1、大学英语六级模拟试卷 50及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are supposed to write a short essay entitled Internet according to the following outline given below in Chinese. The first sentence of each paragraph has been given to you. 1. 因特网越来越普遍地进入到我们的学习、工作和生活当中 2. 因特网的益处 3. 因特网的消极方面 Inte
2、rnet Internet has been playing an increasing role in our daily life. _. Internet has enabled us to do a lot of things more easily and quickly. _. However, if not managed properly, Internet can create many problems too. _. All in all, we cannot live without Internet now. _. 二、 Part II Reading Compreh
3、ension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark: Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the st
4、atement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 2 Closing the Deal Sales and marketing jobs at pharmaceutical(制药的 )companies offer the opportunity to combine science with social skills and creative talent. Hannah Hoag inves
5、tigates the pitch. For Georgina Smith, a career in medical sales combined her dual interests in science and business. After completing her bachelors degree in biomedical science, Smith joined Astra Zeneca as a junior medical representative. Today she drives around London visiting physicians, pharmac
6、ists, nurses and practice managers, promoting gastrointestinal(胃与肠的 ) and respiratory(呼吸的 ) treatments. Smith feels her science training gives her an advantage in sales. “Not everyone has that background. It allows me to talk on the same level as the physician and to understand the broader picture,“
7、 she says. Like Smith, many science graduates choose to move into the pharmaceutical industry but leave the lab work to others. Sales and marketing careers allow science graduates to interact with a variety of people in the pharmaceutical chain, from researchers and regulators to physicians and pati
8、ent groups. In the United States, the pharmaceutical industry employs more than 100,000 people to pay visits to physicians and promote medicines. There are another 100,000 or so of these sales representatives in Europe. This face-to-face contact sells billions of dollars worth of drugs annually. Fro
9、m 2000 to 2005 the number of sales reps(representatives的缩写 ) continued to grow by as much as 60% in Europe. But now companies are downsizing teams and investing in sales quality instead. “Sales drives the bottom line for these corporations,“ says Tom Ruff, president and chief executive of Tom Ruff C
10、ompany, a firm based in Manhattan Beach, California, that specializes in medical device and pharmaceutical sales, and sales management recruiting. “The sales representative plays a critical role.“ Sell Culture The primary purpose of a pharmaceutical sales rep is to promote the companys products to c
11、ustomers. These are usually groups of physicians, hospitals or other healthcare providers. In these entry-level positions, the rep learns about regulatory guidelines and presenting the product to the customer. They are generally expected to make eight calls per day. “As the sales rep moves up in lev
12、el from entry to senior medical representative, they become more knowledgeable about their customer market, take responsibility for pre-and post-call planning, and have more advanced analytical skills,“ says Michele Crocco, director of human resources, commercial operations at Roche in Nutley, New J
13、ersey. They may become divisional sales managers, she says, coaching and evaluating other sales reps. A career in sales requires the right sort of personality. Those who excel are outgoing people who enjoy the challenge of “making the close“, says Chris Jock, vice-president and general manager for g
14、lobal operations at Kelly Scientific Resources in Troy, Michigan. They are persuasive, competitive and confident self-starters. Ultimately, performance is judged on the number of prescriptions sold and contacts made, which can make pharmaceutical sales a high-pressure job. Even entry-level sales pos
15、itions frequently demand previous sales experience. “Companies want a proven track record of success in sales, “says Ruff, who adds that experience selling in the healthcare industry isnt necessary. In fact, Ruff recommends fresh graduates gain a couple of years sales experience at a Fortune 500 com
16、pany known for its sales training before entering pharmaceutical sales. But people with science backgrounds, or who are good at communicating a message and building relationships, may be able to talk their way into an entry-level position without any sales experience. Clinical experience, in particu
17、lar, is rapidly becoming a valuable asset for prospective pharmaceutical sales reps. Marketing jobs in the industry offer another option for scientists with bachelors or graduate degrees. Well suited to people with a creative character, these positions can be found both within drug companies and at
18、advertising agencies and communications companies. Marketing can take many forms, including direct mail and journal advertisements, direct-to-consumer campaigns on television. Rarely will a recent graduate start at an entry-level marketing position in a pharmaceutical company. Most have external mar
19、keting experience, or are hired to marketing positions from other parts of a company, including sales, because they know the company, the products and the sales force. Some large companies offer internships or graduate-trainee programmes in marketing as a way to gain experience. Astra Zeneca brings
20、in up to two dozen recent graduates a year to learn the sales and marketing ropes. A brand associate helps the marketing team develop a communication strategy, researches and reviews brochure and website material, and observes focus groups to determine a marketing strategys strengths and weaknesses.
21、 Brand managers generally have a few years of experience working with the brand. They develop marketing plans and promotional campaigns, analyse market research and contact with key opinion leaders. Marketing professionals often work on products that are years away from being launched. “You can be t
22、he first person to shape a brand, years before it is available to the public,“ says Simon Appleby, vice-president of human resources, global marketing, at Astra Zeneca. At advertising agencies and healthcare communication companies, where copywriting and medical-writing jobs are abundant. Copywriter
23、s help develop strategic messages to promote a product to a specific audience, and they may even get to name a drug. Medical writers develop sales training materials and education information for patients and physicians. A science degree can help launch a sales or marketing career. Sales recruiters
24、are reporting an increased demand for people with a strong scientific or clinical background such as knowledge of anatomy, microbiology, physiology, diseases and pharmacology. And most advertising agencies and communication companies look for writers with masters-level life-sciences degrees who are
25、able to read and interpret clinical studies. “We have more graduates in sales and marketing with science degrees than other degrees,“ says Andrew Ames, head of talent development at Astra Zeneca. “We attract people interested in science who want to make a difference in whatever type of role they pur
26、sue.“ Letters of Introduction Although an advanced degree doesnt guarantee success in a career that is evaluated on performance, originality and creativity, it can signal a desire, and an aptitude, to be in a leadership or supervisory role. It can also bestow credibility in a physicians office, says
27、 Ruff. Those few extra letters PharmD or PhD can set the tone for the visit. “Having the technical background helps refine the message,“ says Jock. According to Pharmaceutical Representative Magazines 2006 Access Report, physicians respond better to sales representatives who demonstrate an excellent
28、 knowledge of the condition for which the product is used, and have the ability to present clinical data in a clear and easily understood manner. Even so, a sales or marketing career has uncertain prospects. The recent spate of mergers and acquisitions, and pressure to cut costs, could threaten job
29、stability in the field. “A company cant sustain having 6,000 sales people, especially if you have a diminishing pipeline,“ says Jock. Industry analysts predict that sales forces will be cut in the future. A 2006 study by Roland Berger Strategy Consultants, The European Pharmaceutical Industry: Deliv
30、ering Sales Excellence in Turbulent Times, found that 31% of managers surveyed expected to “dramatically reduce their sales headcount over the next two years“, But Ruff and the others feel that the number of jobs will remain constant. Instead of hiring more talent, companies are focusing on building
31、 a more efficient sales force. Jock expects this to include a shift in the role of the sales rep, with more emphasis placed on marketing in response to tighter budgets. Ultimately, securing a sales or marketing position will depend on the quality of your selling skills. If you can sell yourself, you
32、 can sell the product. A Day in the Life of a Sales Rep Pharmaceutical sales representatives typically begin the day by assembling a list of physicians to visit and going over their sales pitch. They make an average of eight calls each day, visiting physicians, nurse practitioners, physicians assist
33、ants and other healthcare professionals. Sales reps must use their time more efficiently than ever, as physicians are pressed to see more and more patients. Historically, pharmaceutical sales reps had the luxury of 10-minute visits. Today visits are usually three to five minutes. “They need to intro
34、duce themselves, get the message across, close and deliver the samples,“ says Michele Crocco (left), director of human resources, commercial operations, at Roche. “Access is a lot more difficult today, and so they have to be prepared.“ In addition to selling, sales reps keep customer lists, take not
35、es during calls, write reports for managers, attend meetings and maintain expense logs. They also organize promotional materials, drug samples and lunchtime seminars for medical specialists. The sales reps day rarely ends at 5 p.m. There may be an educational programme for physicians to host over di
36、nner, or administrative work to be completed. 2 Many science graduates prefer to work in the pharmaceutical industry because they can be better paid in the pharmaceutical industry than in the lab work. ( A) Y ( B) N ( C) NG 3 Now, there are about 200,000 medical representatives all over the world. (
37、 A) Y ( B) N ( C) NG 4 A medical sales representative begins his career from an entry-level representative to a senior one, then he may become divisional sales managers. ( A) Y ( B) N ( C) NG 5 Even entry-level sales positions demand previous sales experience, especially the experience selling in th
38、e healthcare industry. ( A) Y ( B) N ( C) NG 6 The main job of a medical sales rep is to _. 7 Medical marketing has many forms, such as TV campaigns, _. 8 Brand managers responsibilities are to _ and analyse market research and contact with key opinion leaders. 9 To promote a product to a specific a
39、udience, a copywriter should try his best to _. 10 The recent spate of mergers and _ could influence job stability in the field of medical sales representatives. 11 Nowadays, pharmaceutical sales reps have shorter visits with the doctor than those in the past because _. Section A Directions: In this
40、 section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must re
41、ad the four choices marked A, B, C and D, and decide which is the best answer. ( A) Because she feels very hot in the room. ( B) Because she wants to avoid meeting people. ( C) Because she wants to smoke a cigarette outside. ( D) Because she doesnt like the smell inside. ( A) Whether to employ the w
42、oman. ( B) Whether to take up the new job. ( C) Whether to ask for a raise. ( D) Whether to ask for more salary. ( A) A teacher. ( B) A psychologist. ( C) A librarian. ( D) A publisher. ( A) To visit more places in the city. ( B) To snap as many pictures as possible. ( C) To take good care of her ca
43、mera. ( D) To spare some time to meet his friends. ( A) He doesnt write well enough. ( B) He is not a professional writer. ( C) He hasnt got any professional experience. ( D) He didnt perform well in the interview. ( A) She was given a new position. ( B) She was given a raise. ( C) She was criticize
44、d for being late. ( D) She was praised for her service. ( A) Their neighbor Mr. Churchill will help them paint the house. ( B) Their house is still new and neednt any paint work. ( C) They will ask about the fee before having their house painted. ( D) They have to paint their house on their own for
45、lack of money. ( A) The woman enjoyed the movie very much. ( B) The woman saw a horror movie last Saturday. ( C) The man asked the woman to be careful at night. ( D) The man went to the show with the woman. ( A) He works for a newspaper. ( B) He is a travel agent. ( C) He works in a university. ( D)
46、 He is an interviewer. ( A) He wants a pay rise. ( B) He wants better working conditions. ( C) He wants to get a higher position. ( D) He wants to travel more in his work. ( A) It will pay more than the present one. ( B) It will offer a bigger office. ( C) It will require working extra hours. ( D) I
47、t will involve travelling at weekends. ( A) Because she will have the hottest weather then. ( B) Because neither she nor her husband work then. ( C) Because Portugal is the most beautiful then. ( D) Because it is less expensive to travel then. ( A) She likes to have enough wine to drink there. ( B)
48、She thinks it is too noisy there. ( C) She thinks it is very peaceful there. ( D) She thinks it is too expensive to have a holiday there. ( A) She should have a holiday in early July. ( B) She should go to Italy for a holiday. ( C) She should book a luxurious holiday. ( D) She should select a good r
49、esort. ( A) Teenagers love to go to France for a holiday. ( B) The woman tries to enjoy her holiday more with less money. ( C) The woman decide to go to Portugal because it is the hottest. ( D) The woman and her husband are older people. Section B Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best an
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