[外语类试卷]BEC商务英语（高级）写作模拟试卷105及答案与解析.doc

1、BEC商务英语（高级）写作模拟试卷 105及答案与解析 一、 PART ONE 1 The chart below shows the forecast of unit sales by online household appliances company Eastclty Appliances Ltd. for the four quarters of next year in each of its three main product areas.Using the information from the bar chart, write a short report describ

2、ing and comparing the sales forecasts for the three product areas for next year. Write 120-140 words. Eastcity Appliances Ltd. Sales Forecasts for Next Year 二、 PART TWO 2 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. You work for Maruman stores and hav

3、e been asked by your Managing Director to write a report on possibility of opening a creche at the Notting Hill branch. Write the report for the Managing Director, including the following information the methods you carry out your research into the market the outcome of your investigation a reasonab

4、le conclusion recommendations as to its suitability for your companys future plan. 3 The company you work for has recently created a new product the Dictaphone. Your Marketing Manager asked you to write sales letters to the potential customers. The letter should include the following information aro

5、using the interests of the customers commenting on the features of the new product inducing the customers action to purchase. 4 Following complaints from the employees, your Chief Executive asked you to write a proposal introducing flexible working hours. Write a proposal for the Chief Executive sum

6、marising the present situation pointing out why complaints have been made presenting how your proposal might affect staff. BEC商务英语（高级）写作模拟试卷 105答案与解析 一、 PART ONE 1 【正确答案】 Report on sales forecasts for Eastcity Appliances Ltd. The aim of this report is to compare the sales forecasts for three product

7、s for next year. Unit sales of washing machines are likely to remain at 10, 000 during all the four quarters of next year. Air-conditioning sales, on the other hand, will significantly increase during the second quarter from 20, 000 to 32, 000 and reach the highest at 38, 000 during the third quarte

8、r. However, in the fourth quarter it will drop drastically to 18,000. Unit sales of colour TVs will gradually increase during the four quarters, starting off at 13,000 in the first quarter and reaching the highest of 20, 000 in the fourth quarter. It is concluded that air-conditioning will be Eastci

9、ty Appliances Ltd. s strongest products in the following year. 二、 PART TWO 2 【正确答案】 REPORT ON POSSIBILITY OF OPENING A CRECHE INTRODUCTION Mrs. Lillian Cheng asked me to investigate the opening of a creche at the Notting Hill branch. In order to do this the following steps were taken: 1 I obtained a

10、 breakdown of figures showing the number of customers with young children. 2 I discussed this issue with several customers who brought children to the store. 3 The accommodation, staffing and insurance issues were considered. 4 I investigated the experience of other shops that already have a creche.

11、 DISCUSSION 1 7.3% of Maruman customers have at least one child under the age of 3. 2 The majority of customers interviewed said they would use a creche if the cost was reasonable. Some of these customers also commented that other friends who are not present might also consider visiting the shop if

12、there was a creche. 3 There are strict laws and regulations concerning accommodation and staffing of a creche. The site would have to be approved to run a creche before we could start one. 4 Staff appointed to run the creche would have to be fully qualified. 5 A suitable space would have to be found

13、. This would require running water as well as toilets. The creche would have to be close to the store entrance but due to noise level it should be kept separated from the main store. 6 The company would be required to ensure adequate insurance. 7 Many rival stores in the neighbourhood are offering c

14、reche facilities. CONCLUSIONS A creche would be popular and well-used if we decided to go ahead with this. RECOMMENDATIONS I suggest that the company should give further consideration to offer a creche and investigate the financial aspects that would be involved. 3 【正确答案】 May 15, 2008 Dear Mr. Bown,

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19、ith our unique after-sales service contract, you are assured lasting operation at the peak of efficiency. Yours sincerely, 4 【正确答案】 At present, almost all employees of ANN Ltd. work from 9 : 00 to 5 : 00. A handful of them work from 9 : 30 to 5 : 30. Many staff, though not all, are unhappy with this

20、 and prefer a more flexible arrangement. For the company itself, this dissatisfaction among staff leads to low morale and reduced productivity. It also makes it harder to attract and retain good staff. Some of the employees of ANN Ltd. , are working mothers and would like to be able to take their ch

21、ildren to and from school. Some, particularly the older employees, have sick or elderly relatives who make demands on their time which do not fit comfortably with their working hours. Given the number of staff asking for more flexible working hours, and the importance of staff motivation, it seems s

22、ensible to adopt some kind of flexible approach, to identify the factors involved in introducing flexible working hours, and to examine advantages and disadvantages of it. The system of limited flexibility should be introduced to ANN Ltd. now, retaining the option of increasing flexibility later if

23、this seems appropriate. Staff can start work any time between 8. 00 and 10.00 am and work through for eight hours. This would not solve all employees problems but it would solve most of them. By doing so, the staff can work according to the schedule and make their personal lives well-arranged as well.