confirm （ B） agree （ C） discuss （ D） arrange （ A） past （ B） end （ C） final （ D） closing （ A） talent （ B） practice （ C） technique （ D） ability （ A） use （ B） value （ C） wroth （ D）

48、 service 五、 PART FIVE 33 A request for further negotiations letter is much like your acceptance or rejection of letter. The difference is that the request 【 S1】 _ for further negotiations shows that you would accept the offer contingent on the result of negotiations. To begin with the letter, 【 S2】

49、_ thank the employer for the offer. Then state on your wish to discuss 【 S3】_ things further. Thus you can do this in two ways. a direct request for 【 S4】 _ further negotiations or a conditional statement. Next, it is important to stress for the points of your contract that 【 S5】 _ require further discussion. I list them all, so that the company can 【 S6】 _ prepare for their responses once instead of in a number of letters such 【 S7】_ as th