[外语类试卷]BEC商务英语（中级）阅读模拟试卷26及答案与解析.doc

1、BEC商务英语（中级）阅读模拟试卷 26及答案与解析 一、 PART ONE 0 Look at the statements below and the information about flights on the opposite page. Which flight (A, B, C or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter ( A, B, C or D) on your Answer Sheet. You will need to use some of these

2、 letters mom than once. A Quatas Quatas now has more flights around Australia timed to suit your business. Thanks to the flexibility of Australias largest fleet of aircraft, we have introduced more early morning flights to get you to your destination. And more evening flights to take you home again.

3、 So whenever you need to do business within Australia, or across the world, choose the airline that now has more business flights than ever before. B United Airlines United Airlines is the only one airline that flies direct from Sydney Harbour to the Golden Gate. We fly direct to San Francisco every

4、 Wednesday, Friday and Saturday. This is in addition to our daily Los Angeles services. With United, San Francisco is now the golden gate to over 200 cities throughout America. So come fly the airline thats uniting the world. Come fly the friendly skies. C Flying Swissair Run a critical eye over the

5、 Swissair timetable for Europe, and youll find its a masterpiece of structure and content. Drawing on a palette of some 50 cities, it also presents the unique choice of three different perspectives: reasonably priced Economy Class, comfortable Business Class and luxurious First Class. All of them in

6、spire more and more discerning travelers to discover the pleasures of flying Swissair. D Canadian flights Our direct flights from Beijing will have you in North America in just 10 hours via the Vancouver Gateway. Then its your choice: transit directly to the major cities of America and Canada in tim

7、e to conduct the same days business, or stop over and enjoy a beautiful autumn day in Vancouver (including 3-stax hotel accommodation, three meals, half day guided tour and airport transfer). Either way, Canadian brings you closer to where you want to be. 1 You will have to transfer to the United St

8、ates if you fly this airline. 2 This company also has flights to another city on set time. 3 By this flight, you may stay and enjoy yourself or continue your travel. 4 You can go to every part of America from this city. 5 The schedule makes it possible for you to do business within a day. 6 Flights

9、are well scheduled and cover many European cities. 7 This airline provides different kinds of cabins. 二、 PART TWO 7 Read the article below about web serf-service. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A-G) on your Answer Sheet.

10、Do not use any letter more than once. Web self-service Many of todays e-business systems revolve around the concept of self-service applications. Serf-service is a web-based experience thats rich and concise enough to bring the user through to the logical end of a process or transaction without dire

11、ct human assistance. In addition, self-service systems comprise voice-based customer response systems. These systems are increasingly integrated and complementary to web-based experiences. Because the Internet is a multimedia environment, we have the opportunity to change the way companies and custo

12、mers interact. By building systems that allow us to identify the transaction, the data, the people, the service and the results, its easy to see how self-determination is possible with a computer. For example, we can provide the ATM, the research, the bank teller, the investment portfolio, and the i

13、mpact on our retirement plan all in one environment. (8) We can service ourselves, gaining advice and recommendations based on how to make, then execute, a decision. To fully understand the importance of serf-service, lets first re-establish some principles that have recently fallen out of favor. Th

14、e meltdown of many dot-coins has caused some brick-and-mortar firms to reinforce their positions regarding people-intensive systems, rather than investing in serf-service. (9) Forget that notion. In reality, self-service is a strategy and technology thats not going away. Its going to become very lar

15、ge, and new and renewed companies will embrace it in a big way. The goal is to carefully select where to use self-service applications and techniques. (10) Instead, many bland and ineffective experiences involving human interaction can be simplified and dramatically improved by the use of a self-ser

16、vice application. To figure out where self-service can be best applied, look at the partnerships your organization has, whether theyre with employees, customers, or suppliers. For example, serf-service can help you improve the way employees gather and re-use information, or enable mom sophisticated

17、distribution channels. Self-service has already been used in many ways for distribution and support applications. It improves the quality of service for applications that are repeatable and have defined procedures. And it also allows the volume of service to scale without adding large numbers of inc

18、remental staff. Those two goals alone should place serf-service high on your organizations list of priorities. (11) But some companies have reversed that trend by realizing theres no way for them to scale or provide necessary service to partners and customers without self-service at the core of the

19、strategy. If a company seeks out self-service application opportunities early in any organizational improvement program, they will create value, codify knowledge, and improve customer service in a single stroke. (12) . A Some might consider that web-based self- service has had its day. B Understand

20、that self-service systems, however, require a complex blend of business, work process and technology understanding. C The connection between research, decisions, transactions and recording can all be in one location. D There is a belief that serf-service systems are too difficult and too complicated

21、 to apply and, consequently, to last long. E Serf-service applications are often relegated to those that cant be developed with traditional systems, making the self-service option the last stop in the line when determining strategies. F In addition, self-service systems comprise voice-based customer

22、 response systems. G Its not designed to replace situations where human interaction is necessary. 三、 PART THREE 12 Read the article below about teams and management and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you

23、 choose. Creative teams and management When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovatio

24、n since fluoride. But in the mouths after the toothpastes six-country rollout, the products market share reached a meager 1% - one fifth of the companys projections. What went wrong? A new round of market research found that the original launch strategy mural the “breakthrough“ message, the ads posi

25、tioned the new toothpaste as a line extension instead of a revolutionary advance, and the public just didnt buy the products broad claims. Up to this point, Colgates president, Bill Shanahan, had attended only quarterly review meetings, now he rolled up his sleeves to rescue the product, establishin

26、g a worldwide marketing team and meeting regularly with global business vice president Kathleen Thornhill and CEO Reuben Mark to follow the teams progress. Shanahan and others at the very top sifted through the research and took pat in the advertising development meetings, working elbow to elbow wit

27、h the marketing team. Renamed Colgate Total, and promoted with a retooled ad campaign that stressed the toothpastes 12-hour protection, the product was a hit in most of the 103 countries outside the United States. Shanahan continued to lavish personal attention on the product, putting Colgate Total

28、under the direct supervision of Jack Haber, then worldwide director of consumer oral care products, and committing $35 million and a team of 200 employees to the project. With that kind of senior-level backing, Haber pulled out the stops, spending $20 million to promote Colgate Total to U.S. dentist

29、s alone. Within two months of its domestic launch in 1997, the product captured 10.5% of the U.S. toothpaste market and within six months muscled perennial champ, Procter & Gambles Crest, out of first place. Colgate Total has remained number one ever since. What transforms a good product idea like C

30、olgate Total into a blockbuster? We spent ten years studying more than 700 new product development teams and interviewed over 4130 project leaders, team members, senior executives, and CEOs intimately involved in product development and launch. Of the hundreds of teams we studied, just 7% of them -

31、49 in all - created products that scored a perfect ten on our measure of blockbuster success. To achieve that score, products had to reach or exceed company goals, customer expectations, profit and sales targets, garner company and industry awards, and attract national attention. Products dont becom

32、e blockbusters without the intense, personal involvement of senior management usually a CEO or division head. In every case studied, top management played an intimate, active, often daily role. This approach has been out of favor for decades, creative teams, the thinking goes, should be empowered by

33、 management and then left alone. Too much attention stifles innovation. To that we say “Baloney.“ Our work shows that, in the best case, management involvement should stat on day one. Ideally, senior managers work closely with the product team to establish must-have features and then help clear a pa

34、th for the team. Top managers control resources, and they have the authority to allow the team to break rules and cut through red tape. And, crucially, senior managers serve as cheerleaders and visionaries, broadcasting a message of organizational commitment that attracts buy-in at all levels of the

35、 company. 13 What happened to Colgate Gum Protection toothpaste? （ A） The results ran contrary to the companys expectation. （ B） It achieved a great success. （ C） It took a great portion of market share. （ D） The new technology was not popular among customers. 14 The writer implied that the original

36、 launch strategy （ A） didnt set the target. （ B） failed to appeal to customers. （ C） had the wrong focus. （ D） aimed at a common goal. 15 According to the article, Colgate Totals success was due to （ A） good marketing strategies. （ B） cooperation of team members. （ C） participation of senior manager

37、s in meetings. （ D） total involvement of top managers. 16 In Paragraph Five, the writer uses the figures to indicate （ A） quite a few companies meet the standards. （ B） most companies realize the key to success. （ C） not many companies have outperformed the criteria. （ D） a few companies have done b

38、etter than others. 17 According to the writer, the approach that has been popular for a long time is （ A） the management should show their consistent concern about innovation. （ B） teams should be subject to the power of the management. （ C） top managers neednt take part in the research and marketin

39、g activities. （ D） team members have the absolute right to do what they want to do. 18 In what way can senior managers help the product team? （ A） They direct and guide the team through the production process. （ B） They set up regulations to be followed by the team. （ C） They urge the whole company

40、to be engaged in the project. （ D） They have the right to reallocate funds and personnel of the company. 四、 PART FOUR 18 Read the article below about a successful printing firm. Choose the best word to fill each gap, from A, B, C or D on the opposite page. For each question 19-33, mark one letter (A

41、, B, C or D) on your Answer Sheet. There is an example at the beginning (0). MULTICOPY PRINTING Martin Charlesworth pays a visit to discover the secret of Success at a busy printing firm. From designing and printing corporate brochures and business cards to photocopying students essays its all in a

42、days work for Multicopy Printing. The family-run firm is one of the most successful printing, copyshop and design offices in the region. Although it is a (19) small company, it thinks big. The company has made a considerable (20) in high-tech machinery to (21) up in this rapidly changing industry. T

43、he companys success has recently enabled it to modernise and (22) its premises. Multicopys Managing Director, Colin Marsh, says, It was very (23) before. We may get up to two tonnes of paper delivered a day and we were running out of space to (24) it. Now, were the only business in this area (25) a

44、print service from start to finish all under one roof. A vast amount of work can be (26) in a very short space of time. The firm was (27) up 22 years ago by Colins father, who was the area manager for a national (28) of printers before deciding to go into business on his own. In those days, it was m

45、ostly small printing (29) such as letterheads and photocopying. The business grew rapidly in the mid-1980s with the (30) of new technology. Nowadays the core photocopying business is high-volume, sometimes up to 300,000 copies for one job, and it often needs to meet (31) deadlines for commercial out

46、lets. But despite Multicopys recent success, it has not forgotten its (32) and part of the everyday (33) still consists of doing small numbers of photocopies for members of the general public. （ A） relatively （ B） roughly （ C） wholly （ D） nearly （ A） investment （ B） expense （ C） cost （ D） payment （

47、A） go （ B） get （ C） keep （ D） bring （ A） boost （ B） exceed （ C） continue （ D） expand （ A） closed （ B） crowded （ C） occupied （ D） filled （ A） reserve （ B） collect （ C） store （ D） fetch （ A） lending （ B） providing （ C） stocking （ D） holding （ A） settled （ B） built （ C） constructed （ D） completed （ A）

48、taken （ B） put （ C） made （ D） set （ A） branch （ B） chain （ C） system （ D） series （ A） duties （ B） actions （ C） jobs （ D） labours （ A） event （ B） opening （ C） occasion （ D） introduction （ A） narrow （ B） sharp （ C） tight （ D） steep （ A） origins （ B） reasons （ C） bases （ D） causes （ A） duty （ B） routin

49、e （ C） method （ D） effort 五、 PART FIVE 33 Read the text below about training. In most of the lines 34-45, there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The cost of not training Training is not a cost. Its an investment. It really doesnt matter that