[外语类试卷]BEC商务英语（初级）听力模拟试卷95及答案与解析.doc

1、BEC商务英语（初级）听力模拟试卷 95及答案与解析 一、 PART ONE 1 For questions 1 -8 you will hear eight short recordings. For each question, mark one letter (A, B or C) for the correct answer. You will hear the eight recordings twice. 1 Who is asked to call back? （ A） Dorothy Borrow （ B） Francis Gregory （ C） Isabel Hawkins

2、 2 Why does the man want the women to find someone to cover Tom? （ A） Because Tom is on holiday at home. （ B） Because Tom is on business. （ C） Because Tom is iii. 3 What is the main reason for the increase in the number of passengers? （ A） Lower price. （ B） Improved service. （ C） Better facilities.

3、4 What is the date of the meeting? 5 What were the production figures in July? （ A） 400 units （ B） 425 units （ C） 450 units 6 Which graph shows profits at RJT? 7 What happens to the phone call? （ A） The caller offers to ring back later. （ B） The receptionist takes a message. （ C） The receptionist pu

4、ts the caller through. 8 Which hotel does Henrys friend recommend? （ A） The Grand Hotel （ B） The Orion （ C） The Plaza 二、 PART TWO 8 Look at the notes below. Some information is missing. You will hear a dialogue about ones background. For each question(9-15), fill in the missing information in the nu

5、mbered space using a word, numbers or letters. After you have listened once, replay the recording. Susanne, who was born in Freiburg, in the【 A1】 _of Germany, was brought to the【 A2】 _by her father. She lives on the【 A3】 _. She has been in England after graduation in【 A4】 _,after finding a job as a

6、【 A5】 _for a【 A6】_. She travels back to America【 A7】 _a year. 9 【 A1】 10 【 A2】 11 【 A3】 12 【 A4】 13 【 A5】 14 【 A6】 15 【 A7】 三、 PART THREE 15 Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager of the company. For each questi

7、on, fill in the missing information in the numbered space using one or two words. You will hear the presentation twice. Mary Kay Company Purpose of this talk: to 16. _in the Chinese market Most of the career women enjoy high ability of 17. _ The consumer groups are the career women of the age betwee

8、n 18. _and_ Chinese consumers usually buy the articles of skin care, 19. _and_ The consumption psychology of the Chinese consumers is mostly for 20. _and_purpose Elements exerting influence on the brand: 21. _and_ MKC should promote its products by the 22. _of media propaganda 四、 PART FOUR 23 What i

9、s the main topic of David Torchmans magazine? （ A） careers （ B） health （ C） leisure BEC商务英语（初级）听力模拟试卷 95答案与解析 一、 PART ONE 1 【听力原文】 M: Peterson and Taylor. Can I help you? F: Yes, this is Isabel Hawkins from R & D. Can I speak to Dorothy Borrow, please? M: I am afraid she is out at the moment. I am t

10、he secretary, Francis Gregory. Can I take a message? F: Yeah, ask her to call me back this afternoon. My number is 345 -517 -7563. Thank you. M: You are welcome. 1 【正确答案】 A 2 【听力原文】 M: Mary, can you find someone to cover Tom? He is sick at home. F: OK. Can I find a girl to do Toms job? M: Certainly,

11、 but youd better get a male clerk to do Toms job. F: I see. When can Tom come back to work? M: I am not sure. Perhaps in a week or so. 2 【正确答案】 C 3 【听力原文】 M: Statistics show that more people are traveling with your airline this year. What measures have you taken to make this happen? Is it better ser

12、vice or more modern facilities? F: Actually, the answer is quite simple. We reduced the ticket prices and maintained everything else. 3 【正确答 案】 A 4 【听力原文】 F: Tom, Im still trying to organize our next sales meeting. Sarahs away on the 17th of March, of course. M: Well, I cant make the 17th now either

13、, but Peter and Jane are both free on the 22nd, so can we meet then? F: Thats fine. I know Sarah wont be free on the 30th and we do all need to be there. Ill let the others know. 4 【正确答案】 B 5 【听力原文】 M: Now, the production figures for July. After Junes excellent figure of 450 units, we forecast anoth

14、er rise but unfortunately staff illness in July meant production was only 425 units. However, the September figures are better, and production is up to 400 already, after only 3 weeks. 5 【正确答案】 B 6 【听力原文】 M. The profits for RJT look rather disappointing, dont they? F: Youre right. The problems reall

15、y started when Baileys opened up in the UK earlier this year. What do you think will happen next year? M: Well, the forecast was good until these figures were announced. But predictions are much less positive now. 6 【正确答案】 B 7 【听力原文】 F: Hello, NewBright Packaging. Can I help you? M: Hello, this is P

16、eter Johnson, could I speak to Marsha Lee, please? F: Hold on please, Ill just try her office Hello, Im afraid shes in a meeting. Can I take a message? M: Its OK. Ill try again tomorrow morning. 7 【正确答案】 A 8 【听力原文】 F: Have you booked a hotel room yet, Henry? M: No, Im just looking at the brochure no

17、w. F: Well, dont go to this one here. M: Why? Whats wrong with the Grand? F: Its too expensive. So is this one, the Orion. Id go to the Plaza if I were you. 8 【正确答案】 C 二、 PART TWO 8 【听力原文】 Michael: Would you like coffee or tea? Susanne: Coffee, please. Michael: Its over here. Just help yourself. Whe

18、re do you come from, Susanne? Susanne: I was born in Freiburg, in the south of Germany. Michael: Really? I thought you were American. Susanne: Well, I was brought up in the States. My father worked there. Michael: Oh, that explains the accent! Where did you live? Susanne: We moved around, but mostly

19、 we lived on the East Coast. Michael: Did you go to university there? Susanne: No, I studied in London. And Ive been in England since I graduated. Michael: Do you miss your family? Susanne: Well, my sister is in England, too, and my parents come over to visit sometimes. Michael: Do you get back to t

20、he States much? Susanne: Once or twice a year. In my first job after graduation, I used to travel around a lot so I saw my parents more often. Michael: What were you doing? Susanne: I was a trainee buyer for a fashion house in London. Michael: That sounds fun! Susanne: It was, but after a couple of

21、years, I decided the fashion business wasnt for me. Michael: Why was that? Susanne: Oh, I dont know. The fashion business is very . Michael: I guess its very competitive? Lots of beautiful people? Susanne: Thats right. Its all about image, as you would expect. Michael: So how exactly did you end up

22、in this line of business? Susanne: Well, thats a long story. 9 【正确答案】 south 【试题解析】 由原文 “I was born in Germany， inFreiburg， in the south of Germany ”可知答案。 10 【正确答案】 States 【试题解析】 细节题。由原文 “I was brought up in theStates”可知答案，注意专有名词首字母人写。 11 【正确答案】 East coast 【试题解析】 细节题。由原文 “we lived on theEast Coast ”可

23、知答案。 12 【正确答案】 London 【试题解析】 细节题。由 “I studied in London ”由此可知答案。 13 【正确答案】 trainee buyer 【试题解析】 细节题。由 “I was a traineebuyer for a fashion house in London ”可知答案。 14 【正确答案】 fashion house 【试题解析】 同上。 15 【正确答案】 once or twice 【试题解析】 细节题。由 “Do you get backto the States much?”和对本句的回答“Onceor twice a year ”可知

24、答案。 三、 PART THREE 15 【听力原文】 The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese marke

25、t, the following information about the Chinese consumers should be taken into consideration: First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy hi

26、gh ability of consumption. Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the

27、total population. Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on. Now Ill make some suggestions about the ma

28、rketing strategy that our company should take in developing the Chinese market. Price The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to main

29、tain some price competitive advantage. Product The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality. Promotion Th

30、e company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products. 16 【正确答案】 Obtain Success 17 【正确答案】 Consumption 18 【正确答案】 25 (and) 29 19 【正确答案】 Cosmetics, Perfume 20 【正确答 案】 Practical (and) Economical 21 【正确答案】 Quantity (and) Quality 22 【正确答案】 Combination 四、 PART FOUR 23 【正确答案】 B 【知识模块】 听力