[外语类试卷]BEC商务英语（高级）写作模拟试卷71及答案与解析.doc

1、BEC商务英语（高级）写作模拟试卷 71及答案与解析 一、 PART ONE 1 The graph below shows sales for two companies between 1998-2002. Using information from the graph, write a short report describing and comparing the performance of the two companies during this period. Write 120-140 words on your Answer Sheet.二、 PART TWO 2 An

2、swer one of the questions 2, 3 or 4 below. Question 2 Your company is to develop in USA. Your managing director told you to investigate location. Write a report about it. Write 200-250 words on the separate answer paper provided. Question 3 Write a letter to complain about goods you received. Write

3、200-250 words on the separate answer paper provided. Question 4 Write a proposal about selling to France. Write 200-250 words on the separate answer paper provided. BEC商务英语（高级）写作模拟试卷 71答案与解析 一、 PART ONE 1 【正确答案】 Although sales at both Rowe and Topco experienced a number of ups and downs over the tim

4、e frame 1998 - 2002, sales figures at both companies showed a general upward trend. At the start of this period, Rowe sales stood somewhere above $ 30m. They remained almost unchanged the following year, before picking up dramatically in 2000 and reaching an all-time high of $ 70m in 2001. Sales fel

5、l down slightly in the last year but remained twice as much as those of 1998. Topco sales overtook the level of Rowe in 1998($46m compared to $34m). Its advantage continued to enlarge the next year. Despite suffering a sharp fall in 2000, overall trend for the last three years was a stead rise. Both

6、 companies ended 2002 with turnover of around $ 65 with Topco outselling Rowe for the first time since 2000. 二、 PART TWO 2 【正确答案】 Question 2 To Joe Simpson, Managing Director From (your name), Personal Assistant Date (todays date) Subject RELOCATION TO THE UNITED STATES Introduction Following the re

7、quest by the Managing Director to investigate a possible site for the companys relocation to the United States, I have studied statistical data provided by the US Department of Labor and articles from leading trade journals. Findings Supporting Industries High technology industry is mostly based in

8、the southwest and northeast of America. Many semi-conductor and software firms are located in the southwest. The northeast also plays host to software companies, and also to companies producing medical and surgical equipments. High Tech Employment Of employees working in high technology industry, th

9、e greatest concentrations are, not surprisingly, also in these areas. California, and neighboring Texas both show high levels of workers in the technological sector in terms of numbers (1,000,000 and 400,000 respectively) and as a percentage of the non-agricultural workforce. New York and New Jersey

10、 also show a high percentage of the workforce in this industry, but both states only have about half the number working in California. The immediate impression from these findings is that the company should confine its investigation to the southwest of America, as this area offers both the workforce

11、 and supporting industries required by a company manufacturing CD -ROMS. Universitys Reputation The University of Texas located in the city of Austin, ranks among the top twenty in the US in research funding. This will be a factor in attracting high-tech people. Government Aid In terms of government

12、 aid in the form of research funding and financial incentives, the State of Texas, particularly the city of Austin, offers the most incentives. It has a package of financial and other incentives, including a favorable lease on land in the Universitys research park and subsidized mortgages for reloca

13、ting employees. Quality of Life The city of Austin also offers a high quality of life which is also considered a key factor in relocation. Firms in this industry must attract quality professionals and employees. They are mobile and choose the place where they will live according to the quality of li

14、fe it offers. Technology Zone The city has been successful in attracting other important firms such as MCC, Lockhead, 3M, and Motorola. The city seems to have a thriving culture of technology and related industries . Recommendation The company should strongly consider relocating to the State of Texa

15、s, around the city of Austin. Reasons 1. The area has a large number of skilled workers. 2. It has supporting industries around the areas. 3. The University of Texas is a “cutting age“ technology university producing both human resources and technological advances. 4. Financial aid is available from

16、 the state. 5. The city offers a high standard of living, necessary to attract and retain high calibre employees. 6. Several other firms have relocated to this are-a, establishing a technological community of related industries. Question 3 The Grantborough Superstore Ludsby Road Grantborough North L

17、incolnshire LN3 4BJ 12 March, 2002 J Mcahane good quality British food and drink products are increasingly popular; and classical British clothing and more recently contemporary British fashion design are much appreciated in the French marketplace. Another area where British goods are becoming popul

18、ar is the giftware, chinaware, jewellery and gift stationery sector. UK sports manufacturers should be aware that golf is now the fastest growing sport in France. The number of players is expected to double by 2002. However, competition is strong from the USA and Japan, and British manufacturers are

19、 advised to research the market carefully and develop distribution channels as soon as possible. Relevant publications from the Department of Trade and Industrys French desk are: Marketing Consumer Goods in France Mail Order Houses in France Market Reports and Summaries on: giftware do-it-yourself tableware business and promotional gifts furniture gardening equipment domestic electrical appliances sportsware