[外语类试卷]BEC商务英语（中级）阅读模拟试卷49及答案与解析.doc

1、BEC商务英语（中级）阅读模拟试卷 49及答案与解析 一、 PART ONE 0 Look at these sentences and the four paragraphs. Which clip (A, B, C or D) does each sentence refer to? For each sentence 1-7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A The Million Dollar M

2、entality Jemima Tate Writer and business expert Jemima Tate reveals how millionaires think and what drives them to be best. Her philosophy is simple: millionaires are no different from anyone else and given the desire and determination to improve the quality of their lives, virtually anyone can real

3、ise their dreams. Tate provides the vital ingredients that can lead uo financial independence and reveals the secrets of becoming seriously rich. This book will inspire anyone who wants to work towards millionaire starus. B Using the Power of Influence Meg Carbery Meg Carbery shows readers how to su

4、rvive and prosper in the rapidly changing business and social environment by providing a comprehensive guide to techniques of persuasion at work which are both ethical and effective. This book is a comprehensive repertoire of professional influencing skills which will serve the needs of managers, le

5、aders, professionals and sales people and those concerned with influencing the behavior of employees-who may be better qualified than themselves! C Norbert Starrs Positive Action Plan Norbert Starr Norbert Starrs Positive Action Plan is an invaluable source of inspiration, motivation and ideas. For

6、each day of the year, a quotation from Starr-many drawn from previously unpublished material-is followed by further instruction and a detailed plan of action for putting the concepts into practice. Each month has a theme, so that progress is organised and consistent; April, for instance, is Goal Set

7、-ting and May follows logically with Action! Starrs advice comes from many years in business, which is what makes it the most valuable available. D 1001 Ways to Promote Your Business Geoffrey and John Behr Nowadays it is your responsibility to take the initiative in promoting your business. This boo

8、k is full of innovative and unusual promotional ideas that carry the added benefit of being inexpensive. By using these tried and tested techniques you will realise how easy it is to exeeed your cusomers expectations and make your product, service or event worth I talking about. 1 You can find out h

9、ow to make a fortune. 2 The will to succeed is the most important factor in success. 3 People in different jobs and positions can all learn how to make other people change their minds. 4 Not all good ideas involve spending a lot of money. 5 You can achieve more than people think you can. 6 You can g

10、et what you want in business, without lowering your moral standards. 7 Improvement can be achieved through following a dairy system. 二、 PART TWO 7 Read the article below about advertising. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 8-12, mark one letter (A

11、-G) on your Answer Sheet. Do not use any letter more than once. ADVERTISING Advertising is part of our daily lives. To find proof, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening. Most people see and hear a mass of adver

12、tising messages every day. And people respond to the many devices that advertisers use to gain their attention. Advertising is a big business, and, to many people, a fascinating one, filled with attraction and excitement. It is part literature, part art, and part show business. Advertising is the di

13、fficult business of bringing information to great numbers of people. The purpose of an advertisement is to make people respond into make them react to an idea, (8) . At the beginning of the 20th century, advertising was described as “salesmanship in print“. If this definition were expanded to includ

14、e radio and television, it would still stand today. (9) It can be found as far back as the public criers of ancient Greece- who, for a fee, shouted out messages about a companys products to one and all. (10) This early ad was the work of William Caxton, Englands first printer, who used it to adverti

15、se religious books from his own studio. Caxton posted small printed notices along Londons main streets. This same sort of simple, informational advertising is still used. (11) . The Industrial Revolution, in the 18th and 19th centuries, brought a new kind of advertising. Large factories took the pla

16、ce of small workshops, and goods were produced in large quantities. Manufacturers used the newly built railroads to distribute their products over wide areas. They had to find many thousands of customers in order to stay in business. They could not simply tell people where shoes or cloth or tea coul

17、d be bought-they had to learn how to make people want to buy a specific product. Advertising agencies began to develop in the United States just after the Civil War. (12) But they soon added the service of writing and producing advertisements. From these modest beginnings, advertising has developed

18、into a highly specialized and profitable business. A Advertising is very old. B Examples include the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town. C Thus modern advertising was born. D Advertising is part of our dai

19、ly lives. E such as helping to prevent forest fires, or to make them want to buy a certain product or service. F At first, the chief objective of these agencies was to sell space in the various media, mainly newspapers and magazines. G The first printed advertisement in the English language appeared

20、 in 1478, more than a century before Shakespeares first play was produced. 三、 PART THREE 12 Read the article below about credit card in America, and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose. HOW THE CR

21、EDIT CARD CAPTURED AMERICA The proliferation of platinum American Express cards in the 1980s spawned rumors of an ultimate, highly exclusive, never publicized “Black Card“. Carried by billionaires, it reportedly allowed holders to demand private shopping sprees at the worlds most exclusive shops and

22、 to summon helicopters in the middle of Sahara. American express vehemently denies the existence of such a charge card. But the persistence of the myth suggests the social importance credit cards have for so many Americans. As one business writer puts it, “to have ones credit cards canceled is now a

23、kin to being excommunicated by the medieval church.“ Americas love affair with the credit card began in 1949, when businessman Frank X. McNamara finished a meal in a New York restaurant and then discovered he had no cash. In those days, gasoline and store charge cards were common, but cash was stand

24、ard for almost everything else. The embarrassed McNamara called his wife, who rushed over to bail him out. His predicament gave him the idea for Diners Club. Within a year some 200 people carried the worlds first multi-use credit card. The problem was to persuade enough people to carry the cards. Di

25、ners Club turned to promotions. It gave away a round-the-world trip on a popular television show. The winners charged their expenses and made it “from New York to New York without a die in their pockets“. Banks, sensing among less affluent a pent-up desire to spend, began issuing cards of their own.

26、 The first to turn a profit was Bank of Americas Bank Americard. Bankers from all over the country descended on its California headquarters to learn the secret of its success-so many that in 1966 Bank Americard, today known as Visa, began forming alliances with banks outside the state. The Bank Amer

27、icard network soon faced a competitor when Wells Fargo Bank joined with 77 others to create what became Master Charge. After scooping up 1.3 million more “Everything Card“ holders from what was then First National City Bank, Master Charge-todays Master Card-became for a while the biggest bank card i

28、n the country. Five million holiday credit-card shoppers would have created a bonanza for the banks, but in the rush to market, the hanks had been less than cautious in assembling their lists. Some families received 15 cards. Dead people and babies got cards. Even a dachshund named Alice Griffin was

29、 sent one that promised she would be welcomed as a “preferred customer“ at Chicagos finest restaurants. Hundreds of Chicagoans discovered they could use or sell a car they “found“, and by law, the person whose name appeared on it was liable for the charges-even if he or she had never requested or re

30、ceived the card. When the prime rate hit 20% in 1981, the banks found that consumers didnt mind paying rates of 18-22% on their credit-card balance. High interest rates helped attract new players into the credit-card area, including sears Discover Card and Visa. Airlines, car and insurance companies

31、, even long-distance phone companies allied themselves with banks to offer credit cards. Experts estimate there are from 15, 000 to 19, 000 different cards available in the country. Of course, credit cards have not only replaced cash for many purposes, but also in effect have created cash by making

32、it instantly available virtually everywhere. The credit-card advance is becoming as ubiquitous as the automated teller machine. 13 What is the rumor of “Black card“? （ A） The holder can spend freely at the best shops. （ B） The credit card allows holders to pay their check without cash. （ C） The hold

33、ers can summon helicopters in desert. （ D） The credit card is very important in American society. 14 What did McNamaras wife do to help him? （ A） Paid money for the meal. （ B） Brought him a credit card. （ C） Came to release him. （ D） Helped him finish the meal. 15 What does “promotions“ mean in para

34、graph 3? （ A） Encouragement. （ B） Advertising. （ C） Advancement. （ D） Supports. 16 How did Master Card, became for a while the biggest card in the country? （ A） It joined with 77 other banks. （ B） It won a large group of customers over Everything Card. （ C） It began forming alliances with banks outs

35、ide the state. （ D） It learned the secret of its success from California headquarters. 17 Which of the following statements suggests the carelessness of the banks? （ A） Alice Griffin got a card. （ B） Credit card shoppers had created a bonanza for the bank. （ C） Many Chicagoans could use the card the

36、y found. （ D） Chicagos finest restaurants had a policy of “preferred customers“. 18 Why did even long distance phone companies offer credit cards? （ A） Because the continuing competition forced them. （ B） Because credit cards replaced and created cash. （ C） Because credit cards can be used as ATM. （

37、 D） Because consumers didnt mind paying high rates of their credit cards. 四、 PART FOUR 18 Read the article below about smoking at workplace. Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page. For each question 19-33, mark one letter (A, B, C, or D) on your Answe

38、r Sheet. Tribunal Rules on Smoking at Workplace Employers must take sufficient steps to protect non-smoking employees from tobacco smoke or they might be faced with legal (19) , warns law firm Thomas, Sell & Passmore. Jill Thomas, an employment law specialist with the firm, quotes a recent (20) brou

39、ght before the Employment Appeal Tribunal (EAT). An employers failure to protect its employees against tobacco smoke (21) an employee to quit her job. Whilst working, the employee was (22) to work near four secretaries who smoked and the rooms of three solicitors who smoked cigarettes, cigars and a

40、pipe. All doors were kept open to allow ventilation from smoking rooms. After a series of (23) from the plaintiff and fellow colleagues, the employer consulted staff and agreed that a smoking policy should be (24) up. However, the policy did not go (25) enough to solve the problem for the plaintiff.

41、 She was finally told either to (26) up with the smoke or leave, which she did. The EAT ruled that the employer had breached its contractual (27) to deal reasonably and promptly with its employees grievances, and to provide a reasonable working (28) suitable for its employees. The plaintiff was awar

42、ded (29) . But employers are advised to think carefully before they rush into implementing or enforcing smoking ban. Unless they take care, they could be faced with unfair dismissal claims from smokers- (30) what they were trying to avoid with non-smokers. Before introducing a (31) or partial smokin

43、g ban, employers are recommended to protect themselves from potential claims by smokers. (32) must be consulted on their views and given reasonable notice of any changes. Employers should then (33) enforce their smoking ban. （ A） contract （ B） action （ C） movement （ D） rules （ A） case （ B） accident

44、（ C） announcement （ D） meeting （ A） prevented （ B） demanded （ C） caused （ D） invited （ A） willing （ B） eager （ C） satisfied （ D） forced （ A） faxes （ B） complaints （ C） reports （ D） researches （ A） shown （ B） done （ C） drawn （ D） known （ A） far （ B） near （ C） long （ D） deep （ A） make （ B） put （ C） ad

45、d （ D） fill （ A） projects （ B） items （ C） words （ D） obligation （ A） pay （ B） promotion （ C） environment （ D） surroundings （ A） damages （ B） prizes （ C） demands （ D） benefits （ A） hardly （ B） precisely （ C） mostly （ D） sincerely （ A） biased （ B） common （ C） legal （ D） total （ A） Lawyers （ B） Employe

46、rs （ C） Staff （ D） Consultants （ A） sensibly （ B） directly （ C） bravely （ D） generally 五、 PART FIVE 33 Read the text below about opinions on ethics and mission statements. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of

47、the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Ethics and Mission Statements Correct As business emerged from the profit-oriented 1980s, values

48、and social on responsibilities were being emphasized on in corporate mission statements. 34 Because Greed was out, and ethics were in. Businesses and their employees 35 became actively engaged in less activities that contributed to their communities. 36 To spell out their goals, companies were incre

49、asingly developed codes of ethics. 37 Mission statements that were written because they required consensus and 38 commitment. Not everyone who, however, agreed with the trend toward the 39 strong social stances of some public corporations. Respected economist Milton 40 Friedman contended, “Many Few trends could so thoroughly undermine the very 41 foundation of our free society as the acceptance by corporate officials of a social 42 responsibility other than to make as much more money for their stockholders a