ETSI GR MBC 001-2018 Mobile Broadcast Convergence Group Report (V1 1 1).pdf

1、 ETSI GR MBC 001 V1.1.1 (2018-06) Mobile Broadcast Convergence Group Report Disclaimer The present document has been produced and approved by the Mobile and Broadcast Convergence (MBC) ETSI Industry Specification Group (ISG) and represents the views of those members who participated in this ISG. It

2、does not necessarily represent the views of the entire ETSI membership. GROUP REPORT ETSI ETSI GR MBC 001 V1.1.1 (2018-06)2 Reference DGR/MBC-001 Keywords audio, broadband, broadcast, content, DVB, IMT, LTE-Advanced, mobile, multimedia, smartphone, UHDTV, video ETSI 650 Route des Lucioles F-06921 So

3、phia Antipolis Cedex - FRANCE Tel.: +33 4 92 94 42 00 Fax: +33 4 93 65 47 16 Siret N 348 623 562 00017 - NAF 742 C Association but non lucratif enregistre la Sous-Prfecture de Grasse (06) N 7803/88 Important notice The present document can be downloaded from: http:/www.etsi.org/standards-search The

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8、 foregoing restriction extend to reproduction in all media. ETSI 2018. All rights reserved. DECTTM, PLUGTESTSTM, UMTSTMand the ETSI logo are trademarks of ETSI registered for the benefit of its Members. 3GPPTM and LTETMare trademarks of ETSI registered for the benefit of its Members and of the 3GPP

9、Organizational Partners. oneM2M logo is protected for the benefit of its Members. GSMand the GSM logo are trademarks registered and owned by the GSM Association. ETSI ETSI GR MBC 001 V1.1.1 (2018-06)3 Contents Intellectual Property Rights 4g3Foreword . 4g3Modal verbs terminology 4g31 Scope 5g32 Refe

10、rences 5g32.1 Normative references 5g32.2 Informative references . 5g33 Definitions and abbreviations . 6g33.1 Definitions . 6g33.2 Abbreviations 7g34 Introduction 8g34.1 Context 8g34.2 Defining convergence 8g34.3 Benefits of convergence 8g35 Current trends and developments in audio-visual media dis

11、tribution and consumption 9g35.1 Video on mobile devices . 9g35.2 Audio visual content delivery to vehicles 9g35.3 Mergers and Acquisitions across the industry . 10g35.4 Growth in Mobile Video . 11g35.5 Meeting the growth in video demand 11g35.6 WiFi availability 11g35.7 Internet delivery 12g35.8 Ea

12、rlier mobile television technologies 12g35.9 R Essential, or potentially Essential, IPRs notified to ETSI in respect of ETSI standards“, which is available from the ETSI Secretariat. Latest updates are available on the ETSI Web server (https:/ipr.etsi.org/). Pursuant to the ETSI IPR Policy, no inves

13、tigation, including IPR searches, has been carried out by ETSI. No guarantee can be given as to the existence of other IPRs not referenced in ETSI SR 000 314 (or the updates on the ETSI Web server) which are, or may be, or may become, essential to the present document. Trademarks The present documen

14、t may include trademarks and/or tradenames which are asserted and/or registered by their owners. ETSI claims no ownership of these except for any which are indicated as being the property of ETSI, and conveys no right to use or reproduce any trademark and/or tradename. Mention of those trademarks in

15、 the present document does not constitute an endorsement by ETSI of products, services or organizations associated with those trademarks. Foreword This Group Report (GR) has been produced by ETSI Industry Specification Group (ISG) Mobile and Broadcast Convergence (MBC). Modal verbs terminology In th

16、e present document “should“, “should not“, “may“, “need not“, “will“, “will not“, “can“ and “cannot“ are to be interpreted as described in clause 3.2 of the ETSI Drafting Rules (Verbal forms for the expression of provisions). “must“ and “must not“ are NOT allowed in ETSI deliverables except when use

17、d in direct citation. ETSI ETSI GR MBC 001 V1.1.1 (2018-06)5 1 Scope The present document discusses the potential of mobile - broadcast convergence for the distribution of audio-visual media content and services including linear broadcast radio and TV services serving the needs of end users, service

18、 providers and network operators. 2 References 2.1 Normative references Normative references are not applicable in the present document. 2.2 Informative references References are either specific (identified by date of publication and/or edition number or version number) or non-specific. For specific

19、 references, only the cited version applies. For non-specific references, the latest version of the referenced document (including any amendments) applies. NOTE: While any hyperlinks included in this clause were valid at the time of publication, ETSI cannot guarantee their long term validity. The fo

20、llowing referenced documents are not necessary for the application of the present document but they assist the user with regard to a particular subject area. i.1 Ericsson Mobility Report, June 2017. i.2 Ofcom: “The Communications Market Report“, 4thAugust 2016. i.3 Ericsson Consumer and Industry Ins

21、ight Report: “Experience Shapes Mobile Customer Loyalty“, August 2016. i.4 Automotive Infotainment Systems Market Trends, Global Industry Analysts. NOTE: Available at https:/ i.5 5G-PPP Whitepaper: “5G and Media Technical Specification Group Services and System Aspects; Service aspects; Service prin

22、ciples (Release 15)“. ETSI ETSI GR MBC 001 V1.1.1 (2018-06)6 i.10 DTG PMP final report: “Enabling the future of personal media - anywhere, anytime - a cross-industry collaboration“. NOTE: Available at http:/ i.11 Ilsen S., Juretzek F., Lucca R., Rother D.: “Tower Overlay over LTE-Advanced+ (TOoL+) -

23、 Results of a Field Trial in Paris“, IEEE 2016 BMSB -Nara, Japan conference. i.12 Ilsen S., Rother D., Juretzek F., Bretillon P., Seccia J., Ripamonti S.: “Tower Overlay over LTE-Advanced+ (TOoL+) - Field Trial Results“, IEEE 2015 ICCE-Berlin conference. i.13 ATSC 3.0 Transition and deployment guide

24、, chapter Advertising/Monetisation page 42-43. NOTE: Available at http:/ i.14 Wireless distribution in the future media landscape Broadcast-like services - Per Bjorkman, Head of Distribution, SVT. NOTE: Available at http:/www.etsi.org/component/rsfiles/files?folder=2015+Wireless+media+distribution+b

25、eyond+2020%5CFUTURE+MEDIA+LANDSCAPE. i.15 DVB Fact sheet on DVB T2 (including T2 Lite). NOTE: Available at https:/www.dvb.org/resources/public/factsheets/dvb-t2_factsheet.pdf. i.16 ATSC 3.0 transition and deployment guide, chapter Hybrid services page 38. NOTE: Available at http:/ i.17 ATSC 3.0 Brin

26、gs Flexibility of IP to Broadcast. NOTE: Available at https:/ i.18 HbbTV: “Information about and History of HbbTV 2.0 Specification“. NOTE: Available at https:/www.hbbtv.org/wp-content/uploads/2015/07/Information-about-and-History-of-HbbTV-2.0-Specification.pdf. i.19 Digitaleurope White Paper on Sup

27、plemental Downlink in the UHF Band. NOTE: Available at http:/www.digitaleurope.org/DesktopModules/Bring2mind/DMX/Download.aspx?Command=Core_Download or an entity controlling a heterogeneous network delivering both mobile and broadcast services, enabling a co-operative networking strategy. Examples o

28、f this M without restriction on the amount consumed; free-to-air; with perfect delivery quality; in any environment. The deployment opportunities addressed in clause 8 of the present document cover specific aspects of this central use case. In other words, the convergent solutions described are prim

29、arily aiming at delivering audio-visual media services to personal devices, in particular smartphones and tablets. Deployment opportunities are also not restricted to this use case as they can enable additional services (e.g. social media, non-linear broadcast services) and consumption on other devi

30、ces (e.g. large screen TV) or in complement of other devices (e.g. HbbTV). From an end-user perspective, the larger the number of use cases enabled or supported by a specific solution, the higher the attractiveness of such solution. It is also a benefit if the functionalities enabling the use cases

31、are available on a wide range of user devices. Users tend to select their devices based on multiple criteria, with the services that are enabled being just one of these criteria. Attractive devices are a prerequisite for any successful mass media service. Some of the deployment opportunities, in par

32、ticular 2, 4, 6 and 8, outlined in clause 8, while primarily aiming at mobile devices, may have a potential to serve stationary devices equally well, either now or in the future. The use cases enabled by a technology solution can be classified according to the main characteristics of the audio-visua

33、l media service delivered. These include: The type of service(s) and the time spent with different services The type of user device(s) The user context in which the service is consumed (e.g. in the home or on the move, indoors or outdoors) There are many different types of audio-visual media service

34、s, user devices and situations in which a service can be used. For the purpose of this analysis the following categories are considered to be adequate as shown in Table 5. ETSI ETSI GR MBC 001 V1.1.1 (2018-06)16 Table 5: Service categories, device categories, user environment Service categories Line

35、ar media services A linear service is the traditional way of offering radio and TV services where the content is organized in a sequence that may consist of e.g. news, shows, drama, movies, or documentaries. That sequence is distributed as a stream of programmes that reach the viewer according to a

36、pre-defined schedule. The viewer can tune in to a channel but cannot alter the schedule of programmes. Linear services are the most common way of viewing live content (e.g. sport events, concerts, news). On-demand AV services On demand audio-visual services require the user to take action beyond the

37、 simple selection of service as in the case of linear services. Typically, the user can select individual pieces of content from a library and can control at least the timing and sequence of the viewing or listening. Advanced on-demand services may offer many other options with various degrees of us

38、er engagement and interactivity. Particularly popular are time-shifted TV services (also known as TV on-demand or catch-up TV) where the content that has been broadcast as linear TV is made available in a library for on-demand viewing within a certain time window (e.g. from 7 days to up to a year su

39、bject to content rights). Other forms of on-demand media services include streaming or download of content from a library, irrespective of whether or not it has been aired on linear channels. Push Video-on-Demand (or Push VoD) is a particular form of on-demand service where content is loaded on the

40、user devices for future use. One variant is the PVR-based on-demand viewing, where the content is received as linear TV and recorded locally for future viewing. Furthermore, many additional options could be associated with the basic audio-visual content, such as second screen applications providing

41、additional content, dedicated web and cross-platform content, integration with social networks. See note. Device categories Mobile device It is assumed that mobile user devices are the main target of the 3GPP-based infrastructure. It is further assumed that, in describing individual use cases, no di

42、stinction is required between smartphones and tablets. Most mobile devices have an uplink capability. However, 3GPP included a receive-only mode in the Release 14. Stationary radio and TV set It is assumed that a radio or a TV set is connected to an external antenna or a set top box. Conventional ra

43、dio and TV sets do not have an uplink capability but connected devices do, either via an external box or integrated in the device itself. It is noted that a stationary TV set may serve as a screen whilst another device, connected to the TV set acts as an actual media player (e.g. media streaming box

44、). User environments In the home There are substantial differences between these two settings in particular in terms of typical user behaviour, reception conditions, and the availability of network infrastructure. An important difference between the two environments is the level of control over the

45、access networks. In the home it lies with the users themselves which access mechanism to choose, as property owners can decide to equip their house as they choose (Terrestrial or satellite antenna, fibre, cable or copper fixed networks). On the move users have to rely to a large extent on access opp

46、ortunities which lie beyond their control, as they cannot influence the network setup. On the move NOTE: Whilst the present analysis focuses on audio-visual media services, some aspects may also apply to the distribution of other type of data content such as traffic and weather information, emergenc

47、y services, software distribution, digital signage, and IoT. The deployment opportunities presented and discussed in clause 8 of the present document seek to enable some or all of the use cases in Table 6, in a technically and commercially sustainable way. Table 6: Use cases Use case Service categor

48、y Device category User environment 1 Linear Mobile In the home2 Linear Mobile On the move3 Linear Stationary In the home 4 On-demand Mobile In the home5 On-demand Mobile On the move6 On-demand Stationary In the home ETSI ETSI GR MBC 001 V1.1.1 (2018-06)17 7 Enabling the Market 7.1 Objectives of BSPs and BNOs BSPs are interested to make all their content and services, i.e. linear, non-linear and social media, available everywhere, at all times, for all conceivable usage conditions at affordable costs for both broadcasters and users